Name: The Social Rook
Address: 1515 Mockingbird Lane Suite #400, Charlotte, United States, NC, 28209, US
Telephone: +1.704.719.3135
Price range: $150 - $199
Rating: 4.9

Digital Marketing and Branding Agency

Named after the rook, a pivotal piece in chess, The Social Rook sees itself as a critical ally to our partners, aiding them in achieving successful outcomes. Just as the rook is essential in the endgame of a chess match, we play a crucial role in scaling our partners’ growth by leveraging our expertise in digital ads to craft strategic moves that drive measurable results.

Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Charlotte, NC
Year founded
Founded 2018
Languages

Service Lines

Advertising: 25%
Digital Strategy: 25%
Social Media Marketing: 25%
Web Design: 25%

Select Focus Area

Advertising Focus

Over The Top (OTT) Advertising: 100%

CMS Focus

WordPress CMS: 100%

Social Media Focus

Facebook Advertising: 50%
Instagram Advertising: 50%

Industries

Manufacturing: 35%
eCommerce: 25%
Franchises: 15%
Business services: 10%
Real estate: 10%
Non-profit: 5%

Clients

Midmarket ($10M - $1B): 65%
Small Business (<$10M): 35%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

The Social Rook is noted for providing good value for cost, with clients appreciating their pricing relative to quality. No specific project costs were disclosed, but they consistently delivered projects on time and tailored solutions to client needs, enhancing brand visibility and marketing effectiveness.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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The Social Rook Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 5.0
Cost 4.8
Willing to Refer 4.8

Top Mentions

Review Highlights

Potential for Expanded Service Offerings

While The Social Rook is highly effective in their current offerings, one client suggested expanding their team to include additional services such as PR and influencer marketing. This could enhance their service portfolio and cater to a broader range of client needs.
Strong Cultural Fit and Value Alignment

Clients repeatedly mention The Social Rook's strong cultural fit and alignment with their company values as a key reason for choosing them. This alignment contributes to a seamless working relationship and mutual understanding.
Collaborative and Client-Focused Approach

The Social Rook is noted for its collaborative style and ability to function as an extension of the client's team. Their dedication to understanding client needs and tailoring solutions accordingly fosters a strong partnership and effective collaboration.
Strong Branding and Design Expertise

The Social Rook is praised for its ability to deliver professional branding and design services. Clients were pleased with their new brand identities, websites, and graphic packages, which were well-received both internally and externally. This expertise is a significant asset for businesses looking to enhance their brand presence.
Recognition and Awards for Branding Efforts

The Social Rook's branding efforts have been recognized with awards, such as a Gold MarCom award for a client's brand and messaging. This recognition underscores their expertise and the quality of their creative work.
Excellent Project Management and Timeliness

The Social Rook consistently delivers projects on time and demonstrates strong project management skills. Clients appreciate their proactive communication, reliability, and ability to adapt to evolving needs, which has led to successful project outcomes and client satisfaction.

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The Social Rook Reviews

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Branding Graphic Design Social Media Marketing
Brand messaging
+3
Confidential
Apr. 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They care and take the time to understand us."

Nov 14, 2025

Sr Director of Mktg & Comms, The Center for Digital Equity

AJ Kirby

Other industries
Charlotte, North Carolina
11-50 Employees
Online Review
Verified

The Social Rook has led a nonprofit organization's rebranding efforts, conducting a brand audit and updating their brand identity. They've also offered social media management and graphic design services.

The Social Rook has helped the client win an award for their brand and messaging, increase social media engagement, and receive positive feedback for the overall redesign. The team has consistently delivered ahead of schedule, conducted research, and come fully prepared to meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing and Communications of The Center for Digital Equity

Describe what your company does in a single sentence.

At the Center for Digital Equity, we work alongside trusted partners to ensure every community member has access to the digital tools, skills, and support they need to thrive in today’s connected world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Rook to accomplish?

Brand Audit of our CDE and Digital Navigator Brands
Creative Studios Services
Social Media Management

SOLUTION

How did you find The Social Rook?

Online Search

Why did you select The Social Rook over others?

Great culture fit
Company values aligned

How many teammates from The Social Rook were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Social Rook was hired to perform a brand audit of both our Center for Digital Equity brand and our Digital Navigator brand. They were to suggest brand updates, including: naming, logo, color scheme, font, etc. as well as an update of tone and messaging. Once this was completed, they were retained to manage our social media platforms (6 total accounts). We then added creative studio service hours to assist with graphic design capacity and to design new program collateral.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new CDE Digital Navigator brand and messaging won a Gold MarCom award.

As for the overall redesign, we have received overwhelmingly positive feedback from our partners and staff.

Our social media platforms are doing very well, with engagement across the board increasing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! Regularly in advance of the agreed-upon deadline.

What was your primary form of communication with The Social Rook?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They do their research! They come to meetings fully prepared and have engaged not only with our work but also with our partners' work to understand best what we do.

They care and take the time to understand us. They honestly feel like an extension of our team.

Are there any areas for improvement or something The Social Rook could have done differently?

No, I am very satisfied with our work together.

RATINGS

5.0

Branding Digital Strategy Social Media Marketing
Brand messaging
+1
$50,000 to $199,999
Aug. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What stands out about The Social Rook is their combination of strong leadership and a skilled, specialized team."

Jan 27, 2026

Program Manager, Weintek USA

Kari Hella

Manufacturing
Kenmore, Washington
11-50 Employees
Online Review
Verified

The Social Rook provides marketing and brand support for an HMI and IIoT solutions company. The team has led a rebranding effort, managed social media, designed a website, and created marketing materials.

The Social Rook's work has improved the client's SEO rankings, website traffic, and digital presence. The team has established a scalable marketing foundation and enhanced brand consistency. The Social Rook demonstrates strong project management, leadership, and a data-driven approach to marketing.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Program Manager of Weintek USA

Describe what your company does in a single sentence.

Weintek USA specializes in Human Machine Interface (HMIs), IIoT solutions, and Remote I/O

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Rook to accomplish?

Rebrand (complete website redesign)
Establish ourselves as Weintek USA separate from Weintek in Taiwan
More consistent social media presence and branding

SOLUTION

How did you find The Social Rook?

Referral

Why did you select The Social Rook over others?

Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from The Social Rook were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Social Rook has provided full-service marketing and brand support, encompassing strategy, creative, digital presence, and ongoing campaign execution.

Branding & Rebrand

Led a complete company rebrand, including development of new logos and visual identity
Created comprehensive brand guidelines covering logo usage, color palettes, typography, and overall brand standards
Ensured consistent brand application across all marketing channels and materials

Website Design & Digital Presence

Designed and launched a full website redesign, including site architecture, page layouts, visuals, and messaging
Supported ongoing website updates and optimizations to align with branding and business goals

Social Media Management

Developed and executed a consistent social media strategy across LinkedIn, Instagram, Facebook, and X
Created branded graphics, captions, and post schedules to maintain regular posting and engagement
Ensured messaging and visuals align with brand voice and positioning

Tradeshow & Event Marketing

Designed tradeshow booth graphics and supporting marketing materials
Ensured booth design aligned with updated brand identity and visual standards

Digital Advertising & SEO

Managed Google Ads campaigns, including strategy, setup, optimization, and performance tracking
Conducted SEO and keyword research to improve organic search visibility
Implemented SEO best practices across website and content

Content Marketing

Developed blog content to support SEO, thought leadership, and product awareness
Assisted with content planning and messaging strategy across platforms

Ongoing Marketing Support

Provided strategic guidance, creative development, and performance optimization across all marketing efforts
Acted as an extension of our internal team to support brand growth, visibility, and lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far the project has resulted in improved SEO rankings and organic search visibility, increased website traffic, and a stronger digital presence following the website redesign. Brand consistency across all channels was significantly improved, social media activity became consistent and measurable, and digital advertising campaigns increased targeted visibility. Overall, the work established a scalable marketing foundation to support ongoing growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Social Rook continues to demonstrate strong project management and reliability. Deliverables are consistently completed on time, communication is proactive, and they remain highly responsive to our needs. They are quick to answer phone calls for urgent or time-sensitive items and consistently follow through to get things done efficiently. Overall, they stay on top of priorities and adapt well as needs evolve.

What was your primary form of communication with The Social Rook?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about The Social Rook is their combination of strong leadership and a skilled, specialized team. The company was founded by Gio and has grown thoughtfully, remaining relatively small and agile (a lot like Weintek USA), while continuing to hire talented professionals who are experts in their respective areas, including SEO and keyword strategy, graphic design, and social media management. In addition, The Social Rook takes a strategic, data-driven approach to marketing, tailoring solutions to the client rather than applying a one-size-fits-all model. Their collaborative style, responsiveness, and ability to function as an extension of our internal team make them a particularly strong and effective partner.

Are there any areas for improvement or something The Social Rook could have done differently?

At this time, we have not identified any significant areas for improvement. The Social Rook has consistently met or exceeded expectations and continues to be a strong partner.

RATINGS

5.0

Advertising Email Marketing Web Design
Facebook Advertising
+2
Confidential
Jan. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are all very knowledgeable."

Jun 6, 2024

CEO, Blossom & Rhyme

Rachael Croxall

Other industries
37421 Chattanooga, TN
11-50 Employees
Online Review
Verified

The Social Rook has developed and managed a digital ads strategy for a flower preservation company. The team has also assisted the client in designing their website and helped them with Email and SMS marketing.

Thanks to The Social Rook, the client has doubled their gross income and achieved their highest number of sales in a Black Friday sale in 2022. The Social Rook has delivered the tasks on time and ensured prompt responsiveness, even on weekends. Their customer service and insightfulness are superb.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Blossom & Rhyme

Describe what your company does in a single sentence.

We preserve flowers from special events in resin and pressed pieces for our clients to cherish, untouched by time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Rook to accomplish?

Increase gross income
Assit in brand recognition
Run and manage ads

SOLUTION

How did you find The Social Rook?

Referral

Why did you select The Social Rook over others?

High ratings
Referred to me
Company values aligned

How many teammates from The Social Rook were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Soicial Rook helped double our grooss income wihtin the first year by providing insight and strategy for digatal ads while also managing and running the ads. They also helped guide us when designing a website to optimize sales and customer ease. They provide proofs for us to make changes or approve with all ads, email and SMS marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grossed our highest number of sales during a Black Friday sale in 2022. They provide insight to ads that we would otherwise not have the skills to execute without extensive education. They are quick to respond even on weekends. They show that they truly care about your buisness through the sucessful strageties they present and excellent customer service.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver on time and have responded well to the very few concerns we have had over the years of working with them.

What was your primary form of communication with The Social Rook?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The customer service makes you forget that you are their client and think that you are more part of their team in the best way possible. We all work together to stratagize and brainstorm. There is also a level of respect that we are their client though and you can tell they want the best for you and will adjust to ensure this happens if needed. They are all very knowledgeable.

Are there any areas for improvement or something The Social Rook could have done differently?

One idea would be to continuing to expand the team to provide other services such as website design & development, PR services outside of digatal ads and someone who is knowledgable about the "influencer world" to connect us (this could be the same as PR).

RATINGS

5.0

Branding Web Design Web Development
Confidential
Nov. 2025 - Jan. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The Social Rook was very organized and dedicated."

May 19, 2026

Owner & Managing Partner, Lozano Technology Services

Jorge Lozano

Information technology
Charlotte, North Carolina
1-10 Employees
Online Review
Verified

The Social Rook provided branding, design, and development services for an IT services company. The team was responsible for building a website and creating a graphic package and style guide for the client.

The Social Rook delivered a professional website and brand identity for the client, which received positive reviews and met expectations. The team was organized, had excellent project management, and delivered work on time throughout the engagement. Moreover, The Social Rook's dedication stood out.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing partner of Lozano Technology Services, an IT services company. We provide managed IT services, training, and project management for Charlotte-area small businesses, offering enterprise-level solutions, bilingual support, and personalized guidance tailored to local entrepreneurs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Social Rook?

We needed help with our website, image creation, logos, and written scripts for marketing.

SOLUTION

What was the scope of their involvement?

The Social Rook designed and developed our website with SEO. They also provided branding services and created a graphic package and style guide.

What is the team composition?

We worked with 2–5 teammates from The Social Rook.

How did you come to work with The Social Rook?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and company values aligned with ours.

What is the status of this engagement?

We worked together from November 2025 to January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received a wonderful website that was written professionally and a brand identity that we were extremely happy with. The site's reviews were great, and internally, we were happy with our branding.

How did The Social Rook perform from a project management standpoint?

The Social Rook delivered on time; they did great. We communicated via virtual meetings.

What did you find most impressive about them?

The Social Rook was very organized and dedicated.

Are there any areas they could improve?

No, they had it down.

RATINGS

5.0

"A great company with wonderful helpful team members."

Other Digital Marketing Social Media Marketing Web Development
Print advertising
Confidential
Jan. 2023 - Mar. 2024

4.5

Quality: 4.5

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.0

"They exceeded my expectations."

May 14, 2024

Founder, Laundry Delivery Company

Anonymous

Other industries
Charlotte, North Carolina
1-10 Employees
Online Review
Verified

The Social Rook updated a website for a laundry delivery company. The team also assisted the client with digital marketing, which included developing Facebook and Google Ads campaigns.

Thanks to The Social Rook, the client witnessed measurable outcomes in terms of conversions, impressions, and average CPC. The team also focused on increasing the client's website traffic, lead generation, and brand awareness. The Social Rook's teamwork and company culture were exemplary.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of a Laundry Delivery Company

Describe what your company does in a single sentence.

Laundry and dry cleaning delivery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Rook to accomplish?

Update website
Digital Marketing

SOLUTION

How did you find The Social Rook?

Referral
Business Accelerator

Why did you select The Social Rook over others?

Great culture fit
Referred to me

How many teammates from The Social Rook were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generate Application Downloads through Facebook Ad Campaigns
Increase Website Traffic & Generate Leads through Google and Facebook
Increase Overall Brand Awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Avg CPC,
Conversions,
impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They exceeded my expectations.

What was your primary form of communication with The Social Rook?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The culture and they way that they work together.

Are there any areas for improvement or something The Social Rook could have done differently?

n/a

RATINGS

4.5

Showing 1-5 of 5 Reviews

Our Story

Our company culture thrives on open communication, a positive work environment, and continuous professional and personal development. We believe in maintaining transparency through bi-weekly team meetings, where we celebrate individual contributions with core value shoutouts, ensuring every team member’s voice is heard. Our open office space is designed to promote collaboration, driving us all toward our shared goal: delivering top-notch work and achieving our partners’ success.

Locations (1)

1515 Mockingbird Lane Suite #400 Charlotte, NC, United States 28209

2 - 5

Contact The Social Rook

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Lozano Technology Services

(1)

Jorge Lozano

Queens University of Charlotte

(1)

AJ Kirby

Weintek USA

(1)

Kari Hella

The Social Rook

Digital Marketing and Branding Agency

1 Language that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

The Social Rook Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Potential for Expanded Service Offerings

Strong Cultural Fit and Value Alignment

Collaborative and Client-Focused Approach

Strong Branding and Design Expertise

Recognition and Awards for Branding Efforts

Excellent Project Management and Timeliness

Reviews mentioning:

The Social Rook Reviews

Branding & SMM for Nonprofit Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SMM, Rebranding & Digital Strategy for IIoT Solutions Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Advertising & Web Design for Flower Preservation Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding, Web Design & Development for IT Services Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Dev, Digital Marketing & SMM for Laundry Delivery Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Location

Locations (1)

Contact

Connect with The Social Rook on Social

Connections

Lozano Technology Services

Queens University of Charlotte

Weintek USA