Strategiczni.pl

BACKGROUND

Please describe your company and position.

I am an executive at Scalo

Please describe your company and position.

Scalo is a leading software development and IT services company specializing in custom software, IT consulting, and managed services. We are clients' software partners, helping them transform their visions into highly performing apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?
Shortly before starting our collaboration with Strategiczni.pl, we underwent rebranding, built a new website, and needed to start attracting organic traffic. Contrary to appearances, the IT market is challenging for SEO activities due to high competition, so we were looking for someone with experience in SEO projects for the software industry.

SOLUTION

How did you find Strategiczni.pl?

Online Search

Why did you select Strategiczni.pl over others?

• High Ratings
• Experienced in projects for software companies

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Strategiczni.pl team was responsible for conducting a website audit and developing a positioning strategy for Scalo based on keywords relevant to our business. Using the audit findings and the strategy, they planned long-term SEO activities to position us in foreign markets. 

As part of the collaboration, Strategiczni.pl handled on-site and off-site optimizations, bought backlinks, and created content guidelines (some content was also created by the Strategiczni.pl team). They also performed monthly analyses and prepared new recommendations. Together, we selected the actions to focus on and set priorities for the near future. Both Scalo and Strategiczni.pl temas cooperated very closely.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Thanks to their work, we built the foundations for our website's sustainable organic growth. During the collaboration, the site's visibility for relevant keywords and the amount of organic traffic systematically increased. Over time, we also started receiving our first inquiries from organic traffic.
Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consisted of excellent professionals led by an experienced project manager. They were very committed to the shared goals and constantly sought improvements. When a problem arose, they discussed it transparently and recommended solutions.

The project was conducted very professionally, with clearly defined tasks and goals. During the collaboration, we used a task management platform, which made the entire project very transparent and ensured a smooth workflow.

What was your primary form of communication with Strategiczni.pl?

Virtual Meeting

What did you find most impressive or unique about this company?

They are excellent SEO experts who stay up-to-date with Google's trends and updates. They combine extensive SEO, website development, digital marketing, and content marketing knowledge effectively. What impresses me the most is that they never give up, working hard until they find the best solution.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

It’s a difficult topic in SEO, but they could be a bit more precise in their forecasts regarding the expected results. Overall, they are a perfect partner for SEO services.

BACKGROUND

Please describe your company and your position there.

Hustro is software for quality control and safety on the construction site. We work with general construction contractors. My role is Co-founder. I'm responsible for application design and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl?

Everything seems simple that you only need to create content. Content is king! But it's not clear that effective content distribution is also significant. So the project aimed to find an answer to the question: What content? By what channel? Whom are we addressing? Service: Digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I sent three inquiries and received three offers. Only one made sense. Strategiczni.pl's proposition was very analytical and well-thought-out, it made an excellent impression. References were important.

Describe the project in detail and walk through the stages of the project.

We started our cooperation by analysis of the current materials and the website. Then we precisely defined recipients, decision-makers and channels of reaching. Next, we analyzed value content. We used the "value-based selling" tool. Additional, we prepared a list of recommendations and good practices regarding content distribution.

How many resources from the vendor's team worked with you, and what were their positions?

Two people: Content Specialist, Agency Partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We create preferable content, and we get very positive feedback from customers. It turns out that a regular newsletter works well. It is a small success, and we are working for a bigger one.

How effective was the workflow between your team and theirs?

6 meetings every week, analysis of ideas, planning of further work, data collection.

What did you find most impressive or unique about this company?

Very good communication, high commitment of the specialist and partner, valuable discussion.

Are there any areas for improvement or something they could have done differently?

Overall, I am satisfied with the cooperation. If I can make a suggestion, it might be worth thinking about the visual consistency of the documents.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of MPMTeam, a 2D and 3D animation studio. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We hired Strategiczni to improve our lead generation efforts through Google Ads and SEO. On top of that, we needed them to bump up our search results performance. 

SOLUTION

What was the scope of their involvement?

The engagement started with an audit of our SEO performance. Strategiczni checked everything that was going on in our efforts. They then gave us information on where we stood on Google, and then they proposed different ways how they could help us and our visibility. Each option had a different price. 

After that, we’ve since worked on our SEO campaigns. We’ve created articles for the website and run Google Ads. 

What is the team composition?

We’ve been working with Maciej (Co-Founder) and two of his people.

How did you come to work with Strategiczni.pl?

One of my friends has been working with Strategiczni; their company was also on Clutch, so I checked their reviews and ratings. I checked their background and everything and found that they had great reviews, so I chose to work with them. 

How much have you invested with them?

We’ve invested around $50,000. 

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been doing this for a year now, and our team has been truly happy — Strategiczni has given us many good results. In fact, we’ve been having 20X more business than before. There’s a lot of traction when it comes to clients; they’ve brought in a lot of new leads. 

Overall, Strategiczni has been helpful in understanding our market; we’ve had a truly successful partnership with them. 

How did Strategiczni.pl perform from a project management standpoint?

We’ve never been a strict company, so we’ve never had any problems with deadlines. Strategiczni works fast compared to other companies. On top of that, they’re truly open to communication. To communicate, we use Slack, ClickUp, and Trello.

The team knows what’s good for our company and understands our needs. As a result, they’re amazing when it comes to deadlines, and our employees like working with their resources. 

What did you find most impressive about them?

The most impressive thing about Strategiczni is the fact that they’ve understood my business quickly. In just 2–3 meetings, they’ve already known how they will position our company. That’s important to me because not everyone understands animation agencies.

Are there any areas they could improve?

They’re not charging enough, and they should have more overseas clients — such as in the US or Canada — because they truly understand those markets. They should be working with more clients. 

Do you have any advice for potential customers?

Let Strategiczni understand your business and do their work. They’re the professionals — they’ll bring you solutions to improve your business. 

BACKGROUND

Please describe your company and your position there.

I am Founder & CEO at xBerry R&D House specializing in developing complex applications for both embedded and mobile platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

Strategiczni.pl helped us in the approach of getting more visibility from our website, planning, and creating quality content. Their presence was also crucial during the process of developing a new website. In the end, they implemented Google Analytics to have a solid data how the site is performing from SEO, UX and Business view.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to find experts that understand our industry, know our services and have knowledge of what are the crucial areas for our business at this stage. We talked to many colleagues and friends from IT industry and during all those talks one company was pointed out most frequently - Strategiczni.pl.

It became clear, that Strategiczni.pl was the perfect partner to us, as they have experience in working with companies like ours, they have true partnership approach, and they work using methodologies and tools similar to ours, so it was a perfect blend.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our work with Strategiczni.pl started from a thorough briefing with us. They gathered all our needs, objectives, goals, and information about our business and services, which was crucial for preparing market and competitors analysis, finding the right keywords, and planning content. All the data and conclusions were used for creating the right concept and structure of our website.

They also took care of the technical aspect of a new website and their recommendations and in-depth approach was invaluable of building the website in the right way. They also helped us in creating the right content. Not only that, but they created a plan, suggested topics, and gave all the guidelines, so our articles, service's descriptions would get more visibility on Google.

How many people from the vendor's team worked with you, and what were their positions?

We have primarily worked with 4-5 people. It was SEO Project Manager, both SEO and Content specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our main goal of having a good website from a technical and visibility point was achieved. Thanks to created plans and strategy we know where we should focus our efforts, what we need to do and how we should work, for example on creating content.

Describe their project management style, including communication tools and timeliness.

We were pleasantly surprised to see the project management style implemented in their workflow. They use tools for backlog and task management which is quite impressive for businesses outside of IT. Adding to it weekly video calls, good planning, and patience in explaining all the topics, resulted in delivering on time and finishing the project within our timeline.

What did you find most impressive or unique about this company?

For sure, first to point out is their knowledge, but knowledge from two streams. They were experts in SEM and SEO, and we felt they knew what they were doing at every stage. They knew and understand our industry, they even work the way we do. I mean project management style, agile approach, backlog, and task management.

Are there any areas for improvement or something they could have done differently?

At this point, I can't think of any improvements or changes.

BACKGROUND

Please describe your company and your position there.

I'm the owner of ecommerce that sells products made from felt. We design and create handbags, crossbody bags, placemats, coasters and decorations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We hired this company to carry out SEO activities for us. We also ordered content creation for our website from them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an internet marketing agency and when we found the Strategiczni website it made a very good first impression on us and after the interview it became clear that they understood our business needs very well. These were the main factors that determined our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They started with a thorough analysis of our website, its structure, speed and above all, the content on it. We received a detailed audit, which showed all the elements of our website that were important from the positioning point of view. Each element was accompanied by professional guidelines indicating the elements that needed improvement. We implemented the corrections and waited for the results while keeping in touch with Strategiczni.

The experts who were entrusted with our company demonstrated knowledgeable and professional approach when contacting us. They were always available by email or phone and answered our questions on an ongoing basis. What we liked the most during our cooperation was their professional approach to the subject, good communication and problem solving on the spot, understanding of our needs and timely completion of assigned tasks.

How many resources from the vendor's team worked with you, and what were their positions?

During the cooperation we had contact with four people. First, we talked to the founders of the company, Dawid and Karol, with whom we agreed on all technical and business issues. Then we contacted two experts who worked on our project - Marta and Anita.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The presence of our site in search results has definitely increased which has translated into more visitors to the site and also more transactions. We have been able to remove bugs and solve problems that our website was struggling with, e.g. we have managed to significantly improve the speed of the website, which was one of the biggest problems of the website before.

How effective was the workflow between your team and theirs?

The tasks were always completed on time. The team was available to us all the time, both by phone and email. We did not have to wait long for replies to our emails, we communicated on a regular basis. We would also like to add that in addition to the standard cooperation, Strategiczni supported the overall development of our business and were extremely flexible - adapting to our needs on an ongoing basis.

What did you find most impressive or unique about this company?

We greatly appreciate their extremely professional, yet individual approach to working with us. They took the time to better understand our business so that our cooperation brought great results.

Are there any areas for improvement or something they could have done differently?

There are no such issues. Everything has been done perfectly.

BACKGROUND

Please describe your company and your position there.

IdeaPlace is multifaceted support for business. It is a partner that helps to settle in and develop in Wrocław. Allows you to meet new contractors, establish important relationships and become part of local business, networking, and CSR initiatives. IdeaPlace grew up on a coworking space with headquarters in an atmospheric tenement house, but it went a few steps further.

The core of these competencies has always been, are, and will be interpersonal relations. Thanks to this, the company specializes in multidisciplinary support, special tasks and is not surprised by unconventional challenges. The company revolves around the creative industries and IT, but you can also meet workers and engineers here. It is also an animator of local businesses and a partner of public institutions. Jutta Hutsch-Kasprzyk is a Board Member and Managing Director in IdeaPlace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

The cooperation with Strategiczni started with SEO activities, which brought very good results. In order to enhance the effects achieved, we decided to use SEM. While working with the company, we achieved high ranking positions also thanks to the texts written by the copywriters

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Strategiczni.pl upon recommendation. Their strong point is the comprehensive approach to the client and tailoring of appropriate solutions. The team performs tasks holistically. We are very satisfied with the course of communication - we received feedback very quickly. Correspondence was always substantive and at a high level due to the clear presentation of perspectives and detailed description of steps taken.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Contact by email, telephone, and in-person was tailored to our needs. All information was provided on time. The goals we set were implemented in stages, and we were constantly informed about them. We fully trusted Strategiczni.pl while working on the project.

The cooperation consisted mainly in improving the position of our company in the search engine. All set goals were achieved within convenient deadlines. Communication with Strategiczni was flawless. Their experts were available at convenient times. We are impressed with the work undertaken by Strategiczni. It is a trustworthy and recommendable company.

How many resources from the vendor's team worked with you, and what were their positions?

As a company, we were in contact with SEO Specialists Marta and Anita, Copywriters Marta, Monika and Sylwia, and the company's Management Board - Maciej and Dawid.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A really big task was commissioned – creation of new content for the whole website. It was preceded by guidelines for the new website. We were in constant contact during the design of the site. Next, we received texts due to the need to create helpful content.

How effective was the workflow between your team and theirs?

The contracted work was carried out within the deadline. Experts with whom I had contact were available by phone and e-mail. There was no situation when I had to wait long for an answer - communication was flawless. The company supported overall development of Ideaplace business - with respect to SEO, SEM and Copy.

What did you find most impressive or unique about this company?

The company is distinguished by its individual approach - it selects appropriate solutions in view of the type and specificity of the business it can understand. Their work is characterised by high quality. When working with Strategiczni.pl you can feel taken care of - they will clarify any problems.

Are there any areas for improvement or something they could have done differently?

I have no complaints about the work undertaken.

BACKGROUND

Introduce your business and what you do there.

I work for Black Point S.A. as a marketing specialist. We are a manufacturer in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We needed help with SEO.

SOLUTION

What was the scope of their involvement?

Strategiczni.pl started with SEO, and they’re taking care of our website positioning. We added content marketing, so they’re also writing blog posts for us. They have been doing all the research and writing the text according to the keywords. 

We recently started with Google Ads as well. They set goals each month and send us the reports for how their links and positioning on Google look.

What is the team composition?

I have a main point of contact with whom I work daily, but there’s also an SEO person and copywriter.

How did you come to work with Strategiczni.pl?

They were recommended to us by our website developer.

How much have you invested in them?

We’ve spent $10,000–$25,000 with them so far.

What is the status of this engagement?

We started working together in November 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The best thing is that they are direct; they don’t promise things that they can’t achieve, and I like that logical approach. If they say they’ll do something, they do it on time — I don’t have to repeat, remind or ask them, which has been great for me. 

How did Strategiczni.pl perform from a project management standpoint?

They’re good; we typically communicate through email, but we speak on the phone if I have something urgent.

What did you find most impressive about them?

I would say it is their efficiency; they deliver, and it isn’t empty promises.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Set the goals initially and check if they are delivering or not, but that is more general advice.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of SolidStudio. We’re a software development company based in Krakow, Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We were looking for a partner that could help us adjust our website for SEO. We wanted to get more clients through organic traffic.

SOLUTION

What was the scope of their involvement?

We’re using Google Analytics and Google Search Console, along with tools provided by Strategiczni. We don’t use Google AdWords; it’s just organic SEO.

Strategiczni started by doing an audit of our website. From there, they created a list of recommendations for the proper structure and content of our website, such as adding blog posts. We run campaigns with them for link-building and strategy. They also advise us on the content for our website.

What is the team composition?

We have a dedicated point of contact on their team, but we’re also in contact with the founders of the company.

How did you come to work with Strategiczni.pl?

They’d worked with a company similar to ours, and they recommended Strategiczni to us.

How much have you invested with them?

The cost so far is $20,000–$30,000.

What is the status of this engagement?

We started working with Strategiczni.pl in October 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re reaching all-time highs each month when it comes to organic traffic. Every month for the past year, we’ve beaten the previous month in terms of stats. We’re starting to get more high-quality leads as well.

How did Strategiczni.pl perform from a project management standpoint?

I don’t know how they manage it internally, but communication is very good. I have a single point of contact and they respond almost immediately. Also, if I need to have a more strategic conversation, I can reach out to the owners of the company, who are organized and responsive.

What did you find most impressive about them?

They stand out in terms of transparency. We’ve built a process with them that we can trust. We can see everything they’ve done in the monthly reports, which makes me feel secure that I’ve made the right investment.

Are there any areas they could improve?

They could incorporate more marketing services, but that’s not something I’d expect them to have.

Do you have any advice for future clients of theirs?

The initial process is quite long, and having some trust from the start will benefit the collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Olimp Laboratories, a pharmaceutical and supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We needed help with our SEO efforts, to get more traffic and users to our website.

SOLUTION

What was the scope of their involvement?

Strategiczni.pl supports us in a few different areas concerning SEO and PPC efforts. They conducted some keyword research, in order to help us understand and optimize those that we were using already as well as those we hadn’t considered yet. 

The team has also provided guidance with our CMS, providing solutions for optimizing our content within our website itself. 

What is the team composition?

We correspond with about five or six people.

How did you come to work with Strategiczni.pl?

Our search generated a lot of interest, but their resume stood out in terms of their experience and expertise. At our first meeting, we communicated about what we needed and what they could offer us, and after some strategizing, we decided to partner with Strategiczni.pl.

What is the status of this engagement?

We started working together in May 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started working with Strategiczni.pl, we gave them one market as a test, to see how their work would improve our standings. They were quite successful, and we’ve since extended into more countries in Europe. 

Strategiczni.pl is helping us leverage our services both in markets where our brand is recognizable and where it’s totally new. In both cases, we see a lot of dynamic brand awareness within the market and are experiencing a lot of engagement. 

The team has been extremely helpful in our efforts to gain a better ranking on Google. Strategiczni.pl understands Google’s algorithms really well, and utilizes their technical knowledge effectively.

Thanks to the team’s strategies, we’re interacting customers we wouldn’t have otherwise been able to reach. We’re very pleased with their work.

How did Strategiczni.pl perform from a project management standpoint?

Strategiczni.pl’s project management style has been positive. We receive frequent reports on their progress, and the team delivers on time.

What did you find most impressive about them?

Strategiczni.pl’s standards match our own. 

If there are ever issues or challenges, the team works to remedy them right away, and we can expect feedback within hours. They’re not just open about errors when they occur, but they guide us through how to repair them. 

Are there any areas they could improve?

No. If any materials don’t meet our standards, we gave the team feedback and they improve it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a talent recruitment agency focusing in IT specialists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We hired them for their SEO and Google Ads services.

SOLUTION

What was the scope of their involvement?

They managed our entire SEO campaign from keyword planning, where they targeted unique words and phrases, to SEO training for our employees. 

They performed a technical audit of our web content. Based on the results of their analysis, they strategized content marketing, link-building, and other positioning efforts. Their dedicated consultants provided weekly reports on the progress of our SEO and Google Ads.

How did you come to work with Strategiczni.pl?

They were recommended to me by a friend. I decided to work with them after checking out their website.

How much have you invested with them?

We’ve spent somewhere between $15,000–$20,000.

What is the status of this engagement?

They began working for us in January 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen our Google ranking go up, thanks to their work. They chose our keywords carefully and increased our lead generation. I’ve been very happy with their services.

How did Strategiczni.pl perform from a project management standpoint?

They’ve continued to provide me with consistent updates, so I’m satisfied.

What did you find most impressive about them?

Their biggest strength is their ability to analyze our specific situation through their audit. They provided us with so much technical data and insight into how to improve our performance. When we consulted with other companies, none of them attempted to analyze our unique standing before offering a solution. Their team, on the other hand, really knows what they’re doing.

Are there any areas they could improve?

I can’t think of anything, because they’ve been great.

Do you have any advice for potential customers?

Make sure to provide them with the basic information, and they’ll give you valuable insights. They have an enormous amount of knowledge.