T.C. Jennings Consulting

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of a software company 

Describe what your company does in a single sentence.

Customer feedback management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire T.C. Jennings Consulting to accomplish?

• Increase efficiency of ad spend
• Drive qualified pipeline

SOLUTION

How did you find T.C. Jennings Consulting?

Referral

Why did you select T.C. Jennings Consulting over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from T.C. Jennings Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our PPC campaign management scope includes strategic planning, ongoing optimization, and regular reporting to drive qualified leads and maximize visibility. Key deliverables include a PPC strategy aligned with our target audience and goals and structured campaigns with clear KPIs. We’ll provide continuous optimization, including bid adjustments, A/B testing, and audience refinement, along with weekly performance updates. Additionally, we’ll track conversions and offer recommendations for growth, ensuring the campaigns evolve with our needs and industry trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced average cost per conversion and increased percentage of leads from ICP targeted companies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TC has been flexible and adjusted to our needs as requested. Responses have always been timely and action taken in an adequate timeframe relative to communicated expectations.

What was your primary form of communication with T.C. Jennings Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and adaptability were most impressive.

Are there any areas for improvement or something T.C. Jennings Consulting could have done differently?

N/A within scope.

BACKGROUND

Please describe your company and position.

 I am the Fractional CMO of a consulting company 

Describe what your company does in a single sentence.

Odell Marketing is a B2B Growth Company consulting and advisory business that develops go-to-market strategies and tactical executions that deliver real results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire T.C. Jennings Consulting to accomplish?

• Audit current paid media program
• Recommend improvements to the program
• Manage and track the program

SOLUTION

How did you find T.C. Jennings Consulting?

Referral

Why did you select T.C. Jennings Consulting over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from T.C. Jennings Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tc was hired to do 3 things:

• Audit the current paid media program and highlight area for improvement
• Develop a plan to implement improvements where needed
• Track, manage and report on the results of the program 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid media program has shown continous improvement since TC took it over.  We have had double digit increases in impressions, CTR, and conversions from qualified lead to opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TC is highly collaborative.  He works according to the changing needs of the business and the campaigns we run.   He is responsive and delivers on time unless an issue arises and we need address.

What was your primary form of communication with T.C. Jennings Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

T.C. Jennings Consulting is extremely knowledgeable about paid media.  He can customize his recommendations to fit our needs, yet offer ideas for things we might implement in the future.

Are there any areas for improvement or something T.C. Jennings Consulting could have done differently?

TC could be better prepared for review meetings.  A standard agenda on what we will cover and highlighting hop topics would make meetings more efficient.

BACKGROUND

Please describe your company and position.

I am the CEO of Connected Approach Partners, LLC

Describe what your company does in a single sentence.

At Connected Approach Partners, we help HR leaders drive the Talent Agenda with development courses, executive coaching, leader assessments & team experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire T.C. Jennings Consulting to accomplish?

• social selling and advertising on LinkedIn

SOLUTION

How did you find T.C. Jennings Consulting?

Referral

Why did you select T.C. Jennings Consulting over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from T.C. Jennings Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

T.C. delivered guidance, advice and direction on how to effectively market my services on LinkedIn through how I describe my services, who I message and connect with on LinkedIn, and how I engage with their content to build credibility with key prospects and top voices in my area of expertise.  Also, T.C. ran a valuable LinkedIn advertising campaign that is targeted to my niche prospect group.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased prospect engagement with my LinkedIn profile and content; increased visilibity for my services with my key niche prospects

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items have always been delivered on-time and with the expertise required to make the best decisions for my marketing & advertising.

What was your primary form of communication with T.C. Jennings Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise in LinkedIn marketing and advertising is impressive, as well as the willingness to meet me and my company where we are now in our growth trajectory. T.C. is always a business partner, helping to review and assess options as my company's needs evolve.

Are there any areas for improvement or something T.C. Jennings Consulting could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Director of Client Services & Strategy for an ecommerce Digital Advertising agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?

We had a number of challenging clients whose large Google Ads budgets were being exhausted on lower & lower returns YOY. We needed a fresh set of eyes to help us tweak and expand strategy in order to continue to bring in the best and most profitable ideas to the client team(s).

SOLUTION

How did you select this vendor and what were the deciding factors?

TC had been a contact in a previous engagement, and had shown us excellent return on his advice. Continuing to work with him on larger and more complex engagements was a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement was loosely defined as improving and forward thinking on a stagnating large Google Ads account -- the loose definition suited the project - consultation, access, definition of client & agency goals, delivery of doc and follow up discussion, TC covered additional questions and details basically on demand, which we appreciated.

How many people from the vendor's team worked with you, and what were their positions?

TC, alone.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am not able to share metrics, but client relationship was improved, our team's confidence to move forward in a positive way was improved, and I was able to retain the client in part d/t TC's excellent suggestions.

Describe their project management style, including communication tools and timeliness.

Docs, screen-shares, screenshots, meetings. Efficient & amiable.

What did you find most impressive or unique about this company?

They have the ability to drive both high and low-level ideas -- strategy as well as tactics, and connect these items to an overall set of client goals. Ability to take unrealistic goals and turn them into reality - eg, how much reaching these goals might cost, or how long that might take.

Are there any areas for improvement or something they could have done differently?

What may have been valuable to extend the relationship: A template of meet/implementation suggestions based on budget or industry. I never requested anything like this, but coming to the table with: Based on [x budget] I suggest 5 meetings at these points of time, covering each of these five things with these outcomes may have led to more reliable, add'l engagements.

BACKGROUND

Please describe your company and your position there.

Senior Vice President, Group Client Leader at a marketing technology agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?

We have numerous clients with smaller budgets that are focused on the B2B space. We were looking for someone to help us with multiple assignments who had creative ideas to get the most impact for the money as well as be a good client guide when they weren't as familiar with the space.

SOLUTION

How did you select this vendor and what were the deciding factors?

We started working with TC on a couple of short term assignments, but the more we worked together, the more we saw he not only has the same spirit and approach to clients that our agency does, but the clients really liked him as well! As we received more client requests, we pulled TC into more projects and integrated him into our teams.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There were projects for SEO that required site audits, recommendations for SEO optimization and additional strategic guidance. We also have multiple clients who focus on paid social around LinkedIn where they have needed recommendations on how to target niche audiences and optimize their campaigns.

Finding experience in Facebook, Instagram, etc is easy, but LinkedIn requires specific knowledge about the platform and TC has brought strategic leadership to our clients.

How many resources from the vendor's team worked with you, and what were their positions?

Depending on volume and client need, we've worked with 4-6 people on TC's team, including a project manager and multiple technicians.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

TC and his team work on so many ongoing assignments that we don't necessarily have project goals, but the clients he has ongoing work with are appreciative of what he's brought to the table. They proactively seek his advice and counsel and want him to weigh in on their programs.

How effective was the workflow between your team and theirs?

Once all the teams had been introduced to TC the flow has been integrated into normal processes. He communicates well with the teams and is responsive to them.

What did you find most impressive or unique about this company?

I commend their willingness to work on multiple aspects of performance marketing - not just one thing. We don't have a performance marketing team in our office so it was necessary to have a group that could help with multiple facets.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am an executive at Factur

Describe what your company does in a single sentence.

Marketing & Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire T.C. Jennings Consulting to accomplish?

• Generate leads from Paid search

SOLUTION

How did you find T.C. Jennings Consulting?

Online Search

Why did you select T.C. Jennings Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from T.C. Jennings Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped us optimize search ads for superior results with adspend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase leads with existing adspend .

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time.

What was your primary form of communication with T.C. Jennings Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

TC is very insightful & personable, and delivers results. I've enjoyed working with him.

Are there any areas for improvement or something T.C. Jennings Consulting could have done differently?

None I can think of at the moment

BACKGROUND

Please describe your company and position.

I am the Director of Constructur

Describe what your company does in a single sentence.

Outsourced sales for construction companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire T.C. Jennings Consulting to accomplish?

• Google ads
• LinkedIn ads
• Website design

SOLUTION

How did you find T.C. Jennings Consulting?

Referral
Why did you select T.C. Jennings Consulting over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from T.C. Jennings Consulting were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

TC re-designed my website and helped get it launched in a matter of weeks. He is doing Google adwords for us and also just started LinkedIn ads for my organization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clicks and website traffic
Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very responsive, and they've delivered the new website quickly.
What was your primary form of communication with T.C. Jennings Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

His small-business savvy and his ability to communicate effectively.
Are there any areas for improvement or something T.C. Jennings Consulting could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am a freelance Digital Marketer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?

I am new to the industry and needed to learn all things Marketing to kickstart my career.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched many online programs that claimed to give me all the necessary tools to be successful in Digital Marketing, but what stood out from TC Consulting is that it was a more personalized program to my specific needs and interest.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TC Consulting provided me with a very personalized approach that taught me all the fundamentals needed to be successful. I then was able to be part of real world projects and really get an insight of the Digital Marketing world. To finish off TC Consulting provided me with a personal roadmap and tasks for me to continue to grow in the industry.

How many resources from the vendor's team worked with you, and what were their positions?

I worked primarily with the CEO and also collaborated with a Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My program was very successful in that I had 4 job offers shortly after completion.

How effective was the workflow between your team and theirs?

We worked in person on a daily basis.

What did you find most impressive or unique about this company?

They were a one-stop shop for all of my digital marketing needs. Superior customer service and high level industry experience.

Are there any areas for improvement or something they could have done differently?

They are everything I could have asked for and will be seeking to work with them in the near future.