Smal Software Development

BACKGROUND

Please describe your company and position.

I am the Head of Engineering of Ahlsell Group

Describe what your company does in a single sentence.

Ahlsell is a multi-specialist distributor in the Nordics, providing products and services to the construction and industry sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smal Software Development to accomplish?

• Legacy Platform Modernization
• Frontend Redesign
• Backend Optimization
• Monolithic to Microservices Transition
• Overall Modernization Goals

SOLUTION

How did you find Smal Software Development?

Other

Why did you select Smal Software Development over others?

Great knowledge

How many teammates from Smal Software Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focuses on expanding the in-house development team to enhance and modernize our e-commerce solution. Key efforts include continuous operation, building out new features to create customer value, and modernizing the technology stack to ensure scalability and efficiency. The goal is to drive long-term growth and improve the overall customer experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several measurable outcomes that demonstrate both progress and success. We successfully lowered costs while increasing the pace of delivery, enabling faster time-to-market for new features. Additionally, the overall stability of the solution improved, reducing downtime and enhancing customer satisfaction. By insourcing development instead of outsourcing, we gained better visibility into the development process, leading to higher-quality work and more efficient collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We don’t rely on traditional project management from the company. Instead, we operate within a product model, collaborating closely with our stakeholders and product owners to ensure alignment with business needs and efficient delivery.​

What was your primary form of communication with Smal Software Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to quickly provide highly competent individuals who perfectly suit our needs. Additionally, the team members brought long-term goals that aligned well with our core values, ensuring a strong fit both professionally and culturally.

Are there any areas for improvement or something Smal Software Development could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CTO of Proffsmagasinet Svenska AB

Describe what your company does in a single sentence.

eCommerce retail within the DIY sector across the Nordic region

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smal Software Development to accomplish?

• Optimized Product Catalog Search with Real-Time Data Updates
• Dynamic Pricing Strategy with Tiered Member Discounts and Compliance
• Online Paint Sales with Custom Color Options and Visualization Tools
• Automated GDPR-Compliant Customer Anonymization System
• Advanced Wish List Management with Customization and Sharing
• Compliance Management for Chemical Goods Sales and Safety Data Sheet Distribution
• Dynamic Filter Wizards for Simplified Product Selection
• Custom Zendesk Apps for Streamlined Support Operations
• Drop shipment, Shipment notifications, Shopping lists, CDP, Member club

SOLUTION

How did you find Smal Software Development?

Referral

Why did you select Smal Software Development over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Smal Software Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full lifecycle from analysis to implementation and maintenance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieve our targets based on each project outcome:

• Product Expansion: The product catalog has doubled in size, expanding from 100,000 to 200,000 offerings.
• Improved Conversion Rates: There has been a notable increase in conversion rates, demonstrating enhanced customer engagement and sales effectiveness.
• Market Entry: The company successfully entered the Danish market, launching a comprehensive platform from the ground up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mutual collaboration

What was your primary form of communication with Smal Software Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Smal Software Development's technical competence and cultural fit are most impressive.

Are there any areas for improvement or something Smal Software Development could have done differently?

no