Trusted Agency Support for Paid Media
Working at an agency, you face a variety of challenges every day - key accounts whose performance is suffering, an overwhelmed paid media team, or lack of training resources to take your agency to the next level. You need a partner and guide, a seamless addition to your team that cares as much as you do.
Fortune 500 brands, Unicorn tech start-ups, founder-operated small to medium sized businesses - our careers have spanned the breadth of every client account imaginable. We’ve spent over $1B on paid media and worked with over 1,000 accounts. We leverage that experience to bring your agency the support it needs in critical situations.
How we can help you:
Whitelabel fulfillment: You have a paid media, SEO, or performance marketing consulting SOW but do not have the internal bandwidth to service it. We come in and within 2 weeks are up and running as a seamless extension of your team.
Account Management: You’ve signed a BIG account and you don’t have the expertise to manage the stakeholder relationship. You need high level analysis and master level consulting skills - that’s where we come in.
Team Training: We create a custom tailored training plan to help your team build, optimize, and execute paid and organic media strategies. Training can include in-person workshops, video tutorials, and 1-on-1 calls. Example topics: How to forecast, how to triage performance drops.
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Portfolio
Whitelabel Performance Marketing Deparment
The client is a marketing agency focused particularly on health, wealth, and happiness industries. The agency works with several larget healthcare organizations (hospital networks) as well as several B2B healthcare tech companies.
The agency does not have a paid media team in-house, and needed expertise to handle complicated healthcare accounts across multiple channels. TCJC was able to manage and execute mult-channel strategy for 15 clients across SEO, Paid Search, and Paid Social while also being client facing.
TCJC distinguishes itself as a performance marketing consultancy by the abilty to be CLIENT FACING. That is a critical factor in the continued success of this project.
eCommerce agency needed help until they could hire
A highly succesfull eCommerce agency was scaling, and scaling fast. They needed more people - but hiring in this job market is tough and it takes awhile.
The agency was able to leverage TCJC to handle all their overflow accounts. Furthermore, the agency utilized TCJC to take on their biggest and most complicated accounts in order to give their team even more bandwidth.
The agency was impressed with TCJC's ability to relate highly analytical activities to clients and increase the value of the accounts.
The agency was so impressed that it hired TCJC for follow on work to train their internal team and help hire and onboard their new hires.
Inbound Marketing Agency needed paid media help
This HubSpot certified marketing agency needed help with two things:
1. They needed help running the PPC aspect of their clients accounts
2. They needed help finding qualified account managers.TCJC onboarded in LESS THAN 7 DAYS and had the acocunts properly managed.
TCJC was also able to source an account manager and train that account manager for 2 weeks before sending them to the inbound marketing agency.
The AM is one of their best employees to date.
Agency signs 8-figure PPC account - Brings in TCJC
The agency signed the biggest PPC account in its history, an enterprise eComm company spending $10M a month across multiple PPC channels.
The agency brought TCJC in to do several things:
1. Audit account infrastructure and provide recommendations
2. Audit SA360 and Facebook Ads accounts
3. Audit creative and provide recommendations
4. Forecast 2022 ad spend with recommendations on channel level allocations
The agency was so impressed with how TCJC handled the account - they engaged with TCJC to create custom training courses for their staff.
Reviews
the project
Digital Marketing for Digital Advertising Agency
"They have the ability to drive both high and low-level ideas."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of Client Services & Strategy for an ecommerce Digital Advertising agency
For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?
We had a number of challenging clients whose large Google Ads budgets were being exhausted on lower & lower returns YOY. We needed a fresh set of eyes to help us tweak and expand strategy in order to continue to bring in the best and most profitable ideas to the client team(s).
How did you select this vendor and what were the deciding factors?
TC had been a contact in a previous engagement, and had shown us excellent return on his advice. Continuing to work with him on larger and more complex engagements was a no-brainer.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement was loosely defined as improving and forward thinking on a stagnating large Google Ads account -- the loose definition suited the project - consultation, access, definition of client & agency goals, delivery of doc and follow up discussion, TC covered additional questions and details basically on demand, which we appreciated.
How many people from the vendor's team worked with you, and what were their positions?
TC, alone.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I am not able to share metrics, but client relationship was improved, our team's confidence to move forward in a positive way was improved, and I was able to retain the client in part d/t TC's excellent suggestions.
Describe their project management style, including communication tools and timeliness.
Docs, screen-shares, screenshots, meetings. Efficient & amiable.
What did you find most impressive or unique about this company?
They have the ability to drive both high and low-level ideas -- strategy as well as tactics, and connect these items to an overall set of client goals. Ability to take unrealistic goals and turn them into reality - eg, how much reaching these goals might cost, or how long that might take.
Are there any areas for improvement or something they could have done differently?
What may have been valuable to extend the relationship: A template of meet/implementation suggestions based on budget or industry. I never requested anything like this, but coming to the table with: Based on [x budget] I suggest 5 meetings at these points of time, covering each of these five things with these outcomes may have led to more reliable, add'l engagements.
the project
SEO & PPC for Marketing Technology Agency
"I commend their willingness to work on multiple aspects of performance marketing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Senior Vice President, Group Client Leader at a marketing technology agency.
For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?
We have numerous clients with smaller budgets that are focused on the B2B space. We were looking for someone to help us with multiple assignments who had creative ideas to get the most impact for the money as well as be a good client guide when they weren't as familiar with the space.
How did you select this vendor and what were the deciding factors?
We started working with TC on a couple of short term assignments, but the more we worked together, the more we saw he not only has the same spirit and approach to clients that our agency does, but the clients really liked him as well! As we received more client requests, we pulled TC into more projects and integrated him into our teams.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
There were projects for SEO that required site audits, recommendations for SEO optimization and additional strategic guidance. We also have multiple clients who focus on paid social around LinkedIn where they have needed recommendations on how to target niche audiences and optimize their campaigns.
Finding experience in Facebook, Instagram, etc is easy, but LinkedIn requires specific knowledge about the platform and TC has brought strategic leadership to our clients.
How many resources from the vendor's team worked with you, and what were their positions?
Depending on volume and client need, we've worked with 4-6 people on TC's team, including a project manager and multiple technicians.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
TC and his team work on so many ongoing assignments that we don't necessarily have project goals, but the clients he has ongoing work with are appreciative of what he's brought to the table. They proactively seek his advice and counsel and want him to weigh in on their programs.
How effective was the workflow between your team and theirs?
Once all the teams had been introduced to TC the flow has been integrated into normal processes. He communicates well with the teams and is responsive to them.
What did you find most impressive or unique about this company?
I commend their willingness to work on multiple aspects of performance marketing - not just one thing. We don't have a performance marketing team in our office so it was necessary to have a group that could help with multiple facets.
Are there any areas for improvement or something they could have done differently?
None.
the project
Digital Marketing Consulting for Freelance Marketer
"They were a one-stop-shop for all of my digital marketing needs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a freelance Digital Marketer.
For what projects/services did your company hire T.C. Jennings Consulting, and what were your goals?
I am new to the industry and needed to learn all things Marketing to kickstart my career.
How did you select this vendor and what were the deciding factors?
I researched many online programs that claimed to give me all the necessary tools to be successful in Digital Marketing, but what stood out from TC Consulting is that it was a more personalized program to my specific needs and interest.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
TC Consulting provided me with a very personalized approach that taught me all the fundamentals needed to be successful. I then was able to be part of real world projects and really get an insight of the Digital Marketing world. To finish off TC Consulting provided me with a personal roadmap and tasks for me to continue to grow in the industry.
How many resources from the vendor's team worked with you, and what were their positions?
I worked primarily with the CEO and also collaborated with a Project Manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
My program was very successful in that I had 4 job offers shortly after completion.
How effective was the workflow between your team and theirs?
We worked in person on a daily basis.
What did you find most impressive or unique about this company?
They were a one-stop shop for all of my digital marketing needs. Superior customer service and high level industry experience.
Are there any areas for improvement or something they could have done differently?
They are everything I could have asked for and will be seeking to work with them in the near future.
Though there were no measurable outcomes available, the agency's relationship with third-party clients and confidence improved significantly. T.C. Jennings Consulting seamlessly provided documents and held regular meetings during the process. Overall, the team was highly efficient and amiable.