Straction Consulting

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of Rentokil PCI HiCare, India’s leading professional digital pest control experts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Straction Consulting?

We needed support with our SEO and SEM.

SOLUTION

What was the scope of their involvement?

Straction Consulting provided organic growth and paid leads. The team also managed ad campaigns and optimized our website.

What is the team composition?

We worked with 2–5 teammates from Straction Consulting.

How did you come to work with Straction Consulting?

Someone referred Straction Consulting to us. We chose them because our company values aligned.

What is the status of this engagement?

We worked together from April 2023–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved revenue at a low cost. We saw a 10% increase in revenue compared to the previous year on a month-to-month basis with 5% less spending. We also tracked traffic, sessions, conversions, and CPL.

How did Straction Consulting perform from a project management standpoint?

Straction Consulting’s project management was excellent. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

We were impressed by Straction Consulting’s dedication and discipline.

Are there any areas they could improve?

Straction Consulting could have upgraded the team’s knowledge on platforms.