Spectiv

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Cafe Jack, a food and beverage company. We prepare and sell ready-to-eat meals for online ordering and delivery. Customers place orders through our website, and we freshly make and deliver food directly to them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed help with web design, brand development, and marketing strategy.

SOLUTION

What was the scope of their involvement?

Spectiv handles end-to-end brand, website, and marketing strategy for us. This includes developing our brand identity and positioning, designing and building a conversion-focused website, and structuring our product and menu for clarity and appeal. The team has also created a customer acquisition strategy, outlining how to drive growth through paid and organic channels.

What is the team composition?

We work with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. I chose them over other options because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent around $20,000 with them.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a fully built brand and a conversion-focused website, creating a solid foundation for growth. Our product positioning and messaging are clear, and we have a structured marketing strategy in place with defined acquisition channels.Early testing has also provided useful data to guide ongoing optimization and scaling. Our branding and product concept were tested on Grab, where early performance indicated good customer interest, although the platform requires a gradual build in visibility. In parallel, a social media campaign was launched to validate demand, which proved very successful in generating engagement and interest.Based on these results, the next step is securing a merchant account to enable direct sales and improve customer acquisition costs, supporting more efficient scaling going forward.Moreover, our social media campaigns have built an audience of 2,000+ followers on Facebook and 1,000+ on Instagram, with strong engagement and click-through rates—validating clear interest in the brand.On our website, we have an initial checkout rate of ~30%, indicating strong purchase intent and an effective user journey. On Grab, we have early traction, including 10 solid 5-star reviews, with consistent daily orders despite limited platform visibility.

How did Spectiv perform from a project management standpoint?

Spectiv has shown strong project management with clear communication and fast turnaround times. We communicate via email and messaging apps.

What did you find most impressive about them?

What stands out the most about Spectiv is their ability to combine strategy, execution, and design in one place. Instead of managing multiple freelancers or agencies, everything is handled seamlessly by one team. They move quickly, understand our business goals early on, and translate that into a strong brand and clear growth strategy. The speed, consistency, and all-in-one approach make a big difference.

Are there any areas they could improve?

Overall, our experience has been very positive, with no major issues. As the project is still ongoing, some processes—particularly around scaling campaigns and optimizing acquisition channels—are still being refined. However, Spectiv has been proactive in adapting and improving based on early data and feedback.