Tiger Systems Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a craft microbrewery located in Chorlton, Manchester, specializing in producing small-batch, artisanal beers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiger Systems Ltd to accomplish for your craft microbrewery?

We needed help with branding, website design, and email marketing.

SOLUTION

What was the scope of their involvement?

Tiger Systems Ltd has conducted a branding workshop and delivered a logo and brand guidelines. The team has also designed, developed, and launched our e-commerce website. In addition, Tiger Systems Ltd has created email marketing campaigns for product launches and regular customer communication.

What is the team composition?

We’ve worked with 2–5 teammates from Tiger Systems Ltd.

How did you come to work with Tiger Systems Ltd?

Someone referred Tiger Systems Ltd to us. We chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

So far, we’ve spent around £20,000.

What is the status of this engagement?

We started working with Tiger Systems Ltd in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tiger Systems Ltd has delivered branding design outputs, including a logo and brand guidelines. The team has also completed our website and created email campaigns with a good conversion rate. We've seen month-on-month sales growth with a good return on investment for email campaigns.

How did Tiger Systems Ltd perform from a project management standpoint?

Tiger Systems Ltd's project management is excellent. The team always turns around the projects on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed with Tiger Systems Ltd's branding work and pleased with the final outcome. The website is highly converting, has a low bounce rate, and is visually appealing. The emails are well-designed and converting. Moreover, the team is friendly and easy to work with.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Knight Frank

Describe what your company does in a single sentence.

A shopping centre with a focus on community spirit. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiger Systems Ltd to accomplish?

• Send out regular newslstters
• Keep control of data
• Help with new GDPR practices

SOLUTION

How did you find Tiger Systems Ltd?

Referral

Why did you select Tiger Systems Ltd over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Tiger Systems Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email Marketing & Campaign Management:
* Develop and execute targeted email campaigns to drive customer engagement and footfall.
* Design visually appealing and responsive email templates.
* Implement A/B testing to optimize open rates and conversions.
* Provide detailed campaign analytics and performance insights.
* Data Management & GDPR Compliance

Maintain and manage customer databases to ensure data accuracy and security:
* Implement GDPR-compliant data collection and storage solutions.
* Provide expert advice on data protection regulations and best practices.
* Content Creation & Strategy

Develop high-quality, engaging content for digital marketing campaigns:
* Create bespoke assets
* Ensure brand consistency across all marketing materials. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email Marketing & Campaign Management
Deliverable: Develop and execute targeted email campaigns to drive customer engagement and footfall:
·       Email open rates were increased by 15% - triple the average open rate for shopping centre newsletters.
·       Average click-through rate (CTR) of 5-10% across campaigns.

Data Management & GDPR Compliance
Deliverable: Maintain and manage customer databases while ensuring full GDPR compliance:
·       They reduce inactive contacts by regular database cleansing.
·       Achieve 100% GDPR compliance.

Content Creation & Strategy
Deliverable: Develop high-quality, engaging content to support digital marketing campaigns:
·       Improve brand consistency to sit alongside the new rebrand.
·       Deliver monthly high quality bespoke campaigns. .

Ongoing Collaboration & Support
Deliverable: Provide strategic insights, troubleshooting, and regular performance reviews:
·       The team conducts monthly performance reports.
·       Maintains an average response time of less than one working day for support requests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tiger Systems consistently delivered on time, maintaining a reliable and efficient workflow. Their responsiveness was excellent, with an average support response time of less than one working day. They were proactive in addressing our needs, ensuring quick resolutions and seamless communication throughout our collaboration.

What was your primary form of communication with Tiger Systems Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Tiger Systems was their ability to combine technical expertise with a truly tailored approach. They didn’t just offer off-the-shelf solutions—they took the time to understand our specific needs and delivered bespoke marketing strategies that made a real impact. Their attention to detail, proactive problem-solving, and commitment to GDPR compliance set them apart. Plus, their team is incredibly responsive, creative, and always willing to go the extra mile to ensure our campaigns succeed.

Are there any areas for improvement or something Tiger Systems Ltd could have done differently?

None. 

UPDATED REVIEW

This review was published on October 10, 2019.

Chantal Taylor
Manager, Castlegate Shopping CentreAdvertising & marketing

Stockton-on-Tees, England

1-10

Feb 2015 - Ongoing

Less than $10,000

Verified

Project summary
Tiger Systems Ltd. implements a monthly e-newsletter based on customer data and existing written content. Afterward, they create reports of the engagement metrics. 

Feedback summary
The newsletter has helped spread brand awareness, and it has received positive attention from customers. The newsletter performance goals have always been met. Tiger Systems Ltd. is a highly accessible team with extensive knowledge in the field.

BACKGROUND

Please describe your company and your position there.

I am the Marketing and Communications Manager for Castlegate Shopping Centre in Stockton-on-Tees. Castlegate is an indoor shopping centre, home to over 60 stores - a mix of nationals and independents. Castlegate's ethos is 'at the heart of the community' and we deliver multiple CSR campaigns throughout the year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

Castlegate was in need of a e-newsletter system to keep customers informed of the latest news and events at the shopping centre. Tiger Systems were hired to help us faciliate this.

What were your goals for this project?

Our goals were to take customer information and put them onto a database so that we could send out monthly e-shots.

SOLUTION

How did you select this vendor?

Tiger Systems were already in place when I joined the business.

Describe the scope of their work in detail.

Tiger Systems works brilliantly and are always very informative and at the forefront of their industry. I send the team data capture forms from customers in the centre and all of this is then input to my database system as well as users of our wifi system. I then write a newsletter, in an easy-to-use system, and the team send it out to our database. I recieve plenty of details back including how many people opened the newsletter and clicked on links which all goes towards my reports.

What was the team composition?

I work with James Wilson who is an amazing part of the team. He is always there when I need him and nothing is ever too much for him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customers are well aware of Castlegate and look forward to receving a monthly e-shot with all the latest news and events. We always hit our opening and click-through targets.

How effective was the workflow between your team and theirs?

The workflow between Castlegate and Tiger is incrdibly easy and they are a breeze to work with - if only everybody was like Tiger!

What did you find most impressive about this company?

They are very knowledgable and are always coming up with ideas to improve our e-newsletters.

Are there any areas for improvement?

No

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5   
Schedule: 5  
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of The Mall Maidstone

Describe what your company does in a single sentence.

The Mall Maidstone is a shopping centre

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiger Systems Ltd to accomplish?

• manage our email services
• manage our web services

SOLUTION

How did you find Tiger Systems Ltd?

Referral

Why did you select Tiger Systems Ltd over others?

Good value for cost

How many teammates from Tiger Systems Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Tiger Systems Ltd for our email marketing needs, and the results have been outstanding! From strategy to execution, their team has demonstrated expertise, creativity, and a deep understanding of our brand’s goals.

Their campaign designs are visually engaging, the content is always on point, and their segmentation strategies have significantly improved our open and conversion rates. They are proactive, data-driven, and always ready to optimise based on performance insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We partnered with Tiger Systems Ltd for our monthly competition campaigns, and the impact has been incredible! Their strategic approach not only drove significant growth in signups but also achieved a consistently strong open rate, ensuring our messages reached and engaged the right audience.

From compelling content creation to smart audience segmentation, their expertise has helped us optimize every aspect of our email strategy. The team is proactive, data-driven, and always willing to refine campaigns for even better results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Tiger Systems Ltd has been a fantastic experience! Not only have they helped us achieve strong signup growth and high open rates, but they have also been incredibly reliable in delivering campaigns on time—every single time.

Their attention to detail, strategic approach, and commitment to meeting deadlines have made a real difference in our email marketing success. We never have to worry about last-minute delays or missed opportunities because their team is always on top of it.

What was your primary form of communication with Tiger Systems Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Tiger Systems Ltd has been an absolute pleasure! Their team is not only highly professional and results-oriented, but also incredibly flexible, approachable, and open to new ideas.

They take the time to understand our goals, adapt quickly to any changes, and always welcome creative input. Their collaborative approach has helped us refine our email marketing strategy, leading to strong signup growth, high open rates, and on-time campaign execution.

Are there any areas for improvement or something Tiger Systems Ltd could have done differently?

I feel that they could take bolder steps out of their comfort zone and shout louder when they have ideas to strengthen the campaign. I believe this would help create even more impactful and innovative strategies, driving even greater results. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of 17 & Central

Describe what your company does in a single sentence.

Shopping centre, retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiger Systems Ltd to accomplish?

• Website support
• Email marketing support
• Rewards program support

SOLUTION

How did you find Tiger Systems Ltd?

• Referral
• Other

Why did you select Tiger Systems Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Tiger Systems Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tiger Systems is responsible for the comprehensive digital marketing and website support for 17 & Central Shopping Centre. Their services cover a wide array of tasks aimed at enhancing customer engagement and driving foot traffic to the shopping center. Here are the key areas of their scope of work:

Email Marketing Solutions

Designing and executing email marketing campaigns to promote events, offers, and news.
Creating engaging and visually appealing email templates.
Managing email lists and segmenting audiences for targeted communication.
Monitoring and analyzing campaign performance to optimize future efforts.

Reward Program and Subscription Management

Creating forms, T&C and privacy notice and managing reward card subscriber base data as per privacy laws.
Supporting with strategies to increase subscriptions to the shopping center's loyalty program and newsletter.

Digital Artwork and Creative Solutions

Designing artwork for various digital marketing campaigns, including banners, social media posts, and email headers.
Ensuring all creative materials align with the shopping center's brand guidelines and aesthetic.
Providing quick turnaround times for creative requests to meet campaign deadlines.

Detailed and Prompt Service

Offering prompt responses and attention to detail in all aspects of their work.
Providing comprehensive support to address any digital marketing needs that arise.
Acting as a one-stop shop for all digital marketing and website support requirements.
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

System Performance and Security

Consistent uptime and smooth operation of the website, email marketing platform, and reward card platform.
Successful implementation of data security measures, ensuring secure storage and management of customer data.

Email Marketing Campaigns: Well-designed and executed email campaigns with performance analysis.

Reward Program Management: Effective operation and promotion of the loyalty program.

Subscription Growth: Increased subscriptions to the loyalty program and newsletter.

Creative Solutions: High-quality digital artwork for various campaigns.

Reporting and Analytics: Detailed reports and insights on campaign performance.

Prompt Support: Responsive and detail-oriented service for all digital marketing needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tiger Systems' project management has been exemplary throughout our collaboration. They have consistently demonstrated a high level of professionalism, organization, and attention to detail. Tiger Systems has a track record of delivering all project components on time. They set realistic deadlines and diligently adhere to them, ensuring that all tasks are completed within the agreed-upon timeframes. Their proactive approach to project planning and scheduling has been instrumental in preventing delays and ensuring smooth project execution. The team at Tiger Systems is highly responsive to our needs and inquiries. They prioritize effective communication, promptly addressing any questions or concerns that arise. They maintain an open line of communication, providing regular updates on project progress and ensuring that we are always informed about the status of ongoing tasks.

What was your primary form of communication with Tiger Systems Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tiger Systems stands out for their comprehensive digital marketing support, seamlessly managing our website, email marketing platform, and reward card platform while ensuring data security. Their prompt and responsive service, innovative campaign ideas, meticulous attention to detail, and high-quality creative solutions have significantly boosted our footfall and customer engagement. Additionally, their insightful reporting and analytics have helped us optimize our marketing strategies. Overall, their professionalism and dedication make them an invaluable partner for 17 & Central Shopping Centre.

Are there any areas for improvement or something Tiger Systems Ltd could have done differently?

Tiger Systems Ltd has provided exceptional service and we hope that the same level of service continues.

BACKGROUND

Please describe your company and position.

I am the Owner of Zaini Hats

Describe what your company does in a single sentence.

Designs and produces beanies hats and other winter accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiger Systems Ltd to accomplish?

• Email Marketing
• Fulfillments Services

SOLUTION

How did you find Tiger Systems Ltd?

Online Search

Why did you select Tiger Systems Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Tiger Systems Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tiger came on initially to carry out all our email marketing and very quickly developed it into a very impressive service who then rebranded our entire company, created a brand new and improved website, and also took all our fulfillment logistics. 

Incredibly passionate bunch who have brilliant marketing abilities to not only pitch ideas but also carry them out perfectly. A really lovely bunch of people to work with, and I'm so glad I committed to their services. Would highly recommend them to any SME with any marketing help, inspiration, or growth ideas. Very inspiring team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Email marketing growth
• Higher interaction and reviews from email
• Brilliant website, which was clearer and easier for customers to use
• Better engagement and CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was carefully planned, and all projects were delivered to the promised standard and deadline.

What was your primary form of communication with Tiger Systems Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The genuine care they took in developing the brand - they really got and made ideas a reality.

Are there any areas for improvement or something Tiger Systems Ltd could have done differently?

None at all.

BACKGROUND

Please describe your company and your position there.

I am a sole trader and my business provides a professional organising service. I assist people by helping them to organise, tidy and declutter their homes. I also assist with moving house and also house clearance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

As a newly developed business I needed a logo and branding for use on website, social media platforms, business cards etc. I had no real ideas of where to start or exactly what I wanted so asked Tiger to help me.

What were your goals for this project?

I wanted to ensure I created a brand that demonstrated who I am as an individual and as a company. I wanted to be able to bring consistency to my business and attract a certain customer.

SOLUTION

How did you select Tiger Systems Ltd?

Tiger had done some work for a family member and I really liked the results. They are a small company with a lovely ethos and I really liked Jess the designer.

Describe the scope of their work in detail.

I had a conversation with Jess the designer who asked a lot of questions about my business. I was then given a client questionnaire to fill out in order to gather more information on my ethos, my business, me and my ideal client. I met with Jess who had then come up with some ideas and rough sketches with colours, logo ideas and so on. We discussed these in detail with me deciding what I liked and didn't like etc. Next Jess worked on the ideas further and then we had a meeting to look at three concepts she had then come up with. We discussed these in further detail before she went away to fine tune one concept. I was really pleased with the final design which only needed a tiny bit of tweaking.

What was the team composition?

I worked with the designer throughout the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have had positive feedback on my logo and branding from all of my clients, friends and family. I believe my business now looks more professional and attracts the right client.

How effective was the workflow between your team and theirs?

Communication was easy and as frequent as it needed to be. They were very responsive to any messages or feedback I had, and any queries or issues were quickly sorted.

What did you find most impressive about this company?

The professionalism and that the designer managed to capture exactly what my business is about. They seemed to understand what I needed and delivered it. I didn't know exactly what I wanted when I started but the designs couldn't be better.

Are there any areas for improvement?

The only improvement to be made to the process I think could be at the first meeting when I was was shown all the rough sketches and ideas, I think I needed a bit more 'hand-holding' at that stage as I really didn't know what I wanted or what was best for my company. It would have been nice to understand the design process a bit more then to see where ideas had come from. This however didn't affect the final outcome.

BACKGROUND

Please describe your company and your position there.

I set up a Physiotherapy company in March 2020 with the goal to provide advice and support online through blogs as well as offering face to face appointments in my clinic in Cheltenham once lockdown restrictions had eased. I am the director of the company and a physiotherapist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

Tiger Systems helped me with my brand and logo design, social media marketing and campaigns, web design and development and the integration of software to aid my work. I have had invaluable advice regarding market research, business strategy and marketing which have helped me to get started quickly but also ensure I am efficient with my time and resources.

What were your goals for this project?

Set up a website which was able to take bookings and payments online, as this was something that was not available elsewhere within Cheltenham. I wanted help with branding and logo as I have no experience in this field. I was also looking for advice on business strategy and marketing and how to make the most of my social media channels.

SOLUTION

How did you select this vendor?

They were recommended to me. I wanted to use someone local to me, someone friendly and that I could trust. I know of some of the work they have been doing with my local rugby club and have been really impressed with the website and business guidance they have provided to the club.

Describe the project and the services they provided in detail.

They designed and developed my website and have guided me in navigating it myself, so that going forward I am able to create and edit content independently. They implemented a booking widget on my website to allow customers to book and pay online whilst staying on my website. They provided marketing, business development and IT consultancy services to help me to move forwards and be more confident in the running of the business. They discussed my vision for the company with me and I felt that they really took the time to get to know my business and my objectives. This enabled them to create a brand and logo which fitted with the company values. They customised all aspects of the website to my brand.

What was the team composition?

The team is made up of 3 members of staff. There is a business and marketing consultant, a web developer and a graphic designer and I was able to discuss my business objectives with each of the team at the relevant points during the project. All were very approachable and knowledgeable, and the team as a whole work really well together. Nothing was ever too much and all of them were always happy to help and support me. The work they have done has been invaluable to my business.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The booking system that they have implemented on my website has meant that I have been able to take bookings and payments online, which has resulted in more customers for appointments. I was able to provide video consultations online during the COVID-19 pandemic due to the systems that they put in place for me, which I would not have been able to do otherwise. I have been able to make effective use of SEO and created a long term marketing strategy, including effective use of my social media pages.

How was project management arranged and how effective was it?

Project management was very impressive. The team communicated with me at all times on the stage they were at in the project via email and Slack, and informed me of the expected finish date. Work was completed in a timely manner and I felt the management of the project was very effective and efficient.

What did you find most impressive about this company?

This company had a genuine passion for the success of my business and this was obvious from day one. Between them, they have such a vast amount of knowledge and experience and they were always very forthcoming with information and advice for me. Communication was always brilliant and I was always kept informed about the progress of the project.

Are there any areas for improvement?

There is very little they can do to improve. Overall I have been extremely impressed with every aspect of the project we have been working on.

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of FORBES & LEWIS who design and manufacture premium leather and canvas bags and small goods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

We needed to update our Email marketing system and we hired Tiger Systems to bring this up to scratch and then continue to run the channel.

What were your goals for this project?

Increase our revenue from email marketing and build a solid list.

SOLUTION

How did you select this vendor?

From shortlisting two companies then picking the one i found to be most helpful on the phone then in person.

Describe the scope of their work in detail.

We met in person and spend 3-4hrs talking and developing a plan for the next 3 months. James got a good understanding of the brands past and present history and then came up with ideas to implement over the coming months. We decided on a plan, agreed and Tiger systems implemented it.

What was the team composition?

I've worked closely with James on this and his team of creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Tiger we have gone from 5% return from email marketing to 17% and hope to push through to above 20%.

How effective was the workflow between your team and theirs?

Workflow has been very effective, they have understood our needs and requirements and have acted accordingly.

What did you find most impressive about this company?

Their willingness to listen, learn and implement a great strategy that we can follow and track was impressive. As well, they got the results we set out to achieve.

Are there any areas for improvement?

Not that i can really put my finger on.

BACKGROUND

Please describe your company and your position there.

I’m Richard Perry, Managing Director at Charlton Networks. I help Small and Medium Businesses (SME) owners get the most from their IT systems by providing a range of strategic business IT solutions. This includes working with business owners, their senior management teams, through to assisting individual users and managing their day-to-day ICT operations. Myself and my team working at all levels across your business to achieve strategic and operational improvements aimed at reducing the IT costs, increasing business productivity and removing the ‘headache’ of dealing with multiple suppliers. Clients benefit from a complete ‘one-stop-shop’ that makes their daily business lives easier. This can range from providing strategic IT guidance, a flexible IT support package or a range of technology solutions all specifically targeted toward to needs of small or medium sized businesses. Our 20+year heritage has helped us understand the specific needs of many business sectors and organizations and our varied client list includes private commercial interests, manufacturing, local government, education and not-for-profit sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

How do I manage all my contacts and get out of the mess of having multiple lists of data in several systems and no way to keep all my customers regularly updated by email.

What were your goals for this project?

To develop a system that could scale and grow with the business. Where we would integrate email marketing in to our wider digital strategy and where we could integrate messaging from our partners, such as HP, Microsoft & Sophos

SOLUTION

How did you select this vendor?

We went through a mini-tender exercise, speaking to several local digital marketing agencies. We developed an outline spec and invited candidates in to review and discuss their ideas.

Describe the scope of their work in detail.

Tiger systems rationalised our data, combining and cleansing a wide range of contact data. Put in place scheme for GDPR and set-up a platform for regular email marketing, which now includes contant from Charlton Networks and our key partners. The next stage will be to grow the base of contacts, whilst linking email marketing in to our wider digital marketing strategy.

What was the team composition?

James has led the project and was ably assisted by several colleagues to design and implement the system

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have a working system, sending emails every 2-weeks and one I now feel can be expanded and developed

How effective was the workflow between your team and theirs?

Excellent communication and adherence to deadlines and project outcomes

What did you find most impressive about this company?

Flexibility, friendly and professional approach. Experts in data and email, their knowledge of wider digital / web / social media was also impressive.

Are there any areas for improvement?

none I can think of