Tiger Systems Ltd

BACKGROUND

Introduce your business and what you do there.

We’re a property company located in the United Kingdom. I own and operate the company, working mostly on the marketing end of the spectrum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tiger Systems Ltd?

We had an existing customer database supplier that allowed our email systems to function securely. But, we wanted to streamline the process and reduce the cost. Additionally, it was important for us to boost the quality of service that we could provide to our customers.

SOLUTION

What was the scope of their involvement?

Over the course of the project, they transferred our existing customer data over to a new system and conducted the setup process. They also manage the email program and system for us, enabling us to send about 1.5 million emails each year.

The team advises on and handles the database. In addition, they also focus on email strategy and planning to create templates that people will open and interact with. All in all, they put together and actively monitor our email marketing system.

What is the team composition?

James (Founder & Director, Tiger Systems Ltd) is my main point of contact, handling database setup and account management. There are other people there to support technically as well. 

How did you come to work with Tiger Systems Ltd?

They were linked to a data processing company that we were familiar with. That’s how we were introduced and why we decided to work together.

How much have you invested with them?

We spend about £50,000 (approximately $65,700 USD) each year. So, we invested close to £350,000 (approximately $459,700 USD) in total.

What is the status of this engagement?

We first started working together in 2017. The collaboration is ongoing currently.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our open rates on emails have increased along with the robustness of our database. Costs have also gone down, making our work with them about 15%–20% cheaper than it was working with previous agencies. It’s been much more cost-effective this way. Of course, they’re able to send more well-tested emails than we could before.  

How did Tiger Systems Ltd perform from a project management standpoint?

James speaks with us fairly regularly over email. I speak with them every few weeks. When we have active projects, we meet more often and more in-depth. We also have reviews quarterly.

There, they present us with stats on how the email marketing system is performing, indicating areas for improvement. That’s been very helpful. They’re quite responsive to messages, quickly coming back with detailed answers.

What did you find most impressive about them?

The level of customer service they provide distinguishes them. They’re easy to speak to and can clearly explain complex concepts within the database. No problem is too small or large with their team.

Are there any areas they could improve?

I can’t think of anything because we’re very happy with them.

Do you have any advice for potential customers?

Don’t be afraid to ask questions because they’re happy to explain technical concepts. That kind of authentic communication will help you get the details you need to be most successful.  

BACKGROUND

Please describe your company and your position there.

I’m the founder of Go Outside, a nonprofit organization that aims to help people explore their local communities. We encourage people to spend time together as a family outdoors through active challenges, walking trails, and educational resources for schools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiger Systems Ltd?

I needed to hire an external resource to help me with website design and management, text trail set up, and marketing support.

What were your goals for this project?

I wanted to triple the number of text trails available and double the number of participants. I'm also hoping to gain feedback from customers for future grant applications.

SOLUTION

How did you select this vendor?

I learned about them through a recommendation. They offer competitive and realistic pricing, and the ability to adapt to my needs.

Describe the scope of their work in detail.

Tiger Systems Ltd holds regular meetings to learn about my aims and objectives. Then they propose different approaches to website design, content, and digital marketing. They’re in constant contact in order to recommend ideas that would benefit my organization both now and in the future. 

What was the team composition?

I work with James (Founder & Director, Tiger Systems Ltd) on the website design and text trails, and with Jess (Junior Graphic Designer, Tiger Systems Ltd) on all aspects of design and digital marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They’ve met my participant target numbers for our trails so far. I’ve also been able to gather detailed feedback from customers, which I will definitely be able to use to support future grant bids.

How effective was the workflow between your team and theirs?

Their workflow is very effective. Tiger Systems Ltd is in constant communication with me. They use Dropbox and Slack for efficiency and to ensure they stay on top of each aspect of the project.

What did you find most impressive about this company?

Their ability to adapt to my needs, as well as the flexibility in pricing, is really important for a new company like mine. Being able to fund individual elements of the project as needed ensures that I’m getting the most out of my investment. Tiger Systems Ltd is as committed to my company’s success as I am.

Are there any areas for improvement?

No, there are not any areas for improvement that I can think of.