Taazaa Inc.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a management software rental company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taazaa Inc.?

We wanted to build our custom software.

SOLUTION

What was the scope of their involvement?

Taazaa Inc. has been with us from the ground up. Initially, they helped us build an MVP-style product with the freedom to execute the vision we were providing to them. We have now defined our requirements, and they were able to shift their scope into our needs. In terms of technology, our software is built in .NET Framework. 

The main features of the custom software they built for us are collecting rent online, signing documents, managing maintenance tickets, and communicating with tenants. Many of those features are entirely native to the app, and the others are third-party integrations — it’s a mix between native items and third-party API connections.

What is the team composition?

We’ve worked with several people, but we mainly communicate with Yasir (Founder) and Utkarsh (Program Manager). We work very closely with their UI/UX team as well.

How did you come to work with Taazaa Inc.?

Someone referred Yasir to me, and we chose them because we like the way he does business and the fact that he is a very ethical person. He has the technical knowledge to deliver, and they had a track record of their work that made us decide on them as the best fit for us.

How much have you invested with them?

We’ve invested $500,000–$1,000,000 with them so far.

What is the status of this engagement?

We’ve been working together since January 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been a significant part of the growth that our company has had as a whole.

How did Taazaa Inc. perform from a project management standpoint?

We have regularly scheduled meetings, and we use Microsoft Teams for communication.

What did you find most impressive about them?

They have an extremely hard-working and capable team; their ability to maintain those assets through rapid growth is impressive. Every time they add a new person to the team, they seem to be as excellent as the rest of their members — their ability to manage their internal team is outstanding.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Communicate as effectively as possible. Be clear about your requirements, and ensure they understand the context of the industry they’re building your software for. They have the technical knowledge, but it’s critical to let them know what you’re aiming for to help them deliver the right results for your business.

BACKGROUND

Please describe your company and your position there.

Senior manager for Deloitte. Specializes in helping organizations identify, provoke, and harvest business disruption sparked by technology-based innovation.

As the manager of the Global and US Consulting firm, responsible for helping drive technology research and development, define and evangelize Deloitte’s vision and messaging for technology services, identify and communicate key technology trends affecting our clients’ businesses, and help shape the strategy for Deloitte’s new and existing services and offerings. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

We are working on a new idea for one of our business partner to offer users to bring restaurant to their home with an unique approach by getting their favorite cuisine prepared right into their kitchen. We planned to outsource experts in the field who can understand our idea and develop a web app with unique design.

What were your goals for this project?

We wanted to create a web application for the idea we are working on and the design should be unique and easy for the user to navigate.

SOLUTION

How did you select Taazaa Inc.?

We search on the internet for best application development company and list out top 5. We went through each company and the work they did in the past. Out of all we found Taazaa as the best candidate to pull our idea into reality.

Describe the project in detail.

Once we selected this vendor, we had a series of discovery meetings to discuss our goals and objectives. In the very first month we received mockups and 3 initial designs for the main page.

After few iteration and discussions, we finalized the design and provide feedbacks on how we want the rest of the site look. The vendor come back to us with wireframes and concept for other pages. We proceed with the design and work on features to develop to make website user friendly.

What was the team composition?

Initially we were assigned a project manager to support us and serve as the main point of contact throughout the project but I was also made aware that there were 2 frontend and 2 backend developers, as well as a designer and 2 QA resources are working behind the scene.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we launched our new website, we got good response form the audience and orders are flowing. As the idea is new, we continue to ask feedbacks from our customers and we continue to here positive feedbacks on usability, flow and look of the site.

How effective was the workflow between your team and theirs?

The project manager that we have assigned was easy to communicate with and provide us frequent updates and quick to response on the feedbacks we provide.

We connected on Team on daily basis by creating a group with point of contact and the resources working on the project and connected on Zoom every week to get the update on the status. In the whole project, we never get any delay in the deadline as the team made sure to release each sprint as per the decided time.

What did you find most impressive about this company?

I was blown away by the knowledge that this vendor had about website design, user experience, and optimization. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we came up to speed.

We have worked with other agencies for different areas of the company, but this was a particularly collaborative and positive experience. I will certainly engage with this company again for any website needs that we have in the future.

Are there any areas for improvement?

Everything can always be done faster but we are very satisfied with their work every step of the way. In the end, quality is more important than the speed and we ended up with a beautiful product.

BACKGROUND

Please describe your company and your position there.

Digital marketing consulting

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

Messaging, positioning, content marketing strategy

What were your goals for this project?

Development of buyer persona, messaging strategy, content alignment and strategy, editorial calendar.

SOLUTION

How did you select Taazaa Inc.?

Based on recommendations and introductory phone conversation.

Describe the scope of their work in detail.

We jointly reviewed the status of the company and discussed the scope of a possible project to determine what deliverables would make the biggest impact. Based on that, we determined the next steps and timeline.

What was the team composition?

The team for our project was comprised of the entire company leadership, plus outside consultants, which demonstrated a firm commitment to the success of our joint program.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Taazaa team and I worked very collaboratively and productively on the deliverables: messaging, positioning, editorial calendar, content strategy. and content mapping.

How effective was the workflow between your team and theirs?

The workflow was extremely productive, honest, and goal-oriented with a strong focus on collaboration, respect, and achieving results together. The Taazaa team was fun to work with!

What did you find most impressive about this company?

The Taazaa team is top-notch. If you're looking for a true partner that cares deeply about close collaboration, understanding you, meeting, and exceeding your expectations, AND if you need a team that will deliver the best possible result for your business, you should look no further. We highly recommend them.

Are there any areas for improvement?

If hard-pressed, the only area for improvement is a humblebrag: the team is humble in the best possible way - sometimes so much, so that their respect for their counterparts leads them to give room to things that could be addressed more directly. Again, it's not really a criticism, because humility, openness, and active listening were critical for the success of our project.

BACKGROUND

Please describe your company and your position there.

I am the assistant manager of an online wholesale company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc., and what were your goals?

Our web site was created over 15 years ago. We hired this team to design and develop a Magento web site for us. We were hoping to increase our sales by the end of the project.

SOLUTION

How did you select Taazaa Inc. and what were the deciding factors?

We chose this company because of past projects and references.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had meetings every week so we forwarded together, step by step.

How many people from the vendor's team worked with you, and what were their positions?

The owner of the company. A project manager was our main point of contact throughout the process. A designer, a developer and a digital marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clients loved the updated design. The web page became really fast.

Describe their project management style, including communication tools and timelines.

We had meetings every week. When we got any trouble, we were able to meet immediately with out depending on time.

What did you find most impressive or unique about this company?

We can get in touch when we wanted. They are always willing to step up and try to make efforts just that your project be the best. All in all, I had a great experience with them. They provided me with the best service. I am looking forward to work with them in future and also would highly recommend them

Are there any areas for improvement or something they could have done differently?

They are really good.

BACKGROUND

Introduce your business and what you do there.

We’re a franchise that specializes in building services and health. Our organization has 50 locations across the country, covering about 80% of the US population. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taazaa Inc.?

We wanted to coordinate scheduling, photo file management, and move forward into a full CRM system.

SOLUTION

What was the scope of their involvement?

There was no existing program when they started with us. However, we laid a basic vision out for them when they first visited us. Then, we had a question-answer session to help them flesh out the details. Through the solution they created for us, we’re able to collect data from franchisee payments through our accounting system and automate post-service communications such as newsletter distributions and maintenance mailings. The franchise system also allows us to audit franchisee annual results against their weekly submitted results. 

At this point, they have elements built out that can collect before and after images, invoices, and drawings. This allows the salesperson to begin their process. Once they’re completed, they can match their images to complete a marketing pair, which we can strategically use for downstream marketing. 

What is the team composition?

We’ve had 2–4 people involved at points throughout the project. There is one main point of contact. 

How did you come to work with Taazaa Inc.?

We saw an advertisement for their company just as we began looking for a partner. One key factor in choosing them was their ability to layout a timely, actionable plan that they were able to follow through on. 

How much have you invested with them?

We’ve spent about $50,000. 

What is the status of this engagement?

We’ve been working with them since around January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal is to make the system intuitive and efficient. Those on our team who have attempted to make the transition, have remained engaged with the system. That indicates to me that it’s allowing them to do their jobs more easily than they were before. Their team is also able to take and quickly implement feedback within a week or two, generally keeping our engagement fast and smooth. 

How did Taazaa Inc. perform from a project management standpoint?

We meet on a regular basis to determine what has been accomplished and what adjustments we have to make based on prior developments.  Then, we’re able to get a better understanding of our next steps for the future. They cover both short and long term priorities, meeting all our expectations for project plans, assessments and team deadlines. We’re likely more responsible for lags in the timeline than they are.  

What did you find most impressive about them?

They’ve done a great job of delivering exactly what we’re looking for. Instead of simply delivering a functioning product, they seek to understand our true needs. They’ve created something that’s intuitive and easy to work with. 

Are there any areas they could improve?

Initially, we needed to improve on getting estimates from them on time, so we could manage our expectations and factor them into the project. We recognized this and now have a process that works well for us. At this point, we have a clear understanding of what they can do. 

Do you have any advice for potential customers?

Try to layout the full project ahead of time and obtain a general timeline. We want to ensure that we have some idea of how their hours will be used throughout the process. The sooner you get started with the process, the better.

BACKGROUND

Please describe your company and your position there.

Our Company offers a free rental property management software that makes it easy for small to mid-sized landlords to screen tenants, collect rent, sign leases, and manage tenants online. I am the Director of Business Development there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

We use Taazaa for Marketing, Software Development, and Mobile App Development.

What were your goals for this project?

To improve our software that was currently being developed in house, increase our inbound marketing, and create a mobile app for our users.

SOLUTION

How did you select this vendor?

They were recommended to us by another company. There were three possible vendors, but they could not match Taazaa on price or quality of work. This project was make or break for us so we had to choose a result-driven partner who was equally committed to meeting deadlines.

Describe the project and the services they provided in detail.

Taazaa designed, developed, configured, and launched the second version of our software. The project began with their System Architect and Project Manager meeting with our CEO.

Goals and objectives were set and never missed. Daily touch bases were conducted and overall project updates were performed on a weekly basis. Each team member took ownership in Innago making our new software rollout seamless.  

What was the team composition?

The project team had ten people. The Project Manager was our main point of contact and gave updates to the Innago team on a daily basis. Additionally, there was a System Architect, six Web Developers, and two Quality Assurance Engineers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our software was developed and launched earlier than expected. Project completion was a major achievement for our team and our investors. After this project we decided to keep Taazaa on full time for ongoing projects. Since we have been able to release each new feature on Innago at least two weeks ahead of time. 

How was project management arranged and how effective was it?

Project management was very impressive, especially compared to other vendors. Again the Project Manager touched based with us on a daily basis to relay delays, change in team members, etc. This caused zero down time between our team and the Taazaa team.

What did you find most impressive about this company?

From the CEO to the newest team member I never felt our work was outsourced. The team took ownership in every aspect of the project.

Are there any areas for improvement?

No, I just wish we found them sooner.

BACKGROUND

Please describe your company and your position there.

Strategic Audit Solutions performs Accounts Payable Recovery Audits for companies with revenues over $500m in all industries. I am the COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

We hired Taazaa to develop a web application that contains all recovery claims, tracks status, correspondence, and reporting. This was a replacement/improvement on existing application.

What were your goals for this project?

The goal was to build a user friendly and effective application that can track the results of all of our work and be used as part of our marketing.

SOLUTION

How did you select this vendor?

We found Taazaa via a web search. We interviewed them along 3 other firms. They were clearly the best choice for us. They spent time understanding our business and what our needs were for the application. I found this to be unique as most firms just want to do the work.

Describe the project and the services they provided in detail.

We supplied our configuration for the application with the understanding that Taazaa would make recommendations on changes and improvements. They took this and developed a detailed plan on the various stages for the development. We met with them on a regular basis to review status and to approve and make changes to the app.

What was the team composition?

There was a project manager and a couple of programmers who worked on the app. This was based upon our delivery expectations.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The Application turned out much better than I expected. It looks fantastic and we regularly use it in marketing and demos for prospects. Most importantly, the app does everything we need to track all of the claims generated which is the lifeblood of our company. It is easy to use and we have had Taazaa make many additions to the app over the last 2 years.

How was project management arranged and how effective was it?

Project mgmt was developed by Taazaa and met our expectations. We wanted on on shore (US) presence plus someone who would oversee the programmers. We found their project mgmt to be effective.

What did you find most impressive about this company?

I was most impressed with the way the entire team worked to understand our business and why the App was important to us. They made many recommendations to improve our vision and asked good questions throughout the process. I found this to be unique in this industry. My experience is that most firms simply want the work and will do what we tell them.

Are there any areas for improvement?

A minor suggestion is to manage scheduling of their staff better. We had no major issues with though.

BACKGROUND

Introduce your business and what you do there.

I am the lead of innovation for a tire manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taazaa Inc.?

Taazaa helped us work through one of our complex e-commerce projects. We were trying to create a seamless and easy way for consumers to identify what type of tires were best for their cars.

SOLUTION

What was the scope of their involvement?

At the start of our engagement, we framed our problem and Taazaa was able to come up with a prototype pretty quickly. They developed an MVP for an image processing technology to help us solve the tire selection problem.

With it, consumers can take a photo of their tire, and based on the tire’s inscription, receive a selection of the right tires. The team also helped us build a license plate-based tire identification system, which worked in the same way. 

What is the team composition?

We worked with three members of their team in total. There were two people assigned to the work, and we had one main point of contact here in the US.

How did you come to work with Taazaa Inc.?

I know the founder of Taazaa through my personal network.

What is the status of this engagement?

We began in February of 2019, and the bulk of the work wrapped up in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are extremely satisfied. We mostly measured success by the technical performance of the prototype, which has been fantastic so far. 

The responsiveness of the team was great. Whenever we requested a change, they were very quick to respond to it, and the availability of the team around the clock was amazing. Those qualities are just as important as the technical skills they displayed. What Taazaa promised, they delivered.

How did Taazaa Inc.perform from a project management standpoint?

They used Jira, and communication was pretty well handled by the account leader, founder, and the software developer. We always felt we were well-updated on progress and where the project was headed. There were no issues.

What did you find most impressive about them?

The speed, quality, and cost of execution were the most impressive aspect of our engagement. It was a very quick execution and very reasonably priced. 

Are there any areas they could improve?

We were satisfied with our project. The initial UI could have been a little better, but it wasn’t what we were focused on, nor was it a big requirement for the project itself. Other than that, not much comes to mind.

Do you have any advice for potential customers?

Taazaa is a one-stop digital capabilities shop as well as a custom software shop. They are very nimble, flexible, and agile and you should take that into consideration if you’re thinking of partnering with them.

BACKGROUND

Please describe your company and your position there.

We create QC software for digital media with customers worldwide. I am responsible for our global business development activities, which includes marketing, sales and customer interactions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

While we are good at creation of digital media relates software, we lacked a comprehensive marketing approach and a customized solution to track our digital marketing activities. We hired Taazaa to develop an internal cloud-based system for tracking and managing our digital marketing activities.

What were your goals for this project?

Our goal was to have an easy to use comprehensive portal for Sr. management to track, and operate our digital marketing efforts, and make different view available for all employees so they can see the effect of their work in our marketing effort.

SOLUTION

How did you select this vendor?

We had done a smaller project with Taazaa before and also they came highly recommended.

Describe the project and the services they provided in detail.

This project resulted in a cloud-based platform where we track all of our digital marketing efforts, including results of each campaign, along with task assignments and follow ups. It also tracks financial data as it relates to each campaign, as well as, any revenues that can be contributed to each campaign.

What was the team composition?

The team included a very solid capable manager and 2 proficient developers and 1 graphics designer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

With this centralized tracking and management system, we have been able to very effectively oversee our digital marketing effort, changing priorities and focus, based on related events or outcomes. It has allowed us to manage complex and demanding campaigns with many moving parts, quite well, something that was 'hit and miss' before and resulted on wasted effort and money by missing opportunities or responding to slowly to the events.

How was project management arranged and how effective was it?

The project management was handled by a senior leader who was quite effective in moving the project forward, understanding our needs and translating them into meaningful actionable items that the team was able to complete. Regular, short and focused status meetings were held, and regular executive level reports were provided to allow us to stay on top of the ongoing activities.

What did you find most impressive about this company?

I was quite impressed with their level of dedication, professionalism, focus, and attention to detail. They took the job seriously as if it was done for their own company and showed their level of care by taking the extra steps and paying close attention to the nuances and details.

Are there any areas for improvement?

No. They quickly adapted to our way of working and thinking and were able to execute accordingly, meeting our needs.

BACKGROUND

Please describe your company and your position there.

As an Agency owner. Helping businesses to grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taazaa Inc.?

Ecommerce Development and Optimization

What were your goals for this project?

Increase the convertions of the website

SOLUTION

How did you select this vendor?

We have selected them from our past experience with them

Describe the project and the services they provided in detail.

The project is magento eCommerce development.

What was the team composition?

THe have helped on SEO and Technical things related to website

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Their SEO work has started to increase our website traffic.

How was project management arranged and how effective was it?

it was really effective, they are on time what they promise.

What did you find most impressive about this company?

They are well organized

Are there any areas for improvement?

Not significant at all.