Spectiv

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Ice Doc, an e-commerce store focused on selling portable ice bath tubs for recovery and wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spectiv to accomplish for your e-commerce store?

We hired Spectiv with a clear objective: to scale our e-commerce store by increasing sales while maintaining a minimum ROAS of 3 across paid channels.

SOLUTION

What was the scope of their involvement?

Spectiv handled paid ads across Meta and Google, created and tested high-converting creatives, and optimized campaigns to improve ROAS. They also provided input on landing page performance to boost conversions. Spectiv produced and tested a mix of creatives, including static images, short-form video ads, and ad copy variations. They focused heavily on performance-driven content such as product demos, lifestyle visuals, and UGC-style videos, alongside multiple headline and copy variations to identify what converted best.

What is the team composition?

We worked with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. We chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from March to April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Spectiv delivered strong, measurable growth across our campaigns, achieving a ROAS of 8—well above our target of 3. They were able to scale ad spend while significantly increasing overall sales, and we also saw improvements in conversion rates and more efficient customer acquisition. During the project, Spectiv generated approximately $76,000 in revenue while maintaining strong efficiency.

Sales increased by roughly 2–3x compared to before working with Spectiv, driven by their ability to scale campaigns effectively. Conversion rates improved by approximately 30–50%, as traffic quality and funnel performance were optimized. At the same time, customer acquisition costs decreased by around 25–40%, making the campaigns significantly more efficient while scaling revenue to $76,000 and achieving a ROAS of 8.

How did Spectiv perform from a project management standpoint?

Spectiv’s project management was excellent. Communication via email and messages was always clear and prompt, and they kept us updated throughout the process.

What did you find most impressive or unique about them?

What stood out most was their focus on results and ability to consistently improve performance. They weren’t just running ads—they were constantly testing, refining, and finding ways to scale efficiently. Their proactive approach, attention to detail, and willingness to adapt made a big difference, and it really felt like they were invested in our success.

Are there any areas they could improve?

Working with Elliot and his team was great—they were proactive, communicative, and always looking for ways to improve performance, so there was very little we would change.

BACKGROUND

Introduce your business and what you do there.

I'm the director of IredUSA, an e-commerce company. We sell high-quality infrared light products designed to support health, wellness, and recovery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spectiv to accomplish for your business?

We hired Spectiv to design and develop our website and manage our social media marketing to increase brand awareness, engagement, and sales.

SOLUTION

What was the scope of their involvement?

Spectiv handled the full website design and development, including UX/UI, conversion-focused landing pages, and overall site structure. They also managed our social media marketing, creating ad creatives, planning and executing campaigns, and optimizing performance to drive traffic and conversions.Key website features included product pages, optimized landing pages, and a streamlined checkout experience focused on conversions. On the marketing side, they primarily focused on Facebook and Instagram, running paid advertising campaigns, creating ad creatives, and continuously optimizing performance to improve engagement and drive sales.

What is the team composition?

We worked with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

They were referred to me. We chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from February–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project led to a strong increase in website traffic, higher engagement across our social media channels, and a noticeable lift in conversions and overall sales, with paid campaigns consistently improving in performance over time. Since the website was built from scratch, Spectiv was able to generate steady sales and build a growing community of over 2,000 followers across our social media channels within just two months of working together.During the project period, paid campaigns delivered consistent sales with a conversion rate averaging around 2%–4%, depending on the campaign, while cost-per-purchase improved steadily as Spectiv optimized targeting and creatives over time.

How did Spectiv perform from a project management standpoint?

Spectiv's project management was excellent. Communication was always prompt, and they delivered on everything we agreed upon, on time. Our primary form of communication was email and messaging apps.

What did you find most impressive about them?

Elliot (Founder & CEO) and his team were highly dedicated to doing a great job. They were always open to feedback and proactive in problem-solving, consistently working to find the best way forward and deliver strong results.

Are there any areas they could improve?

Overall, the experience was very strong, and it was difficult to point to anything major. If anything, we would have liked to continue working together longer, but budget constraints limited that.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Ketodoc, a health tech brand that sells a ketone monitoring device to help users track and optimize their ketosis levels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed help with our end-to-end brand and launch execution.

SOLUTION

What was the scope of their involvement?

Spectiv handled the full end-to-end setup and launch of Ketodoc, including brand development, website design and content, Amazon listing creation and optimization, product imagery, packaging design, and go-to-market strategy. They also supported marketing strategy and execution, ensuring the product was positioned effectively and ready to scale across digital channels.

What is the team composition?

We worked with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. We chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project showed strong early traction, with the Ketodoc device quickly gaining visibility and sales on Amazon, supported by a high volume of positive reviews and an average rating of around 4.5 stars. 
The launch achieved efficient customer acquisition costs, validating both the product positioning and marketing strategy.After launch, Ketodoc reached consistent daily sales of around 15–20 units on Amazon, exceeding our initial expectations and confirming strong early demand and effective positioning.

How did Spectiv perform from a project management standpoint?

Spectiv’s project management was efficient and well-structured, with clear communication and fast turnaround times. They consistently delivered on time, and when any delays occurred, they were proactive in adapting and keeping the project moving forward.

What did you find most impressive about them?

What stood out most was their ability to handle everything end-to-end — from branding and product development to launch and marketing — while keeping a strong focus on performance and results. They didn’t just deliver assets; they built a clear strategy behind everything, which made a big difference in how quickly the product gained traction.

Are there any areas they could improve?

Overall, the experience was very strong. Working with Elliot (Founder) and his team was a great pleasure — they were always willing to listen, adapt, and find a way forward.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Stemcoa, a supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed to build a complete brand from scratch, develop a high-converting website, validate market demand, and create and launch a fully developed product ready for sale.

SOLUTION

What was the scope of their involvement?

Spectiv provided end-to-end execution, including brand strategy, visual identity, website design, and development. The team also handled product validation through market testing and positioning, coordinated product development with a supplement manufacturer, produced a commercial video, and supported the launch on Amazon.Specifically, Spectiv led the front end of product development, including market research, product concept, branding, positioning, and packaging design. The supplement manufacturer handled formulation, sourcing ingredients, production, and compliance. Spectiv managed communication and ensured the final product aligned with the brand and market strategy.

What is the team composition?

We worked with 2–5 members of Spectiv's team.

How did you come to work with Spectiv?

Spectiv was referred to me. I chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from January–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Spectiv validated demand through pre-orders and an Amazon review program, achieving strong early acquisition costs. The team successfully launched our product on Amazon with a 4.5-star average rating, confirming product-market fit and a positive customer response.

How did Spectiv perform from a project management standpoint?

Spectiv's project management was highly organized and proactive. They delivered key milestones on time, maintained clear communication throughout, and adapted quickly to feedback, ensuring smooth execution from concept to launch. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

Spectiv's ability to handle everything end-to-end stood out, from strategy to execution, while staying fast and highly responsive. The combination of branding, product thinking, and performance marketing under one team made the whole process seamless and results-driven.

Are there any areas they could improve?

The delays came from the company handling the manufacturing, but Spectiv stayed proactive, keeping progress moving by advancing branding, website, and marketing prep so the overall launch timeline wasn't impacted.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Cafe Jack, a food and beverage company. We prepare and sell ready-to-eat meals for online ordering and delivery. Customers place orders through our website, and we freshly make and deliver food directly to them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed help with web design, brand development, and marketing strategy.

SOLUTION

What was the scope of their involvement?

Spectiv handles end-to-end brand, website, and marketing strategy for us. This includes developing our brand identity and positioning, designing and building a conversion-focused website, and structuring our product and menu for clarity and appeal. The team has also created a customer acquisition strategy, outlining how to drive growth through paid and organic channels.

What is the team composition?

We work with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. I chose them over other options because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent around $20,000 with them.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a fully built brand and a conversion-focused website, creating a solid foundation for growth. Our product positioning and messaging are clear, and we have a structured marketing strategy in place with defined acquisition channels.Early testing has also provided useful data to guide ongoing optimization and scaling. Our branding and product concept were tested on Grab, where early performance indicated good customer interest, although the platform requires a gradual build in visibility. In parallel, a social media campaign was launched to validate demand, which proved very successful in generating engagement and interest.Based on these results, the next step is securing a merchant account to enable direct sales and improve customer acquisition costs, supporting more efficient scaling going forward.Moreover, our social media campaigns have built an audience of 2,000+ followers on Facebook and 1,000+ on Instagram, with strong engagement and click-through rates—validating clear interest in the brand.On our website, we have an initial checkout rate of ~30%, indicating strong purchase intent and an effective user journey. On Grab, we have early traction, including 10 solid 5-star reviews, with consistent daily orders despite limited platform visibility.

How did Spectiv perform from a project management standpoint?

Spectiv has shown strong project management with clear communication and fast turnaround times. We communicate via email and messaging apps.

What did you find most impressive about them?

What stands out the most about Spectiv is their ability to combine strategy, execution, and design in one place. Instead of managing multiple freelancers or agencies, everything is handled seamlessly by one team. They move quickly, understand our business goals early on, and translate that into a strong brand and clear growth strategy. The speed, consistency, and all-in-one approach make a big difference.

Are there any areas they could improve?

Overall, our experience has been very positive, with no major issues. As the project is still ongoing, some processes—particularly around scaling campaigns and optimizing acquisition channels—are still being refined. However, Spectiv has been proactive in adapting and improving based on early data and feedback.