Stirling Brandworks

BACKGROUND

Please describe your company and position.

I am the CEO, Co-Founder of Hearo Technologies

Describe what your company does in a single sentence.

Hearo connects industry-leading in-home technology with remote direct support providers to give individuals something extraordinary: a life that's fully, unapologetically their own. The power to be seen, known, and heard. The safety to live confidently. The independence to own every day.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stirling Brandworks to accomplish?

• Clarify Brand Positioning
• Strengthen Product Messaging
• Create Compelling Investor & Sales Materials
• Translate Positioning into Website Copy & Homepage Design
• Better Communicate Our Core Value Proposition

SOLUTION

How did you find Stirling Brandworks?

Conference

Why did you select Stirling Brandworks over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Industry experience

How many teammates from Stirling Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Assessment & Positioning: Full brand audit, competitive research, stakeholder interviews, and a collaborative workshop. Stirling developed 2–3 positioning options and delivered a brand strategy document with core messaging, boilerplate copy, and guidance for future marketing and sales materials.
2. Pitch Deck Development: Stirling reorganized and rewrote our pitch deck around the new positioning, designed a high-fidelity deck in Figma with investor-style slides and "stories of change" narrative slides, and ran working sessions to refine it ahead of a big pitch.
3. Website Design : Stirling rewrote homepage copy and up to five additional site pages, then designed a homepage mockup for review and handoff to our internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Because our work was tactical, so too were the hopeful outcomes. We presented a message and identity that finally felt like home. We were able to secure a highly valued relationship from the event - one that continues to thrive today. And the branding foundation Stirling built continues to guide how we talk about ourselves and show up in the world.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and were amazing at dealing with the volatility of our small-but-mighty startup journey.

What was your primary form of communication with Stirling Brandworks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tom and Veronica are exceptionally easy to work with—they truly understand the vision. Their rare blend of branding expertise and knowledge of the IDD/aging space, paired with a legit passion for advancing these areas in the real world, really sets them apart.

Are there any areas for improvement or something Stirling Brandworks could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of 3S Artspace

Describe what your company does in a single sentence.

3S Artspace is a 501(c)(3) nonprofit contemporary arts organization grounded in an unwavering appreciation for the vital role that contemporary arts play in the health of a community, both locally and globally. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stirling Brandworks to accomplish?

• To develop the identity (look, feel, persona, messaging) for our 10-year anniversary celebration and fundraiser.

SOLUTION

How did you find Stirling Brandworks?

former coworker works there now

Why did you select Stirling Brandworks over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Stirling Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Celebrate 10 years of 3S Artspace with a milestone private fundraising event and broader public campaign that would energize major donors and community members alike. Create a strategic campaign platform, event identity, and branded experience that reflects 3S’s bold, artistic spirit—while setting the stage for the next decade of creative impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Funds raised:
The fundraiser on September 26, 2025 was 3S Artspace's most successful to date, raising more than $100,000.

Landing page traffic
570 page views (for an invitation to a private event sent to about 130 recipients)
8.9 min. avg. page view
141 landing page traffic from email marketing

Social / Digital / Direct Mail
Metrics are unavailable until we get into our annual appeal season this November/December when we begin to expand the campaign to publicly use the assets.

We have 18K Facebook followers, 16K Instagram followers, 6K e-newsletter subscribers who will recieve a concentrated push of Assembly Required content through the end of December. Our support page on our website will be temporarily updated to an Assembly Required landing page. In past years, our email marketing has been the strongest driver of donor support during appeal season, 2nd only to direct mail outreach (approximate # of direct mail recipients is 700). We look forward to leveraging the Assembly Required campaign to grow contributions from all sources this year.

In-house colllateral
Vinyl indoor/outdoor banners that were created for the fundraiser event were designed to be evergreen, and will remain installed through annual appeal season and into the new year. Based on event attendance numbers, the banners have been on display to 2,300+ ticket holders since the end of September. Our banners installed outside get additional impressions from Gallery visitors and people dining at the restaurant on premises.

Board/Donor feedback:

• Many of the 140 attendees were new to 3S Artspace and because of Stirling Brandworks collaborating with us, we were able to create a wonderful 1st impression.
• 86 people donated the night of the event, we secured several multi-year pledges, and secured 11 sponsors leading up to the event.
• Anecdotally, our Executive Director received positive feedback from several attendees with whom the "Assembly Required" name and concept resonated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager contact was wonderful. Veronica guided us through each step of the process– exploration, creative brief and strategy, concepts, deliverables, and future guidance, and helped keep the project on its timeline. Our designer, Jared, was also wonderful and took the time to "know" 3S and our team in order to shape the concepts for the campaign. He was also very attuned to our needs for deliverables and how to provide them to us so we could easily use them moving forward. The Stirling team was very responsive to our inputs, needs, and feedback. 

What was your primary form of communication with Stirling Brandworks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are so many facets to working with Stirling that were outstanding. We were wowed by their ability to quickly understand and speak the 3S language, honor our vision, and carry it through the project while simultaneously making us feel shiny and new. This balance is a challenge to accomplish, and they did it incredibly well.

Are there any areas for improvement or something Stirling Brandworks could have done differently?

Again, working with them was a dream!

BACKGROUND

Please describe your company and position.

I am the VP, Marketing & Communications of NuPath, Inc.

Describe what your company does in a single sentence.

NuPath's mission is to make life's journey happier, healthier, and more fulfilliing for people living with disabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stirling Brandworks to accomplish?

• Establish a solid fundraising foundation (website/social/visual)
• Build various campaigns/target audiences (peer to peer/corp sponsorship)
• Measure development (fundraising ratios/ROI)

SOLUTION

How did you find Stirling Brandworks?

community networking

Why did you select Stirling Brandworks over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Stirling Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As NuPath's fundraising bar continues to raise, so has our need for agency support in an effor to bolster overall community impact.  What began as a grassroots, boots on the ground campaign has morphed into a large-scale, multi-pronged approach to fundraising and development.  With Stirling's support, NuPath has significantly increased peer-to-peer competitions, developed a corporate sponsorship strategy that aims to triple the return from just a few years ago, and provided outreach (social campaigns) support that has engaged audiences from far beyond early campaign possibilities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We watch our fundraising ratios very carefully... in other words, what does it cost to raise the funds.  We run at approximately 1:3 (for every dollar spent, we raise $3), which is strong from an industry-audited standpoint.  Beyond that metric is the general sense of market penetration, visibility, and industry reputation (with peer agencies, and especially with prospective staff, clients and their families and by all measures we are operating positively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Stirling Team operates always with a sense of urgency and are ultimate task masters (in a good way).  Their project managers are like having on-demand assistants and for that I've been very thankful, as we have a very small internal marketing team and they have acted as a seamless extension of our team.

What was your primary form of communication with Stirling Brandworks?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In a creative environment, opinions tend to run hot.  NOT with Stirling... they were open to creative exploration always and never insist on design or direction without complete understanding and buy-in from the client.

Are there any areas for improvement or something Stirling Brandworks could have done differently?

Not currently

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Atlantic Growth Brands

Describe what your company does in a single sentence.

Atlantic Growth Brands develops expert marketing, sales, and organizational consulting solutions to boost team performance and drive revenue growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stirling Brandworks to accomplish?

• Brand Redesign

SOLUTION

How did you find Stirling Brandworks?

Online Search

Why did you select Stirling Brandworks over others?

• Close to my geographic location
• Company values aligned
• Quality of work

How many teammates from Stirling Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stirling Brandworks was selected in a competitive process to perform comprehensive rebranding for a network of early child care centers. Deliverables included a new logo design, a brand style guide detailing color and typography usage, custom MS PowerPoint and Word templates, and a one-page visual representation of the organization's core values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through several rounds of creative development, Stirling Brandworks enthusiastically incorporated client feedback and completed the project with a new logo design that received client approval and praise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stirling Brandworks truly excelled in managing our project. From the very start, they laid out clear goals, deliverables, and timelines, ensuring everyone was on the same page. They were transparent about staff vacations and seamlessly covered for each other to keep things on track.

Every interaction was handled with a perfect blend of professionalism and friendliness. Even when adjustments were needed, they communicated openly and effectively, keeping us engaged and informed throughout. It was a pleasure working with such a dedicated, talented, and adaptable team!

What was your primary form of communication with Stirling Brandworks?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Stirling Brandworks strikes the perfect balance between teamwork, professionalism, and creative talent. They tailor their approach to meet diverse client needs, leveraging key brand insights to capture each brand’s essence in their creative work. When given the freedom to innovate, they deliver bold and imaginative ideas.

Their responsiveness and respect for client needs support a friendly and professional relationship. The team’s exceptional creative talent consistently surprises and delights, with meticulous attention to detail and artistic discoveries that create memorable, enduring brands.

Are there any areas for improvement or something Stirling Brandworks could have done differently?

We enjoyed our partnership with Stirling Brandworks!

BACKGROUND

Please describe your company and position.

I am the Partner of Cape cod oyster

Describe what your company does in a single sentence.

Farms oysters 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stirling Brandworks to accomplish?

• Build a better brand presence in the market

SOLUTION

How did you find Stirling Brandworks?

Mailer

Why did you select Stirling Brandworks over others?

• Great culture fit
• Company values aligned

How many teammates from Stirling Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Logo design truck wraps web design 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

customer feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and were very responsive 

What was your primary form of communication with Stirling Brandworks?

Virtual Meeting

What did you find most impressive or unique about this company?

Love the team 

Are there any areas for improvement or something Stirling Brandworks could have done differently?

No just fine