SiteTuners

BACKGROUND

Please describe your company and your position there.

GroWrk is a B2B remote office equipment and services management platform. I am the CPO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteTuners?

Website redesign, optimization and testing.

What were your goals for this project?

Increase conversion, revenue and profit.

SOLUTION

How did you select this vendor?

They were referred by a company we are doing business with.

Describe the project in detail.

Project started with a deep dive into our analytics and overall business (an audit). Site Tuners worked with our internal team to develop wireframes and mockups. When these were approved, Site Tuners implemented our new site alongside our marketing team. After the first part of the project, Site Tuners then optimized and tested different attributes on our new site to make sure it performed in the best capacity.

What was the team composition?

1 Designer, 3 Developers, 1 Product Manager and an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Site Tuners increased our leads and our conversions by 20% in the first couple of months and we are now up over 50%.

How effective was the workflow between your team and theirs?

It was seamless, it felt like they were practically part of our own internal team.

What did you find most impressive about this company?

Their knowledge of CRO and dedication to our goals.

Are there any areas for improvement?

It would be great if they had a budget set for Startups, so that it starts off low and increases once the strategies are set in motion and working.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a digital marketing agency. I have two separate areas in my company. The first area is a marketing consultancy working with mostly B2B businesses. The second part involves career coaching to help people with personal branding, team-building, and career aspiration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SiteTuners?

I hired SiteTuners to help with the website for the career side of my business. They have helped me before with some of my clients, so I decided to use them for some of my own needs.

SOLUTION

What was the scope of their involvement?

The team helped me with strategic wireframes and designs. I provided them with high-level messaging about what I wanted to say. They delivered 8–10 wireframes that would enable me to build out the site. They also provided an initial design and consulting.

What is the team composition?

The main person I work with is Eric (Director of Optimization).

How did you come to work with SiteTuners?

Along with owning my digital marketing agency, I own a franchise. In 2018, I attended a conference that was hosted by my franchise headquarters. I met Marty (President), and we struck up a relationship.

What is the status of this engagement?

For this project, we started in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re still actively engaged with me as I go through building out the development. There’s a lot of attention to detail. Eric is very knowledgeable and provides a lot of value in terms of page layout and hierarchy. He also helped guide me on copy and content.

Sometimes when it’s hard to be so close to something to figure out precise phrasing and wording. Eric helped me choose words wisely, giving me a head start with messaging.

The quality was top-notch. Eric helps me on an ongoing basis with tweaking. His attention to detail is fantastic.

How did SiteTuners perform from a project management standpoint?

I thought the project management was fantastic. Eric and I collaborated on Basecamp. We also used Calendly for scheduling meetings. It made everything easy. They used a tool called MockFlow to collaborate on the wireframes. It was a great way to demonstrate the experience.

What did you find most impressive about them?

Eric’s knowledge of conversion rate optimization is impressive. He’s excellent at explaining and diving into specific details regarding how things work. Their attention to detail and skilled expertise were the keys to this engagement.

Are there any areas they could improve?

I’ve been working with them so long that I don’t have any criticisms.

Do you have any advice for potential customers?

I’m a huge believer in “garbage in, garbage out.” For people to do good work, you have to give them good input. I gave SiteTuners content, taught them about my business, and spent a lot of time going over information to help with their process. You have to be willing to invest the time to get a good output.

BACKGROUND

Please describe your company and your position there.

I'm co-founder and CMO of www.gpswox.com. GPSWOX is award-winning GPS tracking solutions provider with over 100,000 customers in 123 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteTuners?

I have hired Site Tuners in order to increase site conversion rate, improve site copies and newsletters.

What were your goals for this project?

The main goal was to increase sales via site.

SOLUTION

How did you select this vendor?

I have met Martin Greif, the president of the company in conference in London. I was impressed by his digital marketing knowledge and experience, hence i has decided start working with the company.

Describe the scope of their work in detail.

Site Tuners analysed GPSWOX business, we had a few conference calls and we followed Site Tuners strategic CRO recommendations.

What was the team composition?

I am working directly with Eric, with big support by Marty.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could see an increase in sales after the first month of working together.

How effective was the workflow between your team and theirs?

Workflow was very effective. We had communication via conf. calls and emails.

What did you find most impressive about this company?

Site Tuners has a lot of experience in digital marketing.

Are there any areas for improvement?

Site Tuners is just perfect, i have no complaints.

BACKGROUND

Please describe your company and your position there.

Business Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteTuners?

SiteTuners performed a high level review of our website and provided actionable items for us to change in order to increase the ease of use and increase conversion.

What were your goals for this project?

Conversion lift

SOLUTION

How did you select this vendor?

Used for years

Describe the scope of their work in detail.

Review was done, actionable items were given, Site Tuners reviewed our changes, we implemented them, and they were a huge hit!

What was the team composition?

We all worked closely together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SiteTuners has performed time and time again for our company. Honest, fast, and incredible results. They made a tremendous difference!

How effective was the workflow between your team and theirs?

The project management was extremely effective and fast.

What did you find most impressive about this company?

Personal touch.

Are there any areas for improvement?

Not one