Web, Social & Digital Branding
Strategy & Ad Spend
Whether your end goal is to scale purchase revenue, lead generation or community management.
Our, results-driven, strategic approach to paid social media will ensure to maximise your return on ad spend – with a live reporting dashboard showing you the key performance metrics relevant to your business goals.
Keep your brand relevant in the minds of your audience and deliver measurable business results.
Web-Design
Cleverly built web designs are not only nice to look at but carefully designed web pages improve conversion rates and help solidify brand awareness with your visitors.
Whether you need a full brand design or you’re looking for an e-commerce solution to get selling online, all Stacks websites are built with user experience and business goals at the core.
Branding
Great brands tell a story.
Tell your brands story with eye-catching graphics, photos and videos of your brand, products, environment and community that come to life stylistically.
All content is created to ensure that it is authentic to your brand’s story and is optimised for each platform it appears on.
Focus
Portfolio
Uniphar, Life Pharmacy, Kayla's Kitchen, NJO Designs, The Temple Bar, McSorely's
Uniphar - Relay For Hope
Uniphar supports a number of different charities and causes through fundraising events during the year.
The Covid-19 pandemic meant that Uniphar had to take a different approach from their usual fundraising activities and events.
Uniphar made the decision to run their first Relay for Hope campaign, a virtual fundraising event driven by social media.
Run, Walk, Swim or Cycle
The Uniphar community signed up and committed to doing either a run, walk, swim or cycle any distance during the weekend of December 4th-6th 2020.
Participants were encouraged to raise funds in the lead up to and during the virtual event, with the funds being raised for six cancer charities in countries where Uniphar has a presence.
Uniphar set the goal of participants covering over 9,000km collectively by running, walking, swimming or cycling – equaling the distance it takes to travel to every Uniphar location!
Social Media Campaign
As a virtual event, the social media campaign for Relay for Hope was central for spreading awareness, encouraging participation and driving donations to the chosen cancer charities.
Stacks Creative worked closely with the team at Uniphar to produce engaging social graphics, motion graphics, and video content. As well as sharing all of the community-generated content both in the lead-up and throughout the campaign.
The Temple Bar Case Study
The Temple Bar Pub is the most famous pub in Ireland. Hundreds of thousands of tourists visit The Temple Bar annually.
The cherry-red painted pub is considered a must-visit pub for its unique photogenic exterior, live music and late-night atmosphere.
In the lead up to Christmas 2018, The Temple Bar wanted to leverage its organically grown following of over 130K followers (across Facebook Instagram and Twitter) to advertise and stimulate online engagement surrounding the unique atmosphere of The Temple Bar during the Christmas and New Years period.
Through collaborating and an idea generation session with the management of The Temple Bar Pub. We designed a social content campaign that featured both original video, photo and graphic content to publish building up to Christmas and the pub’s New Years Eve Party.
Objective
When approaching this campaign that our main objectives were to boost engagement across all social metrics, while also preserving the authenticity and ‘great craic’ atmosphere of The Temple Bar Pub. To do that we researched their hugely successful brand and what types of marketing messages from previous years and their current social media audience.
Video
A key piece of content in our strategy was our minute-long The Temple Bar Christmas 2018 video in collaboration with Dan Dunne which captured the pub’s atmosphere and energy during the festive season. The video caught the attention of The Temple Bar social community with a significant increase in engagement across all metrics.
In addition to the success of Christmas video we used a mix of photo and graphic posts to continue to build excitement and engagement into the Christmas period.
Using a mix of photo, graphic and video content we delivered on the objectives of this campaign with significant increases in engagement across all metrics while keeping all content authentic and true to The Temple Bar brand.
Pre-Order Pints: McSorley’s Case Study
Since 1991 McSorley’s has been a landmark in the heart of Ranelagh.
Family-owned and run, McSorley’s comfortable surroundings and warm atmosphere have ensured its status as one of Dublin’s best-loved bars. With a comprehensive drinks menu and food 7-days a week it is considered a natural choice for sport lovers in the Dublin 6 area.
The COVID-19 Panedemic presented a serious challenge to Irish pubs and restaurants throughout 2020. McSorley’s wanted to adapt their offering to ensure that they still serve and maintain a relationship with their loyal customers.
McSorley’s made the decision to launch an e-commerce website that would allow customers to order draft beer growlers, pints and cocktails within a 5km radius of McSorley’s in compliance with government restrictions.
Light & Modern Website
Stacks Creative was tasked with developing an e-commerce site that would be simple to use and would complement McSorley’s brand aesthetic.
Considering the sudden nature of the government restrictions the turnaround from concept to a working solution had to be fast.
The Solution
The final website design was a mobile-focused e-ecommerce site. Customers could browse McSorley’s drinks offering, add products to cart and select a suitable time-slot for delivery during checkout.
Social Media Ad Campaign
To get the word out about the new site with growlers, pints and cocktails on offer, we ran a social ad campaign that created awareness and drove traffic to the site. There was a strong level of engagement from McSorley’s online community throughout the campaign.
Outcome & Results
In a difficult time for the Irish drinks industry and at a moment that consumers were keen to support local, the McSorley’s online ordering site opened up a new avenue of business with great response from customers both new and old.
Complemented by a few very sunny weekends, the McSorley’s team worked around the clock to drop pints to the doors of its customers during the COVID 19 lock-down.
Reviews
the project
Web Redesign for Nonprofit Organization
"I was extremely impressed with the team's competence and diverse skillset."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a communications specialist based in San Francisco, and I manage the comms for one of the largest public sector unions in the Bay Area.
For what projects/services did your company hire Stacks Creative?
Our website was created over a decade ago, and we needed to redesign it on a whole new platform. It had to meet our branding specifications, migrate our old data, and it had to serve all the same functions as our old site.
How did you select this vendor and what were the deciding factors?
We looked around and decided to go with Stacks Creative because they came with a reliable team, were able to work within our budget, and brought a lot of experience.
Describe the project in detail and walk through the stages of the project.
After initial meetings to discuss what our needs were and explore our options, Stacks Creative gave us 3 different design directions as a starting point. We were able to discuss what we liked and didn't like and refine one design until we were happy with it. After that, they built the site in line with this vision, and then we had a couple rounds of feedback with the actual site. Finally, Stacks Creative offered tutorials on how to edit the backend of our new site, so that we could start finishing it and updating it going forward.
How many resources from the vendor's team worked with you, and what were their positions?
In total we worked with one web developer/designer and a creative director. Having both proved to be essential to bringing the project to life.
Can you share any outcomes from the project that demonstrate progress or success?
Our members and staff have had nothing but positive things to say about our new site. Everyone is thrilled to have such a beautiful, modern, and effective website that finally reflects who we are. Our site is not yet live, but once it is you can visit it.
How effective was the workflow between your team and theirs?
Even with the fact that some of us were on very different timezones, we managed to always schedule regular meetings, and the Stacks Creative team kept us up to date regularly via email. If we ever needed to talk on the phone we could. Overall the project was on time and we had faith it would be from start to finish.
What did you find most impressive or unique about this company?
I was extremely impressed with the team's competence and diverse skillset. They always brought a professional and collaborative approach to the work. It was very easy for me to communicate what I was looking for, and Stacks always made it happen, even when they had to get creative with solutions. The whole time they were very personable and fun to work with too! Stacks knows what they're doing, and I'd trust them with any future project.
Are there any areas for improvement or something they could have done differently?
No
the project
Web Design for Property Management Company
"Stack Creative identifies and delivers my needs well."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the director of a property management company.
What challenge were you trying to address with Stacks Creative?
I needed a professional website to get the word out about my newly established business.
What was the scope of their involvement?
As I'm in the real estate industry, I needed Stacks Creative to build a website that would elevate my business profile and promote my contact details. We've initially gone with a brochure-type and straightforward webpage but soon decided to upgrade it to make room for more information pages. Their team has integrated the necessary features to create a contact and inquiry page for my potential customers.
What is the team composition?
I work with Cathal (Owner). He's also my main point of contact.
How did you come to work with Stacks Creative?
I already worked with Stacks Creative in the past for a project in my former company. As I'd already tried and tested their reliable services, I was confident that they could help bring my vision come to life again for this project, so I reached out to Cathal.
How much have you invested with them?
I've spent around €1000–€2000 (approximately $1200–$2400 USD).
What is the status of this engagement?
We kicked off the engagement in May 2021, and it's ongoing. We're scheduled to mark its completion by August.
What evidence can you share that demonstrates the impact of the engagement?
I've received a lot of positive feedback from my family and acquaintances. As most of us are part of the same industry, I trust that their opinions on the website and my brochure are truly reliable. I'm a quality- and detail-oriented person, so I'm glad that Stack Creative delivers results according to my preferences and business goals. I specifically wanted a professional and sharp-looking website that promotes my services effectively, and Stack Creative has rewarded me with that.
Additionally, Stack Creative has been receptive to my feedback. There were instances wherein the quality of the images attached was compromised, and Cathal was quick to address those and improve the layout.
How did Stacks Creative perform from a project management standpoint?
We communicate via email and set up phone calls from time to time. Cathal has been attentive throughout the process — he keeps the project moving and is clear on setting timelines.
What did you find most impressive about them?
Stack Creative identifies and delivers my needs well. We share the common goal of amplifying my business presence, and that's been really helpful in achieving the project's success.
Are there any areas they could improve?
There's nothing else to improve — Cathal has given me a great deal by providing top-notch services at a reasonable price.
Any advice for potential customers?
Provide an outline of your goals and needs, and Stack Creative will deliver that. I'll happily recommend this company to anyone looking for similar services.
the project
Multiple Videos for Fashion Retailer's Client
"I was impressed with their ability to deliver great work within the agreed-upon timeline."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner and founder of Designer Room, Ireland's sustainable fashion marketplace where we Rent, Buy & Sell preloved items.
For what projects/services did your company hire Stacks Creative, and what were your goals?
We had only a few days to deliver 5 videos for a global company on the facts of sustainable fashion as part of the worlds global clean up climate action week. Stacks looked after the production of these videos and delivered amazing work within the timeframe.
How did you select this vendor and what were the deciding factors?
Through word of mouth, and Cathal ensured me the timeline was not a problem to deliver and achieve what I was looking for.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
I delivered a content and suggested graphics and I left it up to stacks on how the video was produced.
Who did you work with and what was the feedback process like?
I worked with Cathal and the communication was clear between the two of us
Can you share any outcomes from the project that demonstrate progress or success?
5 short videos within the timeframe delivered with amazing feedback from the client.
Describe their project management style, including communication tools and timeliness.
Communication was clear an concise
What did you find most impressive or unique about this company?
I was impressed with their ability to deliver great work within the agreed-upon timeline.
Are there any areas for improvement or something they could have done differently?
None that I can think of.
the project
Google & Facebook Ads for Homecooked Meals Provider
"Cathal accommodated all of our requests."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-Owner of a healthy ready meal delivery company.
For what projects/services did your company hire Stacks Creative, and what were your goals?
To start us on Paid social with Facebook and Google
How did you select this vendor and what were the deciding factors?
He was referred to us, however, it was his gentle polite manner that was the deciding factor. Patient, understanding, knowledgeable without being showing off. Quietly confident. He suggested a three month trial to see if he could make a difference.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We went through where our business was at and the budgets we had to spend. What our targets were and he came back with a proposal of what he would do for us.
How many resources from the vendor's team worked with you, and what were their positions?
We only worked with Cathal.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We passed our targets and the average ROS is €11 for every €1 spent.
How effective was the workflow between your team and theirs?
We used email and phone to communicate. Cathal accommodated all of our requests.
What did you find most impressive or unique about this company?
Dealing with one person who is knowledgeable the whole way through the project is key.
Are there any areas for improvement or something they could have done differently?
No.
The internal team had nothing but positive comments about their new site. From start to finish, Stacks Creative managed the project really well, making sure to stay within the budget and follow all deadlines. Customers can expect a skilled and collaborative partner, who delivers professional work.