The Status Bureau

BACKGROUND

Introduce your business and what you do there.

I was formerly the director of marketing at a destination marketing organization. I am working with Status Bureau again at my current job, but this previous engagement was larger in scope.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Status Bureau?

We were a new organization with a small internal staff at the time, so we needed help with brand awareness and driving traffic to the site.

SOLUTION

What was the scope of their involvement?

Status Bureau redesigned our site and helped us with SEM and Facebook advertising. They sent us monthly reports on updated metrics and updated their strategy to optimize along the way. They also created a portal on the site that allowed shareholders to log in and read about what the organization was doing for them, e.g., marketing campaigns, travel trade, and/or events.

What is the team composition?

We worked primarily with two of their staff members, one principal and one marketing manager that executed the advertising campaign.

How did you come to work with Status Bureau?

We initially heard about them while meeting with a media buying company that we didn’t end up working with.

What is the status of this engagement?

We started working together in 2010, and I was there until 2015. When I left, they were still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The evidence was in the analytics that we got back. We saw increases in site traffic every year, as well as an increase in followers and engagement rates on Facebook. We also saw significant increases in referrals to our shareholders. Additionally, they made very apparent visual changes to the site that made it much more engaging for our users.

How did Status Bureau perform from a project management standpoint?

I was very happy with them. They really care about the organizations they work with. I never had any issues with deadlines. As I mentioned, they sent us detailed monthly reports on their progress, and we had weekly calls to make sure everything was going smoothly, or to go over changes on the site. They went over and above what they were supposed to do.

What did you find most impressive about them?

It was obvious how invested they were in the project, and they were very collaborative. They never strong-armed us; it was always a genuine discussion on how to move forward. They really took the time to understand our business needs, and that attention to our preferences was very impressive.

Are there any areas they could improve?

The only thing that comes to mind is that we would have liked them to be a bit more proactive in coming to us with new ideas. They did an awesome job on the work we hired them to do, but they probably could have pushed us to do things that we didn’t come to them for originally.

Advice for potential customers?

You can’t really go wrong with these guys. They’re like my secret weapon. They’re so great to work with, and they make my life a lot easier. I would highly recommend them. They’re worth it, no matter the size or scope of the project.

BACKGROUND

Please describe your company and position.

I am the Owner / Operator of Demitone Studio

Describe what your company does in a single sentence.

Studio production and live entertainment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Status Bureau to accomplish?

• SEO

SOLUTION

How did you find The Status Bureau?

Referral

Why did you select The Status Bureau over others?

Referred to me

What was the size of The Status Bureau’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Succinct SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Google Rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time and above expectations.

What was your primary form of communication with The Status Bureau?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail.

Are there any areas for improvement or something {provider_name} could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of a web design & development company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Status Bureau, and what were your goals?

I have used the Status Bureau both to help improve the local SEO ranking of my own company as well as have collaborated with the Status Bureau for various SEO projects with my clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

They have amazing reviews online and once I scheduled a meeting with Josh, it was clear he was extremely knowledgable and I found him very trustworthy

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I've had projects where clients needed ongoing SEO to improve their rankings online and have utilized the Status Bureau's services. They have also worked with my own company to help with my SEO

How many people from the vendor's team worked with you, and what were their positions?

I mainly worked with Josh

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My local SEO have improved amazingly since working with this team

Describe their project management style, including communication tools and timeliness.

Their communication and organization skills were tremendous.

What did you find most impressive or unique about this company?

They didn't just say theory, they showed exactly what's working for other companies and what specific steps to take to compete

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

Falcon Ladder manufactures aluminum ladders and sawhorses. I'm the Manager. We've been making ladders for over 40 years!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Status Bureau?

We are looking for ways to increase brand awareness in Canada for our orchard ladders, and increase brand awareness for our aluminum sawhorses in the USA.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've known Josh for quite some time and have always been impressed by his knowledge, enthusiasm and attention to detail.

Describe the project in detail and walk through the stages of the project.

SB helped us identify where our website was lacking in keywords. They also showed us certain pages that would need an overhaul in order to score better rankings on Google by adding more descriptive text.

How many resources from the vendor's team worked with you, and what were their positions?

Josh, owner and head of digital marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From our initial meeting, we already noticed a dramatic increase in our Canadian google rankings for one of our products.

How effective was the workflow between your team and theirs?

Very easy to work with over Zoom. Lots of ideas brought up, and lots of things to work on.

What did you find most impressive or unique about this company?

They're down-to-earth and easy to talk to. They don't try to sell you anything, they just want to help you improve.

Are there any areas for improvement or something they could have done differently?

Clone Josh!