SiteTuners

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of Le Dû's Wines, a Manhattan-based wine shop offering a curated selection of high-quality, small-production wines and artisanal spirits, along with tastings, events, and expert guidance from award-winning sommeliers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SiteTuners?

We started with a new integrated POS/e-commerce solution and were looking to optimize the website. After 3–4 months, we decided to build a new website over the top of our existing solution.

SOLUTION

What was the scope of their involvement?

SiteTuners has helped me optimize and build a new website. Regarding optimization, we've tackled individual issues with ease of use from the customer's side, such as streamlining checkout, refining delivery options, optimizing UX, and creating an SOP/style guide.

For the website build, I worked closely with my project manager to determine what we wanted from our website, the correct template in WordPress, and the overall experience we wanted to capture for our customers. SiteTuners has built the homepage and helped optimize the product pages and checkout process. The team is now training me on maintenance and improvements.

What is the team composition?

I've worked with an unknown number of teammates, including Shane and Marty.

How did you come to work with SiteTuners?

I found SiteTuners through an online search. I chose them because our company values aligned.

What is the status of this engagement?

We started working with SiteTuners in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website is now fully UX-optimized with fully embedded videos. We just launched the site 2 1/2 weeks ago, and we've received positive feedback from customers and staff.

How did SiteTuners perform from a project management standpoint?

SiteTuners' project management has been a joy and a pleasure. The only limitation has been how quickly I can get them my deliverables. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

SiteTuners' team, specifically our project manager Shane, but also from Marty on down, seems to genuinely care about my business. I feel like I've had them on my team rather than just hired them for a job. Beyond being incredibly professional and good at their jobs, they seem to genuinely care.

Are there any areas they could improve?

No, our engagement has been ideal.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President of Rigid Hitch

Describe what your company does in a single sentence.

We manufacture and distribute aftermarket towing products, truck and trailer accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Make our websites more functional
• Increase Conversions

SOLUTION

How did you find SiteTuners?

Other

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We operate three websites. These were poorly developed and barely functioned. We had an antiquated IFrame checkout process. 35% of customers abandoned their carts once they reached checkout. Our SEO was not working. Within the first 6 weeks Site Tuners redesigned our home pages and we saw an immediate 8% boost to our conversions. Site Tuners introduced us to a new third party checkout partner. This was a very large project that took about 4 months to complete, but we saw an incredible increase of 54% in conversions and almost 80% on one of our three sites. Site Tuners introduced us to our new SEO partner who have helped us to improve our UX. 404 errors were reduced by 10's of thousands. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased conversion rates by nearly 80% on one site, 54% on another and over 30% on our third.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shane was our project manager and he was an absolute rock star! Super responsive to our needs and I can't sing his praises enough! They told us a year and that is what it took.

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Marty truly cares about his customers and clients. He bent over backward for us and worked with us. I truly feel like they partnered with us side by side throughout the entire process.

Are there any areas for improvement or something SiteTuners could have done differently?

I honestly can't think of anything they can improve upon. Site Tuners helped us turn our company around.

BACKGROUND

Please describe your company and position.

I am the Senior Growth Specialist of Lush Banners

Describe what your company does in a single sentence.

Lush Banners delivers premium custom branded signage & display solutions with a focus on quality, speed, and exceptional customer service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Improve overall website conversion rates and customer experience
• Optimize calls and chat performance to increase lead quality and engagement
• Drive sustainable growth through ongoing testing and optimization initiatives
• Enhance the end-to-end client experience across our website

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SiteTuners has supported us with ongoing website optimization focused on improving user experience and conversion rates. Their scope includes continuous A/B testing, UX/UI recommendations, and data-driven insights to enhance performance across key pages. 

They have also worked closely with us to optimize inbound channels such as calls and live chat, helping improve lead quality and overall customer engagement. Deliverables have included detailed testing roadmaps, performance analysis, actionable recommendations, and consistent reporting, all contributing to measurable growth and a better client experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen a 20%+ increase in overall website conversion rates as a result of ongoing optimization efforts. In addition, new channels such as email automation have generated over $200K in revenue.

Improvements to communication, user experience, and inbound channels like calls and chat have also led to a significant increase in direct and repeat customers, which are now our primary source of revenue. These combined efforts have driven consistent, measurable growth across the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has been highly organized and reliable throughout the engagement. They consistently deliver items on time and maintain clear, proactive communication.

They are very responsive to our needs, quick to adapt, and always bring thoughtful, data-driven recommendations. Their collaborative approach and attention to detail have made them a seamless extension of our team.

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is their combination of deep expertise and genuine partnership. They don’t just execute tasks; they take the time to understand our business, proactively identify opportunities, and continuously bring new ideas to the table. 

Their attention to detail, data-driven approach, and commitment to driving real results set them apart. It truly feels like they are invested in our success, not just delivering a service.

Are there any areas for improvement or something SiteTuners could have done differently?

We’ve had a very strong experience overall, and there are no major areas for improvement. If anything, as we continue to grow, it would be great to see even more proactive testing ideas and opportunities brought forward.

That said, they’ve consistently delivered high-quality work, been responsive to our needs, and acted as a true partner throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the Founder & Chief Liberation Officer of Corporate Liberation

Describe what your company does in a single sentence.

I help corporate employees escape the corporate trap and find freedom and fulfillment through entreprenership.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• New Website Design - Built for Conversions

SOLUTION

How did you find SiteTuners?

• Online Search
• Blog

Why did you select SiteTuners over others?

• High ratings
• Recommended highly in blog

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired Site Tuners to redesign my website. It was originally built by a graphic designer and looked nice, but did not do a good job of articulating my value proposition and was not optimized for conversion. Site Tuners completely rebuilt my website from the ground up with a conversion first objective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website redesigned to best practices for conversion in my business. Then optimized to increase conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive at all levels of the organization. They worked collaboratively and were responsive to my timeframe and schedule. The systems and tools they used made collaboration easy.

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

I really felt they put my needs first and went above and beyond to treat me well. They provided value well beyond what was merely contracted for. Unlike other vendors who are trying to just get the job done and move one, they have continued to support me and my success.

Are there any areas for improvement or something SiteTuners could have done differently?

I am happy with all aspects of the project. When any issues arose during the proejct they were decisive and responsive to get them ironed out in a timely manner. 

BACKGROUND

Please describe your company and position.

 I am the Marketing Lead of an insurance company 

Describe what your company does in a single sentence.

Ours is a digital payment processing platform designed specifically for the insurance industry, enabling agencies, brokers, and carriers to accept ACH and credit card payments online while often passing transaction fees to the insured.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Improve conversion rate on our website
• Measure and report the results of those efforts

SOLUTION

How did you find SiteTuners?

LinkedIn message

Why did you select SiteTuners over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated the following pages to increase conversion across the site: 

Homepage 

Demo 

sign up page 

New product page 

Results during the 6-month engagement:

 Increased sign-ups +6.82% 

Booked demos +8.14% 

Features page views +9.41% 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased sign ups +6.82%
booked demos +8.14%
features page views +9.41%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They hit most of their deliverable timelines, and went above and beyond with much of what they said they would do. 

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication and understanding on the front-end about our business was impressive. They asked a ton of questions and really tried to dig into what we do and who are our customers are.

Are there any areas for improvement or something SiteTuners could have done differently?

I think expectation-setting on the front end with what's possible in what sort of time period.

BACKGROUND

Please describe your company and position.

I am the VP Sales of a digital marketing company.

Describe what your company does in a single sentence.

Digital Marketing and Photography.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

Increase Website Conversions

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SiteTuners was engaged to perform a comprehensive review and optimization of the website to maximize its potential. This included a full-site analysis, strategic recommendations, hands-on guidance for implementing changes, and post-optimization support.

• Discovery & Strategy Brief
• Prioritized CRO Recommendations List
• CRO Implementation Support
• Post-Engagement Optimization Plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in form fills 20%+

Avergae time on site went up 30%+

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't say enough about working with Marty and his knowledge in the CRO space. Our website was receiving decent traffic and generating a reasonable number of leads, but we knew there was significant room for improvement. After speaking with Marty about our site and uncovering issues we hadn’t even considered, we saw major results by applying his advice. 
He was also very easy to work with and always made himself available. It’s been a true learning experience and a revenue booster for us. We couldn’t be happier and look forward to a continued relationship with SiteTuners. Worth every dollar.

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Fast Results and actionable insights from the intital phone call. 

Are there any areas for improvement or something SiteTuners could have done differently?

not sure what else could be done for better results 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Commio

Describe what your company does in a single sentence.

Commio is a cloud voice and text messaging platform that helps contact centers, service providers, and enterprises send high-quality voice and messaging campaigns to deliver better customer conversations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase the conversion rate of our website
• Turn more site visitors into booked meetings
• Increase qualified traffic and time on site

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• High ratings
• Good value for cost

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I can’t say enough good things about Marty and the team at SiteTuners! They specialize in conversion rate optimization, and wow, they truly know their craft. When we began, my primary landing pages at Commio.com were converting visitors to booked meetings at around 8%. After SiteTuners took the time to dive deep into understanding my business, they completely rewrote the page, applied the latest responsive coding, and made strategic color changes to boost engagement. The result? We’re now converting at close to 40%! Marty and his team’s expertise has made a massive difference—I couldn’t be happier with the results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we began, my primary landing pages at Commio.com were converting visitors to booked meetings at around 8%. After SiteTuners took the time to dive deep into understanding my business, they completely rewrote the page, applied the latest responsive coding, and made strategic color changes to boost engagement. The result? We’re now converting at close to 40%! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive using online communications! 

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise in conversion rate optimization is unparalleled. 

Are there any areas for improvement or something SiteTuners could have done differently?

Nothing! 

BACKGROUND

Please describe your company and position.

I am the Account Executive of WSI Digital Marketing Agency

Describe what your company does in a single sentence.

We are a Digital Marketing Agency and manage all tactics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase Conversions
• Revamp website for better user experience

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our experience working with Site Tuners as a business partner/vendor for our client has been exceptional. Shane provided detailed insights into necessary website changes and maintained great communication throughout the process.

Scope of Work: Site Tuners was responsible for website optimization to enhance site performance specifically on conversions.

Key Deliverables:

Comprehensive website audit with actionable recommendations
Updates to website layout and structure for improved user experience
Regular progress reports and open communication channels

Shane’s attention to detail and proactive communication ensured smooth project progression and quality outcomes,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing all recommended changes to the website, we’ve already seen positive early results, including an increase in clicks on the pages we updated. To assess the full impact of these changes, we’re planning to pause for the next three months to gather additional data and accurately measure performance. This will allow us to better understand trends in engagement, conversions, and overall site effectiveness. We’re optimistic about continued progress and look forward to providing more comprehensive results after the evaluation period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Shane consistently delivered all items on time. Their project management was highly organized, with clear timelines and regular updates throughout the process. They were also very responsive to our needs, promptly addressing any questions or adjustments we requested. Their proactive communication and attention to detail made the entire project run smoothly

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about SiteTuners was their exceptional attention to detail and proactive communication. They didn’t just complete tasks—they offered valuable insights and recommendations that aligned perfectly with our goals. Their ability to anticipate our needs and keep us well-informed throughout the project made them a truly standout partner.

Are there any areas for improvement or something SiteTuners could have done differently?

Overall, SiteTuners delivered excellent work with strong communication throughout the project. One area for potential improvement would be offering a more cost-effective maintenance option if we bring them back after our 90-day evaluation period.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of ClinEssentials.

Describe what your company does in a single sentence.

ClinEssentials provides courses, products, & services so Clinical Research Professionals can thrive & achieve fulfilling careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase Site Conversions
• Boost Sales

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Initial Consultation: 
   • Detailed discussion to understand business objectives, target audience, and existing website pain points.
   • Analysis of current website performance metrics and conversion data. 
2. Strategy Development: 
   • Formulation of a comprehensive strategy to optimize website design and functionality for improved conversions. 
   • Identification of key areas for improvement based on user experience best practices and industry standards. 
3. Website Redesign: 
   • Creative design concepts tailored to enhance visual appeal and user engagement. 
   • Implementation of responsive design principles to ensure compatibility across all devices and screen sizes. 
   • Integration of intuitive navigation features to enhance user experience and facilitate seamless browsing. 
   • Incorporated ways to build trust with the user by using testimonials, phone numbers, and other techniques. 
4. Conversion Optimization: 
   • Utilization of advanced analytics tools to track user behavior and identify conversion bottlenecks.
   • Optimization of key conversion pathways, including checkout processes, lead generation forms, and call-to-action buttons. 
5. Content Optimization: 
   • Evaluation and optimization of website content to improve relevance, clarity, and persuasiveness.
   • Incorporation of compelling copywriting and visual elements to drive user engagement and encourage conversions. 
   • Integration of targeted keywords and SEO best practices to enhance search engine visibility and attract qualified traffic. 
6. Performance Monitoring and Reporting: 
   • Regular communication and collaboration to ensure alignment with project goals and objectives. 

Key Deliverables:

• Customized website redesign incorporating visually appealing design elements and intuitive navigation features. 
• Implementation of responsive design principles to ensure seamless user experience across all devices. 
• Enhanced conversion pathways optimized for maximum engagement and lead generation. 
• Comprehensive strategy document outlining key recommendations and action plans for ongoing optimization. 
• Detailed performance reports tracking website metrics and conversion rates over time. 
• Ongoing support and collaboration to refine and improve website performance based on evolving business needs and industry trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Site Tuners demonstrate significant progress and success in enhancing our website's performance and driving conversions: 

1. Increased Conversion Rates: Comparative analysis of conversion rates before and after the website redesign reveals a substantial improvement in conversion metrics. This included metrics such as click-through rates, form submissions, purchases, and subscriptions. 
2. Enhanced User Engagement: Metrics related to user engagement, such as average time spent on site, bounce rates, and pages per session, demonstrate increased user interaction with the website. A decrease in bounce rates coupled with an increase in average session duration indicates that users are finding the website more engaging and relevant to their needs.
3. Improved Traffic Quality: Evaluation of traffic sources and user demographics indicated an improvement in traffic quality. 
4. Revenue Growth: Revenue increased as well as successful product launches.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marty's professionalism and responsiveness were truly exceptional. They were always available to address any questions or concerns promptly, and their proactive communication ensured that the project stayed on track from start to finish.

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of working with Site Tuners was their unwavering commitment to driving conversions. They employed advanced analytics tools and rigorous A/B testing methodologies to continuously refine and optimize our website for maximum performance. Thanks to their expertise, we witnessed a significant increase in both traffic and conversion rates within just a few weeks of the site's re-launch.

Are there any areas for improvement or something SiteTuners could have done differently?

No areas of concern noted!

BACKGROUND

Please describe your company and position.

I am the CEO of Cabot Wealth Network

Describe what your company does in a single sentence.

Cabot Wealth Network has been providing expert investing research, education and recommendations to make individuals more successful since 1970.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Set up Google Analytics 4 (GA4)
• Advise on conversion architecture

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• Good value for cost
• Company values aligned
• Demonstrated expertise

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SiteTuners helped us determine how best to configure GA4 to enable us to meet our publishing product and marketing objectives. In addition, SiteTuners worked with us to create an overall strategic framework for using our website to most effectively attract and capture prospective leads from web traffic as well as convert prospects to paying customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are able to effectively use GA4 to track and report on key performance indicators. We have also been able to reduce high-friction points in our conversion processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SiteTuners had a preliminary meeting to establish objective. These were then prioritized and a schedule created. Regular weekly meetings enabled us to keep up with progress and work through any issues that arose. All supported with emails throughout the process as needed of course.

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really liked the comprehensive approach SiteTuners took to understanding our needs and creating a plan to best move us forward. Things ran very smoothly and it was clear that they knew what they were doing and that they had done this many times before, with many different companies. We didn't feel we forced into one standard solution but importantly we also didn't feel like they were making this up as they went along.It was a very efficient and effective process.

Are there any areas for improvement or something SiteTuners could have done differently?

We really have no notes on areas for improvement. This initial engagement was very successful and will almost certainly be followed by working with them more and even more closely in the future.