People Marketing - it's more than just social.
Social Path is an evidence & research-based consultancy. Our Award-Winning team practice open & transparent digital marketing that always gives a measurable ROI.
Social Path’s strategic marketing consultants use qualitative research techniques that focus on your brand to take your audience into the heart of your brand experience.
You are backed by people who, demonstrate expertise within their field, dedication to customer service & a commitment to promoting excellence.
- Best Digital Marketing Agency JHB 2020 (Media Innovator Awards)
- Most Creative Digital Marketing Consultancy South Africa (MEA Business Awards)
- Best Digital Marketing Agency JHB 2021 (Corp 2021)
- Most Outstanding Digital Marketing Agency 2021 – Johannesburg (Global Business Insight)
With strategic marketing, storytelling, & data analytics, we take brand marketing to the next level, through specialising in P2P marketing.
Our awards are based on brand history, services, products, articles, social media, presence within the industry, testimonials, etc.
Judgement was based on criteria such as client dedication, innovation, business growth, longevity, online reputation, customer feedback & business performance.
By using authentic words to meet specific business objectives we look to give you quality traffic that converts to quality leads for a real return on investment made by your brand.
#CollaborateWithSP & create magic moments with us that speak to your overall business goals.
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Focus
Portfolio

Graduate Employability Programme
Created new logo, website and graduate application to assist university graduates to opt-in to the programme to become "more employable" with assistance in creating CV's, interviewing skills etc.

Calculate your Savings - B2B
Created a campaign landing page calculator to show real business savings.

PPC 20% off campaign
Photography of new products supported with full PPC campaign (Google & Social)

Website UX improvement Design
Giving our client a fresh new digital look to meet best practice UX.

Shop your Renault from the comfort of your couch
Re-development of Renault SA's Digital Showroom.

University Awareness Campaign
Campaign to showcase UJ Marketing - the best place to study Marketing and Retail - with officially the most impactful Marketing researchers in Africa.
Reviews
the project
Web Dev & Digital Marketing for Communication Company
“Their expertise in social media strategy has been most impressive.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of marketing strategy for a communication company.
What challenge were you trying to address with Social Path?
We hired Social Path to help us find better-quality leads for our services and products.
What was the scope of their involvement?
Social Path research thoroughly to create content for the website. We provide our ideas, and they execute them. They optimize our website so that our content ranks better in search engines. They also help us with our advertising campaigns and social media platforms.
They also built our new website, and it looked amazing.
What is the team composition?
Initially, we worked with 2 people. As the project grew, more people have joined our efforts.
How did you come to work with Social Path?
I researched some companies online, and Social Path seemed to be the best fit for us. They showed us their proposal. It was clear that they had put a great effort into it, which was decisive for us.
How much have you invested with them?
We’ve spent over $50,000.
What is the status of this engagement?
We started in September 2019, and it’s a continuous collaboration.
What evidence can you share that demonstrates the impact of the engagement?
The quality of their work has always been great. We’ve seen important improvements and received very positive feedback.
However, we haven’t reached our goals. Our industry is quite complicated, and our competitors are quite strong. We also had to cut our budget, so that has made things harder for us. As for Social Path’s work, they’ve delivered what we expected.
How did Social Path perform from a project management standpoint?
We communicate mostly via email and Teams. They’re very good at meeting deadlines and keeping us up to date; we haven’t had any issues in that regard.
What did you find most impressive about them?
Their expertise in social media strategy has been most impressive.
Are there any areas they could improve?
They could provide more options for companies with a limited budget.
Do you have any advice for potential customers?
Give them the time to understand your business. Also, communicate your expectations clearly.
the project
Design Services for Automotive Company
"Their team's ability to deliver timelines was exceptional."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of marketing at Renault South Africa. We’re an organization under 300 people, and we’re the license holders for the distribution of Renault exclusively.
What challenge were you trying to address with Social Path?
We launched a new vehicle in 2018, which was an entry-level vehicle mostly purchased by new drivers. We used to have a lot of accidents because of the driver’s lack of experience. There was a partnership with an insurance company that was included in the purchase of the vehicle, so we were trying to bring down the level of claims that the new car owners would leave by providing them information and support.
What was the scope of their involvement?
Social Path created a club for new drivers. This club facilitated no holds for the new car owners to be better drivers. The club also helped the owners know how and where to make a claim and how to contact the insurer. Since they were first-time buyers, they didn’t know the procedure and would be in a position to be assisted by a non-authorized supplier. This caused drivers to be liable for costs.
Social Path also designed content from scratch for our website. We gave them a brief of the type of content we would like to have. They worked on the insurance to get the right message and used that information to post it on the social media chat.
What is the team composition?
We worked with a team of 5–6 people from Social Path. We had a designer, a developer, and an account manager. We also did a strategy with the CEO of the company, and we had the insurance on board.
How did you come to work with Social Path?
We found Social Path through an insurer referral. I worked with my company for three years, and they were already pointed to work on this project. We decided to hire Social Path because their team paid attention to detail, forwarded planning, and met deadlines.
How much have you invested with them?
We spent around R500,000 (approximately $33,000 USD).
What is the status of this engagement?
When I started working with my company, Social Path was already on board. This project began in January 2017 and ended in December 2019 because the partnership with the insurer was discontinued.
What evidence can you share that demonstrates the impact of the engagement?
The speed of the website and relevance on Google improved due to the work that Social Path did. The site’s safety and the number of issues we had before decreased. In addition, the number of visitors definitely increased.
We only had one bug error in our website because our e-commerce supplier working on an e-commerce site project changed the coding. As a result, the UI that Social Path managed crashed because they weren’t speaking to each other. Social Path picked it up quickly and worked with the supplier to fix the problem. It was a smooth process.
How did Social Path perform from a project management standpoint?
We communicated through email and Microsoft Teams. We also had biweekly meetings before COVID-19.
Social Path had been consistently able to deliver on time. They worked six weeks in advance the timelines.
What did you find most impressive about them?
Social Path paid attention to detail into the data and found insights within it. Their team’s ability to deliver timelines was exceptional.
Are there any areas they could improve?
I think Social Path could improve on their team diversity. It might help to have a better understanding, and they might be more relevant and inclusive with their customers.
Any advice for potential customers?
Be very clear in the brief because the Social Path team is very detailed. I also recommend being clear in the scope, what will be covered, and articulate what the end product should look like. I think understanding what the business challenge is will help Social Path to find the best way to address the project.