Straction Consulting

BACKGROUND

Introduce your business and what you do there.

I’m the AVP of growth and product for a consumer products and services company. We offer flexible car rentals and subscriptions, allowing users to access a wide range of vehicles for short or long-term needs across 11 cities in India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Straction Consulting to accomplish for your business?

We hired Straction Consulting for ranking and organic traffic improvement.

SOLUTION

What was the scope of their involvement?

Straction Consulting has been responsible for on-page technical SEO, blog content, backlinks, and overall discoverability and authority improvement. The team has revamped our site linking structure, created new URL types based on customer intent, and revised our on-page content. Additionally, Straction Consulting has created travel-related content for blogs based on the cities we’re present in.

What is the team composition?

We’ve worked with 2–5 members of Straction Consulting’s team.

How did you come to work with Straction Consulting?

Someone referred Straction Consulting to me. We chose them over other options because their pricing fit our budget and offered good value for the cost.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with Straction Consulting in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Straction Consulting’s work, our organic traffic, impressions, and ranking have improved. Of the 200 keywords we’re tracking, the keywords in the top five have increased from 0 to 65, and our impressions have nearly doubled. Moreover, our conversion rate has held up with the increasing traffic, resulting in increased revenue.

How did Straction Consulting perform from a project management standpoint?

Straction Consulting’s project management has always been on point. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

Straction Consulting’s advisory quality is impressive.

Are there any areas they could improve?

The team could improve their tech enablement for tracking performance.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of Rentokil PCI HiCare, India’s leading professional digital pest control experts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Straction Consulting?

We needed support with our SEO and SEM.

SOLUTION

What was the scope of their involvement?

Straction Consulting provided organic growth and paid leads. The team also managed ad campaigns and optimized our website.

What is the team composition?

We worked with 2–5 teammates from Straction Consulting.

How did you come to work with Straction Consulting?

Someone referred Straction Consulting to us. We chose them because our company values aligned.

What is the status of this engagement?

We worked together from April 2023–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved revenue at a low cost. We saw a 10% increase in revenue compared to the previous year on a month-to-month basis with 5% less spending. We also tracked traffic, sessions, conversions, and CPL.

How did Straction Consulting perform from a project management standpoint?

Straction Consulting’s project management was excellent. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

We were impressed by Straction Consulting’s dedication and discipline.

Are there any areas they could improve?

Straction Consulting could have upgraded the team’s knowledge on platforms.