Stigan Media

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing director of an IT services company. We primarily work with small businesses and specialize in cybersecurity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stigan Media Inc?

We needed help with digital marketing. We were looking at hiring a salesforce and doing a lot of old-school sales and legwork. It was brought to our attention that digital marketing was a more modern way to go.

SOLUTION

What was the scope of their involvement?

We knew nothing about Google AdWords, so they helped us get everything up and running, including scoping out the campaign, the segments, and target audience. They created individual landing pages to funnel those targeted individuals. They also were able to optimize the landing pages.

As we started seeing traffic flowing into the landing pages, we included keywords for people looking for those services. Stigan were then able to tweak it even further to maximize the performance and outcomes of the landing pages, as well as to boost our conversion rate. They helped us really boost sales and did an amazing job with our campaign.

We did content marketing for the landing pages. Stigan has been our go-to company for digital marketing. They also optimized our old website, which we’d had a lot of performance issues with. That helped to increase the conversions and boost the overall performance so that it loads faster and better on mobile devices.

What is the team composition?

I worked with Sandro (Co-Founder & Managing Partner, Stigan Media Inc) and Adwin (Director, Stigan Media Inc). We also worked with Vlad (SEO Specialist, Stigan Media Inc) and Kelsey (Digital Strategist, Stigan Media Inc). They were all very helpful.

How did you come to work with Stigan Media Inc?

We met them at a networking event.

What is the status of this engagement?

We worked together from 2015–2018. We’re going to start using them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They brought in a lot of sales and leads. They were also able to optimize things further, and there’s been a significant increase in rankings on Google since we began working with them.

How did Stigan Media Inc perform from a project management standpoint?

We communicated primarily through email. Overall, they were very professional and easy to work with. They were on time and on budget.

What did you find most impressive about them?

I’ve worked with other companies in the past and can say that Stigan Media’s customer service was good. They are really easy to work with; they’re very friendly as well as responsive. They can speak our language, even though they are very technical.

Are there any areas they could improve?

Not that I can think of. We had a very pleasant working relationship—they did the work they promised and exceeded our expectations.

Do you have any advice for potential customers?

Give them a call, and they will take care of the rest.

BACKGROUND

Please describe your company and your position there.

I am the bookkeeper for a small law firm located in downtown Vancouver. Our lawyers specialize in cases involving families, businesses, estates, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stigan Media Inc?

A different agency developed our website and provided ongoing SEO and marketing services, but their strategies never picked up many clients and soon, the cost started to burden our company. A few months before that contract expired, we received a referral to Stigan Media Inc and decided to switch partners.

What were your goals for this project?

We wanted to optimize our website to attract more clients.

SOLUTION

How did you select this vendor?

A client recommended Stigan Media Inc. We met with Sandro (Owner, Stigan Media Inc) and he left a good first impression. He was a developer himself, not just a salesperson or agent. We outlined our requests, and he proposed solutions instantly. Overall, we felt that they offered unlimited potential.

Can you go into detail about the services they provided and the scope of the project?

The team designed, developed, and launched a new website. They continue to provide blog content and digital marketing services.

What was the team composition?

In addition to Sandro, we’re able to contact Vlad (SEO Specialist, Stigan Media Inc), but we’ve never met their full team. Sandro is responsible for marketing, design, and over-arching management needs. Vlad handles the more technical aspects. They also provide a writer to work on the blog content.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We didn’t pick up clients right away, but that’s expected from a newly launched website. Four months in, we started getting inquiries and direct phone calls. Now, it’s a stable website that generates successful leads.

How was project management arranged and how effective was it?

They provide progress reports, but we don’t pay them much attention because we’re focused mainly on incoming inquiries. We’re happy with these numbers. So far, it’s been a very productive and efficient partnership because we share the same goal. Also, there’s always someone available to answer my questions and handle my requests.

What did you find most impressive about this company?

We lack digital marketing experience, but their team doesn’t use this to their advantage. They explain their work thoroughly and clearly, always keeping their promises in terms of service and quality.

Are there any areas where they can improve?

Not much, but sending the draft of the blog to us before putting it live on our website would be helpful.

BACKGROUND

Introduce your business and what you do there.

I’ve been working for High Demand Heating since 2009.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stigan Media?

The website we used to have wasn’t that great and we couldn’t attract enough customers with it. We decided to go ahead and change the whole thing, which is why we started working with Stigan Media.

SOLUTION

What was the scope of their involvement?

First, they asked me to explain exactly what I wanted and I gave them all the information I could. I told Sandro (Co-Founder & Managing Partner, Stigan Media) what I disliked about the current site and he listed all the problems it had. He gave me the option to either start from scratch or to use a ready-made design. We discussed pricing and finally decided to build it from scratch. 

We chose the best pictures for the boilers, furnaces, and hot-water tanks listed on the site, along with information about the different units. Stigan Media researched this area and sent us all the data, which one of our technicians reviewed and approved. They also helped with SEO.

The site took around 10–14 days to complete. Everything was good to go after they finished it.

What is the team composition?

I’ve mainly worked with Sandro.

How did you come to work with Stigan Media?

I wasn’t happy with the company we were using prior to Stigan Media because they didn’t pay attention or care about the changes I requested. It would also take them up to two weeks to complete a task when they had promised five business days. A friend of mine introduced Sandro to us. I’m so happy to have him, and so is my partner. 

How much have you invested with them?

We paid between $2,300 and $2,500 for the website. They’re also operating our Google Ads, so their fee for that is 22% of the cost. Furthermore, we pay them $400 per month to maintain the account, keep our website up with high ratings, and manage our Facebook profile.

What is the status of this engagement?

We started working with Stigan Media two years ago, around mid- or late-summer 2016. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them, our company has attracted many more customers, some who have told us that they like the new website. Even people from other companies have called us to ask who made our website, expressing that ours looks very professional.

We receive charts from Google on a monthly basis which show how many people visited the site. Based on those, I can see a big increase; we have many more jobs than in 2017.

I’m so happy to have Sandro on board and so is my partner, who has even given Stigan Media bonuses because he wants to work with them for a long time.

How did Stigan Media perform from a project management standpoint?

We use text and email for communication, and we have a monthly in-person meeting. They show me our rankings, how many people we’ve attracted, and what we can do to improve.

Anytime I have a question or an issue, I can send Sandro a text and he’ll address the situation right away. He can basically do whatever I ask for. For example, we used to have a locksmith page on our website, and I texted him to ask if he could have it removed. He replied two minutes later and the page wasn’t there anymore by that same afternoon.

What did you find most impressive about them?

They handle tasks right away and the results are really great. The most important thing is that Sandro always tries to collaborate with us. He understands my situation and tries to do what’s best for both our companies.

I had a family situation in August and had to leave the office. We weren’t getting many customers at the time, and my team didn’t know how to deal with this. I chatted with Sandro about it and he agreed to not charge us for that month. Overall, we’re pleased to have Stigan Media as a partner.  

Are there any areas they could improve?

To be honest, no. There aren’t any areas for improvement.

Do you have any advice for future clients of theirs?

I’ve introduced a few people to Stigan Media, and everyone’s happy. They’re fast and punctual.

BACKGROUND

Introduce your business and what you do there.

I’m an owner of a plumbing and heating company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stigan Media Inc?

We needed someone to update our website and take over our SEO strategy.

SOLUTION

What was the scope of their involvement?

Stigan Media Inc took the lead on everything. We’re not really technologically savvy, so they designed and built the website without any direction from us. A key feature of the site is a form for clients to fill if they want a call back. They do all of our SEO as well.

What is the team composition?

I primarily work with Sandro (co-founder, Stigan Media Inc).

How did you come to work with Stigan Media Inc?

Sandro’s brother-in-law is one of our employees.

What is the status of this engagement?

We started working together in June 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our numbers—SEO ranking, quality leads, and phone calls—are going up across the board. They’re clearly doing something right.

How did Stigan Media Inc perform from a project management standpoint?

Sandro continues to help us with the website. He's always adapting and changing it. He’s very responsive. He sends us a report every month on SEO updates and analytics. We communicate typically via email, phone, and text.

What did you find most impressive about them?

They deliver quality work, and they’ve done everything we've asked them to do. Sandro is very caring. He takes a very personal, hands-on approach.

Any advice for potential customers?

My advice is to clearly communicate with them at the beginning of the project.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Workshop Salon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stigan Media Inc?

I needed help creating my vision and developing a brand strategy.

SOLUTION

What was the scope of their involvement?

Stigan Media built three different WordPress websites for us including my personal branding website, my salon company site, and then my new platform for my education company. The main salon website features each of our independent stylists, with their own information page, and allows customers to link directly to the artist rather than the salon as a whole. They provided SEO services specifically for the salon’s website to improve its rankings. We continue to work with Stigan Media for support.

What is the team composition?

I mainly worked with a Stigan Media partner, who acted as a project lead. Sometimes I interacted with an additional representative, but it was not as often.

How did you come to work with Stigan Media Inc?

We were referred to them. I interviewed other companies, but ultimately chose Stigan Media. I could tell they wanted to provide a service rather than just do the job.

How much have you invested with them?

It's probably in the $22,000-$25,000 range for the three sites so far. It's hard to say since it's been a few years.

What is the status of this engagement?

We started together in April 2006, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We secured a notable number of new clients from our improved search rankings on Google. We receive calls from users that praise the website for its cleanliness, usability, and welcoming design.

How did Stigan Media Inc perform from a project management standpoint?

Stigan Media has been great. The team easily communicates through both email and phone calls. Because they are local, we have been able to have face-to-face meetings. They really listen to our vision and we never feel pressured to commit to something we don’t really want or need.

What did you find most impressive about them?

I appreciate the realness of their team. It is clear that they are not just working with us to create a site and collect our money; they want to be a part of our brand and build our business. With that, they make sure they understand your goals before moving to any other work.

Are there any areas they could improve?

I haven’t really had any complaints. The entire industry struggles with providing the appropriately sized team to accommodate demands, but I think they served us very well.

Any advice for potential customers?

Clients should make sure their vision is clear so they can get right to work at the start of the project. I struggled with this, I went in with an idea, not a vision. Clear and open communication is key to the relationship, especially in the beginning phases of any project.