Strategiczni.pl

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Olimp Laboratories, a pharmaceutical and supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We needed help with our SEO efforts, to get more traffic and users to our website.

SOLUTION

What was the scope of their involvement?

Strategiczni.pl supports us in a few different areas concerning SEO and PPC efforts. They conducted some keyword research, in order to help us understand and optimize those that we were using already as well as those we hadn’t considered yet. 

The team has also provided guidance with our CMS, providing solutions for optimizing our content within our website itself. 

What is the team composition?

We correspond with about five or six people.

How did you come to work with Strategiczni.pl?

Our search generated a lot of interest, but their resume stood out in terms of their experience and expertise. At our first meeting, we communicated about what we needed and what they could offer us, and after some strategizing, we decided to partner with Strategiczni.pl.

What is the status of this engagement?

We started working together in May 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started working with Strategiczni.pl, we gave them one market as a test, to see how their work would improve our standings. They were quite successful, and we’ve since extended into more countries in Europe. 

Strategiczni.pl is helping us leverage our services both in markets where our brand is recognizable and where it’s totally new. In both cases, we see a lot of dynamic brand awareness within the market and are experiencing a lot of engagement. 

The team has been extremely helpful in our efforts to gain a better ranking on Google. Strategiczni.pl understands Google’s algorithms really well, and utilizes their technical knowledge effectively.

Thanks to the team’s strategies, we’re interacting customers we wouldn’t have otherwise been able to reach. We’re very pleased with their work.

How did Strategiczni.pl perform from a project management standpoint?

Strategiczni.pl’s project management style has been positive. We receive frequent reports on their progress, and the team delivers on time.

What did you find most impressive about them?

Strategiczni.pl’s standards match our own. 

If there are ever issues or challenges, the team works to remedy them right away, and we can expect feedback within hours. They’re not just open about errors when they occur, but they guide us through how to repair them. 

Are there any areas they could improve?

No. If any materials don’t meet our standards, we gave the team feedback and they improve it.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a talent recruitment agency focusing in IT specialists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We hired them for their SEO and Google Ads services.

SOLUTION

What was the scope of their involvement?

They managed our entire SEO campaign from keyword planning, where they targeted unique words and phrases, to SEO training for our employees. 

They performed a technical audit of our web content. Based on the results of their analysis, they strategized content marketing, link-building, and other positioning efforts. Their dedicated consultants provided weekly reports on the progress of our SEO and Google Ads.

How did you come to work with Strategiczni.pl?

They were recommended to me by a friend. I decided to work with them after checking out their website.

How much have you invested with them?

We’ve spent somewhere between $15,000–$20,000.

What is the status of this engagement?

They began working for us in January 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen our Google ranking go up, thanks to their work. They chose our keywords carefully and increased our lead generation. I’ve been very happy with their services.

How did Strategiczni.pl perform from a project management standpoint?

They’ve continued to provide me with consistent updates, so I’m satisfied.

What did you find most impressive about them?

Their biggest strength is their ability to analyze our specific situation through their audit. They provided us with so much technical data and insight into how to improve our performance. When we consulted with other companies, none of them attempted to analyze our unique standing before offering a solution. Their team, on the other hand, really knows what they’re doing.

Are there any areas they could improve?

I can’t think of anything, because they’ve been great.

Do you have any advice for potential customers?

Make sure to provide them with the basic information, and they’ll give you valuable insights. They have an enormous amount of knowledge.

BACKGROUND

Please describe your company and position.

I am the Head of Sales and Marketing of CeCert

Describe what your company does in a single sentence.

CeCert is a certification body in the area of system management certification, personnel certification and trainings such as auditor's courses etc.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• We were looking for a partner to streamline and organize our marketing activities. Our goal was to develop a data-driven strategy, improve the visibility of key services, and make better use of content to support sales, so we decided to work with a digital marketing agency and consulting agency.

SOLUTION

How did you find Strategiczni.pl?

Referral

Why did you select Strategiczni.pl over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began the collaboration with a visibility analysis (including year-over-year comparisons) and an audit, which formed the basis for an SEO strategy with clearly defined priorities. This was followed by website optimization, particularly of key service offerings, including changes to structure, content, and technical implementations. At the same time, a content strategy was developed, including keyword planning and analysis, as well as the creation and optimization of sales-supporting content. All activities were continuously monitored, reported, and optimized, while the digital marketing agency and consulting agency team also coordinated content and development implementations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased organic visibility in key service areas, which translated into higher SEO traffic. Content began to effectively support sales and generate inquiries. We also observed a clear improvement in the website structure and its indexation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was very well organized. We had a clearly defined action plan, regular reports, and ongoing communication. It was also important that we knew exactly what needed to be implemented on our side.

What was your primary form of communication with Strategiczni.pl?

Virtual Meeting

What did you find most impressive or unique about this company?

Their greatest value is their focus on delivering real business impact. As a digital marketing agency and consulting agency, all activities were data-driven and resulted in concrete, actionable recommendations.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

I have no comments.

BACKGROUND

Please describe your company and position.

I am the former Growth Lead of Rite NRG

Describe what your company does in a single sentence.

Rite NRG is a talent and technology consultancy helping software teams accelerate product launches, providing soft-skilled developers and unparalleled delivery consulting expertise in 2-6 weeks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• Improve social media presence
• Develop employer branding

SOLUTION

How did you find Strategiczni.pl?

• Referral
• Other

Why did you select Strategiczni.pl over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Strategiczni.pl were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of their actions was to create a cohesive and effective social media strategy that would contribute to building a professional image of the company, increasing its visibility in the B2B sector, and attracting talents.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On LinkedIn, our content reached over 41,000 views and resulted in 208 new followers. On Facebook and Instagram, we achieved a total reach of over 17,000 people. Notably, 39% of our viewers were software developers, which has positively impacted our recruitment efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient, with timely delivery of all items. The assigned team member was effective, responsive, and attentive to our needs.

What was your primary form of communication with Strategiczni.pl?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the company's proactive approach and quick responsiveness. They anticipate issues before they arise and adapt swiftly to feedback, keeping operations smooth.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

Nothing.

UPDATED REVIEW

This review was published on September 4, 2022.


Michal Nikolajuk
CEO, Rite NRG
IT Services
Wroclaw, Poland
11-50
Aug 2021 - Ongoing
$10,000 to $49,999
Verified

Project summary
Strategiczni.pl performed an SEO audit for a software development firm, and is recommending steps to improve search engine rankings. The team remains focused on boosting the site through keyword generation.

Feedback summary
The two parties are still in the process of implementing recommendations but so far, the partnership has bee a consistent success. Strategiczni.pl is highly professional and easy-going, but internal stakeholders are impressed with their holistic approach to the project.

BACKGROUND

Please describe your company and your position there.

In Rite NRG, we carry out software projects for our clients by putting together amazing, tailor-made teams of developers. We take responsibility for understanding the client’s technology gap and come up with a solution. What is our key? Combining the right technical competencies with the right cultural fit – right energy. I'm CEO at Rite NRG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We hired Strategiczni.pl to help us improve our search results, increase our domain authority, and generate more site conversions. We wanted Strategiczni.pl to help us adapt our website to make it suitable for Google search robots, but also for users.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted a thorough search for a digital marketing agency. We’re specifically looking for companies that had experience in our market segment. Furthermore, we wanted to find an agency that stands out in the market for its knowledge of the IT industry.

Not only in terms of knowledge, but also in terms of attitude. It turned out that Strategiczni.pl met our expectations because they had proven experience with IT companies and displayed knowledge about our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Strategiczni.pl got started by performing an SEO audit for our current website. Performing an SEO audit began with conversations with us to understand bout our business needs and our values as a company. The audit included both on-site and off-site analysis. Upon competition of their analysis, we got recommendations for fixing items on the site.

For the most part, we didn't know they were missing or broken. They were able to identify some new keywords. This helped us create new content on the site. Strategiczni.pl recommended next steps (priorities) to increase our domain authority. We are currently in the process of creating content using these keywords and working to increase our DA. We continue to consult our work with Strategiczni.pl team.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an SEO Project Manager and two SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still too early to talk about the results of this work. We are currently in the process of implementing the recommendations of the SEO audit. We have ongoing consultations with SEO specialists.

Describe their project management style, including communication tools and timeliness.

All the specialists we worked with have been professional with a casual demeanour. We felt a partnership. Everyone has been very easy going and helpful.

We had regular status calls, worked on the backlog, and had a clear idea of whom to contact in case of problems. As for timeliness, responses to inquiries are frequently completed within an hour or two and usually never more than a day.

What did you find most impressive or unique about this company?

Strategiczni.pl approach to the project - we felt a partnership from the beginning. SEO specialists had great knowledge of our industry, which highlighted the professionalism of the whole company.

Are there any areas for improvement or something they could have done differently?

It is hard to say at this point.

STAR RATINGS
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Training Specialist of EcoMS Consulting

Describe what your company does in a single sentence.

We are a company specializing in consultancy and training in areas such as management, environmental protection, and workplace safety.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• We collaborated with Strategiczni.pl on the positioning of our website in search engines. The comprehensive SEO activities we utilized included consultations, link-building, and programming services.

SOLUTION

How did you find Strategiczni.pl?

Online Search

Why did you select Strategiczni.pl over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Strategiczni.pl exemplifies an effective business partnership. Together, we devised strategies and actions aimed not only at enhancing the website and improving search engine rankings but also at business development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of our collaboration with Strategiczni.pl, we witnessed an increase in organic traffic on our website, leading to a 70% increase in conversion. The SEO efforts elevated the number of views and the average time users spent on the site. Additionally, there was a significant improvement in the site's position for key industry-related keywords - we gained visibility on the search engine that mattered to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategiczni.pl proposed an action strategy that fully addressed our business needs. We knew we had found a resourceful and proactive team. Their approach and dedication resulted in a collaborative partnership.

What was your primary form of communication with Strategiczni.pl?

Email or Messaging App

What did you find most impressive or unique about this company?

Strategiczni.pl is eager to help and provides comprehensive answers to all arising questions. The entire team's proactiveness deserves special recognition.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

We have no comments regarding our collaboration with Strategiczni.pl.

BACKGROUND

Please describe your company and your position there.

White Label Coders is professional WordPress, WooCommerce and Digital transformation company based in Poland. We help our nearshore and overseas partners grow their businesses and revenue.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We have begun working with Strategiczni.pl to increase the visibility of our website, analyze our current activities and make necessary improvements.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have chosen Strategiczni.pl thanks to references. The agency's experience in operations for the IT industry, its agile approach and careful listening to our needs were convincing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by analyzing key phrases with potential for the services on offer. Based on a brief regarding business priorities and verification of potentials in each market, we selected services for positioning. Based on the previously collected data, competitive analysis and content gap analysis, we prepared a content plan with detailed guidelines for content for the service sub-pages and blog.

Based on these, we prepared new texts and optimized those already published. We are also working to create a comprehensive content plan for 2023 and to increase organic traffic from phrases related to the client's key services.

How many people from the vendor's team worked with you, and what were their positions?

Marcin, SEO Specialist. Maciej, PPC Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We developed visibility on phrases related to key services in the US and UK market. We increased organic traffic, which translated into more inquiries for the client.

Describe their project management style, including communication tools and timeliness.

The Strategiczni.pl team cannot be denied the expertise and knowledge that the specialists translate into daily activities. Our cooperation is at a really high level. Marcin, who is in charge of the project, acts proactively, so that we feel that we are taken care of in the right way. At the end of the day, I have the confidence that I am working with high-level specialists who clearly explain what we are doing and why we are doing it.

What did you find most impressive or unique about this company?

Listening to our needs, delivering results, proactivity, communication at a very high level.

Are there any areas for improvement or something they could have done differently?

No, we are really satisfied with the cooperation :)

BACKGROUND

Please describe your company and your position there.

EcoMS Consulting Sp. z o.o. is servicing companies in the fields of environmental management and safety, including safety of subcontractors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We have started our cooperation with search engine optimization, but the biggest challenge was working on new site and its migration. Thanks to detailed SEO audit, we could singularize essential practicalities that our site should have. Additionally, we were working on implementing changes on our second website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have chosen Strategiczni.pl thanks to references. Their offer fully correspond to our business goals and needs. Great communication and engagement was also very important.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The very first step of our cooperation was SEO audit. SEO Specialist from Strategiczni.pl marked goals and tasks to implement changes on our website. Afterwards, we started working on migration of the sit and on implementing changes on our second website.

How many people from the vendor's team worked with you, and what were their positions?

Two people: SEO Specialist and SEO Project Manager & Team Leader

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to working with Strategiczni.pl we have: increased visibility and traffic on the site developed new scheme of working on Backlog reached higher positions on key phrases executed migration of the site without any damages

Describe their project management style, including communication tools and timeliness.

Workflow was very effective thanks to periodic meetings, planning of further work, data collection

What did you find most impressive or unique about this company?

We had great communication, engagement, and perfect work organization.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

Virtual and in-person professional Scrum.org trainings led by experts with real-life experience more than 10 years on the market

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

Strategiczni.pl took over the care of SEO of our websites. The goals - reach more customers while keeping the budget VERY tight.

SOLUTION

How did you select Strategiczni.pl and what were the deciding factors?

We choose strategiczni via recommendation from our network, their values and motivators (transparency and open communication) made the decision easy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project was about constant care of our website while it was evolving (like introduction e-commerce modules or adding more personalized contact forms).

How many people from the Strategiczni.pl team worked with you, and what were their positions?

Five. C-level and their best seo managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After one year, we almost doubled the traffic (180% more).

Describe their project management style, including communication tools and timeliness.

Invited them to our Slack, very open and transparent communication. We can have fun together while reaching goals.

What did you find most impressive or unique about this company?

The team's direct communication and problem-solving skills have been impressive. We got a Christmas package - total surprise!

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

I am Marketing Director, we are located in Poland but we sell our products all over the Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl?

Strategiczni are responible for SEO and content marketing

What were your goals for this project?

Increase traffic and purchases from the organic search channel

SOLUTION

How did you select this vendor?

We started our cooperation on the recommendation, but before we started cooperation we compared other agencies

Describe the project in detail.

We started with the transfer of knowledge between us, then wrote an action plan assuming compliance with specific KPIs, then implemented and checked the next steps.

What was the team composition?

Communication took place directly with specialists but we always had the opportunity to talk to the owners and discuss with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We regularly grow in all the channels in which we assumed growth.

How effective was the workflow between your team and theirs?

Cooperation always takes place very smoothly. The team is also helpful even in matters not related directly to SEO.

What did you find most impressive about this company?

Reliability and performance of the objective pursued

Are there any areas for improvement?

I have not noticed.