Social Path

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing strategy for a communication company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Path?

We hired Social Path to help us find better-quality leads for our services and products.

SOLUTION

What was the scope of their involvement?

Social Path research thoroughly to create content for the website. We provide our ideas, and they execute them. They optimize our website so that our content ranks better in search engines. They also help us with our advertising campaigns and social media platforms.

They also built our new website, and it looked amazing.

What is the team composition?

Initially, we worked with 2 people. As the project grew, more people have joined our efforts.

How did you come to work with Social Path?

I researched some companies online, and Social Path seemed to be the best fit for us. They showed us their proposal. It was clear that they had put a great effort into it, which was decisive for us.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started in September 2019, and it’s a continuous collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work has always been great. We’ve seen important improvements and received very positive feedback.

However, we haven’t reached our goals. Our industry is quite complicated, and our competitors are quite strong. We also had to cut our budget, so that has made things harder for us. As for Social Path’s work, they’ve delivered what we expected.

How did Social Path perform from a project management standpoint?

We communicate mostly via email and Teams. They’re very good at meeting deadlines and keeping us up to date; we haven’t had any issues in that regard.

What did you find most impressive about them?

Their expertise in social media strategy has been most impressive.

Are there any areas they could improve?

They could provide more options for companies with a limited budget.

Do you have any advice for potential customers?

Give them the time to understand your business. Also, communicate your expectations clearly.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Renault South Africa. We’re an organization under 300 people, and we’re the license holders for the distribution of Renault exclusively.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Path?

We launched a new vehicle in 2018, which was an entry-level vehicle mostly purchased by new drivers. We used to have a lot of accidents because of the driver’s lack of experience. There was a partnership with an insurance company that was included in the purchase of the vehicle, so we were trying to bring down the level of claims that the new car owners would leave by providing them information and support.

SOLUTION

What was the scope of their involvement?

Social Path created a club for new drivers. This club facilitated no holds for the new car owners to be better drivers. The club also helped the owners know how and where to make a claim and how to contact the insurer. Since they were first-time buyers, they didn’t know the procedure and would be in a position to be assisted by a non-authorized supplier. This caused drivers to be liable for costs.

Social Path also designed content from scratch for our website. We gave them a brief of the type of content we would like to have. They worked on the insurance to get the right message and used that information to post it on the social media chat.

What is the team composition?

We worked with a team of 5–6 people from Social Path. We had a designer, a developer, and an account manager. We also did a strategy with the CEO of the company, and we had the insurance on board.

How did you come to work with Social Path?

We found Social Path through an insurer referral. I worked with my company for three years, and they were already pointed to work on this project. We decided to hire Social Path because their team paid attention to detail, forwarded planning, and met deadlines.

How much have you invested with them?

We spent around R500,000 (approximately $33,000 USD).

What is the status of this engagement?

When I started working with my company, Social Path was already on board. This project began in January 2017 and ended in December 2019 because the partnership with the insurer was discontinued.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The speed of the website and relevance on Google improved due to the work that Social Path did. The site’s safety and the number of issues we had before decreased. In addition, the number of visitors definitely increased.

We only had one bug error in our website because our e-commerce supplier working on an e-commerce site project changed the coding. As a result, the UI that Social Path managed crashed because they weren’t speaking to each other. Social Path picked it up quickly and worked with the supplier to fix the problem. It was a smooth process.

How did Social Path perform from a project management standpoint?

We communicated through email and Microsoft Teams. We also had biweekly meetings before COVID-19.

Social Path had been consistently able to deliver on time. They worked six weeks in advance the timelines.

What did you find most impressive about them?

Social Path paid attention to detail into the data and found insights within it. Their team’s ability to deliver timelines was exceptional.

Are there any areas they could improve?

I think Social Path could improve on their team diversity. It might help to have a better understanding, and they might be more relevant and inclusive with their customers.

 Any advice for potential customers?

Be very clear in the brief because the Social Path team is very detailed. I also recommend being clear in the scope, what will be covered, and articulate what the end product should look like. I think understanding what the business challenge is will help Social Path to find the best way to address the project.