Thinkroom UK

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of Ward CNC

Describe what your company does in a single sentence.

Ward CNC is a specialist machine tool supplier in the United Kingdom. They supply high quality new & used advanced technology computer controlled machine tools to OEM's and sub contract metal cutting companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thinkroom UK to accomplish?

• Redesign the company website to a more professional standard in a timely manner
• Increase the website traffic through SEO and PPC Campaigns
• Increase Lead Generation through above activities

SOLUTION

How did you find Thinkroom UK?

Referral

Why did you select Thinkroom UK over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Thinkroom UK were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the Ward CNC website redevelopment project, Thinkroom UK was engaged to deliver a comprehensive digital overhaul, covering website design and build, as well as performance marketing support through SEO and PPC. The scope of work included a full redesign and development of the Ward CNC website to better reflect the company’s capabilities, product range, and industry presence. This involved refining the site structure, improving user experience, and ensuring the website was fully responsive across all devices.

Key deliverables included a modernised, SEO-friendly website built on a scalable platform, with optimised content to improve visibility in search engine rankings. Thinkroom UK also implemented a strategic PPC campaign to drive targeted traffic and generate leads. Alongside the launch, SEO work covered technical setup, keyword targeting, and on-page optimisation. The combined focus on both organic and paid channels aimed to significantly enhance Ward CNC’s online presence and support their lead generation goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the website relaunch and digital marketing campaign, Ward CNC saw a notable improvement in key performance metrics. Organic traffic increased, with a marked improvement in keyword rankings across priority terms. The PPC campaigns also delivered strong results, generating a consistent stream of qualified enquiries with a reduced cost per lead compared to previous efforts. Overall, the project led to a more visible, efficient, and conversion-focused digital presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management throughout the Ward CNC website project was smooth and well-organised, led by Amy from Thinkroom UK. She maintained clear and consistent communication, keeping the project on track and ensuring all milestones were met on time. Amy was proactive in addressing our feedback and adapting to any changes in scope, making the process feel collaborative and responsive. Her attention to detail and ability to keep things moving efficiently played a key role in the project’s overall success.

What was your primary form of communication with Thinkroom UK?

Virtual Meeting

What did you find most impressive or unique about this company?

Thinkroom UK takes the time to understand our business, audience, and goals, which was reflected in both the design and marketing strategy. Their hands-on approach, particularly from Amy and the wider team, made it feel like a true partnership rather than just a standard supplier relationship.

Are there any areas for improvement or something Thinkroom UK could have done differently?

There’s nothing significant we would highlight as an area for improvement. The project was well-managed, communication was clear throughout, and the end result met all our expectations. Thinkroom UK delivered exactly what was promised, and the process was smooth from start to finish.