Talkerstein Consulting

BACKGROUND

Please describe your company and position.

I am the Owner of Maple Electric Supply

Describe what your company does in a single sentence.

Maple Electric Supply (mapleelectricsupply.ca) is a Canadian distributor of electrical products serving contractors, builders, and homeowners with reliable inventory, competitive pricing, and a growing eCommerce platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Talkerstein Consulting to accomplish?

• Increase online revenue by improving website conversion rates, user experience, and overall eCommerce performance
• Dominate organic search in Canada for key electrical supply keywords through SEO and content
• Build a predictable lead and sales pipeline using Google Ads, analytics, and conversion tracking

SOLUTION

How did you find Talkerstein Consulting?

Referral

Why did you select Talkerstein Consulting over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Talkerstein Consulting were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on improving Maple Electric’s online performance across website, SEO, and paid marketing channels.

Website Optimization & UX:

Audit and improve website structure, navigation, and user experience
Optimize product pages, collections, and conversion paths
Improve mobile responsiveness, speed, and overall usability
SEO & Content Strategy:

Keyword research focused on contractors, builders, and DIY customers in Canada
Optimization of existing pages and development of new SEO-focused content
Implementation of on-page SEO, internal linking, and technical improvements
Paid Advertising & Lead Generation

Setup and optimization of Google Ads campaigns:
Development of targeted campaigns for high-intent products and categories
Implementation of conversion tracking and performance monitoring
Analytics & Tracking:

Setup of tracking systems to monitor user behavior, conversions, and ROI
Identification of drop-offs and opportunities to improve performance
Ongoing data-driven recommendations
Key Deliverables:

Website audit and optimization plan
SEO strategy and content roadmap
Google Ads setup and campaign structure
Conversion tracking and analytics setup
Ongoing performance recommendations and reporting
Overall, the project was focused on turning Maple Electric’s website into a scalable revenue channel supported by SEO and paid marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved website conversion rates through UX and structural changes, leading to increased inquiries and online sales.

Achieved stronger organic rankings for key electrical supply keywords, increasing qualified traffic from Canadian search.

Launched and optimized Google Ads campaigns, generating more consistent, high-intent traffic.

Implemented full tracking and analytics, enabling data-driven decisions and ongoing performance improvements.

Positioned the website as a scalable revenue channel rather than just an informational platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Talkerstein Consulting demonstrated strong project management throughout the engagement. They communicated clearly, stayed responsive to our needs, and delivered work in a professional and organized manner. As priorities shifted, they adapted quickly and continued to provide practical recommendations aligned with our goals. Their team was proactive, solution-oriented, and committed to helping us improve performance across the project. Overall, the experience was smooth, collaborative, and dependable.

What was your primary form of communication with Talkerstein Consulting?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They don’t just build websites. They really understand how a business can grow online, and that showed in the way they approached the project. Everything was tied back to performance and real business goals, not just making things look good or checking off deliverables. 
 We're so much better off now with monthly growth, month over month, and improved conversion rates. Thank you Rishon and Rems! 

Are there any areas for improvement or something Talkerstein Consulting could have done differently?

Overall, the experience was very strong. As with any growing project, there is always room to make reporting and progress tracking even more detailed as more moving parts are introduced. That said, Talkerstein Consulting was responsive, adaptable, and clearly committed to delivering value throughout the engagement. 

BACKGROUND

Introduce your business and what you do there.

I'm an executive of a company that helps businesses in France accept and manage payments through Square, with solutions for in-person sales, online payments, payment links, virtual terminal, and restaurant operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Talkerstein Consulting to accomplish for your business?

We sell Square in France, so we needed a partner who could move quickly, understand payments, and present our business in a polished, credible, high-converting way.

SOLUTION

What was the scope of their involvement?

Talkerstein Consulting has delivered end-to-end brand and growth assets for us, including website strategy, design, and development for our site. They've also created booth and event materials, marketing collateral, sales enablement assets, and training materials tailored to our payments business in France. Their work has supported our positioning as a Square-focused payment solutions provider serving French merchants and businesses.

For our show at EGAST in Strasbourg (March 2026), the most important deliverables were the complete set of public-facing and sales-enablement assets Talkerstein Consulting produced. They created the website, booth concept, marketing materials, training resources, branded swag, event activities, email sequences, and social media support.

What is the team composition?

We've worked with 6–10 teammates from Talkerstein Consulting.

How did you come to work with Talkerstein Consulting?

We found them through an online search, referral, and SEO. We chose them over other options because they had high ratings, good value for cost, were referred to us, had company values aligned with ours, and were experts in payment processing.

How much have you invested with them?

We've spent over $58,000.

What is the status of this engagement?

We started working together in April 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Talkerstein Consulting has delivered far more than a website. In roughly two weeks, they built us a world-class website and also supported us with booth design, marketing materials, training materials, and broader business development support. What has stood out most is the speed, quality, and range of execution. They've been able to take ideas and turn them into real assets almost immediately without sacrificing professionalism or strategic thinking. Everything has felt aligned, well thought out, and built to help us grow.

Moreover, we've gotten over 1,000 leads in the pipeline, and our sales team is very happy and busy.

How did Talkerstein Consulting perform from a project management standpoint?

Their project management has been excellent. They've delivered on time, communicated clearly, and consistently gone beyond expectations. We've had in-person meetings, virtual meetings, and communicated via email and messaging apps.

What did you find most impressive about them?

They don't just complete tasks; they help shape the direction of the business. We continue building with them because they've proven they can execute at a very high level under pressure. I would confidently recommend them to any business that wants a serious growth partner, not just a vendor.

Are there any areas they could improve?

There's nothing they could improve on; they've been amazing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Ralph Wigs, an online business and brand that specializes in offering wigs and hairpieces, particularly for women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Talkerstein Consulting to accomplish for your luxury wigs business?

We needed support with our quarterly pop-up shops, implementing structured marketing protocols, providing hands-on consulting, guiding our rebranding process, and helping bring our new website to life. We needed strategic input and execution to support our growth.

SOLUTION

What was the scope of their involvement?

Talkerstein Consulting provides strategic advisory, operational execution, and brand development services to support our growth and market positioning. The team has helped us with our quarterly pop-up shop strategy and execution to increase revenue, expand our geographic reach, and strengthen our direct-to-consumer engagement. Talkerstein Consulting has refined our pop-up business model, created a location strategy and scheduling framework, developed event marketing playbooks, optimized our on-site sales process, and provided staffing and operational workflow guidance. Moreover, Talkerstein Consulting has developed standardized marketing protocols, a customer acquisition funnel design, email and SMS marketing frameworks, a campaign calendar structure, and a KPI tracking dashboard. The team also provides strategic consulting and growth advisory services, including business model evaluation, revenue growth strategy, pricing and positioning analysis, operational efficiency recommendations, and competitive landscape assessment. Additionally, Talkerstein Consulting has helped us with brand repositioning and rebranding to modernize and strengthen our brand identity to align with our prepositioning. The team has created our brand positioning strategy, messaging hierarchy, and voice guidelines. Currently, Talkerstein Consulting is helping us with website strategy and development oversight to build a conversion-optimized digital presence.

What is the team composition?

We work with Rishon (Founder & CEO) and Franky (Co-Founder & COO).

How did you come to work with Talkerstein Consulting?

We found Talkerstein Consulting through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and company values aligned with ours. Additionally, they understood our industry.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working with Talkerstein Consulting in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Talkerstein Consulting's work has resulted in increased sales from our quarterly pop-up shops, improved in-event conversion rates, and higher average transaction values. We've seen a 32% increase in quarterly pop-up revenue within two event cycles, an 18% increase in average transaction value due to improved sales scripting and positioning, and a 25% year-over-year revenue growth following marketing and operational restructuring.Moreover, we've seen a 47% increase in website traffic after implementing structured campaigns, a 61% increase in online inquiries through optimized lead funnels, and a 35% growth in returning website visitors, indicating stronger brand engagement. Our pop-up conversion rate has improved from 22% to 31%, and our email campaign open rates have increased from 14% to 26%. Additionally, our lead-to-sale conversion has improved by approximately 20%.We've also regained access to our social media accounts, reestablished brand control across digital platforms, and rebuilt our social media presence with a clearer strategy and oversight. We've seen a 40% increase in engagement rate within three months of relaunch and a 28% growth in follower count following strategic content restructuring.

How did Talkerstein Consulting perform from a project management standpoint?

Talkerstein Consulting delivers on time and beyond, keeping up with our busy schedules. We communicate in person, virtually, and through email and messaging apps.

What did you find most impressive or unique about them?

Working with Rishon and Franky is great. They're very talented! Moreover, Rishon is very understanding, patient, and accessible.

Are there any areas they could improve?

There's nothing Talkerstein Consulting could improve on. They're fantastic!

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of Kidicare, a company that provides turnkey daycare solutions from space planning and custom design to durable, antibacterial furniture and supplies built specifically for childcare environments. We help centers create safe, engaging, and regulation-compliant spaces for kids.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Talkerstein Consulting to accomplish for your business?

We hired Talkerstein Consulting to help us build a strong, scalable foundation for our Shopify-based business. This included developing a new, high-converting website along with professional brand assets that better reflect the quality and trustworthiness of Kidicare.
A major objective was to improve our visibility through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), ensuring we rank not only on search engines but also in AI-driven platforms like ChatGPT. We wanted to make sure childcare centers and daycares could easily find us wherever they’re searching for solutions.
Beyond traffic, we needed systems. Talkerstein Consulting helped implement marketing automations, lead capture and nurturing flows, abandoned cart sequences, and backend processes to streamline operations. They also supported us with clear sales guidelines and messaging to improve conversions and team alignment.
On the operational side, we worked on optimizing shipping structures, pricing logic, and fulfillment processes to ensure a smooth customer experience from the first click to delivery. Overall, our goal was to create a well-structured, growth-ready e-commerce business with the right digital infrastructure, visibility strategy, and internal systems to scale efficiently.

SOLUTION

What was the scope of their involvement?

Talkerstein Consulting has delivered far beyond a typical consulting engagement — they’ve essentially helped us architect the entire growth engine behind Kidicare.
Their scope of work has been comprehensive and strategic from day one. They’ve led the design and development of our new high-converting Shopify website, transforming our online presence into a professional, modern, and conversion-focused platform that truly reflects the quality of our daycare furniture and supplies. Alongside this, they’ve refined our brand positioning, messaging, and visual assets to ensure we stand out in a competitive childcare market.
On the marketing side, they’ve implemented advanced SEO across the entire site, structured our content for AEO, and deployed GEO strategies, which have positioned us to rank not just in traditional search engines but also in AI-driven platforms like ChatGPT. That level of forward-thinking strategy has been a game changer.
They’ve also built out sophisticated marketing automations, including lead capture systems, nurturing sequences, abandoned cart flows, and customer retention campaigns. Every touchpoint feels intentional and optimized. In addition, they’ve developed clear sales guidelines, refined our conversion messaging, and created structured processes that bring alignment and confidence to our internal team.
Operationally, they’ve helped optimize our shipping framework, pricing logic, and backend workflows to ensure a seamless customer experience from the first interaction to the final delivery. What’s impressed us most is that Talkerstein Consulting hasn’t just completed tasks — they’ve built integrated systems. The end result is a scalable, data-driven, and strategically positioned e-commerce business that’s built for long-term growth.

What is the team composition?

We’ve worked with 6 teammates from Talkerstein Consulting.

How did you come to work with Talkerstein Consulting?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working with them in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The measurable outcomes from our project with Talkerstein Consulting have been both quantitative and strategic. We’ve seen a clear increase in qualified website traffic as a result of the SEO, AEO, and GEO strategies implemented. Our site is now positioned to consistently generate inbound interest, and we’re ranking in more places including AI-driven search platforms which has expanded our visibility significantly.
From a revenue standpoint, we’re now properly structured and poised for scalable sales. Our website is conversion-optimized, our messaging is clear, and our sales processes are aligned, which puts us in a much stronger position to grow consistently.
The implementation of marketing automations has also been a major success. Lead capture, nurturing sequences, and abandoned cart flows are now working in the background, creating opportunities and recovering revenue automatically. That alone has added measurable efficiency and value to the business.
Beyond the numbers, one of the biggest outcomes has been peace of mind. We now have clear systems, structured processes, and a strong strategic direction. Instead of reacting, we’re operating with confidence and a long-term growth plan in place.
In terms of metrics, we’ve seen a 200% increase in Google Search Console activity in two months. Google Analytics shows higher time spent by users on the site. We’ve also seen a 200% increase in chat inquiries, a 500% increase in bookings, and an 87% increase in sales month-to-date. Email marketing is fantastic and has a solid cadence.
There have also been meaningful operational improvements that have already made a measurable difference. Our website conversion structure is significantly stronger, with clearer navigation, optimized product pages, and improved CTAs, resulting in improved engagement metrics and a stronger conversion trajectory. While we’re still in growth mode, the foundation is now built to convert traffic far more effectively than before.
On the operational side, our shipping framework and backend workflows are much more streamlined. Order processing is more organized, pricing logic is standardized, and internal handling time has been reduced due to clearer systems and automation. Tasks that previously required manual follow-up — such as lead responses, abandoned carts, and customer nurturing — are now automated, saving hours each week.
In addition, having defined sales guidelines and structured processes has reduced internal friction and decision-making time. Our team operates more efficiently because expectations, messaging, and workflows are clearly documented.
Overall, while some gains are ongoing as traffic scales, the efficiency improvements in automation, workflow clarity, and fulfillment structure have already created tangible time savings and positioned us for improved conversion rates and scalable growth. We estimate that the automations and streamlined workflows implemented by Talkerstein Consulting are saving our team roughly 8–12 hours per week.

How did Talkerstein Consulting perform from a project management standpoint?

Their project management is thorough and highly professional. While the project has taken a bit longer than initially expected, this is because they’ve invested extra time in research and planning to ensure every recommendation and deliverable is well-informed and strategically sound. 
Their attention to detail means that nothing is rushed, and the final results are more comprehensive and effective than we could have anticipated. Overall, their approach gives us confidence that the project is being handled carefully and thoughtfully from start to finish. We communicate via virtual meetings and emails or messaging apps.

What did you find most impressive or unique about them?

What’s impressed us most about working with Talkerstein Consulting is their combination of strategic insight and hands-on execution. They haven’t just provided recommendations — they’ve implemented solutions across our website, marketing, and operations with a level of detail and professionalism that feels rare.
Their forward-thinking approach, especially around AEO, GEO, and AI-driven visibility, really sets them apart. They anticipate challenges before they arise, streamline our workflows, and build systems that will scale with our business. 
On top of that, their collaborative style and dedication to aligning with our values make the entire process seamless and enjoyable. Simply put, they’ve turned a complex, multi-faceted project into a clear, actionable, and high-impact growth plan for Kidicare.

Are there any areas they could improve?

They could give us access to tools a bit earlier, but otherwise, they’re fantastic.