Management Consulting ›› Technology Impact
Increasing technology firms impact and value.
- Strategic consulting: We help managements frame and solve challenges in their product-market-fit, go-to-market, and business model.
- Change management: We use our experience and analytic approach to quickly help technology companies pivot to alternative offering.
- Marketing strategy: Defining core value propositions, positioning, and messaging, we lay the ground for content operation, helping management genrate awareness, gain trust, and convert prospects into business.
- Startup financing: We help founders understand their business model, ramp-up costs, and future growth, to create a powerful investment opportunity.
- Product creation: From initial product discovery to pivot plans, we help managements innovate.
Focus
Recommended Providers
Portfolio
audioDots, Commugen, OfficeGuy, puRO Systems, DriveIt, WooHoo!
Expansion plan
As the company plans to expand globally, management has chosen a target geography as its first export market.
The project was to plan and budget the integrated efforts required to create a market presence, acquire first strategic customers, enlist integrators and distributors.
The dual pronged marketing effort planned consisted of inbound marketing operation - aimed to build brand recognition and subject matter credibilty, and eventually attract incoming traffic - and of outreach efforts - aimed to generate initial traction.
Product Discovery - Unleash innovation
A product is a place where…
Your technology meets your customers to answer their needs and wants.
Learn how to build successful products:
https://lnkd.in/dArVPWe7
Can Ai SCALE?
As investors look into Ai technology companies, they are interested in how successful they can be, and to that end, the company's ability to scale operation is critical. Read more: https://www.theroadtlv.com/post/can-ai-scale
Who's mommy's favorite?
(Evaluating your Product Line)
We all know better than ask this loaded question (I surely hope so!). Sometimes, though, this is exactly the question to ask.
Jokes aside... Oftentimes, managers find the need to compare the value and potential of their different products, so they can take rational decisions, about which products and services to focus on, which products will be deprecated, or what business units are to be divested.... Read more: https://www.theroadtlv.com/post/who-s-mommy-s-favorite
Project Vs Product - Marketing perspective
The journey of many bootstrapped companies towards scale requires transitioning from project to product driven marketing. This post discusses some of the cultural and operational changes that must occur in when seeking higher growth through technology and capabilities productization.
Read more: https://lnkd.in/dEwJvvKg
Introducing TV DOTS
TV Dots combines text-to-speech and video-creation technologies to convert any news site into a broadcast stream.
Our human like voice, narrated over a background of context-driven video layer, enables any news site to be broadcast as an automated, live, TV channel.
Raising Capital For Your Startup - The Short Guide
Many entrepreneurs ask "how much to raise?” However, it is not one question to ask, but rather, three:
-
What are the goals for this funding round, and how long will it take achieve them?
-
How much are startups (at similar stage and in the same industry) raising?
-
What is the investment policy of your target investors?
It turns out that there is not a single answer to each of these questions. Fine tuning is required to match the scope of the investors you are targeting.
Read more: https://www.theroadtlv.com/startup-financing-101
Converging inbound and outreach funnels
For a recording of the webinar "Marketing and Sales Operation as a Service"
Drop me an email: [email protected]
Awareness generation channels
A brief discussion about awareness generation channels
For a recording of the webinar "Marketing and Sales Operation as a Service"
Drop me an email: [email protected]
Marketing and Sales Operation as a Service
Email me for a recording of this webinar [email protected]
Join us for an open-minded webinar <14th July> on how we help B2B companies to penetrate new markets in today’s uncertain era.
Two quick questions:
- Are you deliberating on which marketing strategy to act upon?
- Do you want to focus your budget on the approach that fits your company needs best?
This webinar is for you - while we’re going to cover best-of-breed marketing and sales operation, and how we tailor it to your startup!
The need for speed: Startup Velocity
The speed in which founders move to execute their plan is critical as an indicator for future success.
Here's why
Could We Contain Drones?
Regulatory and Technology Pathways
As with many emerging technologies, regulation lags behind: It takes time until the usage patterns and associated risks emerge, it takes time until unwitting or malevolent offenders "discover" whatever mishap, dangerous behavior, or intended assaults are possible with such technology.
Read more...
Seed funding for a SaaS company
Taking an eCommerce gamification SaaS company to its first financing round.
Building investment prospectus, including:
- Market, product, competition
- Growth plan
- Economic model
- Financial plan
- Valuation
Cyber Vendors: Are you ready for the MSSP revolution
(Cyber vendors - I'm looking at you! But this trend will catch to other verticals of enterprise software, I'll bet)
Learn how to market your cyber venture via Managed Security Service Providers. They're already big and still growing fast!
Drop me a mail to receive the free report: [email protected]
Brace! Brace! COVID-19 Induced Financial Distress
https://www.theroadtlv.com/post/crisis_cashflow_assessment
How can Startups assess the impact of the COVID-19 outbreak on their immediate future? Common sense and some Excel magic.
Preparing for Seed investment
"Working with TheRoad helped us build our business model from the ground up, Focusing on our Saas model and growth strategies. This allowed us showcase our vision to our potential investors."
Sales development
Services include:
- Marketing strategy
- GTM - Go To Market
- Offering design
- Sales and distribution
Channel development
Business development services include:
- Channel development
- Investor relations
Branding strategy, Product strategy
Services include:
- New Offering design
- Branding strategy
- Marketing strategy
Product discovery and development
Product innovation | Startup creation | Financial planning
Services include:
- Product innovation
- R&D and IP
- Business model
- Investor relations
- Partnerships and Business development
Management Consulting, Business development
Management extension, BD as a Service, enable the company to extend its reach, expand geographically, and increase its marketing efforts.
Business development services include:
- Financial planning
- Go to market strategy
- Channel development
- Investor relations
Product consulting
This media and ad-tech company built a series aof Text-t-specch and video-generation products, aimed at the publishing market.
Services rendered:
- Product ideation
- Data flow
- Business modeling
- Prototyping
- IP generation
Reviews
the project
Business Dev. & Consulting for No-Code Platform Startup
“We needed his excellent knowledge, connections, and ability to focus on details.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Commugen LTD. We’re a startup that has developed a no-code platform.
What challenge were you trying to address with TheRoad?
We wanted to expand operations outside of Israel and raise capital, so we needed help in those two areas.
What was the scope of their involvement?
TheRoad helped us with business development. Their team helped us acquire a national grant. They worked with us on the application, writing process, and behind the scenes. What’s more, they also prepared materials for the roadshow, which is currently a work in progress. Their team introduced us to potential investors and business partners.
What is the team composition?
I mainly work with Yoel (Founder & Consultant).
How did you come to work with TheRoad?
I joined a meetup that Yoel hosted. After attending several times, I felt he’d be a good fit for the company.
How much have you invested with them?
We’ve invested between $50,000–$100,000.
What is the status of this engagement?
We began working with them in April 2017, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We needed his excellent knowledge, connections and ability to focus on details I don’t pay attention to. It’s difficult to quantify the contribution, but he was instrumental in winning the grant and other potential deals. I’m happy with the collaboration.
How did TheRoad perform from a project management standpoint?
Yoel is an excellent communicator. We meet face-to-face on a weekly basis but will meet more or less as needed. Sometimes we also communicate through email.
What did you find most impressive about them?
Yoel is committed to helping his clients. He truly cares.
Are there any areas they could improve?
Sometimes his focus is too broad when I’d like it to be more specific.
Do you have any advice for potential customers?
Be sure to understand there is a minimum engagement needed to achieve results.
the project
Financial Planning for Car Rental Company
"Due to our joint project, the business is presented more clearly and professionally."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Him I am Erez Even, the CEO of Driveit. Drivevit develops a platform that connects rental companies and users and helps to maximize the utilization of rental car fleets on one hand and to improve the driver experience on the other hand.
For what projects/services did your company hire TheRoad?
TheRoad helped us with the process of raising an investment for our company. They helped with writing a financial plan and improving our pitch deck as well as with making sure we are ready for the process of fund raising. The company provided important and useful information that helps us till now.
What were your goals for this project?
Yoel
How did you select TheRoad?
I read an article of Yoel who works at the company. We had a long conversation that helped we to decide that he is the one who can accompany my company and provide me a high level of knowledge
Describe the project in detail.
We went through the pitch deck pages, one by one. We gave attention to any data and detail. Yoel, who helped with that, challenged my assumptions and information I provided. And.. sent me to make homework.. which was very helpful. We also worked on our financial plan. Here, again, Yoel went trough any detail and helped to complete it. We had many discussion which was enriching and led to a successful result.
What was the team composition?
I worked directly with Yoel.
Can you share any outcomes from the project that demonstrate progress or success?
Due to our joint project, the business is presented more clearly and professionally.
How effective was the workflow between your team and theirs?
Excellent! Yoel was very accessible. A big plus! Sometimes he responded one minute after receiving my email or message. Also, we completed the project very fast. Very appreciated.
What did you find most impressive about this company?
Yoel has a vast experience and established several startups in the past so he can help and contribute a lot to entrepreneurs and startups. Second, it looks like they really want to help. We agreed on specific number of working hours. The company didn't require extra payment for extra hours of assistance it gave to us. (We plan to pay soon :) )
Are there any areas for improvement?
I am satisfied with TheRoad.
the project
Business Services for Weapon Engineering Company
"Their knowledge and devotion to the project were outstanding!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of C-sights which create a automatic deploying reflex sight for hand guns
For what projects/services did your company hire TheRoad?
create a business plan and investor deck
How did you select this firm and what were the deciding factors?
A friend personal recommendation and price point
How many resources from the vendor's team worked with you, and what were their positions?
1 advisor
Can you share any outcomes from the engagement that demonstrate progress or success?
no
How effective was the workflow between your team and theirs?
very effective
What did you find most impressive or unique about this company?
Their knowledge and devotion to the project were outstanding!
Are there any areas for improvement or something they could have done differently?
no
the project
Market Research for Business Management Company
"I was impressed with their commitment."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of a Fintech StartUp company, our clients are businesses in Israel
For what projects/services did your company hire TheRoad?
We needed a clear outside view of our current point and our opportunities ahead, marketing wise.
How did you select this vendor?
Former cooperation.
Describe the scope of their work in detail.
Analyzing the market, analyzing our current stage, and evaluating our opportunities .
What was the team composition?
Just 1:1.
Can you share any outcomes from the project that demonstrate progress or success?
Led to a deep inside work
How effective was the workflow between your team and theirs?
Pretty effective
What did you find most impressive about this company?
I was impressed with their commitment.
Is there any area for improvement or anything that could have been done differently?
None.
the project
Business Strategy & Consulting for Water Treatment Company
"TheRoad comes with strong business knowledge and networking."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a manufacturer and developers of smart automatic and compact water treatment sulotions
For what projects/services did your company hire TheRoad?
strategic consulting
What were your goals for this project?
we are using THE ROAD for help in preparation for funding and development of business strategy
How did you select this vendor?
The road found me us on linkedin, we had a meeting and decided to go head and use their services
Describe the project in detail.
We had a few meetings face to face, also lots of phone and mail communication, The Road was promoting our needs and interest via a key personals in our industry using is network.
What was the team composition?
i was in direct contact with Yoel
Can you share any outcomes from the project that demonstrate progress or success?
Since our work together The Road had arranged a few introduction meetings which created a beginning of corporation with other companies
How effective was the workflow between your team and theirs?
communication was very good and smooth
What did you find most impressive about this company?
TheRoad comes with strong business knowledge and networking. Yoel have strong technical understanding which was very useful in a case like ours
Are there any areas for improvement?
i am very satisfied with The Road work
the project
Text Creation for Audiovisual Media Company
"We were impressed with the knowledge."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
my company is a media tech company developing tech products for news publishers we has assitance from TheRoad regarding products development and design to a uniwue audio player we offer to news publishers allowing their reader to listen to their textual articles on the go
For what projects/services did your company hire TheRoad?
mapping the market, design on the product ,UK/UI and for creating stategy and ways to promote our product offering
What were your goals for this project?
create a good performance user flow , a good design for the player knowing the right clients to reach and creating media kit and investment deck
How did you select this vendor?
We search for taleneted consultant agency that have experiance with online products and similar digital vetical we are specializing in
Describe the project in detail.
creating a text to speech player allowing reader to listen to their articles on the go , mobile first
What was the team composition?
we were assign a product manager to lead the project with the consulting agency TheRoad
Can you share any outcomes from the project that demonstrate progress or success?
very high click to rate from users using the player
How effective was the workflow between your team and theirs?
very well
What did you find most impressive about this company?
the experiance and knowledge in the space
Are there any areas for improvement?
We were impressed with the knowledge.
The partner won the grant, and TheRoad was instrumental in that accomplishment as well as upcoming potential deals. Their team made the collaboration seamless. They're effective at communication and maintaining weekly contact. Commitment and a strong ability to focus are hallmarks of their work.