SmartSites

BACKGROUND

Introduce your business and what you do there.

I’m the president of an IT support company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSites?

I sought a digital marketing agency primarily to handle my PPC ads.

SOLUTION

What was the scope of their involvement?

SmartSites constructed a landing page to compel more traffic and conversions. Their team also reviewed and revised my Google Ads campaign. They currently manage my PPC ad initiatives, which include Google Ads and Microsoft Advertising.

What is the team composition?

I solely work with Kristina (Senior PPC Analyst).

How did you come to work with SmartSites?

I spoke with several companies and almost settled for one when I saw one of SmartSites’ ads on Google. I had an initial call with one of their sales representatives and then another call with Kristina. We had a good rapport, and she seemed to have integrity.

How much have you invested with them?

So far, we’ve spent $2,000–$3,000 on their services. The landing page cost $750, and we spend $500 per month for PPC management.

What is the status of this engagement?

We began working together around December 2020, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since SmartSite began managing our PPC campaigns, we’ve gotten more calls and more conversions. I’m satisfied with the direction in which our campaigns are headed. I’m also quite pleased with the landing page their team made and their efforts to continuously tweak it.

How did SmartSites perform from a project management standpoint?

We have bi-weekly calls and frequently communicate via email between the calls. They also report on metrics monthly, so I evaluate the performance metrics such as views and conversions. Kristina’s quite responsive, usually answering emails the same day.

What did you find most impressive about them?

Their team is honest, passionate, and takes pride in their work. Kristina genuinely wants us to succeed. I'm impressed by her knowledge, analysis, and suggestions. SmartSites also has reasonable prices.

Are there any areas they could improve?

No, I can’t think of any ways for them to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of a beverage holder company and t-shirt brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSites?

They handle the PPC for all of our brands and SEO for our beverage holding company.  

SOLUTION

What was the scope of their involvement?

They set up all of the PPC campaigns on Google Ads, Facebook Ads, and Pinterest Ads. They occasionally come up with ideas for the ads, but I usually come up with most of the content myself. They also handle all of the SEO for our e-commerce site.

What is the team composition?

We have two people working on PPC, one person working on SEO, and one account manager.

How did you come to work with SmartSites?

I did a Google search and saw them on a couple of lists. We called them and another company, but we thought that SmartSites offered a fair price and had an impressive portfolio. After interviewing them online, we liked how energetic and professional. While we spoke on the phone, they reviewed our account and gave us some advice. They shared their screen so we could watch how they worked and they seemed to be really knowledgeable. Ultimately, we decided to work with them.

What is the status of this engagement?

We started working with them in October 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we’re happy with their work and plan to continue our partnership. They do seem to be performing better than the last partner we worked with. We have seen improvement since this time last year, but it’s difficult to determine how much of that is because of their work. We had just opened our store last January, we’ve only been working with them for a couple of months, and COVID-19 really impacted our sales.

How did SmartSites perform from a project management standpoint?

We communicate via email and they’re very responsive. Once a month, we have a phone call to go over metrics and our budget, but we can reach out to them at any point.

What did you find most impressive about them?

They’re very responsive and they communicate with us on almost a daily basis. They’re energetic people, so they work well with our company. They’re very passionate about what they do.

Are there any areas they could improve?

I don’t think there’s anything they need to improve.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a tent, pool cover, shade and awning manufacturer that sales products globally

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

seo, adwords, fix our website - we needed a huge technical audit / fix due to the face of previous agencies never setting it up properly. Update plugins that have been overlooked and to help our adwords get seen more.

SOLUTION

How did you select SmartSites and what were the deciding factors?

When looking or a new company to help us we found smartsites on google. It appeared they did everything that we wanted plus more! we set up a few meeting and felt very comfortable with them. They seem to understand our needs and what we are tying to do.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have not been with them very long however we just finished our technical audit and are in the process of starting a redesign on our website. The scope took a little longer than originally expected however we were okay with this considering all the issues that were found and needed addressed.

How many people from the vendor's team worked with you, and what were their positions?

2 Project Manager - Gabriela Adwords Manager - Danielle

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a great increase in the adword campaigns along with leads and traffic to our website.

Describe their project management style, including communication tools and timelines.

SmartSites has been great about getting information to us and helping us during the audit. They pave the road to make it very easy and quick with how they communicate and how quickly their team finishes a task.

What did you find most impressive or unique about this company?

How far we have come in a short 4 mths!! We are excited to see what all we can do in the mths and years to come.

Are there any areas for improvement or something they could have done differently?

Nope. I feel they are doing everything well and in a timely manner.

BACKGROUND

Please describe your company and your position there.

I am the owner of Full Scale Security Services. Our company provides professional and discrete security services throughout South Florida. We offer on-site security, roving patrol, Executive Protection and event security.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We are a new company and our goal was to expand our digital footprint. We wanted Smartsites to help us with our SEO and Google advertisement.

SOLUTION

How did you select SmartSites and what were the deciding factors?

We found them on a simple Google search. The company had great reviews and we really liked what Smartsites had to offer.

Their presentation was presented in an easy-to-follow format and they were able to explain there services in laymen terms.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our first meeting or discovery call was to establish what we wanted to accomplish, who were we trying to reach, "ideal customer", locations, etc. Zach Gaby were in contact with us every step of the way.

They were in constant communication regarding what they were doing and what we could expect.

How many people from the vendor's team worked with you, and what were their positions?

There were two people with whom we worked with, Zack and Gabriela (Gabi).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our online and Google visibility has skyrocketed since we started working with SmartSites.

Describe their project management style, including communication tools and timelines.

The team was quick to return emails and phone calls.

What did you find most impressive or unique about this company?

Their professionalism and knowledge. I wouldn't have been able to do what they do. They have helped me take my company to another level.

They were always available and always had an answer to all of our questions and concerns.

Are there any areas for improvement or something they could have done differently?

no, they were great. I have ZERO complaints.

BACKGROUND

Please describe your company and your position there.

I am CEO of WaiverFile, an online waiver form service. We provide electronic waiver forms for a variety of businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We needed help improving our on-site and off-site SEO as well as PPC campaign management.

SOLUTION

How did you select SmartSites and what were the deciding factors?

We scheduled calls with several companies and Smart Sites gave a great impression. Since SEO will involve adding content to our website, we didn't want to trust our brand image to just anyone. Their presentation showed they have expertise and professionalism to accomplish what we need.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Add website content, link building, and PPC campaign overhaul.

How many people from the vendor's team worked with you, and what were their positions?

We have two main contacts, one for PPC and one for SEO and general account management.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far PPC is beginning to work better and we've made lots of positive SEO related changes. It's too early to see the results with SEO since that takes time, however I can tell that good work is being done and we're excited to see what next year brings.

Describe their project management style, including communication tools and timelines.

Very good communication across the board. They're a professional group with great attention to detail.

What did you find most impressive or unique about this company?

Their professional attitude as well as overall knowledge of the technical aspects needed were all impressive.

Are there any areas for improvement or something they could have done differently?

So far everything has gone quite well! No complaints.

BACKGROUND

Introduce your business and what you do there.

I run a construction company in California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSites?

We were looking for lead generation services.

SOLUTION

What was the scope of their involvement?

They started handling digital marketing work for us by running our Google Ads account. Since then, they’ve offered other services such as social media management and SEO, but we’ve been satisfied with their paid advertising work alone. We collaborated back and forth on ad copy ideas.  

What is the team composition?

I originally spoke with Natalie (Account Manager) to start our account there and establish a contract. Then, we started working directly with Richard (Senior PPC Analyst) on our Google Ads account.

How did you come to work with SmartSites?

They showed up in the search results after I searched for top marketing agencies. After reading some positive reviews, I called them about the work. 

How much have you invested with them?

We spend about $500 every month.

What is the status of this engagement?

We’ve been working together since around September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My total ad spend, including management fees, has generated a 25x ROI. I’m very pleased with their work and the results we’re seeing from them.  

How did SmartSites perform from a project management standpoint?

I come to Richard with my suggestions and ideas, and he’ll do thorough research to find solutions to my questions. It’s clear that he’s committed to providing a quality service, not just making more money. I appreciate his devotion to getting the best results he could possibly get for us. We communicate either by phone or email. 

What did you find most impressive about them?

Their main goal is to have us succeed and generate as many leads as possible, and that commitment shows in their work. They create long-lasting relationships through good business. That’s why I’ve continued to work with them over the years. 

Are there any areas they could improve?

I can’t think of anything. They’re super helpful. 

Do you have any advice for potential customers?

Don’t look any further for a Google Ads partner. You won’t waste any time or money with them.  

BACKGROUND

Please describe your company and your position there.

I am one of the founders at eRealty Advisors. We are a real estate agency that offers true 100% commission for a membership.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites for PPC and our goals were to increase our sign ups per month.

SOLUTION

How did you select SmartSites and what were the deciding factors?

We had worked with them before and wanted to return after trying other agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SmartSites is mostly doing PPC for us by creating campaigns tailored to our markets in NY, NJ, PA, CT, and MA. They have added us to most platforms such as Bing, Facebook, and LinkedIn.

How many people from the vendor's team worked with you, and what were their positions?

2; Co-founder and Senior PPC Analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far, we have increased our signups by 31% since signing with SmartSites. Month over month we have seen an increase in sign-ups and we have confirmed through their data and reporting that most of these sign-ups came from our PPC efforts.

They are constantly trying to help us do better as a company but also increase our presence across all aspects such as SEO and Email marketing.

Describe their project management style, including communication tools and timelines.

Mike and Kristina always communicated with us if there was ever an issue. More importantly, we have a monthly call in which we go over the reporting, data, and any opportunities they feel we are missing out on.

SmartSites were also very prompt at responding to our emails. They always meet their deadlines and give realistic expectations of when tasks would be completed.

What did you find most impressive or unique about this company?

Mike and Kristina always make us feel like we are their number one priority. Not only does this team care about our success as a company, but they are interested in our personal growth as well.

Are there any areas for improvement or something they could have done differently?

No, there are no areas that I can think of for SmartSites to improve on.

BACKGROUND

Please describe your company and your position there.

OrnamentallyYou - an ornament company - and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites Digital Marketing?

To take over my advertising

What were your goals for this project?

To have a competent agency run my Facebook Advertising while i focused on my business.

SOLUTION

How did you select SmartSites Digital Marketing?

Perhaps through this site, but I was looking for a company with great reviews.

Describe the scope of their work in detail.

I found SmartSites in my search for a reputable digital marketing agency to specifically run my Facebook Advertising while i get a grip on my business. I approached this process in a borderline paranoid way because i've gotten screwed over twice beforehand by 5-star rated agencies/individuals (and this is coming from a careful skeptic to begin with!).

I was greeted in a very professional way by Natalie and got a proposal, with their Facebook ads specialist Brian, that was carefully thought out and tailored towards my business (through a zoom call which made it personal and human).

I went ahead through the onboarding process which was easy and informative. So far results have been good and service has been great. Brian communicates with me all the time as far as telling me what happened, what's going on, and what's going to happen.

What was the team composition?

Got greeted amicably by Natalie, and introduced to Brian. Both went on to give me a proposal that was tailored towards my business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Right now, we've faced Facebook difficulties but they took the initiate to pursue Google as well and I currently have a positive ROAS

How effective was the workflow between your team and theirs?

Great communication! We speak almost every day

What did you find most impressive about this company?

We were doing well and ready to take off until Facebook's algorithmic nonsense - which is none of our faults - has seemingly conspired to set us back. Yet Brian went the extra mile and set up a profitable Google Ads campaign, which is kicking ass with a positive ROI right now. By far the best person i've worked with. Very satisfied!!

Are there any areas for improvement?

So far, none that I can think of

BACKGROUND

Please describe your company and your position there.

I help handle Marketing and misc. Administrative duties for Spray Foam Solutions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites for SEO/PPC purposes to help grow our business and help with our "slow season".

SOLUTION

How did you select SmartSites and what were the deciding factors?

We selected SmartSites because they presented well, were very knowledgeable, and offered metrics.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After we decided to move forward, we met the team we'd be working with (Ash and Kristina), from there they both gathered the information needed from us to begin PPC/SEO work. Each month we're getting a run down of progress and overall incredible metrics we haven't had the luxury of viewing until now.

How many people from the vendor's team worked with you, and what were their positions?

We work with Ash, who handles our SEO, and Kristina who handles our PPC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After a few months of working with Kristina and Ash, we actually ended up having to pause services for a week while a salesman was out of town because we couldn't handle the number of leads they were generating!

Describe their project management style, including communication tools and timelines.

They provide a dashboard every month that shows the previous months metrics/performance. Both Kristina and Ash are always available by email and respond within a timely manner with detailed answers to any questions we had. I would imagine they are just as accessible by phone, however, we primarily use email as it works best for us.

What did you find most impressive or unique about this company?

They are modern (they use email, video calls, digital presentations, etc,) and understand there is sometimes a gap in knowledge which leads them to always offer an explanation when requested or even ask us for clarification on business services we provide.

Are there any areas for improvement or something they could have done differently?

We hope they continue to build their services to include review generation.

BACKGROUND

Please describe your company and your position there.

We are an e-commerce company that manufactures and sells jijamas, a line of incredibly soft sleepwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites Digital Marketing?

We hired SmartSites to help us manage and excel our PPC and SEO efforts. The required transitioning from another agency.

What were your goals for this project?

Our over-arching goal was to increase our sales through organic SEO and paid search. We had to stay profitable while doing so. A secondary objective is to increase sales from non-branded keywords (in a profitable manner).

SOLUTION

How did you select this vendor?

We interviewed several agencies and based on their experience and skillset, we believed they were the best equipped to help us reach our goals.

Describe the project and the services they provided in detail.

The transitioned from our previous agency in a way that kept the business moving forward without issues. They assessed our in-market performance and made recommendations that included the creation of relevant landing pages and a testing plan to assess the PPC plan.

What was the team composition?

I have a day-to-day account manager (Michael) who is great and who runs my business within Smartsites. He leverages the different teams within the agency. For example he worked hand-in-hand with me and the SEO team to ensure we are all synced and aligned. They are all very accessible and easy to work with.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

So far, our results have been great. We have kept the core business running while in parallel, we've implemented a plan to capture more non-branded-keyword volume. Our cost/conversion is within our objective and we feel well prepared for the uptick in Q4

How was project management arranged and how effective was it?

We have weekly meetings, and many times have had more than one meeting per week. Everything has flowed smoothly.

What did you find most impressive about this company?

I am impressed with the knowledge and dedication from Michael, who manages my account. He is very accessible and spends a lot of time assessing my business results. He makes good recommendations and also tells me when he doesn't agree with my thinking, which is also a sign of a healthy business relationship.

Are there any areas for improvement?

Time will tell, right now we are on the right plan and we will stick to it.