Smarketa

BACKGROUND

Please describe your company and position.

I am the Owner of Gen Z

Describe what your company does in a single sentence.

Gen Z Marketing is a trusted digital marketing agency focused on helping businesses build a stronger online reputation and increase brand credibility. We provide professional reputation management and review marketing solutions for platforms such as Google, Yelp, Trustpilot, Facebook, BBB, Clutch, TripAdvisor, Yell, HomeAdvisor, G2, Capterra, Sitejabber, Glassdoor, and more.
Our team is committed to quality service, fast communication, and complete client satisfaction. Whether you're a local business, startup, or established company, we work to strengthen your online presence and help your brand stand out in today's competitive digital marketplace with reliable, customized marketing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smarketa to accomplish?

• Increase qualified leads and customer inquiries
• Improve online visibility and brand awareness
• Increase website traffic and conversions
• Develop a more effective digital marketing strategy
• Achieve measurable improvements in overall marketing performance

SOLUTION

How did you find Smarketa?

• Online Search
• Clutch Site

Why did you select Smarketa over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Smarketa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on improving our overall digital marketing performance and generating more qualified leads. Smarketa first reviewed our existing online presence and marketing activities, then developed a tailored strategy based on our business goals. Key deliverables included SEO and website optimization, content marketing, lead-generation campaigns, online advertising support, audience targeting, performance tracking, and ongoing campaign optimization.
They also provided regular communication and progress updates, making it easy to understand what was being done and how the campaigns were performing. Overall, the scope was well organized and focused on measurable improvements in online visibility, traffic, lead quality, and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in increased website traffic, more qualified leads, improved online visibility, and higher conversion rates. We also saw stronger engagement with our target audience and better overall marketing performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smarketa managed the project professionally and kept communication clear throughout the engagement. They delivered the agreed items on time, responded quickly to questions and requests, and were flexible when we needed adjustments. Their team was proactive, organized, and easy to work with, which made the overall project run smoothly.

What was your primary form of communication with Smarketa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Smarketa was their personalized approach and strong understanding of our business goals. They communicated clearly, paid attention to our specific needs, and focused on measurable results rather than generic strategies. Their responsiveness, professionalism, and ability to adapt the work based on performance really set them apart from other agencies.

Are there any areas for improvement or something Smarketa could have done differently?

Overall, I was very satisfied with Smarketa’s work. There were only minor areas for improvement, mainly providing a little more frequent reporting and additional detail on certain campaign updates. These were small points, and the team was responsive whenever we shared feedback. Overall, the experience was very positive.

BACKGROUND

Please describe your company and your position there.

I’m a project manager of an e-commerce project Dibbsto. It is a tech shop in the UK containing unique products and inspirational geek gadgets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Smarketa?

We hired Smarketa as we required eCommerce marketing consultancy for our new project – an online store containing unique tech products.

What were your goals for this project?

It was very important for us to be successful online so we wanted to ensure that we launch an SEO-friendly website and everything goes smoothly afterward.

SOLUTION

How did you select this vendor?

We have worked with Tigran (the CEO) and his team earlier on another eCommerce project of ours. I contacted him to see if they could assist us for this new project. It was comfortable working with them, as I knew the detail-oriented approach and responsibility they take for each project.

Describe the project in detail.

We had the business concept and plan for our new online store. Smarketa was involved in both pre and post website development activities. Smarketa’s team spent a lot of time discussing our objectives and needs. They created a complete website launch checklist that helped us in all steps starting from choosing the right website platform and domain name to designing SEO-friendly meta data and implementing redirects. The checklist detailed all activities we needed to take care of pre-launch, during launch, and post-launch.

What was the team composition?

We worked with SEO specialists and an account manager, and once we agreed on terms, the marketing manager took full responsibility of our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We picked the website platform that best suited our needs and goals. With SEO essentials like a mobile site, meta descriptions, and title tags firmly in place, we successfully launched the website. Post-launch, they made sure checking for broken links and verifying site speed that is vital for SEO. Having all these as a successful base, we keep creating content, improving our SEO and building our online brand.

How effective was the workflow between your team and theirs?

Smarketa team is excellent in managing the project. The communicated efficiently through calls, meetings, and Trello, which is allowed us to be aware of the status of each and every task and activity. I appreciate that they kept transparency during the project so that all information was available and we could discuss and agree on every minor detail from the beginning. They met every deadline; we were never behind our schedule.

What did you find most impressive about this company?

I was impressed by their expertise in e-commerce as well as their passion for exploring our broad industry to make sure they would help us meet our objectives. They communicate well and are proactive in dealing with any queries. Working with Smarketa means having a partner you can rely on for everything.

Are there any areas for improvement?

No, Smarketa is excellent both at delivering service and keeping an effective communication.

BACKGROUND

Please describe your company and your position there.

I’m a product owner of an e-commerce website, Kaoori Chess. Kaoori Chess Company is a renowned chess shop that provides chess players in the UK the opportunity to purchase their favorite chess sets. We offer a variety of product options, ranging from unique chess sets, to travel chess sets and even themed chess set options.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Smarketa?

Our in-house team had been working on an SEO campaign. We needed to hire an external consultant to make sure our campaign was effective. 

What were your goals for this project?

We wanted to keep and increase relevant traffic flow to our website through organic search channels, making sure each chess lover can find what they’re looking for from our store.

SOLUTION

How did you select this vendor?

We did research online for marketing agencies focused on e-commerce. We thoroughly reviewed Smarketa’s case studies and had several discussions with an account manager.

Describe the project in detail.

We hired Smarketa for an SEO strategy consultation. Smarketa’s team spent a lot of time discussing our goals and strategies on how to maximize our client reach. They created a long-term search engine visibility plan that would keep our shop visible. They provided expert consultation on how our team should move forward with specific SEO approaches.

What was the team composition?

We worked with a marketing manager, a project manager, and a key account manager. There were also several SEO specialists and content writers involved in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started to see results from their SEO strategy within the first three months. Smarketa made sure that everything we’re doing helps us drive to our goal.

How effective was the workflow between your team and theirs?

There was great communication between our teams. Smarketa kept us updated with all important changes and were always available to discuss our questions and suggestions. They also provided good analytics of our SEO strategy.

What did you find most impressive about this company?

We were impressed by Smarketa’s performance and the service they delivered. We enjoyed working with their professional and responsive team. Their team was engaged throughout the whole project.

Are there any areas for improvement?

No. Smarketa fully understood our needs and provided the best possible results.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an e-commerce website for signal amplifiers. Our company was founded in 2009. We’re based in the UK are have expanded to many countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Smarketa?

During 2015–2016, we started noticing a decline in our sales. There were many alternatives in the market and we couldn’t catch up. Facing a difficult situation, we needed an all-in-one solution of reforms to revive the business.

What were your goals for this project?

We wanted to transform our business through strategies such as SEO and paid social campaigns. We already knew that the potential for business growth was quite high. We were aiming to increase organic traffic through SEO, promote our products through PPC, and increase sales. We wanted better conversion rates, a traffic increase, and more revenue.

SOLUTION

How did you select this vendor?

We take a careful approach to choosing partners for collaboration, especially in matters related to business growth. After our research filtered out several companies, we selected Smarketa based on a comprehensive evaluation of service quality. Quality-to-price ratio played a major role as well.

Describe the project in detail.

Smarketa needed to carve out all of the digital marketing strategy from scratch. They spent a great deal of time discussing our desired outcomes and how to find ways to reach our audience. All details of planning and scheduling was done by Smarketa with approval and confirmation from us at each stage.

Strategy development was based on their niche experience and best practices. However, they also tested other methods and techniques to see what works best for us. They changed and redefined the strategy throughout the testing process. They made edits to most of our website content, such as re-wording and optimizing the text to fit the target market needs and requirements.

What was the team composition?

We work directly with the head of marketing and a project manager. The staff working on our project includes SEO and PPC specialists, content writers, and a business development lead.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The quality of work is clearly reflected in our excellent results. Smarketa reached and then exceeded our desired outcomes.

How did the Smarketa perform from a project management standpoint?

Smarketa is great at management and communication. The team is eager to keep us up-to-date about any change, reschedule, or shift in plans. They sent us weekly briefs and stay in touch through email for basic daily communication. They also organize quarterly in-person meetings for closer communication and results assessments. They’re open to provide additional information and/or explanations as needed.

What impresses you about the Smarketa?

Their team is so dedicated to everything they do. Smarketa is passionate about their work and committed to getting the best possible result.

BACKGROUND

Please describe your company and position.

 I am the Sales Manager of an e-commerce company 

Describe what your company does in a single sentence.

Our company is spcialized on consulting and sales of coffee machines. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smarketa to accomplish?

• Search optimization

SOLUTION

How did you find Smarketa?

Online Search

Why did you select Smarketa over others?

• High ratings
• Good value for cost

How many teammates from Smarketa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smarketa was responsible for developing and implementing a complete digital marketing strategy for our website coffeemachinepro.co.uk. The scope of work included SEO optimization, keyword research, content improvements, and link-building activities to increase our visibility in search engines. They also provided ongoing performance tracking and reporting to measure results.

Key deliverables included a detailed SEO audit, an optimized website structure with improved on-page content, monthly reports on traffic and rankings, and a link-building campaign targeting relevant websites in our niche.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the project, our website experienced a significant increase in organic traffic and keyword rankings. Within a few months, several of our targeted keywords moved to the first page of Google, which helped us attract more visitors. We also saw a noticeable improvement in conversion rates, with more inquiries and sales generated through the website. The regular reports provided by Smarketa clearly demonstrated month-to-month growth in traffic, rankings, and overall online visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very professional. They delivered all agreed items on time and kept us updated throughout the process. Communication was smooth — they responded quickly to our questions and were always willing to adjust based on our feedback. Overall, they were reliable, organized, and easy to work with.

What was your primary form of communication with Smarketa?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their deep knowledge of SEO and digital marketing and how they applied it specifically to our industry. They were proactive in suggesting strategies rather than just following instructions, and their transparency in reporting progress gave us full confidence in the process. Their combination of expertise, responsiveness, and commitment to results made them unique compared to other agencies we have worked with.

Are there any areas for improvement or something Smarketa could have done differently?

Overall, we were very satisfied with the cooperation.