thewall_ | Webflow Certified Partner

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of NAKA

Describe what your company does in a single sentence.

Committed to financial inclusion, NAKA offers a self-custody Card, EMV-compatible payment network, and a holistic POS solution, empowering businesses for autonomy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Wall. | Webflow Certified Partner to accomplish?

• Create Production Ready Reusable Brand Collateral/Assets
• Define Core Design Guidelines for Brand and Sub-Brand Use
• Create a Scalable Cohesive Brand Identity
• Help the Brand position itself Globally
• Create a Digital Design System for Graphic, Web and Product Design
• Design a Minimalistic Lead Converting Ul/UX
• Develop Performative 3D Experience based Web Projects

SOLUTION

How did you find The Wall. | Webflow Certified Partner?

Referral

Why did you select The Wall. | Webflow Certified Partner over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Skills

How many teammates from The Wall. | Webflow Certified Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NAKA Global Ltd. seeks a comprehensive brand identity rework to refine its visual presence, strengthen its digital storytelling, and enhance brand consistency across all platforms. This includes redesigning visual assets, refining design systems, improving website experiences, and creating dynamic animations that capture the essence of the brand.

Project Cost: $50,000 - $100,000

Project Date (ongoing partnership) - July to December

1. Objectives

• Refine brand identity with a cohesive design system, optimized colors, typography, and high-quality 2D/3D assets.
• Enhance global and local market websites, improving storytelling, UI/UX, and animation for a more engaging user experience.
• Create compelling animations that communicate the brand’s vision, mission, and unique market position.
• Develop essential branding materials, including style guides, presentations, and a web design guidebook for consistent representation.
• Provide strategic design support through multiple consultation sessions and iteration cycles to align with the brand’s evolving needs.

2. Scope of Work
2.1 Brand Identity Rework

• Color System Optimization: Establishing a refined and strategic color palette aligned with the brand's ethos and industry positioning.
• Font System & Typography: Creating a scalable and modern font hierarchy for digital and print assets.
• 2D/3D Asset Development: Crafting high-quality visual assets for digital interfaces, marketing, and presentations.
• Design System Implementation: Standardizing UI/UX elements to ensure seamless brand representation across platforms.

2.2 Website & Digital Storytelling Enhancement

• Global & Local Website Improvements: Enhancing navigation, UX/UI, and optimizing content presentation.
• Narrative & Storytelling Refinement: Developing a compelling brand story across digital touchpoints.
• Interactive & Motion Design Integration: Creating animations and micro-interactions to improve engagement.

2.3 Brand Animations

• Conceptualizing and Producing Animated Content: Developing animations that showcase the brand’s values, innovation, and market positioning.
• Motion Graphics for Web & Presentations: Integrating fluid motion design across websites, decks, and promotional videos.

2.4 Brand Materials & Collateral Development

• Comprehensive Style Guide: Documenting brand guidelines for internal teams and external partners.
• Presentation & Web Design Guidebook: Ensuring brand consistency in all digital assets and marketing efforts.
• Business Cards, Merchandise & Print Collateral: Developing high-quality business cards, branded merchandise, and print assets.

2.5 Brand Identity Consultation & Iterations

• Multiple Iterative Sessions: Conducting collaborative workshops and feedback rounds to fine-tune the visual identity.
• Stakeholder Alignment & Implementation Support: Ensuring smooth integration of new brand elements across departments.

3. Deliverables

• Finalized Brand Identity Package (colors, typography, production ready assets)
• Updated Website UI/UX & Content Flow for www.naka.com, www.ch.naka.com, www.sv.naka.com  
• High-Quality Animations & Motion Graphics
• Complete Brand Style Guide & Design System
• Branded Collateral (Business Cards, Merchandise, etc.)
• Web Design Guidebook for Future Implementations

This project aims to establish a world-class, future-proof brand identity for NAKA Global Ltd., ensuring consistency across all digital and physical touchpoints while enhancing engagement through dynamic storytelling and motion design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Aligned brand strategy across websites and other channels
• Doubled website visits
• Improved internal work thanks to the provided guidelines and standards

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are satisfied with their project management approach. They responded to our needs in a shorter timeframe while maintaining their professional stance based on experience. They were not just order-takers; instead, they engaged in discussions, challenged ideas when necessary, and fought for what they believed was the right approach—all while considering our needs. That’s exactly what we value: a collaborative team that brings expertise to the table rather than simply executing requests without thought.

Some short delays occurred, but they were always communicated in a timely manner and effectively resolved, ensuring that the overall project flow remained smooth.

What was your primary form of communication with The Wall. | Webflow Certified Partner?

Virtual Meeting

What did you find most impressive or unique about this company?

 What impressed us most about this company is their proactive approach. They don’t just execute tasks—they research, raise important topics, and analyze the competition to ensure the work is not only visually appealing but also highly functional. Their commitment goes beyond the initial scope; they remain available when needed and are always willing to take on a bit more work, even if it wasn’t originally planned within the deliveries. Most importantly, they operate as true partners rather than just a third-party provider, making collaboration both strategic and seamless.

Are there any areas for improvement or something The Wall. | Webflow Certified Partner could have done differently?

Nothing much to improve. There were some small details along the way, but we discussed them, and they were quickly put into practice. The main area for refinement was tracking project progress in a more structured, written form. While we already had a system in place, we’ve now improved it together, making collaboration even smoother.

BACKGROUND

Please describe your company and your position there.

I am the manager of a tourist farm and restaurant, which focuses on local cuisine and tourisem in the area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Wall Design, and what were your goals?

We created our website 7 years ago, but with our development created 2 additional websites. Our goals were unifying the three websites and developing our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got into contact through a mutual aquaintance.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The work included developing three different parts of our website and conecting them into one whole.

How many people from the vendor's team worked with you, and what were their positions?

Two people, the owner/web developer and his secretary/asistent/marketing

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the period of one year there was a avarage increase of users by 20% compared to a year before. The project was well managed and they kept their work with in the selected time period .

Describe their project management style, including communication tools and timeliness.

We had our first meeting in person. We were in contact through email weekly and used google meetings. And again in person at the end of the project. They were always open and direct about their work and what our goals were, and the development towards those goals.

What did you find most impressive or unique about this company?

They had a very personal element of communicating with us and working towards meeting our needs.

Are there any areas for improvement or something they could have done differently?

When the site was launched and through the use of it, there were some bugs and imperfections, but when we voiced them to the vendor they fixed them quickly within a week.

BACKGROUND

Please describe your company and your position there.

I’m the producer of gastronomic products with chilis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Wall Design, and what were your goals?

We hired The Wall design for our brand new web site. Goals are to work together continuosly.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew each other briefly. The fact that we decided to cooperate was a good act. The Wall design was an excellent professional and young team with a lot of imagination.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a meeting to agree on the most important topics. Then, gradually, work began to create the framework of the website. Everything else can be seen at pekocko.si

How many people from the vendor's team worked with you, and what were their positions?

There were two persons, a developer and and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our website, we became much more visible and recognizable.

Describe their project management style, including communication tools and timeliness.

We communicated once a week, and then we discussed all the issues, what was in order and what needed to be done.

What did you find most impressive or unique about this company?

The Wall design is a young team with a lot of expertise, knowledge of art and a lot of imagination, which is absolutely necessary for this type of work.

Are there any areas for improvement or something they could have done differently?

Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I am the CEO at a firm based in Slovenia. We sell pampering gift rituals for spa and wellness clients in our country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Wall Design?

We needed to update our web shop which was 10 years old. We wanted to increase our selling rate and needed a new look on the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for our designer on the web and we have been given some references from their other clients.

Describe the project in detail and walk through the stages of the project.

- first meeting, we explained our needs - they made some suggestions and we have chosen the best for us - planning and regular meet ups during project live and remotely - project went threw different stages

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people from their company

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic increased 20% percent and we get very positive vibes from our clients and customers all the time

How effective was the workflow between your team and theirs?

Communication was regular and very smooth. We had regular meetings Live and remotely. They were very effective.

What did you find most impressive or unique about this company?

They have great ideas for rebranding and positioning our brand in the market.

Are there any areas for improvement or something they could have done differently?

All went good for us.