Sweet Fish Media

BACKGROUND

Introduce your business and what you do there.

I am the VP of Growth at Sonar Software. We operate in the telecommunications industry, providing cloud-based BSS/OSS solutions that help Internet Service Providers streamline billing, operations, consolidate data, and automate workflows for greater efficiency and business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for Sonar Software?

We wanted to ensure our podcast could tell the stories of people in our industry and cover all the topics that matter to them. Our goal was to create a standout show in a sea of bland podcasts, and we needed someone skilled at storytelling to help us achieve that.

SOLUTION

What was the scope of their involvement?

Sweet Fish Media invited us to their Orlando studio to record our podcasts live with our three hosts. They helped us craft stories and topics relevant to our audience, provided us with crisp, clean, and highly entertaining videos for YouTube, managed podcast distribution to all standard channels, and created shorts for our social media. They also handled all editing, show promotion, and helped us develop interesting, repeatable segments to streamline the show.

How did you find Sweet Fish Media?

We found Sweet Fish Media through our community.

Why did you choose Sweet Fish Media over other options you considered?

We chose Sweet Fish Media because they were a great culture fit for our team.

What is the status of this engagement?

The project began in March 2025 and is ongoing.

How many teammates from Sweet Fish Media were assigned to your project?

There were between 2 and 5 teammates from Sweet Fish Media assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We initially aimed for 300 viewers a month and quickly surpassed that goal. We now have thousands of subscribers and are growing daily. This significant growth occurred within the first six months of working with Sweet Fish Media.

What was your primary form of communication with Sweet Fish Media during the project?

Our primary forms of communication were virtual meetings and email or messaging apps.

How did Sweet Fish Media perform from a project management standpoint?

Sweet Fish Media has always been very timely, often keeping us on task. Their project management is very good, and they consistently deliver on time.

What did you find most impressive about them?

The most unique aspect is the creativity and depth they bring to the shows, ensuring the content feels authentic.

Are there any areas they could improve?

They have been incredibly good to us, especially in generating outside-the-box content and adapting road show material to match the high quality of in-studio productions.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing at adtech platform, Vector. We help B2B marketers build contact-level ad audiences from real buyers who visit their website, interact with their ads, and research their competitors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for Vector?

We work with Sweet Fish Media to produce our podcast, This Meeting Could've Been a Podcast.

SOLUTION

What was the scope of their involvement?

Before the first season, Sweet Fish Media helped us land on a set design and production aesthetic. Every five months, we travel to Florida to shoot a new season of eight episodes over two days. Sweet Fish Media handles all things recording, sound, color, pickups, and footage delivery. The team has also helped us shape the show over the seasons.

What is the team composition?

We work with 2–5 teammates from Sweet Fish Media.

How did you come to work with Sweet Fish Media?

I met James (Founder) via his posts on LinkedIn.

What is the status of this engagement?

We started working with them in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In just over a year, This Meeting Could've Been a Podcast has around 40,000 views and listens. It's a major awareness driver of the Vector brand, allowing our target audience (B2B marketers) to get to know the people behind Vector marketing and allowing our team to build trust at scale. Our podcast downloads have doubled from season one to season two. The show's newsletter has a 50% open rate, and it's been more shared and talked about than 90% of shows on Spotify.

How did Sweet Fish Media perform from a project management standpoint?

They always deliver on time. We communicate via email and messaging apps.

What did you find most impressive or unique about them?

They understand what goes into a truly great B2B podcast.

How did you decide to work with them?

They fit our budget, had a great culture fit, provided good value for the cost, and had company values that aligned with ours.

BACKGROUND

Please describe your company and position.

I am the Senior Campaigns Manager of Xeneta

Describe what your company does in a single sentence.

Ocean and Air Freight Data Intelligence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Develop the brand for a new podcast
• Host the podcast and support with editing
• Grow the platform

SOLUTION

How did you find Sweet Fish Media?

Online Search

Why did you select Sweet Fish Media over others?

Great culture fit

How many teammates from Sweet Fish Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We parterned with sweetfishmedia to help launch a new podcast – from coming up with a brand concept and name, to producing weekly content and distribution. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew our podcast YouTube channel from 0 followers to 429 subscribers in 6 months – with resulted in 44,291 views across 96 videos. The hosts also received feedback directly on calls that their videos were being watched by our desired audience. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, and always delivered what they promised. Very accomodating with changes but also professional when challenges were made – often putting forward suggestions and/or workarounds. Valued their communication too; espeically Christie Bellish who went above and beyond to document everything and send regular updates that helped us organise our own team. 

What was your primary form of communication with Sweet Fish Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The most infectious thing about the team was their passion for the project, and their genuine desire for us to succeed. This showed up as creative solutions and data-backed experimentation. The team were also open to feedback, challenged us where neccessary and made us feel in safe hands as the SMEs on the project. We really felt they listened to our briefs, and looked for ways to improve upon those rather than trying to push their own ideas upon us. 

Are there any areas for improvement or something Sweet Fish Media could have done differently?

We struggled to demonstrate internally the ROI, so whilst views were on the rise and anecdotal feedback was starting to come through, it was hard to validate the investment when our CFO was asking for finanical metrics. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of global content marketing at Varonis. We provide AI-native data security, governance, and threat detection solutions, helping organizations protect critical data, secure AI adoption, and simplify security operations with expert-led detection and response.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for Varonis?

We needed support with podcasting.

SOLUTION

What was the scope of their involvement?

Sweet Fish Media featured me in some podcast content, and then we developed a show called CISO Circle together, with Varonis as the main sponsor. The team sourced and produced the entire show. We supplied a host and feedback, and they found other hosts and fully ran the whole show. The deliverables included podcast episodes and social media management for CISO Circle.

What is the team composition?

We worked with 2–5 teammates from Sweet Fish Media.

How did you come to work with Sweet Fish Media?

I found them through a LinkedIn connection with James (CEO).

How much have you invested with them?

The investment was confidential, but their pricing fit our budget.

What is the status of this engagement?

We worked together from July 2024 to October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweet Fish Media’s work resulted in social engagement, watch time, and subscriber growth. For example, the YouTube channel ended up with over 1,000 subscribers by the end of season one.

How did Sweet Fish Media perform from a project management standpoint?

Every production project has its hiccups, but Sweet Fish Media handled each one like a pro. They were communicative about progress and priorities and meticulous with preplanning for episodes. We communicated via in-person and virtual meetings.

What did you find most impressive about them?

Sweet Fish Media’s studio setup was really nice, and I was impressed with their pairing of the studio with the Creator House.

Are there any areas they could improve?

I would have loved to try to keep the show running long-term as we envisioned. However, the original host’s schedule got complicated, and the project fell through.

Do you have any advice for potential customers?

Sweet Fish Media was a great collaboration and a great way to extend our brand and thought leadership. Moreover, they had a great culture fit, were referred to me, had company values that aligned with ours, and offered exciting opportunities.

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing of an information technology company 

Describe what your company does in a single sentence.

We are a cybersecurity SaaS platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Create a B2B podcast that would help promote our SMEs, drive overall brand awareness, and create pipeline

SOLUTION

How did you find Sweet Fish Media?

• Online Search
• Referral

Why did you select Sweet Fish Media over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Sweet Fish Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project included the full design of a B2B podcast, starting from scratch and including everything from designing the persona, creative, Youtube/podcast profiles, all video recording and editing, social assets, and paid media support. We receive two video/audio podcast episodes plus 6-8 YouTube shorts assets per month. Our team also travels to Sweet Fish to record 6-8 episodes in studio every 4 months or so. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the time we've worked with Sweet Fish, our YouTube subscribers have gone from 0 to over 4,000 and we share the podcast assets on our own company website and across our social channels. Over time, the number of people who watch our podcasts and stay through to the end have increased as well. Our word-of-mouth awareness has also been a win - We hear about the podcast when speaking to various customers/partners at events or on calls. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sweet Fish is very much on time, always. We have a Slack channel that allows us to communicate quickly and they are great about setting deadlines for themselves (and for us) to keep things on track. Where we have asked for additional deliverables or changes to the scope, they have always been immediately responsive and made it happen. 

What was your primary form of communication with Sweet Fish Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think most impressive would be how quickly they understood what our company does and how we wanted to weave our expertise into the wider cybersecurity space without over-selling the company or what we do. They asked great questions up front and provided us with a direction that fit well into our wider branding efforts. A year later, we're still going strong and seeing those efforts pay off

Are there any areas for improvement or something Sweet Fish Media could have done differently?

I know it's a newer avenue for them, but I think weaving in some of their additional video services up front would have been interesting. They've offered us so many different avenues beyond our podcast and where we've found synergy, we're struggling to find additional budget. If there was a way to look at everything up front and build a package from the get-go, I think that would work well.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of Optise

Describe what your company does in a single sentence.

Optise is the first self-improving website platform for B2B companies. We build, manage, and continuously improve your website so it becomes your number one salesperson.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Producing a high quality podcast
• Brand awareness
• Lead gen

SOLUTION

How did you find Sweet Fish Media?

Other

Why did you select Sweet Fish Media over others?

• High ratings
• Good value for cost
• Other

How many teammates from Sweet Fish Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Podcast production from beginning to end. We record it. They edit it, give us the clips, post on youtube and podcast channels. Pretty much everything needed except the actual recording part.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a bunch of views and listens to our podcast and clips

We saw great brand awarness as a result. Visits to the website and overall stronger brand recognition from people we spoke to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met all our deadlines and quality requirements. Super team to work with.

What was your primary form of communication with Sweet Fish Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their consultation work and the production quality of their podcasts and videos are exceptional. They have a clear command of how to craft engaging content and execute it to a high standard.

Are there any areas for improvement or something Sweet Fish Media could have done differently?

Not really. They are a fantastic team of fun and professional people who know what they are doing. They are incredibly good to work with.

BACKGROUND

Please describe your company and position.

I am the Founder & Managing Partner of Rebel OS Group

Describe what your company does in a single sentence.

Provide Human System/AI advisory and kenote speaking services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Create compelling videos to support me, my new book and speaking platform

SOLUTION

How did you find Sweet Fish Media?

Online Search

Why did you select Sweet Fish Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sweet Fish Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Explaner Video
2. Sizzle Reel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Too early to tell.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time.
The experience was exceptional from start to finish

What was your primary form of communication with Sweet Fish Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Responsiveness
• Professionalism
• Subject Matter Expertise
• Creativity
• GREAT people

Are there any areas for improvement or something Sweet Fish Media could have done differently?

• None

BACKGROUND

Introduce your business and what you do there.

I’m the principal brand marketing strategist at Zillow, a real estate technology company that simplifies the process of buying, selling, and renting homes by providing online tools, data, and resources to help people make informed decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for your brand marketing strategy?

We used Sweet Fish Media to produce and shoot a panel-style series for the Real Estate Team OS podcast.

SOLUTION

What was the scope of their involvement?

Sweet Fish Media produced and hosted a full day of shoots from planning through execution. They delivered raw footage of a multi-camera and multi-mic shoot.

What is the team composition?

We worked with two teammates from Sweet Fish Media.

How did you come to work with Sweet Fish Media?

Someone referred Sweet Fish Media to us. We chose them over other options because they offered good value for the cost.

What is the status of this engagement?

The engagement lasted from December 2024–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweet Fish Media delivered a powerful series featuring the insights of 10 real estate professionals from competing organizations. The series had a great reception, good audio and video consumption, and strong viewing of short-form content. It also had great value for internal and external stakeholders. We received great feedback from participants during and after the shoot.

How did Sweet Fish Media perform from a project management standpoint?

They delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

Sweet Fish Media had a great culture and good people, so we had a very positive experience.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Rigaku Analytical Devices

Describe what your company does in a single sentence.

We manufacture handheld analyzers used for safety and security applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Brand awareness.
• To provide one of our Subject Matter Experts with a platform for him to communicate via.
• Create social media content.

SOLUTION

How did you find Sweet Fish Media?

Referral

Why did you select Sweet Fish Media over others?

Referred to me

How many teammates from Sweet Fish Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Production of a podcast series

• Training and implementation of software services
• Guest outreach
• Technical troubleshooting assistance
• Production editing
• Promotion material development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered podcast materials on contracted cadence specified in our contract. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met our deadline and production schedule.  If we had a special request, they did their best to accomodate.

What was your primary form of communication with Sweet Fish Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility.  Due to the nature of our market, sometimes we need to record in the evening, or on the weekends.  That was never an issue for Sweet Fish.  Their teammates were always happy to assist with our production schedule, no matter what. 

Are there any areas for improvement or something Sweet Fish Media could have done differently?

Sweet Fish Media has produced all material as per our guidelines and deliverables.