Something Great Marketing

BACKGROUND

Please describe your company and your position there.

I'm the founder of Aon Prestige Media, a video production and photography company based between Denver, Colorado, and Miami, Florida. I produce all sorts of content for large and small brands throughout the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Something Great Marketing?

We hired Something Great for an exercise series video production for one of our clients, Feroce Fitness.

What were your goals for this project?

Our goals were to create a series of exercise videos for their subscription based website. Feroce Fitness' clients log onto their website or app to do daily exercise routines and our role was to create the workout videos from the client's studio.

SOLUTION

How did you select this vendor?

Something Great was recommended to me by a past colleague who spoke greatly of them. I reached out, they were interested in the project, and then they delivered!

Describe the video(s) and the process in detail.

Upon accepting the project, we sat down to talk about the client's goals, the process of the production, what was important for the videos, lighting, and other logistics.

It was four long shoot days attempting to knock out a whole 12 week program. This also consisted of shooting some still photos for their thumbnails and website. They then helped with the editing process over the following few weeks.

What was your vendors' project management or feedback process?

Something Great provided a camera man (Taylor) who was able to carry out the four days of production with lighting, camera, audio, and other equipment in a strategic manner. He and his team also assisted with the editing process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a few weeks of the shooting dates, we were able to successfully deliver all of the content to the client, leaving them with a great lasting impression. They were able to go live with all of the videos and publish on their website for their clients.

How effective was the workflow between your team and theirs?

It was an incredibly effective workflow between both teams. We were always on the same page and in communication during this project.

What did you find most impressive about this company?

The most impressive part is that one person was able to carry out the whole filmmaking process in an efficient manner. Communication was always on point, as well.

Are there any areas for improvement?

Honestly, I cannot think of any areas of improvement for Something Great. Would love to re-hire them again soon.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager currently working within the Entertainment and Gaming industry in Vancouver, British Columbia. I support various company initiatives through marketing tactics, including media planning and advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Something Great Marketing?

Something Great Marketing was hired to assist with developing a social media marketing strategy to support an upcoming initiative. We also required their graphic design services.

What were your goals for this project?

From a broad perspective, we wanted Something Great Marketing to curate a social media campaign that spoke to our vision and aligned with our brand guidelines.

Our specific goals for this project were two-fold: first, we wanted to raise awareness of our initiative and achieve a high conversion rate within the campaign; secondly, we wanted to build our audience numbers (new followers). Both of our goals were achieved.

SOLUTION

How did you select this vendor?

Based on Something Great Marketing's current portfolio and the results achieved for their clients to date, we selected them as the agency on record for this project.

Further to this, Something Great Marketing's creativity, and more importantly, their ability to execute unique and compelling campaigns was a key aspect within the selection process. We wanted a team who could think outside the box.

Describe the scope of their work in detail.

After we selected Something Great Marketing, we were connected with all team members very quickly to dive into the goals and objectives of the project. The Something Great Marketing team immediately began working through the project and was capable of delivering the final project prior to all initial deadlines.

What was the team composition?

I worked closely with both principles of the firm, Taylor and Justin.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign resonated extremely well with our target audience! The final campaign matched the goals and objectives exactly as intended. In turn, we saw high-level of engagement on our social media channels and growth in the areas we had highlighted in our discovery session with the Something Great Marketing team.

How effective was the workflow between your team and theirs?

Extremely effective! From the initial touch base to the final wrap-up, the communication between Something Great Marketing, Justin and Taylor, along with myself was seamless and easy.

Everything communicated to them was taken into consideration and molded into the final project. In turn, this made the turnaround time for the overall project very quick. I was super impressed!

What did you find most impressive about this company?

The most impressive aspect was how the final execution matched the goals and objectives exactly! Further, the communication between all parties was awesome. There was no need to repeat any feedback or information. Everything was taken into account from the start.

Are there any areas for improvement?

None that come to find based on the current project.

BACKGROUND

Please describe your company and your position there.

I'm a Realtor for eXp Realty in the South Florida area. I focus mainly on helping residential home buyers and sellers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Something Great Marketing?

I am an agent and was looking to start a lead generation campaign to acquire new business. I hired Something Great to have them help me develop a strategy and manage the campaign.

What were your goals for this project?

My biggest goal was to bring in business from new contacts - specifically, buyer leads.

SOLUTION

How did you select this vendor?

A colleague of mine had worked with them before and highly recommended their services. After our initial conversation, I decided to work with them because of their industry expertise.

Describe the project in detail.

Something Great helped me devise a strategy to attract new qualified buyer leads. They created multiple Facebook ad campaigns aimed at local buyers and used Facebook's lead form ads to capture their information.

What was the team composition?

I primarily worked with Justin on setting the strategy and building out the ad campaigns. He relayed my messaging to his team who designed the images/videos for my ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've been getting a steady stream of leads coming in every day and have managed to move several over to become clients. So far it's been a very profitable relationship.

How effective was the workflow between your team and theirs?

The workflow has been seamless. They got everything up and running quickly and have been able to meet with me as needed. They also kept in touch with me via email for all small updates regarding my campaign that didn't require phone calls.

What did you find most impressive about this company?

Really fantastic communication and they helped me understand what was going on with my campaign and where my money was going every step of the way.

Are there any areas for improvement?

Not that I can think of. Everything went as well as I hoped.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Luongo Electric, an electrical contracting company. I’m the lead electrician and also manage our marketing, books, and other components of a small business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Something Great Marketing?

I needed a partner to manage our digital marketing in order to build our brand and spread awareness.

SOLUTION

What was the scope of their involvement?

Something Great Marketing has worked on numerous design and marketing projects. They created multiple logos, and we iterated on the design until we chose one that’s now our company logo. We worked together on the design for our vans, and they also built our website. Our most current project is a blog for the site and some videos.

For marketing, they manage our Google Ads account and do lead generating Facebook campaigns. I tell them what I want to sell, they ask lots of questions about the service and target audience, and then they take care of all the marketing.

What is the team composition?

I work with two people. One takes care of the blog content, SEO, and Google Ads, and the other manages the graphic design, videos, photos, and ads.

How did you come to work with Something Great Marketing?

They were a referral.

How much have you invested with them?

We spend about $5,000 a month.

What is the status of this engagement?

We started working together in January 2019, and the partnership is ongoing. We actually worked with the two people when they were at a different firm, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering, I’ve received over 100 phone calls because of Google Ads and another 20 leads a month from our Facebook campaign. Our overall site traffic has increased, and our online presence is much stronger than before.

How did Something Great Marketing perform from a project management standpoint?

They meet every deadline and keep me informed about project progress every step of the way. They’re incredibly easy to work with, and we use email, Google Docs, phone, text, and FaceTime to communicate. We plan on using Basecamp soon.

What did you find most impressive about them?

They’re open and honest, never taking advantage of the fact that I don’t know much about digital marketing. They’ve never made any false promises. I trust them fully, and their work is amazing.

Are there any areas they could improve?

I can’t think of any ways they could improve.

Do you have any advice for future clients of theirs?

Do your research on how Something Great Marketing could help you, and then hire them. They’ll ask lots of questions about what you want to accomplish, so make sure you know your target audience, what you want to sell, and how you want to reach out.

BACKGROUND

Please describe your company and your position there.

I’m the public awareness advisor of Kinder Morgan Canada. My main responsibility was to communicate pipeline safety and damage prevention information to key stakeholders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Something Great Marketing?

We conducted a focus group to measure how our stakeholders were receiving our messaging, and we found that our online engagement was performing poorly. We hired Something Great Marketing to help us increase our reach and redesign all of our marketing and communication materials.

What were your goals for this project?

Our overall goal was to strengthen our efforts toward pipeline safety and improve our stakeholders’ knowledge of damage prevention. We wanted our content to be more easily digestible for our targeted audience.

SOLUTION

How did you select this vendor?

After getting recommendations from others in our industry, our procurement department found Something Great Marketing. We felt they really took the time to understand our needs.

Describe the scope of their work in detail.

Something Great Marketing redesigned our communication and marketing materials. They also helped us run a social media campaign to promote an event focusing on safety.

What was the team composition?

Justin (Founder, Something Great Marketing) primarily ran our social media campaign while Tayor (Founder, Something Great Marketing) helped with the design efforts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Engagement on our social media account significantly increased when we were running the campaigns. We felt confident in our marketing materials and they were much stronger than others in our industry. We conducted a survey based on the new deliverables and saw our numbers of message retention had improved. Our team continually receives positive feedback on the work from both industry insiders and external stakeholders.

How effective was the workflow between your team and theirs?

Justin and Taylor were both a pleasure to work with. They were accessible and ensured they understood our objectives throughout the project. They delivered a final product that exceeded our expectations because of their communicative nature throughout the project.

What did you find most impressive about this company?

Their commitment to producing exceptional work and achieving success were valuable assets. I could tell they cared about delivering materials that they were proud of.

Are there any areas for improvement?

I can’t think of any area for improvement.