Stacks Creative

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Finline Furniture

Describe what your company does in a single sentence.

With 45 years’ experience handcrafting beautiful sofas and armchairs, we pride ourselves on delivering that quality from our family to yours. Born out of a vision to deliver such quality, Finline was established in 1979 on the edge of the quaint village of Emo, Co. Laois. We are a family-run business, originally set up by husband and wife, Kieran and Bridget. Our business is still very much family-owned and operated with sons Ciaran and Killian now at the helm, sharing their parents’ ambition to deliver on that vision of quality Irish handcrafted furniture.  Quality will always remain at the forefront of everything we do in Finline Furniture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stacks Creative to accomplish?

• Drive high-intent leads and showroom footfall
• Produce predictable and profitable customer aquisition
• Help us research our market and learn what actually persuades our audience

SOLUTION

How did you find Stacks Creative?

Online Search

Why did you select Stacks Creative over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Stacks Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stacks are responsible for planning, executing, optimising, and analysing Meta campaigns to drive Profitable revenue growth, High-intent customer acquisitio, Brand positioning aligned with Finline’s luxury identity, Strong performance during our critical sales period.

Stacks actively shape performance strategy of ongoing campaign strategy (brand, product, lead gen, etc.) to define campaign architecture, audience strategy & segmentation budget allocation logic, Funnel design & optimisation priorities.

Stacks control technical setup and day-to-day management:

-Campaign builds & pixel/event configuration
-Conversion tracking integrity
-Audience creation & exclusions
-Budget pacing & allocation
-Bid strategy management
-Placement optimisation

Monthly and weekly insights:

-Which creatives drive clicks vs conversions
-Which products resonate most
-Which value propositions work best (luxury, comfort, Irish-made, etc.)
-Whick creatives are tiring

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant Increase in showroom visits

Significant Increase in showroom Appointments

Higher engagement and clickthroughs to Location / Map of showrooms from ads

Higher phone calls from ads

Email subscribers doubled from ads

Increase in specific product searches

Direct increase in showroom enqueries

Direct increase in website traffic

CPA controlled and consistent with lead flow  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stacks managed out projects in an efficient manner, always meating deadlines with great team communication.  They offered advise that improved other elements of the marketing funnel and were always available to discuss any ideas we had.

What was your primary form of communication with Stacks Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Stacks understand our business and how furniture buyers purchase.  They translate performance data into market insight.  They are inductry aware and trend aware and are constantly innovating.

Are there any areas for improvement or something Stacks Creative could have done differently?

No.  I wish we had met them sooner.

BACKGROUND

Please describe your company and position.

 I am the CEO of a finance brokerage

Describe what your company does in a single sentence.

Finance Broker

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stacks Creative to accomplish?

•  Campaign Management: Plan, execute, and manage marketing campaigns
•  Content Creation: Produce engaging and relevant content for various marketing channels
•  Social Media Management: Manage and grow our social media presence

SOLUTION

How did you find Stacks Creative?

Referral

Why did you select Stacks Creative over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Stacks Creative were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

§  Website Management: Ensure our website is up-to-date with accurate information, engaging visuals, and user-friendly navigation. 

§  SEO Optimisation: Implement SEO strategies to improve our website's visibility and organic search rankings.

§  Analytics and Reporting: Monitor and analyse marketing performance metrics to identify trends, evaluate the effectiveness of campaigns, and make data-driven recommendations for improvement.

§  Campaign Management: Plan, execute, and manage marketing campaigns across multiple channels, ensuring consistency in messaging and branding.

§  Market Research: Stay updated on industry trends, competitors, and customer preferences to inform marketing strategies and messaging.

§  Collaboration: Collaborate with cross-functional teams, including sales & design, to align marketing efforts with overall company goals.

§  Content Creation: Produce engaging and relevant content for various marketing channels, including content videos, social media updates, email campaigns, and more.

§  Social Media Management: Manage and grow our social media presence by creating and curating content, scheduling posts, and monitoring engagement and analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased social media presence

Better marketing outcomes 

Better marketing content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes everything delivered as requested 

What was your primary form of communication with Stacks Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're agile to fulfill the specific needs of our smaller company looking to outsource the digital marketing function

Are there any areas for improvement or something Stacks Creative could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am an Executive Partner to the Director of CPF Developments. I am tasked with processing and uploading new content to the company's website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stacks Creative?

Our website has been outdated for a while and we wanted to upload new content in the hopes of generating more traffic. There were some aspects of the website that I couldn't update and needed help with.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor helped set up this website last year, before I joined the organization. Given the positive feedback, it was a no-brainer for us to consult with them again.

Describe the project in detail and walk through the stages of the project.

The site needed some new materials. After a couple of emails, we were able to show them the changes we wanted and queried how we can update them moving forward. Once everything was set, the vendor updated the things were not capable of on our end and help us with the other changes we wanted to implement such as adding buttons.

How many resources from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cathal was very thorough and receptive of our questions. He provided us with recommendations and alternatives overall.

How effective was the workflow between your team and theirs?

He was very easy to talk to. Reachable via email which works best for us with our busy schedules.

What did you find most impressive or unique about this company?

The simplicity and how easy it was to reach out to them and get things done the way we wanted.

Are there any areas for improvement or something they could have done differently?

I couldn't think of anything they could improve on. The service we received is exemplary.

BACKGROUND

Please describe your company and your position there.

I am a manager. We are a Global Pharmaceutical Company that employs over 3,500 staff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stacks Creative, and what were your goals?

For the third year in a row, we hired Stacks because of the excellent service and product we have received in the past. The end product was spot on and exactly what we were looking for as a company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Stacks twice before for this annual project and wouldn't go anywhere else. Cathal's professionalism, accessibility and knowledge were invaluable which made our lives very easy.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our team had an initial teams meeting with Cathal where we outlined our expectations and end goal. Cathal teased it out with us and made some excellent suggestions which enabled us to think a little differently about what we wanted. We then had a weekly call to monitor progress. Outside of these meetings, I had regular calls with Cathal with ad-hoc requests and constant changes. Nothing was too much trouble and Cathal got the brief immediately.

How many people from the vendor's team worked with you, and what were their positions?

We primarily dealt with Cathal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We showcased Cathal's work at our Global Leaders' Meeting (300 delegates) at Powerscourt Hotel, Ireland. The feedback was fantastic and we were very proud of the end product.

Describe their project management style, including communication tools and timeliness.

Excellent communication, very accessible which was really appreciated as a lot of calls/changes where unexpected and very last minute. Cathal was available by phone and email.

What did you find most impressive or unique about this company?

Cathal is very personable and accommodating and nothing was too much trouble. The service was second to none.

Are there any areas for improvement or something they could have done differently?

None. WE will be using Stacks again this year.

BACKGROUND

Please describe your company and your position there.

I am the owner of 7th Heaven, I design and create spiritual jewellery pieces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stacks Creative, and what were your goals?

We were launching 7th Heaven on amazon and were unsure how to manage the advertisement end of things. Cathal provided a solution for that! On our own Irish platform Cathal increased our sales by managing our digital marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Cathal by another company. We also searched for a suitable match and Cathal definitely was the best.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We initially had a call to outline the goals of our business. Cathal then provided a paid social proposal for us to outline the work he would be carrying out. The work entails of building out adsets and targeting of top, middle & bottom of funnel for each target demographic and product type linked with our shopify accounts.

He created videos, to increase the performance of our ads. These ads were implemented on facebook, instagram, tiktok and amazon. Cathal also created an overview page where we can track click through rates and our returns.

How many resources from the vendor's team worked with you, and what were their positions?

Cathal acted as our account manager in the US and also consulted in Ireland. He managed digital marketing in both countries. Cathal also helped us develop new logos and web design throughout the website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

These online digital campaigns have proven to increase our sales and reach across Ireland and America.

How effective was the workflow between your team and theirs?

We have had constant communication throughout our partnership. We have check-in calls monthly and also if a question arises Cathal sets time aside to fit in a call.

What did you find most impressive or unique about this company?

Cathal services meets all of our requirements, he was able to aid us in everything we were lacking on the website. Digital marketing assistance, web design, account management etc.

Are there any areas for improvement or something they could have done differently?

We are satisfied with the work he provides.

BACKGROUND

Please describe your company and your position there.

Owner of As I Am Essences

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stacks Creative, and what were your goals?

As a new company I had no knowledge or experience in Digital marketing strategy and execution, GDPR requirements online.

SOLUTION

How did you select this vendor and what were the deciding factors?

A colleague referred Stacks Creative having worked with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First of all they changed the look of the homepage to make it more professional and inviting. On their suggestion and recommendation, they added a calendar booking system for one to one consultations. They improved the quality of digital photo's and increased the upload speed.

Marketing, they created different ads and monitored the reach and number of hits, so that we understood the market better. We used various marketing mediums including Facebook and Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Cathal throughout the project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our business 250% during the marketing campaign and it gave us valuable information and confidence on how to target our audience thereafter.

How effective was the workflow between your team and theirs?

Cathal has an intuitive ability to feel into the culture and objectives of the company. He is very creative with a wonderful eye to detail. He is not afraid to offer suggestions and recommendations which I really like. His responses were timely and very professional.

What did you find most impressive or unique about this company?

They were strong in all areas — creative design, software integration, marketing strategy, and implementation. They are a natural leader and is very comfortable with success.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am a communications specialist based in San Francisco, and I manage the comms for one of the largest public sector unions in the Bay Area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stacks Creative?

Our website was created over a decade ago, and we needed to redesign it on a whole new platform. It had to meet our branding specifications, migrate our old data, and it had to serve all the same functions as our old site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked around and decided to go with Stacks Creative because they came with a reliable team, were able to work within our budget, and brought a lot of experience.

Describe the project in detail and walk through the stages of the project.

After initial meetings to discuss what our needs were and explore our options, Stacks Creative gave us 3 different design directions as a starting point. We were able to discuss what we liked and didn't like and refine one design until we were happy with it. After that, they built the site in line with this vision, and then we had a couple rounds of feedback with the actual site. Finally, Stacks Creative offered tutorials on how to edit the backend of our new site, so that we could start finishing it and updating it going forward.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with one web developer/designer and a creative director. Having both proved to be essential to bringing the project to life.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our members and staff have had nothing but positive things to say about our new site. Everyone is thrilled to have such a beautiful, modern, and effective website that finally reflects who we are. Our site is not yet live, but once it is you can visit it.

How effective was the workflow between your team and theirs?

Even with the fact that some of us were on very different timezones, we managed to always schedule regular meetings, and the Stacks Creative team kept us up to date regularly via email. If we ever needed to talk on the phone we could. Overall the project was on time and we had faith it would be from start to finish.

What did you find most impressive or unique about this company?

I was extremely impressed with the team's competence and diverse skillset. They always brought a professional and collaborative approach to the work. It was very easy for me to communicate what I was looking for, and Stacks always made it happen, even when they had to get creative with solutions. The whole time they were very personable and fun to work with too! Stacks knows what they're doing, and I'd trust them with any future project.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the director of a property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stacks Creative?

I needed a professional website to get the word out about my newly established business.

SOLUTION

What was the scope of their involvement?

As I'm in the real estate industry, I needed Stacks Creative to build a website that would elevate my business profile and promote my contact details. We've initially gone with a brochure-type and straightforward webpage but soon decided to upgrade it to make room for more information pages. Their team has integrated the necessary features to create a contact and inquiry page for my potential customers.

What is the team composition?

I work with Cathal (Owner). He's also my main point of contact.

How did you come to work with Stacks Creative?

I already worked with Stacks Creative in the past for a project in my former company. As I'd already tried and tested their reliable services, I was confident that they could help bring my vision come to life again for this project, so I reached out to Cathal.

How much have you invested with them?

I've spent around €1000–€2000 (approximately $1200–$2400 USD).

What is the status of this engagement?

We kicked off the engagement in May 2021, and it's ongoing. We're scheduled to mark its completion by August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I've received a lot of positive feedback from my family and acquaintances. As most of us are part of the same industry, I trust that their opinions on the website and my brochure are truly reliable. I'm a quality- and detail-oriented person, so I'm glad that Stack Creative delivers results according to my preferences and business goals. I specifically wanted a professional and sharp-looking website that promotes my services effectively, and Stack Creative has rewarded me with that. 

Additionally, Stack Creative has been receptive to my feedback. There were instances wherein the quality of the images attached was compromised, and Cathal was quick to address those and improve the layout.

How did Stacks Creative perform from a project management standpoint?

We communicate via email and set up phone calls from time to time. Cathal has been attentive throughout the process — he keeps the project moving and is clear on setting timelines. 

What did you find most impressive about them?

Stack Creative identifies and delivers my needs well. We share the common goal of amplifying my business presence, and that's been really helpful in achieving the project's success. 

Are there any areas they could improve?

There's nothing else to improve — Cathal has given me a great deal by providing top-notch services at a reasonable price.

Any advice for potential customers?

Provide an outline of your goals and needs, and Stack Creative will deliver that. I'll happily recommend this company to anyone looking for similar services.

BACKGROUND

Please describe your company and position.

I am an executive at Do Canapés

Describe what your company does in a single sentence.

Canapé delivery service based in Dublin 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stacks Creative to accomplish?

• Shopify E-Commerce Website Build

SOLUTION

How did you find Stacks Creative?

Referral

Why did you select Stacks Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Stacks Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stacks creative from the bottom up built and helped trouble shoot all functions on our website 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth Readiness: The Shopify build is scalable, allowing for easy introduction of new box types, seasonal offerings, and potential corporate gifting features.

Brand Perception: The site elevated the overall perception of DoCanapés as a luxury brand, consistently mentioned by customers in post-purchase feedback.

Operational Efficiency: The client reported fewer customer service queries regarding delivery logistics due to clear, well-placed order cutoff communication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As asked any questions or problems we ran in to once brought to their attention it was useually solved by close of business 

What was your primary form of communication with Stacks Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personable professional and efficient 

Are there any areas for improvement or something Stacks Creative could have done differently?

Everything was perfect and what we expected