Solus Agency

BACKGROUND

Please describe your company and your position there.

I am the Head of Digital of Waves Tech. While talking about Vires Finance, it's The Liquidity Protocol for Lending and Borrowing Assets based on Waves Blockchain

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency, and what were your goals?

We started working with Solus agency at the very beginning of Vires Finance development, which is why it would not be relevant to define exact targets and tools.

SOLUTION

How did you select this vendor and what were the deciding factors?

My colleagues have been working with Solus agency before in terms of marketing for other products from the Waves Tech ecosystem. Therefore our choice wasn’t really hard. We were told that Solus agency will help with our goals and after receiving their offer and spending some time discussing it we were convinced once again.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1st Phase was the testing phase. Solus' team came up with the hypothesis and ways of their implementation. Solus team offered to start with the Telegram publications and a few YT publications at the authoritative channels and that is how we got started.

They prepared all the attributions and carried the campaign from the beginning to the end. I was a bit surprised that instead of writing one post and one brief, those guys tested dozens of approaches. Such a comprehensive approach allows us to significantly increase traffic and conversions just after the first campaign.

After the first phase we already knew where to shoot, therefore we started to scale. We establish long-term collaboration with the most efficient Telegram Channels and influencers, while continuing testing new ones. In November we hit our goal of 1 billion liquidity, but weren’t aiming to stop. That was a time when we decided to launch Google and Facebook Ads Campaign together with Solus as well.

That was a period of the crash in the crypto zone and the extreme fear running in this market, so we won’t grow as much as in the beginning. But unlike our competitors, the activity at Vires Finance remains almost stable, which is a huge destination during such a market. We are not aiming to stop. Suppose that our collaboration could be even more fruitful.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our‌ ‌main‌ ‌targets‌ ‌are‌ ‌connected‌ ‌to‌ ‌the‌ ‌investment‌s, so ‌I‌ ‌can‌ ‌share‌ ‌just‌ ‌public‌ ‌data.‌ ‌Talking‌ ‌approximately,‌ ‌the‌ ‌TVL‌ ‌has‌ ‌been‌ ‌multiplied‌ ‌X3‌ ‌from‌ ‌the‌ ‌beginning‌ ‌of‌ ‌our‌ ‌campaign‌ ‌with‌ ‌ Solus‌ ‌Agency‌ ‌and‌ ‌grew‌ ‌from‌ ‌$250mln‌ ‌to‌ ‌more‌ ‌than‌ ‌$1bln.‌ ‌

Surely,‌ ‌it‌ ‌is‌ multiple‌ ‌sources‌ ‌at‌ ‌one‌ ‌time:‌ ‌our‌ ‌community,‌ ‌organic‌ ‌traffic‌ ‌and‌ ‌Solus‌ ‌Agency‌ ‌efforts.‌ ‌We‌ ‌measured‌ ‌result of each separate campaign and the analytics give us enough understanding about Solus team performance in traffic acquisition, lead generation, and increasing TVL of the platform at all.

How effective was the workflow between your team and theirs?

We conducted calls to brainstorm about strategic stuff and discussed everything else in the Telegram. It was the case when you didn’t feel oversaturated with tons of organizational tools, while still keeping organized and effective.

What did you find most impressive or unique about this company?

Community of crypto marketers is quite wide and I have already had experience communicating with a lot of its representatives and, actually, they were really “narrowly directed”. Clickbait posts, one-time low quality integrations and all that stuff. Solus team is radically different. They seem to be strategic thinkers with out-of-the-box minds.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and your position there.

I am Alexandra, Head of Product at blockchain-powered ecosystem for HR products Chrono.tech, and LaborX is part of it. LaborX is a freelance jobs platform designed to help crypto companies connect with blockchain-oriented freelancers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency?

LaborX is the platform that is aiming to unite freelancers and employers involved in the crypto sphere. We never had any problems with attracting the first category. But when it came to attracting employers, some difficulties appeared. Facebook was our main tool for employers' acquisition but it didn't work as well as we wanted.

So, we decided to diversify and test other approaches. Here is where our partnership with Solus began.

SOLUTION

How did you select Solus Agency and what were the deciding factors?

LaborX CEO Sergei heard positive feedback about Solus agency from crypto community and suggested to contact them. The final decision was made after receiving the offer and negotiating with the Solus team. The solution prepared by Solus guys was not standard or widely seen within the market, so we decided to give this interesting experience a chance and get the ball rolling.

Describe the project in detail and walk through the stages of the project.

After negotiating all the formalities, we started with a few calls dedicated to the audience decomposition. The Solus team created a detailed ICP description as well as a hypothesis board based on the points that we’ve discussed. After receiving approval from our side, they gathered all the info to write outreach scripts that were fully customized both to the different audiences and hypotheses.

And then the “review marathon” started. We had a few comments on the scripts, which we discussed with the Solus team to come to a common solution. Together with preparing campaign attribution, we were working on setting up a comfortable CRM for both sides. All the scripts and lead bases were ready, the CRM and other outreach tools (Expandi, Lemlist) were set up and our sales representative got onboarded on all the ABM processes.

Then Solus agency pressed the start button and the cycle of communication with leads, scheduling calls, and hypothesis validation started. On a weekly basis, we were reviewing results, and the Solus team took the necessary measures.

How many resources from the Solus Agency team worked with you, and what were their positions?

When it comes to Account-Based Marketing Campaign, the team structure must be really well-planned. It was the following: Pavlo - CEO of Solus agency Ruslana - Head of Marketing at Solus.b department Alex - SDR Olexandra - Lead generation manager As a Product Manager, I was also involved in the processes of artifacts discussing and communication with leads as well as my colleague Flo.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, we can’t disclose the exact data. Relative indicators, % Replied to Contacted equals 13,27%, while Replied to MQL equals 27,78%.

How effective was the workflow between your team and theirs?

It was quite effective despite huge time difference. We were using Asana for sprint planning and managing artifacts and reports. At the same time, Telegram was used as the main tool for communication. Most deadlined were met and guys were quick with replies.

What did you find most impressive or unique about this company?

The Account-Based Marketing campaign is quite a unique service itself. Speaking of the working process, We were surprised by their proactivity and desire to do more than planned.

Are there any areas for improvement or something they could have done differently?

Finding a native speaker with high proofreading skills took a bit more time than we expected. Finally, the Solus team found a really skillful and enthusiastic candidate, but the search process caused delays in the flow of hypothesis validation a bit.

BACKGROUND

Please describe your company and your position there.

I am CMO of Xena. Talking about our company, it's the most customizable crypto derivatives exchange you could ever find. Our partners could trade futures, perpetuals, and Bitcoin volatility and stay calm with knowing that Xena provide them with zero counterparty risk.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency, and what were your goals?

We reckoned that when it comes to our audience ( hedge funds / trading firms, market makers ) we can generate leads only with the referrals. Our clients are really loyal to us, that is why the cases where some of them advised Xena to other companies are quite common. However, referrals are limited. In the end, we did not know how to find and attract a new audience and attract it. Besides, any of the typical marketing approaches weren't fitting our goals. Facebook traffic, mass LinkedIn or email outreach was not a thing. So we've reached an impasse.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were acquainted with Pavlo, who is CEO of Solus agency a few years before we started the Account Based Marketing campaign. During some time we even worked with him on marketing activities for other projects. Once Pavlo said that together with the team they gained an expertise in launching an Account Based Marketing campaign, the main aim of which is to attract “high value” leads.

Both of us understand that it's time to start working together in terms of Xena's marketing, but we are already working with another agency at that moment. Thus we decided to launch an ABM campaign with Solus, while conducting some marketing activities with other agencies. In a month Solus team became our single marketing contractor:)

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First of all, we had a few brainstorms and created our ICP. We also found out what our main triggers are, and who is going to be our decision-makers. In the next step, we launched a customer development session and proved the results to the existing audience. Based on the received data we create a strategy and select channels of communication to engage the audience. Solus.Agency created mindmaps, roadmaps and UJM based on common strategic sessions and market research.

Finally, we would make a structure for future work using Asana. After that based on hypothesis and ICP description Solus team created dozens of scripts for all occasions and created lead base, which was preceded by qualitative validation and manual filtering Shortly after launching the outreach, we started receiving replies.

According to the agreements in the beginning of the funnels all the communication with leads was conducted by Solus team ( apart from technical questions ). And then when the conversation came to a meeting or agreement on the terms of cooperation sales manager from Xena side came into play By the way, I want to thank Solus.Agence for the work they have done: the marketing department was very well orchestrated, meanwhile both sales departments were on the same page all the time. The SDR process was the main area where we collaborated.

We discussed how to work with leads, how to turn negative replies into positive, what kind of reply rate we aimed for and so on. Together with the Solus team, we formed hypotheses and held strategic sessions every week. We analysed the outcome of these hypotheses and based on the analysis we would shape the scope of the next actions. Solus. Agency provided us with: Marketing artifacts ( scripts, banners, etc ) ICP draft; Roadmap, UJM, CRM setting; Marketing and sales alignment; Basic processes of communicating with the lead.

How many people from the vendor's team worked with you, and what were their positions?

There were 7 people from the Solus Agency working with us. It was the first experience in my career of working with such a unique team.

• Pasha - CEO & Founder
• Ruslana - Head of lead generation
• Dmytro - Head of traffic
• Dmytro - Head of design
• Sofia - Project manager
• Alex - Sales manager
• Yaruk - Sales development representative

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sure, Solus agency help us to attract 33 companies that already proceed to the deal, while with around 40 companies communication is still in progress Talking about metrics, average conversion from Marketing Qualified Lead to Sales Qualified Lead was around 17%, which is really crazy

Describe their project management style, including communication tools and timeliness.

Solus team are Miro guys :) All their strategies were visualized with miro, thus at any moment of time, we could come back to it in order to remind us in which direction we are moving. Talking about tasks management, we have a common task tracking board in Asana with all the deadlines and task assignees. If we need to discuss certain nuances asap - Telegram works extremely well.

What did you find most impressive or unique about this company?

The whole idea behind the process of account-based marketing was a bit strange and unusual to me. It's due to the fact that I knew almost all about traditional outreach and all other standard tools. So, the first thing that startled me is the synchronization of all the tools. It was impressive how Solus Agency built a completely unique user journey map for each client. Literally, no more than the client took the same path from the first contact with Xena to an onboarding stage.

Are there any areas for improvement or something they could have done differently?

Obviously, there are some. Actually, we have been even discussing this with the Solus team how deeper can personalization be. You could even trach intention data of your potential leads and know where they had the breakfast. Thus there is a huge area of becoming more and more personalized in the outreaching campaign. Actually, we are thinking of launching a new, highly personalized outreach campaign.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Wht.agency, a custom web development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Solus Agency?

We hired Solus Agency because we needed marketing support to acquire more clients from the US and Europe.

SOLUTION

What was the scope of their involvement?

Solus Agency has worked on a couple of projects with us. Their team is responsible for doing market research and traffic testing on Facebook and Google, as well as testing hypotheses for us and our clients.

From there, they report the results and provide suggestions for us to implement. Their team also gives us a flow of monthly leads.

What is the team composition?

We work with Daniella (CMO), Dimitrov (Lead Generation Manager), Flana (Project Manager), Dimitrov (Designer), Vlad (Copywriter), and a professional translator. 

How did you come to work with Solus Agency?

They were recommended by a friend and we were impressed with their work, so we hired them. 

How much have you invested with them?

We’ve spent in the range of $30,000–$50,000.

What is the status of this engagement?

We started working with Solus Agency in November 2018 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since starting our work with Solus Agency, we acquired 50,000 subscribers as a result of one project, and 500 leads from another. Their team collected 400% of the KPIs required for a cryptocurrency project, so we’re happy with the results of their work, so far.

How did Solus Agency perform from a project management standpoint?

Communication between our teams has been great. They do well at meeting deadlines that are set for them.

What did you find most impressive about them?

Once they understand the project, they work independently without needing to be micromanaged. They invest a lot of time into projects, come up with good ideas, and deliver great results within our budget.

Are there any areas they could improve?

When mistakes were found, they just continued testing over and over until they found the right solution, but that’s not a big area to improve. 

Do you have any advice for potential customers?

Fully explain the project and trust their process.

BACKGROUND

Please describe your company and your position there.

Onlife is an application for tourists based on blockchain technology. The main idea of the app is that each user can tag their favorite places and make money on it. The business, in turn, receives advertising and the opportunity to attract new customers.

The service is built on three pillars - trust in reviews, rewards for users, high-quality client traffic for the business. We have six degrees of protection against fake content. Each one separately can be bypassed, but all together - very unlikely.

1. Geolocation. Feedback about any place can be written only by the user who checked in there.
2. Community trust rating. If users come to the restaurant on the recommendation of Onlife and see a clear discrepancy with what they have read in the application, they write honest reviews and lower the rating of the recommender.
3. Revisions every three months. The system randomly appoints inspectors from among users with a good reputation. Based on their assessments, a separate rating is formed for the location.
4. Validation of reviews through the blockchain. This is how we protect reviews from any changes.
5. Analytics + blocking. When 99% of users put the restaurant "8" and "9" points, and someone - "1" or "2" points, the system responds to such deviations and notifies the support service.

One smartphone - one account. All rewards that users receive are awarded in the form of bonuses.One bonus is equal to one dollar. Users will be able to pay with bonuses in places connected to Onlife, transfer them to accounts of other users, and convert into cash.

We cooperate with micro-business, small and medium-sized businesses. A separate large segment includes self-employed professionals, for example, guides or nail artists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency?

They were working in digital and social media marketing on few markets (B2B, B2C) in different countries of Europe

What were your goals for this project?

Development of community (50 000+) in social media, find testers of app (4000+), leadgen of app users.

SOLUTION

How did you select this vendor?

After reference of our CMO

Describe the scope of their work in detail.

Services Provided

• Strategy creation
• SMM
• Branding
• Traffic generation
• IR
• Tracking
• Web development
• Content marketing
• PR
• Development.

What Are the Next Goals?

• By the end of 2020, gather more than 100,000 users in the released application
• Connect more than 10,000 B2B and B2C partners

What was the team composition?

Traffic & leadgen department (2 people) SMM & content departmment (5 people), CMO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Results in Numbers + Photos and Videos
• Created an effective strategy
• Gathered a total of 3,000 testers
• Gathered more than 30,000 subscribers in the Telegram channel (cost of a subscriber - $ 0.35);
• 70,000 community members at the peak of development
• Prepared an application for release in Europe and an appropriate PR campaign.

How effective was the workflow between your team and theirs?

Working with Solus Agency is pure thrill. The team is very focused and goes crazy over new ideas. It seems that each participant is ready to work day and night. We were impressed by both the thoughtfulness of the proposed strategy and the speed with which it gave the first results.

What did you find most impressive about this company?

The tasks weren’t the simple ones, so the obtained results say a lot about the level of professionalism of this team. Dedication and creativity at Solus Agency surely are at the highest level.

Are there any areas for improvement?

No, everything is ok.

BACKGROUND

Please describe your company and position.

I am the Marketing & BD of Moic Digital

Describe what your company does in a single sentence.

MOIC Digital doesn’t just produce content; we build market leaders.

By crafting clear messaging and delivering real results, we help Web3 teams stand out.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solus Agency to accomplish?

• KOLs conversion
• Partnerships

SOLUTION

How did you find Solus Agency?

Referral

Why did you select Solus Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Solus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KOLs planning, reaching, and developing the partnership 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High conversion rate and long term relationships 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Instant replies, meticulous planning, and every milestone met right on time. Couldn’t be smoother.

What was your primary form of communication with Solus Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The huge connections with great KOLs that Solus Agency has are impressive.

Are there any areas for improvement or something Solus Agency could have done differently?

Not for now.

BACKGROUND

Please describe your company and position.

I am the CMO of Bracket

Describe what your company does in a single sentence.

Bracket is a strategy management platform connecting LSTs to the best investment opportunities on chain. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solus Agency to accomplish?

• KOL Marketing Strategy
• KOL Media Planning
• Ambassador Program

SOLUTION

How did you find Solus Agency?

Referral

Why did you select Solus Agency over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Solus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• KOL Content Strategy / Direction 
• KOL & Budgeting & Media Planning 
• KOL Coordination & Process Execution 
• Community Ambassador Program Design 
• Community Ambassador Program Execution 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 5 Figure Social Follower Growth On X
• 7 Figure Bracket Impressions On X
• 200+ Ambassador Program Participants & Content Creators 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Solus Agency is a reliable, well-organized agency partner that processes client needs quickly and accurately. They execute your priorities and optimize your campaigns.

What was your primary form of communication with Solus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• ALWAYS ON: High degree of responsiveness & reliability. 
• IN THE KNOW: Marketing domain expertise both in and out of crypto. 
• ENERGY: Always step to the plate prepared with a great, collaborative attitude.

Are there any areas for improvement or something Solus Agency could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Former Marketing Director of Hacken

Describe what your company does in a single sentence.

Blockchain Security Auditing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solus Agency to accomplish?

Increase demand through influence marketing

SOLUTION

How did you find Solus Agency?

Referral
Why did you select Solus Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Solus Agency were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

Influence marketing campaign on Twitter and Telegram as part of the new product GTM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Audience engagement and conversion
Describe their project management. Did they deliver items on time? How did they respond to your needs?

10/10

What was your primary form of communication with Solus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic approach and proactivity stood out.
Are there any areas for improvement or something Solus Agency could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Product Manager of Obmify

Describe what your company does in a single sentence.

Our company helps to reach out the most safe and beneficial ways to exchange cryptocurrency, cash and non-cash. More user friendly alternative to bestchange for UA market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solus Agency to accomplish?

We are a relatively young company that has good ambitions. One of them is to create the successful, primarily Ukrainian, but in further perspective international analogue of online exchanger “Bestchange.com”.

We previously had our user base, however we addressed Solus Agency in order to elaborate more professional and extensive marketing strategy to enter the market and to establish the processes of influence marketing because we’re aware that it’s the one of the most expert service with which Solus works.

SOLUTION

How did you find Solus Agency?

I’d heard a lot of good things about them and their service from our partners

Why did you select Solus Agency over others?

• High ratings
• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Solus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What about the scope of work, as I said before, we had a few key tasks to do. First one is the elaboration of a marketing strategy, that we’ve already finished and right now we’re transfering to its implementation stage. Solus has played not only the role of advisors, but also was somehow responsible for operational tasks.

As a result, they formed the scope of strategic artifacts, had a lot of talks and brainstorming with the members of our company, in order to connect it to the current needs and resources of business. If we’re talking about influencer marketing, Solus created a strategy to work with and continues to implement that strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regarding the strategic part, Solus helped us to form all scope of strategic artifacts, starting with go-to-market strategy and ending with an adaptation of the business model according to marketing activities. What about influence marketing, so here I don’t really want to get ahead of myself. In that case we need to talk about real numbers.

Currently we’re on the final stage of our testing campaign’s realisation. And maybe soon I’ll write the feedback with more specific results, however now we increased the amount of our users by 40% at the price that is matched with the one from our business partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Solus Agencie’s project management gets done on the level of high efficiency. The processes run smoothly. Communication is held in Telegram messenger or with use of online meetings, planning stages - in Notion or also Telegram.

What was your primary form of communication with Solus Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Before writing that review, I was looking through other ones and people mentioned very often the fact about the impressive level of Solus’ attraction: they treat their clients like they are their main partners. I can confirm it.

Are there any areas for improvement or something Solus Agency could have done differently?

At the moment we passed the strategic stage and we could’ve changed some things or not, though the performance stage will show the real image. Right now we have our testing process which is very successful, but concrete results will help make conclusions on improvement.