Growth Strategies as a Service ›› Tech StartUps

We at TheRoad build Growth Engines - Offering startegy consulting services for technology startups.

  • Product discovery and management: We help founders and managers define their initial product, their go to market, their growth strategy, and their business model.
  • Startup financing: We help founders formulate their long term vision and concrete plan - fusing them into compelling investor media kit
  • Pivoting and change management: Our experience and analytic approach enable us to quickly understand the pros and cons of struggling technology companies, formulate alternative vision, and draw an untrodden path forward.
  • Marketing strategy: Defining core value proposition, positioning, and messaging, we define your content operation, your communication channels, and how you translate awareness into business.

Our mission at TheRoad is to accelerate technology startups, release and generate value.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2010
Show all +
Tel Aviv, Israel
headquarters

Portfolio

Key clients: 
Commugen AppChi, DriveIt, audioDots, OfficeGuy, puRO Systems, WooHoo...
Raising Capital For Your Startup - The Short Guide Image

Raising Capital For Your Startup - The Short Guide

Many entrepreneurs ask "how much to raise?” However, it is not one question to ask, but rather, three:

  • What are the goals for this funding round, and how long will it take achieve them?

  • How much are startups (at similar stage and in the same industry) raising?

  • What is the investment policy of your target investors?

  • It turns out that there is not a single answer to each of these questions. Fine tuning is required to match the scope of the investors you are targeting.

     

    Read more: https://www.theroadtlv.com/startup-financing-101

    Converging inbound and outreach funnels Image

    Converging inbound and outreach funnels

    For a recording of the webinar "Marketing and Sales Operation as a Service"

    Drop me an email: [email protected]

    Awareness generation channels Image

    Awareness generation channels

    A brief discussion about awareness generation channels

    For a recording of the webinar "Marketing and Sales Operation as a Service"

    Drop me an email: [email protected]

    Marketing and Sales Operation as a Service Image

    Marketing and Sales Operation as a Service

    Email me for a recording of this webinar [email protected]

     

    Join us for an open-minded webinar <14th July> on how we help B2B companies to penetrate new markets in today’s uncertain era. 

    Two quick questions:
    - Are you deliberating on which marketing strategy to act upon? 
    - Do you want to focus your budget on the approach that

    fits your company needs best? 

    This webinar is for you - while we’re going to cover best-of-breed marketing and sales operation, and how we tailor it to your startup!


    The need for speed: Startup Velocity Image

    The need for speed: Startup Velocity

    The speed in which founders move to execute their plan is critical as an indicator for future success.

    Here's why

    Could We Contain Drones? Image

    Could We Contain Drones?

    Regulatory and Technology Pathways

    As with many emerging technologies, regulation lags behind: It takes time until the usage patterns and associated risks emerge, it takes time until unwitting or malevolent offenders "discover" whatever mishap, dangerous behavior, or intended assaults are possible with such technology.   Read more...  
    Seed funding for a SaaS company Image

    Seed funding for a SaaS company

    Taking an eCommerce gamification SaaS company to its first financing round.
    Building investment prospectus, including:

    - Market, product, competition

    - Growth plan

    - Economic model

    - Financial plan

    - Valuation

    Cyber Vendors: Are you ready for the MSSP revolution Image

    Cyber Vendors: Are you ready for the MSSP revolution

    (Cyber vendors - I'm looking at you! But this trend will catch to other verticals of enterprise software, I'll bet)

     

    Learn how to market your cyber venture via Managed Security Service Providers. They're already big and still growing

    fast!

    Drop me a mail to receive the free report: [email protected]

    Brace! Brace! COVID-19 Induced Financial Distress Image

    Brace! Brace! COVID-19 Induced Financial Distress

    https://www.theroadtlv.com/post/crisis_cashflow_assessment

     

    How can Startups assess the impact of the COVID-19 outbreak on their immediate future? Common sense and some Excel magic.

     

     

    Preparing for Seed investment Image

    Preparing for Seed investment

    "Working with TheRoad helped us build our business model from the ground up, Focusing on our Saas model and growth strategies. This allowed us showcase our vision to our potential investors."

     

    Sales development Image

    Sales development

    Services include:​

    • Marketing strategy
    • GTM - Go To Market
    • Offering design
    • Sales and distribution
    Channel development Image

    Channel development

    Business development services include:​

    • Channel development
    • Investor relations

     

    Branding strategy, Product strategy Image

    Branding strategy, Product strategy

    Services include:​

    • New Offering design
    • Branding strategy
    • Marketing strategy
    Product discovery Image

    Product discovery

    Product innovation - leading to a revolutionary news outlet

    Services include:

    • Product innovation
    • Business model
    • Investor relations
    • Partnerships and Business development
    Management Consulting, Business development Image

    Management Consulting, Business development

    Management extension, BD as a Service, enable the company to extend its reach, expand geographically, and increase its marketing efforts.

    Business development services include:

    • Financial planning
    • Go to market strategy
    • Channel development
    • Investor relations

     

     

     

     

     

     

     

    Reviews

    Sort by

    Financial Planning for Car Rental Company

    "Due to our joint project, the business is presented more clearly and professionally."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    4.5
    The Project
     
    $1,000,000 - $9,999,999
     
    January 2020
    Project summary: 

    TheRoad helped a car rental company in raising capital investment. They developed a financial plan and improved their pitch deck. They also provided useful information to ensure that the fundraising goes well.

    The Reviewer
     
    1-10 Employees
     
    Tel Aviv, Israel
    Erez Even
    CEO, Driveit
     
    Verified
    The Review
    Feedback summary: 

    TheRoad was very accessible and was always quick to respond. Because of their experience in establishing startups, the project was quickly completed. They also offered extra hours of assistance without additional charges.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Him I am Erez Even, the CEO of Driveit. Drivevit develops a platform that connects rental companies and users and helps to maximize the utilization of rental car fleets on one hand and to improve the driver experience on the other hand.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TheRoad?

    TheRoad helped us with the process of raising an investment for our company. They helped with writing a financial plan and improving our pitch deck as well as with making sure we are ready for the process of fund raising. The company provided important and useful information that helps us till now.

    What were your goals for this project?

    Yoel

    SOLUTION

    How did you select TheRoad?

    I read an article of Yoel who works at the company. We had a long conversation that helped we to decide that he is the one who can accompany my company and provide me a high level of knowledge

    Describe the project in detail.

    We went through the pitch deck pages, one by one. We gave attention to any data and detail. Yoel, who helped with that, challenged my assumptions and information I provided. And.. sent me to make homework.. which was very helpful. We also worked on our financial plan. Here, again, Yoel went trough any detail and helped to complete it. We had many discussion which was enriching and led to a successful result.

    What was the team composition?

    I worked directly with Yoel.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Due to our joint project, the business is presented more clearly and professionally.

    How effective was the workflow between your team and theirs?

    Excellent! Yoel was very accessible. A big plus! Sometimes he responded one minute after receiving my email or message. Also, we completed the project very fast. Very appreciated.

    What did you find most impressive about this company?

    Yoel has a vast experience and established several startups in the past so he can help and contribute a lot to entrepreneurs and startups. Second, it looks like they really want to help. We agreed on specific number of working hours. The company didn't require extra payment for extra hours of assistance it gave to us. (We plan to pay soon :) )

    Are there any areas for improvement?

    I am satisfied with TheRoad.

    4.5
    Overall Score Excellent service
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 4.5 NPS
      Willing to refer

    Business Dev. & Consulting for No-Code Platform Startup

    “We needed his excellent knowledge, connections, and ability to focus on details.”

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Apr. 2017 – Ongoing
    Project summary: 

    TheRoad handles business consulting services for a no-code platform startup. Their team helped with the ideation, writing composition, and application process for grant acquisition.

    The Reviewer
     
    11-50 Employees
     
    Tel Aviv, Israel
    Eyal Sassoon
    CEO, Commugen LTD
     
    Verified
    The Review
    Feedback summary: 

    The partner won the grant, and TheRoad was instrumental in that accomplishment as well as upcoming potential deals. Their team made the collaboration seamless. They're effective at communication and maintaining weekly contact. Commitment and a strong ability to focus are hallmarks of their work.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of Commugen LTD. We’re a startup that has developed a no-code platform.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with TheRoad?

    We wanted to expand operations outside of Israel and raise capital, so we needed help in those two areas.

    SOLUTION

    What was the scope of their involvement?

    TheRoad helped us with business development. Their team helped us acquire a national grant. They worked with us on the application, writing process, and behind the scenes. What’s more, they also prepared materials for the roadshow, which is currently a work in progress. Their team introduced us to potential investors and business partners.

    What is the team composition?

    I mainly work with Yoel (Founder & Consultant).

    How did you come to work with TheRoad?

    I joined a meetup that Yoel hosted. After attending several times, I felt he’d be a good fit for the company.

    How much have you invested with them?

    We’ve invested between $50,000–$100,000.

    What is the status of this engagement?

    We began working with them in April 2017, and our partnership is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We needed his excellent knowledge, connections and ability to focus on details I don’t pay attention to. It’s difficult to quantify the contribution, but he was instrumental in winning the grant and other potential deals. I’m happy with the collaboration.

    How did TheRoad perform from a project management standpoint?

    Yoel is an excellent communicator. We meet face-to-face on a weekly basis but will meet more or less as needed. Sometimes we also communicate through email.

    What did you find most impressive about them?   

    Yoel is committed to helping his clients. He truly cares.

    Are there any areas they could improve?

    Sometimes his focus is too broad when I’d like it to be more specific.

    Do you have any advice for potential customers?

    Be sure to understand there is a minimum engagement needed to achieve results.

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They’re always on time with delivery.
    • 5.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
      I’m happy but there is always room for improvement.
    • 5.0 NPS
      Willing to refer

    Business Strategy & Consulting for Water Treatment Company

    "TheRoad comes with strong business knowledge and networking."

    Quality: 
    4.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Dec. 2019 - Ongoing
    Project summary: 

    Providing consulting services, TheRoad has collaborated with internal stakeholders to develop a business strategy. They also leverage their own network to promote the company's needs and interests.

    The Reviewer
     
    1-10 Employees
     
    Torino, Italy
    Omri Farbstein
    CEO, puRO Systems LTD
     
    Verified
    The Review
    Feedback summary: 

    TheRoad has been a key player in introducing the company to potential business partners. They're communicative and have access to a wide network of professional connections.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We are a manufacturer and developers of smart automatic and compact water treatment sulotions

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TheRoad?

    strategic consulting

    What were your goals for this project?

    we are using THE ROAD for help in preparation for funding and development of business strategy

    SOLUTION

    How did you select this vendor?

    The road found me us on linkedin, we had a meeting and decided to go head and use their services

    Describe the project in detail.

    We had a few meetings face to face, also lots of phone and mail communication, The Road was promoting our needs and interest via a key personals in our industry using is network.

    What was the team composition?

    i was in direct contact with Yoel

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Since our work together The Road had arranged a few introduction meetings which created a beginning of corporation with other companies

    How effective was the workflow between your team and theirs?

    communication was very good and smooth

    What did you find most impressive about this company?

    TheRoad comes with strong business knowledge and networking. Yoel have strong technical understanding which was very useful in a case like ours

    Are there any areas for improvement?

    i am very satisfied with The Road work

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Text Creation for Audiovisual Media Company

    "We were impressed with the knowledge."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    June 2019 - Mar. 2020
    Project summary: 

    TheRoad created text for a speech player that allowed readers to listen to articles on the go.

    The Reviewer
     
    1-10 Employees
     
    Israel
    Itay Rubinstein
    CEO, 9 Dots Media LTD
     
    Verified
    The Review
    Feedback summary: 

    The player that TheRoad worked on received a high click rate from users. They had a very effective workflow and demonstrated a high level of experience and knowledge in their field.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    my company is a media tech company developing tech products for news publishers we has assitance from TheRoad regarding products development and design to a uniwue audio player we offer to news publishers allowing their reader to listen to their textual articles on the go

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TheRoad?

    mapping the market, design on the product ,UK/UI and for creating stategy and ways to promote our product offering

    What were your goals for this project?

    create a good performance user flow , a good design for the player knowing the right clients to reach and creating media kit and investment deck

    SOLUTION

    How did you select this vendor?

    We search for taleneted consultant agency that have experiance with online products and similar digital vetical we are specializing in

    Describe the project in detail.

    creating a text to speech player allowing reader to listen to their articles on the go , mobile first

    What was the team composition?

    we were assign a product manager to lead the project with the consulting agency TheRoad

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    very high click to rate from users using the player

    How effective was the workflow between your team and theirs?

    very well

    What did you find most impressive about this company?

    the experiance and knowledge in the space

    Are there any areas for improvement?

    We were impressed with the knowledge.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer