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Product Strategy as a Service

Product Management for Smart Hardware & IoT

Smart Product & IoT Strategy Consulting

We help startups and established companies define and execute winning product strategies. Our consulting blends business insight, technical architecture, and user experience to turn concepts into market-ready products with measurable impact.

Product Strategy & Market Fit

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    Tel Aviv-Yafo, Israel
  • Year founded
    Founded 2019

Overview by:

Reviewer avatar
Yoel Frischoff
Product Consultant About the Team

1 Locations

  • Tel Aviv-Yafo , Israel

Select Focus Area
Business Consulting Focus
Due Diligence Consulting
10%
Industries
Information technology
40%
Other industries
40%
Manufacturing
20%
Clients
Small Business (<$10M)
65%
Midmarket ($10M - $1B)
30%
Enterprise (>$1B)
5%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.6 /5

What Clients Have Said

TheRoad offers good value for cost, with clients noting effective project management and dedication. Project investments vary, with one client spending $50,000–$100,000. They typically engage 2-5 employees per project, focusing on tailored solutions for startups and established companies.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 7 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Highly Rated Similar Providers

TheRoad Review Insights

Overall Review Rating

4.8
  • Quality 4.4
  • Schedule 4.9
  • Cost 4.6
  • Willing to Refer 4.8

Top Mentions

Review Highlights

  • Personal Engagement and Involvement

    Clients were impressed with TheRoad’s personal engagement and involvement in their projects, which contributed to successful outcomes.

  • Improvements in Communication

    While communication was generally effective, one client mentioned that communication with internal and external stakeholders could have been slightly better and more attentive.

  • Broad Network and Connections

    TheRoad leveraged their extensive network to introduce clients to potential business partners, which was highly valued by clients.

  • Successful Product Development

    TheRoad successfully assisted in product development projects, including creating new product features, designing user interfaces, and developing business strategies.

  • High Click Rates from Users

    A client noted that the product developed with TheRoad received a very high click rate from users, indicating successful user engagement.

  • Effective Strategic Consulting

    TheRoad provided effective strategic consulting, helping clients prepare for funding, develop business strategies, and expand their operations.

TheRoad Reviews

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Services
Project Cost
Industry
Location

Financial Planning for Car Rental Company

  • Business Consulting
  • $1,000,000 to $9,999,999
  • January 2020
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
4.5

"Due to our joint project, the business is presented more clearly and professionally."

Oct 8, 2020
CEO, Driveit
Erez Even
Verified
  • Automotive
  • Tel Aviv, Israel
  • 1-10 Employees
  • Online Review
  • Verified

TheRoad helped a car rental company in raising capital investment. They developed a financial plan and improved their pitch deck. They also provided useful information to ensure that the fundraising goes well.

Business Dev. & Consulting for No-Code Platform Startup

  • Business Consulting
  • $50,000 to $199,999
  • Apr. 2017 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“We needed his excellent knowledge, connections, and ability to focus on details.”

Mar 19, 2020
CEO, Commugen LTD
Eyal Sassoon
Verified
  • Other industries
  • Tel Aviv, Israel
  • 11-50 Employees
  • Phone Interview
  • Verified

TheRoad handles business consulting services for a no-code platform startup. Their team helped with the ideation, writing composition, and application process for grant acquisition.

Product Features Dev for Interactive Game Dev Company

  • Business Consulting UX/UI Design Video Production
  • $50,000 to $199,999
  • Mar. - Aug. 2023
5.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
4.5

"We were impressed with their dedication and willingness to adapt."

Aug 23, 2023
CEO, EyeClick Ltd.
Ariel Almos
Verified
  • Gaming
  • Tel Aviv, Israel
  • 51-200 Employees
  • Online Review
  • Verified

TheRoad was hired by an interactive game development company for support in developing new product features for a new market segment. The team was responsible for product and project management.

Business Plan for EV Charging Systems Company

  • Business Consulting
  • Business Intelligence Consulting
  • $10,000 to $49,999
  • Jan. - Feb. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
4.5
Willing to Refer
4.5

"I was impressed with their management, dedication, and involvement." 

May 13, 2023
CEO, Elinkair
Gad Haran
Verified
  • Other industries
  • Israel
  • 1-10 Employees
  • Online Review
  • Verified

An EV charging systems firm hired TheRoad to develop a business plan. The team analyzed the client's target market, advantages of future products, sales targets, cost of investments, and business model.

Business Services for Weapon Engineering Company

  • Business Consulting
  • Less than $10,000
  • Feb. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their knowledge and devotion to the project were outstanding!"

Mar 22, 2022
Founder, C-sights
Adi Rotman
  • Other industries
  • Ariel, Israel
  • 1-10 Employees
  • Online Review

TheRoad helped create a business plan and investor deck for a weapon engineering company.

Market Research for Business Management Company

  • Market Research
  • Less than $10,000
  • Jan. - June 2021
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"I was impressed with their commitment."

Jan 25, 2022
CEO, SUMIT
Yaniv Efraim
Verified
  • Other industries
  • Jerusalem, Israel
  • 11-50 Employees
  • Online Review
  • Verified

TheRoad performed market research for a business management company. They were tasked with analyzing the market and the client's current positioning and evaluating their opportunities for business.

Business Strategy & Consulting for Water Treatment Company

  • Business Consulting
  • Confidential
  • Dec. 2019 - Ongoing
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"TheRoad comes with strong business knowledge and networking."

Apr 19, 2020
CEO, puRO Systems LTD
Omri Farbstein
Verified
  • Energy & natural resources
  • Turin, Georgia
  • 1-10 Employees
  • Online Review
  • Verified

Providing consulting services, TheRoad has collaborated with internal stakeholders to develop a business strategy. They also leverage their own network to promote the company's needs and interests.

Text Creation for Audiovisual Media Company

  • UX/UI Design
  • $10,000 to $49,999
  • June 2019 - Mar. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We were impressed with the knowledge."

Apr 2, 2020
CEO, 9 Dots Media LTD
Itay Rubinstein
Verified
  • Advertising & marketing
  • Israel
  • 1-10 Employees
  • Online Review
  • Verified

TheRoad created text for a speech player that allowed readers to listen to articles on the go.

Showing 1-8 of 8 Reviews

Design Sprint

We will gather the necessary information to draw: - Market and competitive landscape - Positioning opportunities - Product architecture We will then conduct an on-site interactive session, AKA "design Sprint", to define: - Use cases, user stories, wireframes - Data flows - System architecture - Sizing estimations

Small

$7,500 /total
  • Preliminary research
  • MRD document

Large

$25,000 /total
  • Preliminary research
  • MRD document
  • Design Sprint
Features

Small

$7,500

/total

Medium

$12,500

/total

Large

$25,000

/total

Preliminary research

MRD document

Design Sprint

Small

$7,500

/total

Preliminary research

MRD document

Design Sprint

Medium

$12,500

/total

Preliminary research

MRD document

Design Sprint

Large

$25,000

/total

Preliminary research

MRD document

Design Sprint

Our Story

We are TheRoad, a Tel Aviv–based hands-on product management consultancy led by principal Yoel Frischoff. Our team blends business insight, user research and technical execution to take software-augmented physical products from discovery to scale. We offer Fractional CPO, product strategy, execution, smart-hardware expertise, audits and training. Clients — startups and scale-ups — benefit from faster market entry, measurable product growth and operational resilience.

Meet the Team

Yoel Frischoff

Yoel FrischoffProduct Consultant

I am a product strategist who has led and advised companies globally on how to build sustainable competitive advantage in the physical world.

Locations (1)

114, Yigal Alon st. Tel Aviv-YafoIsrael 6744320

2 - 5

Contact TheRoad

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