Sweet Fish Media

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand at an integrated marketing communications agency. We support B2B and B2C brands in the agribusiness, CPG, advanced manufacturing and industry, home and outdoor living, and professional financial services markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for your integrated marketing communications group?

We hired Sweet Fish Media to help us launch a podcast that would serve as an executive thought leadership platform for our CEO and CGO. The goal was to share their expertise gathered from full careers in the communications agency world and connect and network with other similarly focused senior roles in the spaces we work within.

SOLUTION

What was the scope of their involvement?

Sweet Fish Media has been responsible for the show's development, branding, editing, and production for each episode. They also help with the paid promotion of the show in our transition to YouTube and video-first. Each episode's package from Sweet Fish Media includes a full-length edited video and audio, microvideo content, a YouTube thumbnail, an episode description and brief, uploads to all audio streaming platforms and YouTube, and biweekly production meetings.

What is the team composition?

We’ve worked with 2–5 teammates from Sweet Fish Media.

How did you come to work with Sweet Fish Media?

Someone referred Sweet Fish Media to me. We chose them because their pricing fit our budget, they were a great culture fit, and they were referred to me.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweet Fish Media has helped us achieve 12,655 YouTube views, 385 audio downloads across podcast platforms, 426.4 watch hours, 12,211 social impressions across LinkedIn and Instagram, and 144 LinkedIn clicks. Our primary audience geographies are the US and Canada.In terms of platform growth and consistency, we’ve published 42 episodes across four seasons and are on pace to surpass 50 total episodes this year.Moreover, our CEO is regularly complimented on her professionalism, and her ability to secure guests is becoming more frictionless due to the proof of concept we’re able to share.

How did Sweet Fish Media perform from a project management standpoint?

Sweet Fish Media’s project management is very efficient and effective, with a dependable schedule. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I truly appreciate that Sweet Fish Media feels like an extension of my internal team. We communicate beyond just the transactions.

Are there any areas they could improve?

No.