Snoika

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Victoria studios

Describe what your company does in a single sentence.

A chain of beauty salons. We offer a variety of beauty services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika because our salons were doing a lot of marketing, but each location was communicating with clients a little differently. Some salons were good at bringing clients back after a first visit, while others relied mostly on new bookings. We also had different promotions running at the same time, and it was becoming difficult to understand which messages actually worked. Our goal was to create one clear marketing strategy for the network and improve direct communication with existing clients, especially around repeat visits, seasonal services, and clients who had not booked for several months.

SOLUTION

How did you find Snoika?

Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had several common situations: clients who came regularly, people who visited once and disappeared, clients who only booked one type of service, and people who had not returned for three or six months. Before the project, most of these groups received very similar messages.

Snoika helped us divide the database into practical segments and build different communication scenarios for each one. We worked on reminders, rebooking messages, seasonal campaigns, birthday offers, service recommendations, and campaigns for clients who had stopped visiting. They also helped us create a common marketing calendar for the salon network so every location was not planning campaigns independently.

The main deliverables included 9 customer segments, a three-month campaign calendar, 18 direct marketing message templates, reactivation sequences, recommendations for offer structure, and a simple reporting framework that allowed us to compare results between locations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest change was in repeat bookings. Across the locations included in the first campaigns, the share of clients booking another appointment within 60 days increased from around 41% to 49%.

We also ran a reactivation campaign for clients who had not visited for at least four months. About 22% opened or interacted with the campaign, 13% responded, and 8% made a new booking within the following three weeks. One segmented campaign promoting complementary treatments performed much better than our previous general offer. The booking rate was 11.6% compared with 6.9% for the earlier non-segmented campaign. 

During the three-month project, Snoika helped us launch 7 direct marketing campaigns across 6 salon locations, prepare 18 reusable message templates, and standardize the reporting for each location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work moved quickly, which was important because August to October is a busy period for us. Snoika did not wait until the end of the project to present one big strategy. We worked campaign by campaign, looked at the response, and changed the next one based on what we learned.

They were also good at working with several salon managers at once. Each location had its own opinions about what clients liked, and sometimes those opinions were completely different. Snoika brought everything back to the actual numbers and helped us make decisions based on results.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They helped us stop treating every salon client the same. A person who comes every three weeks needs a very different message from someone who has not visited in six months. That sounds obvious, but before this project we were still sending many of the same promotions to both. Snoika made the strategy much more specific without making it difficult for salon managers to use.

Are there any areas for improvement or something Snoika could have done differently?

The first reporting template had too many metrics for our salon managers. We realized quite quickly that most locations only needed a few numbers to understand whether a campaign worked: bookings, rebookings, responses, and revenue from the offer. Snoika simplified the reporting after the first month, and the new version worked much better. I would recommend Snoika to multi-location service businesses that already have a large client base but want to get more value from repeat customers and direct communication.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of a children's party planning company

Describe what your company does in a single sentence.

We're a team that creates complete, atmospheric, turnkey children's parties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika because our team was spending too much time handling similar inquiries manually. Parents usually contact us with very different requests. Some already know the exact character or show they want, while others only know the child’s age, number of guests, budget, and date. Our managers had to ask the same questions repeatedly before they could even recommend the right program. We wanted to see whether AI could help us organize these inquiries, prepare better recommendations for managers, and make our follow-up communication more consistent without making it feel automated.

SOLUTION

How did you find Snoika?

• Online Search
• Recommendations

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Snoika reviewed the types of messages our managers usually receive and helped us separate them into practical scenarios. For example, a parent planning a small birthday at home needs a different conversation from someone looking for a full event with decoration, entertainers, a show program, and photography. They then helped us design an AI-assisted workflow that could summarize an incoming request, identify missing information, and suggest which questions the manager should ask next. We also worked on recommendation logic based on age, party format, number of children, budget range, and the type of experience the parent was looking for.

2. The second part of the project was direct marketing. Snoika prepared follow-up sequences for inquiries that stopped responding, customers planning another birthday, and families who had previously booked one type of program and could be interested in something different later.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest change was the amount of time our managers spent preparing the first meaningful response. For the inquiry types included in the new workflow, average preparation time went down by about 35%. Managers also needed fewer back-and-forth messages to collect the basic information required for an event recommendation. We created 9 main inquiry scenarios and more than 20 reusable response and follow-up templates.

The direct marketing part also brought back some conversations that we would previously have considered lost. Around 14% of the inactive inquiries included in the first reactivation campaigns replied again, and several later moved forward to discussing dates and programs. The project was useful mainly because it improved the way our existing team worked. We did not need to add another person just to answer repetitive questions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a very hands-on project. There were many situations where something sounded logical on paper but did not work in a real conversation with a parent. Snoika was comfortable changing the logic after our managers tested it. We usually reviewed a few real examples together, adjusted the prompts or messages, and tested them again. I liked that they did not treat the first version as final. The agreed work was delivered on time, and communication was quick when we needed to change something.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They did not try to replace our managers with AI. From the beginning, the idea was that technology should remove repetitive work and give the manager better context before they reply. The final decision, tone of the conversation, and recommendation still stayed with our team. For our business, that distinction mattered because organizing a child’s event is personal and parents expect to speak with a real person.

Are there any areas for improvement or something Snoika could have done differently?

We probably tried to include too many inquiry scenarios at the beginning. Some very unusual event requests were not worth automating because they happen only occasionally. Once we focused on the situations our managers see every week, the project became much more efficient.

BACKGROUND

Please describe your company and position.

 I am the Founder of a senior home care services company. 

Describe what your company does in a single sentence.

We provide senior home care services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to help us improve how we communicate with families and caregivers after they already reached out to us. In home care, the first conversation matters a lot. Families often contact us during a stressful moment, and caregivers also need clear information before they decide whether the role is right for them. We did not want a generic automation setup that would make communication feel less personal. Our goal was to create a more organized direct marketing and follow-up system, supported by AI, but still reviewed and used by our team in a human way.

SOLUTION

How did you find Snoika?

• Online Search
• Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Snoika were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika started by reviewing how we handled different types of contact after someone reached out through the website, phone, email, or a previous conversation with our team. They helped us separate these contacts into more useful groups. Some families needed urgent care information. Some were only comparing options. Some needed time to speak with relatives before moving forward. On the caregiver side, some people needed clearer information about scheduling, expectations, and next steps before they were ready to continue.

The project was about sending the right message at the right moment and making sure our team had better context before following up. Snoika prepared a direct marketing strategy, contact segmentation logic, follow-up message flows, email and SMS templates, reactivation ideas for older contacts, and AIassisted prompts for internal use. They also helped us define where AI could be useful, such as summarizing inquiry types, suggesting follow-up angles, and organizing questions, while keeping final communication under human review.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest improvement was that our follow-up became more consistent and less dependent on memory or manual notes. After implementing the new communication flows, our average response time for selected website and email inquiries improved by around 32%. We also saw a 24% increase in completed intake information from families who had already contacted us but had not provided enough details at first.

Snoika helped us create 8 contact segments, 16 message templates, and 5 follow-up flows for different situations. We also reactivated about 13% of older contacts from selected lists where the conversation had previously stopped. For our team, the most useful result was that conversations became easier to continue. We had better context, clearer next steps, and fewer situations where someone had to explain the same basic information several times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was handled carefully and professionally. Snoika understood that home care communication is sensitive. They did not push us toward heavy automation or messages that sounded too sales-driven. They asked for real examples from our team, reviewed how we usually speak with families and caregivers, and built the structure around that. They delivered the agreed work on time. When we needed to adjust the tone of messages to sound warmer or more appropriate for a family situation, they made changes quickly.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were careful with how AI should be used in this type of business. What stood out was that Snoika did not treat AI as a replacement for personal communication. They used it more as a support layer for organizing information, identifying follow-up needs, and helping our team respond in a more consistent way. That was important for us because families looking for care do not want to feel like they are speaking to a system. They want clear answers from real people.

Are there any areas for improvement or something Snoika could have done differently?

Nothing major. At the beginning, we spent extra time defining what AI should and should not be used for in our communication. That was actually a useful discussion, but it made the first stage slightly slower. Once those boundaries were clear, the work moved smoothly. I would recommend Snoika to care providers that want to improve direct communication and use AI in a careful, practical way without losing the human side of the service.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an education company 

Describe what your company does in a single sentence.

We are a distinctive platform featuring hundreds of teachers globally and its proprietary online education system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to help us improve how we communicate with people who had already shown interest in our online lessons but had not started learning yet. Our team had many contacts from previous inquiries, trial requests, incomplete forms, and students who stopped after the first interaction. We did not want to simply send more promotional messages. We needed a clearer marketing strategy for different groups of potential students and a more structured way to follow up with them. The main goal was to build direct marketing campaigns that felt personal, useful, and relevant, while also improving the performance of our existing communication channels.

SOLUTION

How did you find Snoika?

• Online Search
• Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika started by reviewing how we communicated with different types of potential students after they first contacted us or left their details. The team looked at old inquiries, incomplete registrations, people who booked but did not continue, and students who paused their learning. Instead of creating one general campaign for everyone, Snoika helped us separate the audience into practical groups. Some people were interested but unsure about time. Some wanted a native speaker. Some were price-sensitive. Some had already tried online lessons but needed a reason to return. This helped us stop using the same message for very different situations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The strongest result was that our follow-up communication became more effective without increasing pressure on potential students. After launching the new direct marketing flows, we reactivated around 16% of inactive leads from selected segments. Reply rates to follow-up messages increased by 28%, especially in campaigns where the message was connected to a specific reason for hesitation, such as schedule, teacher preference, or returning after a long break.

We also saw a 19% increase in users who completed the next step after receiving a segmented message instead of a generic reminder. Snoika helped us prepare 7 audience segments, 12 message templates, and 4 reactivation campaign flows. For our team, the biggest improvement was that managers had better context before contacting a potential student. The conversations became less repetitive and more focused on what the person actually needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was easy to manage because Snoika worked with the real communication problems we had, not with abstract marketing ideas. They asked to see examples of messages, objections, and situations where people stopped responding. After that, their recommendations were very practical. We could quickly understand which message should be used for which group and why. They delivered everything on time and were responsive when we needed to adjust the tone. This was important because direct messages to students cannot sound too aggressive or too automated.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood that direct marketing in education is not just about pushing an offer. People often need a small, relevant reason to continue: confidence that the schedule will work, that the teacher will fit them, or that they can restart without feeling uncomfortable. Snoika helped us build campaigns around those real hesitations. That made the communication feel more human and also easier for our internal team to use. I would recommend Snoika to education platforms that want to improve direct communication with potential students instead of relying only on ads or website traffic.

Are there any areas for improvement or something Snoika could have done differently?

Nothing important comes to mind.

BACKGROUND

Please describe your company and position.

 I am the Founder of a coaching and hypnotherapy company.

Describe what your company does in a single sentence.

Certified Life Coach & Hypnotherapist. I offer individual private counseling in Hypnosis and as a Life Coach (ICF PCC certified).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to make the website and content feel more clear, personal, and trustworthy. The main goal was to help people understand the difference between coaching, hypnotherapy, and psychological support before booking a consultation.

SOLUTION

How did you find Snoika?

• Online Search
• Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika reviewed the website and helped us see where the content could be more understandable for a new visitor. Some people do not know what kind of support they need, so the website had to explain the services without sounding too formal or too vague. They helped improve the structure of the service pages, rewrite parts of the FAQ, and organize content around common client questions. We also worked on topics for future articles related to stress, emotional patterns, relationships, motivation, and personal growth. The main deliverables included website content recommendations, SEO topic research, FAQ improvements, service page structure notes, and a small content plan for future educational materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the updates, the website became easier to use and the service pages felt more complete. We saw a 21% increase in organic traffic to several service and FAQ pages over the next few months. Snoika also helped us update 5 key website sections and prepare 9 content ideas for future articles. The biggest change was in the quality of inquiries. More people contacted us with a clearer understanding of whether they were interested in coaching, hypnotherapy, or general emotional support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was calm and well organized. Snoika did not make the process feel overwhelming, which I appreciated. They delivered everything on time and were easy to communicate with. When we asked for the wording to feel warmer or more personal, they adjusted it quickly.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team understood that this type of content cannot sound like regular marketing copy. For our field, people need to feel safe before they take the next step. Snoika helped make the content clearer while keeping the tone respectful and human. That was the most valuable part for us.

Are there any areas for improvement or something Snoika could have done differently?

Not much. At the start, we needed a little time to agree on the right tone because the content had to be professional, but not cold. I would recommend Snoika to specialists and small service businesses that need content that feels clear, respectful, and genuinely helpful for potential clients.

BACKGROUND

Please describe your company and position.

 I am the Senior Developer of a business services company 

Describe what your company does in a single sentence.

Our company is a team of highly qualified specialists who are dedicated to promoting your business online through one of the most effective channels - Google Ads.
We specialize in driving search traffic to Google, and it's not just our job, it's our passion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We brought Snoika in because our website had the right information, but it was not explaining our recruitment services as clearly as we wanted. We needed help making the content easier for potential clients to scan, especially around full-cycle recruitment, candidate search, recruitment audits, and HR consulting. The goal was not to rewrite everything from scratch, but to make the site more useful for companies deciding whether to contact us.

SOLUTION

How did you find Snoika?

Online Search

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika reviewed our main website sections and pointed out where the content felt too general or where important details were hidden too low on the page. They helped us separate the messaging for different services, including full-cycle recruitment, executive search, recruitment audit, HR consulting, candidate market research, and RPO. We also worked on making the process clearer, so visitors could understand what happens after the first call and what they can expect from our team. The deliverables were simple but useful: page structure notes, rewritten service descriptions, FAQ ideas, SEO recommendations, and a short content plan for future articles around hiring, candidate screening, and recruitment process improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After applying Snoika’s recommendations, we saw better engagement on the service pages we updated. Visitors were spending more time on those pages, and we started getting inquiries that were more specific. Snoika helped us update 6 website sections and prepare 10 content ideas for future articles. The biggest improvement was that new prospects came to the first conversation with a better understanding of what we do and which service might fit their hiring needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process was straightforward. We did not need a heavy project structure, and Snoika understood that. They shared the work in clear documents, kept the feedback rounds short, and delivered everything on time. When we asked them to make the wording more natural or less “agency-like,” they adjusted it quickly.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They did not try to make recruitment sound more complicated than it is. What I liked was that they focused on the small things that actually matter on a service website: what the client sees first, what questions are answered, what sounds too generic, and what makes someone want to book a call. Their recommendations were practical, not overdone.

Are there any areas for improvement or something Snoika could have done differently?

Maybe in a longer collaboration, I would ask them to spend more time on content for specific industries, especially IT and executive roles. But for the scope we agreed on, the work was useful and well delivered.

BACKGROUND

Please describe your company and position.

I am the Digital and Experience Designer of an event production company.

Describe what your company does in a single sentence.

We make immersive and impectfull events that bring together creatives, innovators, and product leaders to connect, learn and grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to improve how people found and understood our product information online. A lot of our customers do research before they ever contact us, so we wanted clearer content around service fit, use cases, and common questions. The goal was to make the website more helpful for buyers who trying to understand why they need to choose us.

SOLUTION

How did you find Snoika?

• Online Search
• Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika reviewed our existing website content and helped us improve the structure of pages that clients used during the research stage. They worked on content around different types of events and other our services. They also helped us identify topics people were searching for before they were ready to speak with our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the next few months, we saw a 29% increase in organic traffic to several services and education-focused pages. Snoika helped us update 11 key pages and prepare 16 content briefs for future articles and support content. We also noticed that clients inquiries became more specific. People were coming to us with better questions and a clearer idea of what they were looking for. For our sales team, that made the first conversation more useful because we spent less time explaining the basics and more time helping customers choose the right service.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was steady and easy to follow. We had regular check-ins, and they kept the work moving without making the process feel complicated. I also liked that they did not try to write about the product without asking questions first. That matters in our category because small details can change the customer’s decision.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were good at turning a service with many details into content that was easier for clients to understand. They did not make the copy feel generic or overly polished. The recommendations were practical and still sounded close to how our clients actually talk when they are researching for our services.

Are there any areas for improvement or something Snoika could have done differently?

Nothing major that I can write here.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of an e-commerce company

Describe what your company does in a single sentence.

e-commerce selling vaping products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to improve how we explained our product online and make the website easier to understand for new customers. We also wanted stronger visibility for product-related searches in our market.

SOLUTION

How did you find Snoika?

Referral

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika reviewed our website and helped us make the product information clearer for visitors. They worked on the structure of key pages, product messaging, and content ideas around customer questions, product use, and brand positioning. The main deliverables included website content recommendations, updated page structure, SEO and visibility suggestions, content briefs, and practical improvements for several important pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the updates, we saw a 27% increase in organic traffic to key product pages over the next three months. Snoika also helped us update 7 website pages and prepare 12 content briefs. The website became easier to navigate, and we started receiving more specific customer questions, which showed that people understood the product better before contacting us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was clear and practical. They understood that our category needs careful wording, so they were attentive to tone and product details.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were good at making the product information simpler without making it sound generic. They understood that customers need clear explanations before making a decision, especially in a category where trust and product details matter.

Are there any areas for improvement or something Snoika could have done differently?

Nothing major. At the beginning, we needed some time to align on the right tone and how detailed the product explanations should be.

BACKGROUND

Please describe your company and position.

 I am the Marketing & Communications Manager of an other industries company 

Describe what your company does in a single sentence.

We helps another companies to build, scale, and evolve software products through engineering practices designed for long-term growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snoika to accomplish?

• We hired Snoika to improve our organic visibility and make our service content clearer for potential B2B clients. We wanted to explain our software development, engineering, and optimization services in a more structured way.

SOLUTION

How did you find Snoika?

• Online Search
• Recommendations

Why did you select Snoika over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Snoika were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Snoika reviewed our existing website content and helped us improve the structure of several service pages. They also worked on topic research for blog articles and content ideas around software development, engineering teams, product scaling, and technical optimization. The main deliverables included content recommendations, keyword and topic research, updated page structure, article briefs, and visibility recommendations for our core services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the updates, we saw a 24% increase in organic traffic to several service-related pages over the next month. Snoika also helped us prepare 15 content briefs and improve the structure of 6 key website pages. The quality of inbound requests improved as well, because potential clients had a clearer understanding of our services before contacting us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was clear and practical. They delivered the agreed work on time and were responsive when we asked for changes. They understood the difference between writing for a technical audience and making the content simple enough for business decision-makers.

What was your primary form of communication with Snoika?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were good at making complex services easier to explain. They helped us communicate the value more clearly for non-technical buyers. Their recommendations were practical and easy for our team to apply.

Are there any areas for improvement or something Snoika could have done differently?

Nothing comes to mind.