SOCIALFUEL™

BACKGROUND

Please describe your company and position.

I am the Project Manager of Unearthed Building & Design

Describe what your company does in a single sentence.

We design and build luxury homes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

• Refresh our logo and brand
• Setup and launch our instagram account
• Build and launch our website

SOLUTION

How did you find SOCIALFUEL?

Online Search

Why did you select SOCIALFUEL over others?

• Great culture fit
• Responsive, attentive and understanding of needs

How many teammates from SOCIALFUEL were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Refresh & Guidelines
Deliverables
● Logo Suite:
● Primary Logo (full-colour and monochrome versions).
● Secondary Logo (simplified or alternate layout for flexibility).
● Brandmark/Icon (standalone symbol for smaller applications like social media avatars).
● File Formats:
● Print-ready: AI, PDF, EPS.
● Digital-ready: PNG (transparent background), JPG, SVG.
● Colour Variations:
● Light and dark background versions, including variations for overlays on images and
videos.
● Brand Guidelines Document:
● Clear instructions for logo usage, including spacing, sizing, and placement rules.
● Defined colour palette with CMYK, RGB, and HEX codes.
● Typography recommendations for headings, body text, and accent elements.
● Mockups:
● Real-world applications, including:
■ Website header.
■ Instagram posts/stories.
■ Signage (e.g., building signs or construction site banners).
■ Vehicle wraps or decals.
Instagram Strategy & Visual Planning
Aesthetic Development:
● Define a polished and cohesive Instagram aesthetic that reflects Unearthed’s high-end
craftsmanship.
● Provide design layouts, themes, and guidelines to maintain a consistent, on-brand
style.
● Content Planning:
● Work with the team to create a posting strategy, including storytelling techniques (ie.
before-and-after photos, behind-the-scenes content, project walkthroughs).
● Suggest grid layouts, highlight covers, and reel concepts to enhance the account’s
professionalism.
● Content Templates:
● Provide 3–5 branded templates for posts and stories to simplify content creation.
Landing Page Design
Develop a sleek, single-page site and CMS that acts as an online presence and portfolio.
Include visually stunning elements like a bold video header (if content is available),
testimonials, and gallery of completed projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Having a nice, polished landing page with what we asked for
• Having a new logo and brand guidelines
• Having an insta page with some content and images

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We changed the timeline a couple of times throughout the project which helped ensure that the project was delivered on time. Joel needed to wait on things from us and other third parties so they did great with managing everything and getting it done on time even when some things on our end were delayed. There were times we have issues and they were great at attending straight away, even out of hours which we really appreciated. 

What was your primary form of communication with SOCIALFUEL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Joel's vision and creativity and his passion for creating beautiful, lasting designs
• Social Fuels website and their presence. It helped show the level of work they are capable of doing.
• Joel's approach to the sales process. He was great on the call and the proposal was also detailed. He made the effort to show us he heard our needs and understood the task at hand.
• They went above and beyond a few times when we needed action ASAP.

Are there any areas for improvement or something SOCIALFUEL could have done differently?

Perhaps a structured weekly update to let us know when things have been done as relating back to the proposal and each deliverable
But that's a nice to have. I did always know where things were at. 

BACKGROUND

Please describe your company and position.

I am the Director of NiBO FINANCE

Describe what your company does in a single sentence.

We are a one stop shop for all things finance. If you need funding for any purpose then talk to NiBO FINANCE

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

• Website
• Busines Cards
• Logo Design

SOLUTION

How did you find SOCIALFUEL?

Referral

Why did you select SOCIALFUEL over others?

Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of SOCIALFUEL’s team?

2-5 Employees

What was your primary form of communication with SOCIALFUEL?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

I gave Joel a brief that was pretty simple. I want to my branding to look clean and professional and my website to be easy to follow. I already had my logo which I someone else design I was happy with it and gave that to Joel at our first meeting so he could build from there.

He redesigned my logo while we were chatting in under 10 mins and blew me away from that moment. Everything I communicated with regards to what I wanted he took the time to understand and implement. There were very few revisions or adjustments required because of the effort he put in to understanding me and my business before he began his work.

My project took a month to complete because I was slow in getting Joel the info he needed. I'm certain it would have been completed in less than a week if I had been more on my game.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Everything I asked for was done in record time. I've dealt with a number of people in this space over the years and Socialfuel Media is lightyears ahead of them My logo was done in 10 mins My Website framework was done in a few days My Business Cards were designed and off to the printer within 24 hours It was like the team could read my mind and then showed me my vision

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every timeframe was met or exceeded, every question answered quickly, and every email replied to promptly, as was the case with every phone call or text. These guys are on the ball

What did you find most impressive or unique about this company?

How quickly they got things done, how professional they were and how much they cared about getting it right

Are there any areas for improvement or something SOCIALFUEL could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the CEO of Custom Neon

Describe what your company does in a single sentence.

Create Custom Neon signs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

• Cleaner design
• More customer engagement
• increase conversion

SOLUTION

How did you find SOCIALFUEL?

Referral

Why did you select SOCIALFUEL over others?

Close to my geographic location, Pricing first our budget, Referred to me

What was your primary form of communication with SOCIALFUEL?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Created.custom tool design to increase customer engagement and simplify our design process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cleaner look
• Better conversion
• On brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I recently worked with a Social Fuel on a custom tool project and I was extremely impressed with their project management. They consistently delivered items on time and were always responsive to my needs throughout the project. Their ability to manage the project timeline was exceptional, as they were able to keep everything on track and ensure that all deliverables were met on time.

They also provided regular updates on the project status, which helped to keep everyone informed and aligned on progress. In addition to their strong project management, their team was incredibly responsive to my needs throughout the project. They were always available to answer questions, discuss any concerns or issues that arose, and provide guidance and support as needed.

Their communication was clear, concise, and professional, and I always felt I was their priority. Overall, I had an excellent experience working with this company on the custom tool project. They delivered on time and responded to all my needs, and I would highly recommend them for any future projects

What did you find most impressive or unique about this company?

design

Are there any areas for improvement or something SOCIALFUEL could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Shape your Support and Queen Bee Disability Support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SOCIALFUEL Media?

We wanted to create websites for both companies to grow our local markets and build an online presence.

SOLUTION

What was the scope of their involvement?

We started with a discovery meeting to determine what we wanted both websites to look like; they’re different businesses but operate very similarly. We had a brainstorming session about what SOCIALFUEL Media thought they could provide, and they gave us some design and layout suggestions. The sites feature our services and blogs, and SOCIALFUEL Media helped us create an email list. 

Our Instagram accounts are linked to the website, and both websites are linked together. The websites were built from scratch using WordPress, and SOCIALFUEL Media has provided us with SEO services and keyword research. 

What is the team composition?

We worked with Joel (Director & Founder).

How did you come to work with SOCIALFUEL Media?

They were a recommendation, and after speaking with Joel, we felt they would be a good fit. Our work styles seemed to mesh well, and we really liked their previous work. 

How much have you invested with them?

We’ve invested between $7,000–$8,000 AUD (approximately $4,900–$5,600 USD). 

What is the status of this engagement?

We worked together between October 2022–February 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t formally launched the website yet, but we’ve already had some contact forms sent to us, and we’ve seen a spike in Instagram followers. This speaks to SOCIALFUEL Media’s ability to help with natural growth and online traffic. 

They brought ideas to the table that we didn’t know were possible, and we love how the websites look. We’re really confident that once we really launch, things will go well. 

How did SOCIALFUEL Media perform from a project management standpoint?

They did a great job staying on track, and when we gave any feedback, they quickly implemented it. We didn’t have big deadlines, but the overall project management was great. We communicated in meetings and over the phone. 

What did you find most impressive about them?

The two things that stood out were their creativity and collaboration. They took our ideas and built on them with their experience and expertise. It’s been a really good experience, and we got even more out of the engagement than we initially thought we would. 

Are there any areas they could improve?

There could have been regular check-in periods throughout the process. 

Do you have any advice for potential customers?

Get SOCIALFUEL Media involved in the process and allow them creative freedom. Don’t come in with a completely fleshed-out idea because they have great ideas you might want to include. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of Ubook Direct, a travel company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SOCIALFUEL Media?

We had a new membership travel model and needed someone to help us design an engaging new website where our members could have confidence booking their travel.

SOLUTION

What was the scope of their involvement?

SOCIALFUEL Media designed a new website for us. We had built the backend in-house, and the team designed an built the frontend using PHP and a few technology add-ons. Our requirements were for the website to have a logical flow so that our customers clearly understood that a membership fee was being charged upfront. 

Once customers sign up as members, we pass on the maximum savings to them, so the site had to function like a travel club. We needed the site design to give customers confidence; it needed to sell the story of the benefits we offer our members. Recently, we re-engaged SOCIALFUEL Media for another design project. 

What is the team composition?

We worked with Joel (Director).

How did you come to work with SOCIALFUEL Media?

Initially, I found them through the Coin Community. 

How much have you invested with them?

We’ve spent between $4,000–$6,000 AUD (approximately $2,700–$4,200 USD). 

What is the status of this engagement?

We worked together from May–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were really happy with SOCIALFUEL Media’s work and their designs. Although we had to update some things based on customer feedback, we were pleased with the team, so we re-engaged them recently. 

How did SOCIALFUEL Media perform from a project management standpoint?

Their project management was really good. We didn’t have any issues through the process; there were no delays, and they were good at communicating through email.

What did you find most impressive about them?

SOCIALFUEL Media came up with excellent concepts and designs. They listened to what we were trying to achieve and met the brief’s requirements. Working with them was very straightforward — it was a good process. Overall, they were a pleasure to work with. 

Are there any areas they could improve?

I don’t think there was anything they needed to improve. 

Do you have any advice for potential customers?

My advice is to be clear with your ideas and allow SOCIALFUEL Media to express their professional opinions on what can produce a good outcome. Being a good communicator is important.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a female wetsuit design company.

Describe what your company does in a single sentence.

Our company designs high-performance, sustainable wetsuits made specifically for women’s bodies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL™ to accomplish?

• Logo
• Colour palette
• Brand guidelines

SOLUTION

How did you find SOCIALFUEL™?

Online Search

Why did you select SOCIALFUEL™ over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SOCIALFUEL™ were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Fuel delivered comprehensive brand guidelines, including the primary brand marks and logo, icon system, typography suite, and supporting iconography. The scope also covered clear usage rules and visual direction to ensure the brand can be applied consistently across digital, print, and product touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key outcome of the project was a complete and well-structured brand guideline. It provides a clear framework for visual identity, ensuring consistency across all touchpoints and giving us a solid foundation to confidently move forward with brand rollout, product development, and marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flexible, responsive and on-time. Perfect communication.

What was your primary form of communication with SOCIALFUEL™?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SOCIALFUEL™'s passion, flexibility, and care for the outcome were commendable.

Are there any areas for improvement or something SOCIALFUEL™ could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Shalom Disability Services

Describe what your company does in a single sentence.

We provide support to NDIS participants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

• Create a website
• Make us look good :)

SOLUTION

How did you find SOCIALFUEL?

Personal connection

Why did you select SOCIALFUEL over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SOCIALFUEL were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Socialfuel created a website for us from scratch to help us get our business in the marketplace. They updated our logo and branding and gave us a consistent look and feel throughout the project. We are very happy with the work they did. In addition, they designed and ordered business cards for us that we can’t wait to get our hands on!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They launched a great website in the timeline discussed. All goals were achieved to an excellent standard.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent delivery and exceeded expectations throughout the project. Very responsive to all our needs.

What was your primary form of communication with SOCIALFUEL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like their heart for excellence and their Kingdom mindset, with a heart to build up other Kingdom businesses.

Are there any areas for improvement or something SOCIALFUEL could have done differently?

We all can improve, but nothing comes to mind. They did an excellent job on this project.

BACKGROUND

Please describe your company and position.

I am the Director of Paxton Coffee Co

Describe what your company does in a single sentence.

Wholesale and Retail Provider of Specialty Coffee Beans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

To increase online sales

SOLUTION

How did you find SOCIALFUEL?

Referral

Why did you select SOCIALFUEL over others?

High ratings, Great culture fit, Good value for cost, Company values aligned

What was your primary form of communication with SOCIALFUEL?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design, build and development. Joel and the team designed the system - and implemented all systems for optimal online conversion. Search, SEO, FB and Instagram ads were the main drivers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New Sales Conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The guys were incredible! Aways delivered projects ahead of schedule - were super responsive at all times to any changes needed and had an amazing insight on best practice to get the job done for the lowest cost.

What did you find most impressive or unique about this company?

They understood exactly what we were trying to achieve straight away. They had terrific insights, and their advice and execution were invaluable.

Are there any areas for improvement or something SOCIALFUEL could have done differently?

We couldn't have asked for more. Super pleased, and we continue to use their services and plan on ramping things up with them in 2023 and beyond. 5 stars for the team at Social Fuel

BACKGROUND

Please describe your company and position.

I am the General Manager of BDC Global Group

Describe what your company does in a single sentence.

Suppliers of Affordable Housing and associated products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIALFUEL to accomplish?

• Setup and ongoing maintenance of our Company Website
• We outsourced ALL of our ongoing IT, incl. Social Media needs & promotions, to Social Fuel.
• Manage Google profile and ranking and Ads

SOLUTION

How did you find SOCIALFUEL?

Online Search, Referral

Why did you select SOCIALFUEL over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Fuel successfully took over FULL management of ALL aspects of our Company's IT requirements, including Website design, development and ongoing maintenance, Email provision and ongoing maintenance, Social Media marketing and promotion, ETC., ETC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales leads generated via our Website's online form
• Ongoing 'worry-free' email access and other IT support
• Successful & ongoing 'High' Google search ranking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Social Fuel are a results focussed company
• Very responsive with ontime delivery
• Very pro-active
• Behaved like a 'part' of our Company, NOT just a supplier

What was your primary form of communication with SOCIALFUEL?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SOCIALFUEL is highly skilled and experienced in ALL aspects of the IT field. This was a massive help in reducing the workload of starting and running a SME.

Are there any areas for improvement or something SOCIALFUEL could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of a new company offering a specialty service to breastfeeding mothers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SOCIALFUEL Media, and what were your goals?

Our company is brand new and we hired Social Fuel to create a professional wyd one of a kind brand identity for us.

SOLUTION

How did you select this vendor?

We selected this vendor via word of mouth.

Describe the scope of their work in detail, including any steps and the final deliverables.

They worked with us using a very thought through step by step process.

How many people from the vendor's team worked with you, and what were their positions?

Joel was our initial point of contact. His passion and enthusiasm to help us succeed was the driving force for choosing to work with Social Fuel. We then worked closely with both Joel and Rebecca who each have different strengths. Joel is more the visual while Rebecca is more identify and messaging. Killer combo.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the process, we have our very own, professional and streamline brand identity with a timeless logo.

Describe their project management style, including communication tools and timeliness.

We had weekly meeting with Social Fuel, each as important as the last. We were working with a short time frame so they ensured clear communication and availing in order to help us achieve our goal.

What did you find most impressive or unique about this company?

Their passion, enthusiasm, knowledge, and skill all in combination is the reason we highly rate Social Fuel!

Are there any areas for improvement or something they could have done differently?

We didn’t have any issues at all.