SiteTuners

Please describe your company and your position there.

I am the Managing Director of Difrent Rental, a web-based consumer finance business that offers mobile phones, technology items, home entertainment products and appliances to consumers

For what projects/services did your company hire SiteTuners?

Difrent Rental was preparing to re-platform from its initial content management system to a more flexible platform. We decided to update the look of our homepage at the same time, and engaged SiteTuners to assist. We were so impressed with their services that we then engaged them for a period of several months to review remaining sections of our website and conversion flow and to provide suggestions on improvements

How did you select this vendor?

I looked at a number of conversion rate specialist firms in Australia, the UK and USA, and spoke with a shortlist via Zoom. Marty, the President of the company, made time available despite the significant overseas time difference (we are in Australia) and within minutes of beginning to speak with him I knew they were the partners for us.

Describe the project in detail and walk through the stages of the project.

Marty personally reviewed our website and provided us with detailed suggestions about elements we should consider updating to drive conversion rate. Following the completion of our re-platforming and our ongoing engagement with SiteTuners we had twice-monthly meetings via Zoom to discuss strategy, performance, findings and new conversion rate recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

After working with the Marty, the President of SiteTuners, for our re-platforming project we then worked with Jeff (Director of Optimization) and Martin (Conversion Rate Analyst) on an ongoing basis.

Can you share any outcomes from the project that demonstrate progress or success?

Following several months of work with SiteTuners our website looks nothing like it used to. From navigation, to product page layouts, to abandon cart communication processes every element of our website has improved from a usability perspective and is geared towards conversions. Overall, comparing our current conversion rate to our conversion rate for the 6 months prior to working with SiteTuners, conversion rate has improved by 18.5%

How effective was the workflow between your team and theirs?

Communication was always outstanding. Nearly all of our communication occurred in online meetings, following which SiteTuners provided notes and a summary of next steps. Additionally, if there was anything to discuss out of the scheduled meeting cycle the team were always quick and accommodating in reviewing and responding to emails.

What did you find most impressive or unique about this company?

SiteTuners excel in being able to identify opportunities for conversion rate improvements and then being able to distill these into clear and concise recommendations, either verbally, in writing or in mock-ups as required. At no time did I ever feel that they were working from a pro-forma list of recommendations. Every suggestion they've provided was highly tailored to our needs, our product, and our resource capabilities.

Are there any areas for improvement or something they could have done differently?

None

Introduce your business and what you do there.

I’m the CEO of a company that sells automotive accessories.

What challenge were you trying to address with SiteTuners?

We wanted to improve the conversion rate on our website.

What was the scope of their involvement?

SiteTuners optimized our site for better conversions. We had a two and a half hour meeting where they went over our entire website and what we could improve on in order to achieve better conversion on our products. They suggested that we add content that would be more attractive to retail purchasers.

What is the team composition?

We worked with a website specialist and a salesperson.

How did you come to work with SiteTuners?

I did some research on the internet and I found some articles on the best conversion companies. I called a few of them, and they seemed to be the best fit for what we were looking for. We plan on having another meeting with them once we implement the changes they’ve suggested.

How much have you invested with them?

We spent $1,100.

What is the status of this engagement?

We started working together in May 2021, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They always follow up and they’re generous with their time. SiteTuners always goes above and beyond. We’ll be able to measure results once the changes are implemented and we see if our conversions have increased. So far, everything is phenomenal.

How did SiteTuners perform from a project management standpoint?

They do very well. The team took their time and listened to what we needed in the initial meeting. They were gracious enough to extend our meeting by an hour to fully discuss our site. Our meeting was over Zoom, and we have follow-ups through email.

What did you find most impressive about them?

Their knowledge stands out. The team was also able to set up the meeting and go over everything quickly. SiteTuners has a good understanding of retail customers and how to streamline the sales process.

Are there any areas they could improve?

No, we’re very happy with them. Everything has been perfect.

Do you have any advice for potential customers?

My advice is to work with them, they’re well worth a consultation.

Please describe your company and your position there.

I work for an insurance agency that offers a spectrum of insurance products to help people with their life, health, wealth and money. We help people use insurance to live a better life not just be there if something goes wrong. I support this company with project management, business coaching, and content development.

For what projects/services did your company hire SiteTuners, and what were your goals?

The insurance agency hired SiteTuners for a full website redesign and development with conversion rate optimization and marketing and to make tactical changes to the current website while the redesign was in progress.

The support Site Tuners is providing includes the full range of related services such copywriting, lead magnet production, funnel development, CRM selection and set up and more. The insurance agency's goals are increase lead generation and improve the close rate resulting in increased revenue and profits. 

How did you select SiteTuners and what were the deciding factors?

I have used and recommended Site Tuners going back 10 years at other companies. Having seen the results of using Site Tuners and changing service providers the impacts of their services of website traffic and conversions made the choice an easy one.

The simple difference is Site Tuners is a conversion optimization company that builds websites as opposed to other companies that are software and website developers that have learned about website conversion. 

There are subtle differences in technique that make a world of difference in the results. Site Tuners is clearly a company that focuses on website conversions and also builds websites. Most other other companies are website developers than integrate conversation methods. If you are looking to generate revenue from your website, the difference matters.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The insurance agency selected a monthly retainer option to do the work. This gave the flexibility to both make tactical changes to the current live website while taking the time to complete design and develop a brand new website. This approach allowed for great flexibility to meet adapt changing needs as the project evolved and we all learned more. It also meant that design elements and features could be developed and deployed to the current website and used for the new one.

The project kicked off with a meeting intake with our assigned director of optimization, Eric, asking questions of the CEO to get not only the technical information but critical information for the brand voice. We would eventually see this used it the layout, design and copy. Normally the meeting would be an hour but it was the meeting was productive and everyone had time to continue on for 2 hours.

With this information the Site Tuners team immediate went to work on creating some tactical changes to the insurance agency's home page and developing the wire frames for the new website. Upon approval of the wire frames the team went right to work on the site design. While the wire frames and website design were being developed Site Tuners continued to make tactical changes to the website. As features of the new website were developed some were able to be put to use immediately on the live website.

Simultaneously Site Turner helped with the selection of a CRM tool. For the insurance agency's needs and budget at the time RedTail Technology's CRM was selected. Site Tuners also helped with the design of a new lead magnet. While the insurance agency wrote the initial draft, Site Tuner performed the editing, layout and graphics. It's been received well.

How many people from the vendor's team worked with you, and what were their positions?

We worked primarily with our Director of Optimization, Eric, who managed the team and brought in the appropriate resources at the right time.  This included a couple developers, copyrighters for the website and lead magnets, and even the president of the company when needed for some additional perspective. 

The Director of Optimization was very skilled understanding not only the technical aspects of conversion rate optimization but understanding business, customers, and translating business objectives into technial requiremental. He was a strong project manager as well, managing the project objectives, tasks, timeline and expectations to ensure success with an aggressive schedule. 

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While the full website redesign was occurring Site Tuners also made tactical changes to the insurance agency's current website, starting with a home page refresh, changing the look and feel of the site and adding additional information as well as improving on site SEO. Almost immediately there was an increased traffic to the site and actions on the calls to action. 

The website redesign is an amazing piece of work and a massive step forward for the insurance agency. The Site Tuners team really outdid themselves capturing the brand and its message. Additionally, all of the insurance products were orgnaized for simple user navigation while simultaneously creating unque pages for each insurance product. The flexiblity to for marketing, social sharing and even user navigations through the site are tremendous.     

Describe their project management style, including communication tools and timelines.

The first point about project management you notice is during the intial intake meeting.  The Site Tuners team balances taking a storng leadership role and being open, listening and following the client's lead. The Site Tuners team will develop the options based on what they've heard as well as their experience with what works. The balancing works well. 

The meetings with the team are recorded and storaged for both the Site Tuners team and client to review. This enables the Site Tuners team to reveiw the meetigns and capture all the information, cutting down on meetings, missed information and enables the clients to also ensure completeness. 

What did you find most impressive or unique about this company?

Whats most impressive about Site Tuner is literally the results. Ultimately websites are for driving business. How different companies do that will vary.  Site Tuners gets the results. There are plenty of companies that will build flasher websites, but they don't get the same results.  They psychology of conversion is about much more than pretty pictues. 

Are there any areas for improvement or something they could have done differently?

Not being an expert in conversion rate optimization it's hard to say what the Site Tuner's team could do better. They cost more, but you get more too. 

Introduce your business and what you do there.

I’m the owner and CEO of Heller & Consultants Tax Grievance, LLC. We help reduce property taxes for commercial and residential property owners.

What challenge were you trying to address with SiteTuners?

We have multiple competitors in the space. Clients needed to be able to find us and hire us online.

What was the scope of their involvement?

SiteTuners ran a detailed audit of our site and compared it to our top competitors’ sites. They asked a ton of questions so they understood my business. From there, they created wireframes for our website and have changed my entire site.

What is the team composition?

I work with Martin (President) and Eric (Director of Optimization).

How did you come to work with SiteTuners?

A good friend of mine hired SiteTuners to help him with his business in the past. They did an excellent job, so he suggested that I reached out to Martin directly. While I was talking to him, I was impressed by how well he understood our clients and how we could help them.   

How much have you invested with them?

We’ve spent between $150,000–$200,000.

What is the status of this engagement?

We started working with them around January 2016 and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Since hiring SiteTuners, our business has exploded. We’ve increased our revenue by 45% year-over-year over the last five years. On top of that, traffic to our site increased by about 300%. SiteTuners allows me to focus on my business because they handle the digital marketing aspect so well.

How did SiteTuners perform from a project management standpoint?

We have a beginning of the month call that usually lasts an hour, and a mid-month call that lasts about half an hour. In each of these calls, we discuss what will help us meet our business goals and how we can do it effectively.

They keep me in the loop on everything. They work well with my other vendors as well, which has completely streamlined the project.   

What did you find most impressive about them?

They’re very knowledgeable. They have specialists in every aspect of digital marketing. On top of that, they took the time to get to know my business. Other digital marketing companies use the same tactics for all of their clients, but SiteTuners provides a bespoke and effective solution.  

Are there any areas they could improve?

I don’t think they need to change anything. We’ve continued to work with them because they run the project well and we continue to see improvements.  

Do you have any advice for potential customers?

At the beginning of the project, new clients should spend time with SiteTuners to ensure that they understand their business.

Introduce your business and what you do there.

I’m the senior director of a sweepstakes company.

What challenge were you trying to address with SiteTuners?

We were looking for a consultant to assist us with experience optimization on our registration forms.

What was the scope of their involvement?

SiteTurners makes recommendations on variants we should test on our registration forms. They also help design customer journeys that we should test to improve the monetization process. Lastly, the team also assists in test execution.

What is the team composition?

We work with 3–5 people from their team.

How did you come to work with SiteTuners?

A member of my team was scouting agencies. After an extensive search, and several interviews, we found SiteTurners, and we’ve been with them ever since.

How much have you invested with them?

We’ve spent around $250,000 with them so far.

What is the status of this engagement?

We started working together in January 2013, and we’re still working together.

What evidence can you share that demonstrates the impact of the engagement? 

Their quality of work is great. The relationship between our company and theirs is one that fosters creative testing. The team’s feedback is constructive and they get back to us quickly. The post-mortem on all of their tests is always clear, concise, and provides direction on our next steps.

Overall, through the years of testing, we’ve generated over $1 million in incremental revenue. While not all tests are successful, we’ve continued to grow throughout our relationship together.

How did SiteTuners perform from a project management standpoint?

We have regular calls scheduled to review our upcoming tests, as well as roll out future ones. Their feedback always provides deep insight into why a test has worked or failed. That feedback allows us to come up with the next phases of the testing. They also take our feedback into account and supply their own, so it’s always a very constructive environment.

What did you find most impressive about them?

They think outside of the box. It’s always refreshing to see an outsider’s perspective on why things are working or not. Taking those opinions into account helps us move forward as a company.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to keep an open mind because you never know what’s going to work until you test it out. It’s the only way you’re going to grow as a company.

Introduce your business and what you do there.

I’m the president of an electronic components manufacturing company. We distribute all the different pieces that make up a circuit board.

What challenges were you trying to address with SiteTuners?

Our site needed some design and layout improvements. We wanted to make the site simpler to navigate.

What was the scope of their involvement?

First, they looked at our target customers and what their needs were. They used that information to determine how to deliver the right information to our users through our design. They provided us with wireframes and we went through several discussions before they provided the final PSP files. They also did some HTML work.  

What is the team composition?

I worked with a core team of three people. Some of their other designers also jumped in here and there. 

How did you come to work with SiteTuners?

I did research online about how to improve conversions and make a website easy to use. I came across SiteTuners through my search, and I felt they were knowledgeable about the topic. 

What is the status of this engagement?

We started working together in June 2019. They just delivered their final designs at the beginning of June 2020. They’re still working with us to implement the design on the website.

What evidence can you share that demonstrates the impact of the engagement?

They took a very thorough approach from end-to-end. They spent a lot of time working to understand the nuances of our business. The final design incorporated all of that knowledge. 

The design is fantastic. We haven’t launched it yet, but we’re hoping to soon. 

How did SiteTuners perform from a project management standpoint?

They did very well. We had one main contact that kept us informed and on track progress-wise. They did a good job despite how complicated the project was. Their communication was open and straightforward. 

What did you find most impressive about them?

They definitely spent a lot of time and energy and learning about all the nuanced aspects of our business and incorporating that into the design. They were able to take everything they’d learned from us and devise a solution that would lead to new customers. 

Are there any areas they could improve?

Nothing jumps out to me.

Do you have any advice for potential customers? 

The more you’re willing to share with them, the better off your project will be. 

Please describe your company and your position there.

I am the co-owner of a business that sells sporting goods and firearms-related merchandise across a chain of stores and online.

For what projects/services did your company hire SiteTuners?

We have had an online store since 1997, but since 2015 we have lost market share and online sales as a percentage of our total sales have gone down. Our average SEO rank positions, total traffic, and conversions had also declined in relation to our competitors. We needed a redesign of our site, an improvement to SEO and organic search results, an improvement in conversions, improved online marketing, and an increase in sales.

What were your goals for this project?

The goal was to upgrade, redesign, and improve our website and online purchasing experience to increase organic search traffic and to increase conversions and sales.

How did you select this vendor?

They were recommended to us by another agency as having a lot of expertise in site improvements designed to increase traffic and conversions. We based our selection upon prior successful projects, cost, proposed solution, and ease of working with the management team.

Describe the project and the services they provided in detail.

They started with the 'low hanging fruit' approach, targeting those areas that could be immediately improved with minimal investment and labor. From there, we moved into a more advanced re-design that involved the rebuilding of templates, changes to checkout, tracking of additional metrics, and improvements to the processing flow of orders. They assisted with the presentation, reviewed all changes before going live, and they provided continuous feedback throughout the entire process. They kept us up-to-date with meetings and tracked our progress through the project.

What was the team composition?

We had a team of 3 people that we worked closely with. We maintained constant contact with our main point of contact via mail and Skype. This team would have periodic group video meetings to review progress and review upcoming stages in the project.

Can you share any information that demonstrates the impact that this project has had on your business?

Our organic search results, conversions, and traffic improved dramatically after implementing the suggested changes. We track the traffic for not just our site, but 10 other competitors. After our project was completed we had improved from 8th place among our competitors, to 2nd place: a dramatic improvement over the course of a few months! We also saw an increase in our conversion rates, overall improvement in search ranking statistics, and increases in traffic flow and traffic retention. A resounding success!

How was project management arranged and how effective was it?

Communication was constant, and project tracking was excellent. We always knew where we stood in the overall project, What we had left and when we were targeting to get those goals completed. If we ever had questions, they were available to get them answered quickly. Project Management was excellent throughout the process.

What did you find most impressive about this company?

Communication, organization, and the end results were what I found most impressive with SiteTuners. They communicated continuously throughout the process, they were extremely organized and the project was managed carefully. The end results were more than I initially expected as well. The payback for this project was almost immediate.

Are there any areas for improvement?

For a small company like ours operating on narrow margins, this was an expensive project; however, the immediate return on the project cost combined with the ongoing improvements to profitability definitely justify the initial cost.

Introduce your business and what you do there.

I’m the owner of Agua Clara Diving Tulum, a dive shop.

What challenge were you trying to address with SiteTuners?

We needed increased conversions on our website.

What was the scope of their involvement?

I got in touch with them for consultation on how to improve the website for making more conversions. We had a meeting on Zoom and went over the website. They gave us nice recommendations about how to improve. We went over the website by sharing screens. They gave me the reports of everything we talked about. They pointed out a lot of things.

What is the team composition?

We worked with Alex (Director of Optimization).

How did you come to work with SiteTuners?

A friend told me they were really good at what they do.

What is the status of this engagement?

We started working together in February-March 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’ve already seen improvement on the time that people stay. The bounce rate has dropped. In the first week, we could see an increase in sales.

How did SiteTuners perform from a project management standpoint?

Alex was really on point with the things we needed. He knew what he was doing. We did the project management on our side and they did the research and consulting. We made the changes to the website ourselves. We used Zoom and WhatsApp. We had no language barriers.

What did you find most impressive about them?

They have a lot of experience and know what they’re doing.

Are there any areas they could improve?

No, they did very well. I have no complaints.

Do you have any advice for potential customers?

We didn’t have any problems.

Please describe your company and your position there.

Rutgers School of Business–Camden is one of four units within the Rutgers University–Camden campus

For what projects/services did your company hire SiteTuners, and what were your goals?

Overarching goal was to optimize conversion across most popular web pages. SiteTuners diligently worked through our top 20 pages.

How did you select this vendor and what were the deciding factors?

Initial meeting was with owner of company, who walked us through some examples of how SiteTuners could support us. This grew into a full deck presentation of what SiteTuners would implement. This presentation closely represented what our vision was for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SiteTuners connected two Account Directors with us for implementation. Step one began with a thorough questioning of what we were hoping to gain and which specific pages should be reviewed and wireframed. Heatmapping was set-up for additional analysis. We then met weekly with SiteTuners to review and approve suggested changes.

How many people from the vendor's team worked with you, and what were their positions?

Two Account Directors

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project has just ended. A/B testing has shown positive conversion rates.

Describe their project management style, including communication tools and timeliness.

Management style was organized and clear. Google Docs and video recordings were used throughout.

What did you find most impressive or unique about this company?

Their delivery was quite detailed. Video recordings of their internal discussions supplemented the slide decks in case our team wanted to see how they came to each decision.

Are there any areas for improvement or something they could have done differently?

Nothing that they could do differently. If we were to re-do this process, we would have invested an additional amount for their team to implement all changes themselves.

Please describe your company and your position there.

I was the president of a real estate data company. We had a SAAS web application used by real estate agents, appraisers, investors and other real estate professionals for the purpose of research, valuation, and prospecting.

For what projects/services did your company hire SiteTuners, and what were your goals?

We were looking to update our web site, sales and marketing processes to better convert potential customers, retain customers, and create additional value for customers.

How did you select this vendor and what were the deciding factors?

The vendor was highly recommended by a client of ours. I also worked with Sitetuners through the client.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Web site optimization for conversion. Enhance the sales funnel work flow. Modify content and workflows on the web site to be more straightforward and value driven. Tools used: Hotjar, Cartstack, Google Analytics, Google Adwords, Active Campaign.

How many resources from the vendor's team worked with you, and what were their positions?

Eric Itzkowitz: Primary point of contact Clint Falcon: PPC

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our web site workflow was substantially improved. Our number of signups through the web-site increased, while the number of calls for assistance signing up decreased. Customers clearly found the site easier to work through.

How effective was the workflow between your team and theirs?

Workflow was very effective. All team members had clear expectations.

What did you find most impressive or unique about this company?

They were very practical, organized and able to execute on ideas. They were able to meet us on our level, and set and keep appropriate timelines.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement, but overall Sitetuners did what they said they were going to do. They were very knowledgeable and effective - and a pleasure to work with.