STS Digital Solutions

BACKGROUND

Please describe your company and position.

I am the Marketing Leader of Acuren

Describe what your company does in a single sentence.

Acuren has been a trusted, single source provider of technology-enabled asset protection solutions used to evaluate the structural integrity of critical energy, industrial and public infrastructures. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire STS Digital Solutions to accomplish?

• We needed to increase user acquisition, ensure that our app was being used to its fullest potential, and raise awareness within the industries we serve. The challenge was not just getting our app into the hands of potential users but also ensuring they understood its value and were incentivized to consistently engage with it.

SOLUTION

How did you find STS Digital Solutions?

• Online Search
• Clutch Site

Why did you select STS Digital Solutions over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from STS Digital Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

STS Digital Solutions’ team took the time to fully understand Acuren’s mission and the specific needs of our audience. They approached the project with a well-rounded strategy that touched on every aspect of mobile and app marketing, including user acquisition, retention, and overall app engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since working with STS Digital Solutions, we've seen a noticeable improvement in both the quantity and quality of app downloads.
• The marketing strategies they implemented helped us connect with key industry professionals who were genuinely interested in our app’s capabilities.
• Our user acquisition numbers grew, but more importantly, the app’s retention rate also saw a significant uptick—something we hadn’t initially anticipated.
• More users were coming back to the app, and their engagement with its features increased, which validated the relevance of their approach to our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• STS Digital Solutions' project management was impeccable. From the start, they provided a clear timeline and kept us updated on every aspect of the project. 
• There was never any ambiguity in the process—they communicated regularly, addressed our questions swiftly, and always met deadlines. Their team’s responsiveness was particularly noteworthy.

What was your primary form of communication with STS Digital Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about STS Digital Solutions was their ability to seamlessly blend technical expertise with creative marketing strategies.

Are there any areas for improvement or something STS Digital Solutions could have done differently?

One area for improvement could be in providing more proactive suggestions for new features or enhancements to the app, based on marketing feedback. While they did an excellent job marketing what we had, there were moments when we felt that more input on potential app updates from a marketing perspective could have strengthened the overall product experience.