Snowball Creations

BACKGROUND

Please describe your company and your position there.

Founder of B2B Outbound Agency Growth Warriors, we provide done for you outbound lead generation services for SMB and Enterprise technology and service companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations, and what were your goals?

We were looking to outsource some of the other marketing channels like paid advertising with the goal of driving leads to the business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had campaigns built out by Snowball Creations across multiple paid channels.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Their team managed the entire flow. They came up with the strategy and produced and managed the campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Ben and Max.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our goal was to drive MQL's that we could qualify as SQL's and ultimately new clients. Our main. challenge was getting creative that didn't just "look good" but converted the right cohort of prospects from the ad platforms which Snowball delivered. The work we did with the team resulted in a consistently high ROI for us of over 4x. This put us well into profitability.

Describe their project management style, including communication tools and timeliness.

We had clear regular communication through email and the reports were always on time, if not earlier if we needed.

What did you find most impressive or unique about this company?

Our agency is in a very crowded space, with a lot of companies using similar channels to attract new customers. They understood my niche and how to stand out in a way that got the prospects to take action.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Head of Partnerships for Inspired Ventures, Building experiences and events that connect people, brands and charities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations, and what were your goals?

Need to figure out promoting a range of group trips with our partners through Google and social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

Snowball Creations built out a quite large complex collection of Facebook Ads campaigns and Google Ads campaigns to drive users to our various project pages.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an onboarding process where they asked a lot of questions to get to know our mission, objectives and customers better. They then went away and produced a paid ads strategy that covered both channels as well as producing the actual campaigns themselves. After some back and forth with feedback we then launched and their team manage those ads daily and communicate with us over Slack, email and calls.

How many people from the vendor's team worked with you, and what were their positions?

We work with Ben Watts in the paid ads team as well as Max. We also worked with Andy and other creatives through Snowball Creations to help with creative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were struggling to break 1x ROAS ourselves beforehand but now consistently have played around between 6x to 10x return on our investment. We’re of course very pleased with this and it’s been a driver in us scaling up our business!

Describe their project management style, including communication tools and timeliness.

Easy as can be. They’re great fun to work with!

What did you find most impressive or unique about this company?

Just the sales really were very strong! Far better than we’ve ever seen before.

Are there any areas for improvement or something they could have done differently?

No. Just more of the same please!

BACKGROUND

Please describe your company and your position there.

Founder of Tacci Bots. State of the art bots generating sales while you sleep!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations, and what were your goals?

We saw an opportunity with Google and LinkedIn to find new clients but hadn’t figure out how to do it on our own and nail the execution.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Snowball Creations team produced a great combined strategy using Google and LinkedIn ads to take advantage of that opportunity. Deciding factor to work with Snowball creations was the team and the way they showed expertise on the subject and created a clear and well thought out strategy to deliver on our desired outcomes.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After quite an extensive onboarding process, we were presented with a launch strategy and complete campaigns built out in Google and LinkedIn. After some back and forth we then launched the campaigns and the Snowball team managed them from there. There are constant optimizations going on as well as regular calls and reports into us to keep us in the loop.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the entire team of Snowball Creations as far as I know. Everything from overall strategy to product management and campaign optimizations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Google and LinkedIn have now become our greatest sales channels by quite a margin and have been a real factor in allowing the company to scale in a major way over the past couple of years.

Describe their project management style, including communication tools and timeliness.

Easy. Great guys to work with! Very organized and we were given the option to communicate using the tools that worked best for us.

What did you find most impressive or unique about this company?

They are very professional but direct, with a big focus on results.

Are there any areas for improvement or something they could have done differently?

I can't think of anything, this has been an overall great working relationship.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of ForestNation, a social business that only makes products and services that positively impact the planet. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Snowball Creations?

We had a proven business model for our products and services and needed to raise awareness for it.

SOLUTION

What was the scope of their involvement?

Snowball Creations provides marketing and advertising services to promote our business and generate leads. We've already completed onboarding with their team, diving into our products and offerings. Snowball Creations has provided us with a comprehensive marketing proposal, which we've been giving feedback on. 

Almost all of our marketing and advertising work is done through Google — Snowball Creations uses Google Ads and identifies keywords to improve our site traffic. Their team makes regular improvements and suggestions to improve our ads; they produce our ad content. Snowball Creations also provides us with suggestions on how to optimize our landing page copy, layout, and call to action. 

What is the team composition?

We work with two teammates, Max (Founder) and Ben (Head of Paid Ads). 

How did you come to work with Snowball Creations?

Snowball Creations reached out to me on LinkedIn, and I was interested in how they presented themselves. We set up several meetings and discovery calls, which I enjoyed, and decided to hire them.

How much have you invested with them?

We've invested £8,000 (approximately $11,000 USD) with Snowball Creations, including the ad fees. 

What is the status of this engagement?

Our engagement with Snowball Creations began in December 2021, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've just launched our first campaign in January 2022. We've already identified 36 leads and closed five B2B deals. Sometimes we can't track leads because they're blocking site cookies, but we're definitely heading in the right direction. On the whole, I'm very happy with the work Snowball Creations puts forward — I rely on their expertise. They've quickly picked up the focus and benefits of our business and translated it into a comprehensive plan.

How did Snowball Creations perform from a project management standpoint?

Snowball Creations has great project management, although we don't use any project management tools. We typically communicate through Gmail and WhatsApp. 

What did you find most impressive about them?

Snowball Creations' team is smart and personable; they're focused on assisting companies trying to make a social impact. 

Are there any areas they could improve?

I have nothing for Snowball Creations to improve. 

Do you have any advice for potential customers?

I'd advise any customer looking for advertising services to hire Snowball Creations. 

BACKGROUND

Please describe your company and your position there.

Founder of SEO agency for SaaS

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations, and what were your goals?

We looked to supplement our own lead gen with outside help with paid advertising specifically.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Snowballl Creations guys built out a Google ad strategy that fit in alongside our own SEO work.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They built out an entire strategy and then launched and manage it day to day continuously.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Max primarily.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve had a strong ROAS over over 6x consistently.

Describe their project management style, including communication tools and timeliness.

It was how I like to work. Very direct and easy.

What did you find most impressive or unique about this company?

They delivered a consistent flow of high-quality leads.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Founder of Tudoo

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations?

We’re trying to speed up our growth by finding more restaurant owners to use our app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had the help of Ben and Max to build out campaigns across Google and LinkedIn in order to achieve that.

Describe the project in detail and walk through the stages of the project.

After some initial setup calls we were presented with an entire strategy document that was very thorough. We also had campaigns produced and presented to us which we gave some feedback on. They were then launched and after that we just have regular communication with the guys to optimise and develop the strategy.

How many resources from the vendor's team worked with you, and what were their positions?

I was working with Ben and Max.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the time working with the Snowball Creations so far we’ve received hundreds of leads that have converted well into sales. All together we’ve had around a 5 times return on our investment!

How effective was the workflow between your team and theirs?

Easy! We shared whatsapp group chat and had calls every few weeks.

What did you find most impressive or unique about this company?

The quality of their copywriting is very high. They also understood our brand so fast.

Are there any areas for improvement or something they could have done differently?

I have nothing that i’d look to change about how we’re working together.

BACKGROUND

Please describe your company and your position there.

Founder of Kitchen Disco Records Label

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations?

We struggled to build scaled advertising campaigns to promote artists registered with us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Snowball Creations team built out campaigns for us over many years for various artists to promote them over Instagram primarily with some presence on Facebook too.

Describe the project in detail and walk through the stages of the project.

We first went through a discovery process right at the beginning where Snowball Creations paid ads team went very deep into our business. They then used all of this to set up initial campaigns to promote one artist in particular. We since then scaled up and use them as a partner for all artists with ongoing campaigns as well as one-off projects.

How many resources from the vendor's team worked with you, and what were their positions?

Max Sinclair was our primary contact as well as several others when we needed help with other areas like content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the years the ads run have delivered extremely low cost per conversion which has allowed us to build large audiences around each artist.

How effective was the workflow between your team and theirs?

Their project management is simple and easy with day to day mostly through Slack and regular calls.

What did you find most impressive or unique about this company?

The extra effort they went to help with areas outside of paid ads like our Google Analytics.

Are there any areas for improvement or something they could have done differently?

No. Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

Business Owner of JJ. Honor Design

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations?

I was looking to find new creative clients for design projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

Max and his team built out LinkedIn Ads campaigns using my creative work to drive enquiries through my website.

Describe the project in detail and walk through the stages of the project.

They managed the entire process of ideation to delivery to the management of the ads.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Max and Ben.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had so many leads that I reached my capacity for business to handle. Couldn’t be better.

How effective was the workflow between your team and theirs?

Their project management was perfect.

What did you find most impressive or unique about this company?

They delivered the results.

Are there any areas for improvement or something they could have done differently?

Help with hiring too??

BACKGROUND

Please describe your company and your position there.

I am the founder of a luxury all-natural, free-from dessert company selling both in retailers and online through my website. We create indulgent treats that are gluten-free, plant-based, and refined sugar-free - but don't taste like they're free from anything!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations, and what were your goals?

We started working with Snowball Creations after struggling to see any traction with our online sales sending bundles of our desserts chilled via couriers. We wanted to scale our online revenue and I didn't have any previous experience or in-depth knowledge of paid advertising.

I had run some campaigns myself for a few months and gotten a pretty minimal return. I was happy to up my paid advertising spend if I was working with an expert that could deliver at least a 2x ROAS. We hired them to help us specifically with Google and Facebook + Instagram advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

The reason I selected Snowball Creations as my digital marketing partner was twofold. I felt they aligned with my company and my values in that they focus on helping ethical, purpose-driven, socially conscious companies grow. A big part of my reason my making the products plant-based was their impact on the environment animal products can have!

Secondly, I felt very comfortable and reassured when talking to them that they weren't the typical agency team just looking to make another sale. They showed serious knowledge and were realistic with me about expected returns. They didn't promise random high return multiples like so many agencies I spoke to. They also offered a month-by-month contract which was far less daunting for me as a young company with limited resources.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Over our time working with Snowball Creations, we spent on average £8,000 a month in ad spend across Facebook and Google. Our work together started with what Snowball called a 'discovery call'. They went through a bunch of questions so that they could get to know my business in detail. They wanted to act as an external marketing director, who is invested in my success.

They looked into our competition, our niche market, our brand values, our sales, profit margin and budget figures, as well as what creatives we had to utilise in a paid campaign.

In this initial call, I also confirmed what I was looking to achieve from our partnership and what I saw as a successful outcome of our work together. Then they went away and put together a detailed Google and Facebook ads strategy which included all the ad copywriting, ad creatives, their plan of action, and a backup plan with their thought process behind it all.

Once we launched our campaign Snowball Creations managed the account on a daily basis giving us regular updates on a joint Slack group and via email. They sent us monthly reports and a quarterly highly detailed report. We had regular calls to talk about the progress and any adjustments that needed to be made, like changes based on results from A/B testing.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with Max one of the co-founders and Ben who runs the paid ads team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I was very pleased with how in-depth their strategy was and how quick they were to make changes and improve on our results. They were pretty much starting from scratch so I never expected to see returns in the first month. But by month two we already had broken even on our ad spend, and by halfway through month 3 we were covering Snowballs fee and our cost from the sales from the campaign. Over our time working with Snowball Creations we grew our ROAS up to 5.4x!

Describe their project management style, including communication tools and timeliness.

They were very good at communicating promptly via various platforms including email, WhatsApp if required, and Slack where the majority of discussion took place. They were also happy to have a zoom call whenever I wanted to talk.

What did you find most impressive or unique about this company?

I love their unique passion and experience in doing digital marketing specifically for positive impact companies. I also found their honesty and openness refreshing in a sea of dishonest agencies!

Are there any areas for improvement or something they could have done differently?

The first month was a bit scary and we were worried that sales weren't coming in faster and that we weren't going to see a return on our investment. But quite quickly things started to pick up and we saw a strong improvement month on month.

BACKGROUND

Please describe your company and your position there.

I am the managing director of an film production company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Snowball Creations?

We needed support in promoting film projects across multiple social networks for our film production house

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor by researching across Google and our network and were looking for just experience foremost

Describe the project in detail and walk through the stages of the project.

They built out an entire campaign strategy after an onboarding process. This then was implemented with campaigns launched across multiple networks. Then then managed these each month to optimise for results alongside regular meetings and reporting into us

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Max and Ben the two Paid Ads team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Had a huge increase in sales for our first project. It's the only promotional path that delivers results for us.

How effective was the workflow between your team and theirs?

Great! Really enjoyed working with them!

What did you find most impressive or unique about this company?

The results were the most impressive part! The depth they went to in the on boarding to get to know us was also pretty special!

Are there any areas for improvement or something they could have done differently?

Not really - any problems or queries were solved quite quickly there and then