Spectiv

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Ketodoc, a health tech brand that sells a ketone monitoring device to help users track and optimize their ketosis levels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed help with our end-to-end brand and launch execution.

SOLUTION

What was the scope of their involvement?

Spectiv handled the full end-to-end setup and launch of Ketodoc, including brand development, website design and content, Amazon listing creation and optimization, product imagery, packaging design, and go-to-market strategy. They also supported marketing strategy and execution, ensuring the product was positioned effectively and ready to scale across digital channels.

What is the team composition?

We worked with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. We chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project showed strong early traction, with the Ketodoc device quickly gaining visibility and sales on Amazon, supported by a high volume of positive reviews and an average rating of around 4.5 stars. 
The launch achieved efficient customer acquisition costs, validating both the product positioning and marketing strategy.After launch, Ketodoc reached consistent daily sales of around 15–20 units on Amazon, exceeding our initial expectations and confirming strong early demand and effective positioning.

How did Spectiv perform from a project management standpoint?

Spectiv’s project management was efficient and well-structured, with clear communication and fast turnaround times. They consistently delivered on time, and when any delays occurred, they were proactive in adapting and keeping the project moving forward.

What did you find most impressive about them?

What stood out most was their ability to handle everything end-to-end — from branding and product development to launch and marketing — while keeping a strong focus on performance and results. They didn’t just deliver assets; they built a clear strategy behind everything, which made a big difference in how quickly the product gained traction.

Are there any areas they could improve?

Overall, the experience was very strong. Working with Elliot (Founder) and his team was a great pleasure — they were always willing to listen, adapt, and find a way forward.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Stemcoa, a supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed to build a complete brand from scratch, develop a high-converting website, validate market demand, and create and launch a fully developed product ready for sale.

SOLUTION

What was the scope of their involvement?

Spectiv provided end-to-end execution, including brand strategy, visual identity, website design, and development. The team also handled product validation through market testing and positioning, coordinated product development with a supplement manufacturer, produced a commercial video, and supported the launch on Amazon.Specifically, Spectiv led the front end of product development, including market research, product concept, branding, positioning, and packaging design. The supplement manufacturer handled formulation, sourcing ingredients, production, and compliance. Spectiv managed communication and ensured the final product aligned with the brand and market strategy.

What is the team composition?

We worked with 2–5 members of Spectiv's team.

How did you come to work with Spectiv?

Spectiv was referred to me. I chose them because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from January–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Spectiv validated demand through pre-orders and an Amazon review program, achieving strong early acquisition costs. The team successfully launched our product on Amazon with a 4.5-star average rating, confirming product-market fit and a positive customer response.

How did Spectiv perform from a project management standpoint?

Spectiv's project management was highly organized and proactive. They delivered key milestones on time, maintained clear communication throughout, and adapted quickly to feedback, ensuring smooth execution from concept to launch. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

Spectiv's ability to handle everything end-to-end stood out, from strategy to execution, while staying fast and highly responsive. The combination of branding, product thinking, and performance marketing under one team made the whole process seamless and results-driven.

Are there any areas they could improve?

The delays came from the company handling the manufacturing, but Spectiv stayed proactive, keeping progress moving by advancing branding, website, and marketing prep so the overall launch timeline wasn't impacted.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Cafe Jack, a food and beverage company. We prepare and sell ready-to-eat meals for online ordering and delivery. Customers place orders through our website, and we freshly make and deliver food directly to them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spectiv?

We needed help with web design, brand development, and marketing strategy.

SOLUTION

What was the scope of their involvement?

Spectiv handles end-to-end brand, website, and marketing strategy for us. This includes developing our brand identity and positioning, designing and building a conversion-focused website, and structuring our product and menu for clarity and appeal. The team has also created a customer acquisition strategy, outlining how to drive growth through paid and organic channels.

What is the team composition?

We work with 2–5 teammates from Spectiv.

How did you come to work with Spectiv?

Someone referred Spectiv to me. I chose them over other options because their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent around $20,000 with them.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a fully built brand and a conversion-focused website, creating a solid foundation for growth. Our product positioning and messaging are clear, and we have a structured marketing strategy in place with defined acquisition channels.Early testing has also provided useful data to guide ongoing optimization and scaling. Our branding and product concept were tested on Grab, where early performance indicated good customer interest, although the platform requires a gradual build in visibility. In parallel, a social media campaign was launched to validate demand, which proved very successful in generating engagement and interest.Based on these results, the next step is securing a merchant account to enable direct sales and improve customer acquisition costs, supporting more efficient scaling going forward.Moreover, our social media campaigns have built an audience of 2,000+ followers on Facebook and 1,000+ on Instagram, with strong engagement and click-through rates—validating clear interest in the brand.On our website, we have an initial checkout rate of ~30%, indicating strong purchase intent and an effective user journey. On Grab, we have early traction, including 10 solid 5-star reviews, with consistent daily orders despite limited platform visibility.

How did Spectiv perform from a project management standpoint?

Spectiv has shown strong project management with clear communication and fast turnaround times. We communicate via email and messaging apps.

What did you find most impressive about them?

What stands out the most about Spectiv is their ability to combine strategy, execution, and design in one place. Instead of managing multiple freelancers or agencies, everything is handled seamlessly by one team. They move quickly, understand our business goals early on, and translate that into a strong brand and clear growth strategy. The speed, consistency, and all-in-one approach make a big difference.

Are there any areas they could improve?

Overall, our experience has been very positive, with no major issues. As the project is still ongoing, some processes—particularly around scaling campaigns and optimizing acquisition channels—are still being refined. However, Spectiv has been proactive in adapting and improving based on early data and feedback.