Signifly

BACKGROUND

Please describe your company and your position there.

I am the director of North American operations for Copenhagenize Design Co. - a global consultancy that focuses on urban cycling in our cities, to rethink our transport paradigm for the 21st Century.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

We hired Signifly to revamp our biennial Index - a half-year research endeavour to rank the world's most bicycle-friendly cities.

In 2019, Signifly helped us make the Index website much more engaging, interactive and attractive for users to really get a sense of the data and why certain cities ranked as they did.

SOLUTION

How did you select Signifly and what were the deciding factors?

As two Danish companies with North American presences, we felt a certain understanding between our teams, as what we do it fairly niche and they clearly understood what we aimed to accomplish.

This was compounded by the fact that we really enjoyed the looks and feel of past work completed by the firm - so that we did not just create a new website but rethought the interactivity from the ground up.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We began with an in-depth brainstorm on past work, ideas from other interesting international products and laying out our goals for 2019.

From there a number of preliminary designs were created and then modified to come up with the first mockup.

From there we went through a few iterations until all the requested features were present and worked well until we were comfortable launching the site.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with Nicklas who runs their North American operations for the strategy and structure of the product, while Alexander led design for our project out of Denmark - we would communicate on video chat while Nicklas came to our offices here in Montreal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We feel that Signifly took us through the design process quite smoothly and in the end produced a clean, attractive and easy-to-use site that our users have commented positively on.

Describe their project management style, including communication tools and timelines.

Nicklas was always available to talk through changes on the phone, through e-mail or in person here in Montreal.

We appreciated the way that mockups were shown to us so we could play around with them before committing to certain designs.

What did you find most impressive or unique about this company?

That they can make most anything from scratch so long as they can dream it up. They are very creative and communicative.

Are there any areas for improvement or something they could have done differently?

Not that I can think of right now.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Pop and Parcel. We’re in the last-mile delivery business and logistics industry. We set up locations in neighborhoods where busy people can have their parcels sent to from e-commerce sites for pickup at a convenient time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signifly?

We were getting ready to raise funds and we worked with Signifly to fix up our pitch deck. We needed someone to delve deeper into aspects of research and data we couldn’t find.

SOLUTION

What was the scope of their involvement?

They reviewed everything we had and then went deeper on certain topics. They delivered new iterations on revenue generators that could occur once the business is rolling. They did some mockups of what the app and website would look like, as well as for the Chrome extension. Testing ensured to make sure all the elements were visually appealing. Our next step is to build the platform and digitize our business.

What is the team composition?

We probably worked with five people. There may have been others in the background but we communicated five people on Zoom meetings. There was a UI resource for the app and website design, a business analyst, a project manager, and Nicklas (Managing Partner). Nicklas kept us on track and ensured his team was imparting the necessary information to us. John (Head of Strategic Accounts) is our Canadian contact.

How did you come to work with Signifly?

John is a contact of mine on LinkedIn. When he joined Signifly, I reached out to him and set up some meetings to decide whether to engage them.

How much have you invested with them?

We spent between $15,000­-$25,000 with them.

What is the status of this engagement?

We worked together from April until July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a pretty basic pitch deck to start and they made one that was way more appealing. It also allowed us to very easily win a spot on one of the crowd-funding venture capital sites.

How did Signifly perform from a project management standpoint?

We left the management in their hands. There were Zoom meetings once or twice a week to work through our sprints. We moved quickly, focusing on what we needed to accomplish for our company in the current timeframe. The whole project took around three weeks. We sent them everything we had, whether we thought it was relevant or not, within the first two days and they managed the project from there.

What did you find most impressive about them?

They would pretend to be us as we gave a presentation to an investor, telling our story our way. This was very good coaching for me, as they’re real storytellers, especially the project manager. To hear her present my company was amazing. She did excellently. That was the first highlight.

The second highlight was the speed with which everything got done. There were no broken promises; it was just: go, go, go. We arrived at the exact point we wanted. I got way more value than I ever expected and way more value for my dollar spent than I should have.

Are there any areas they could improve?

No, not really. After the fact, I had second thoughts on some things and they would implement them, even though the project was already over. They went above and beyond as far as I’m concerned. They’re the best consultants I’ve ever worked with.

Do you have any advice for potential customers?

First, work with them. There’s huge value there. They have such a huge breadth of expertise, as well as a huge network, so they can handle whatever your next steps are. Their consulting fees may seem high at first but they’re definitely not. You’ll get way more than you expect for your money.

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of Farla. It’s a mentoring network that connects mentors and people who want to be mentored.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signifly?

I needed to launch a website. Anyone can develop a website but I wanted to work with a business that’d understand the brand and vision as well as specifically represent what I was looking for.

SOLUTION

What was the scope of their involvement?

The deliverables included the Signifly team meeting and interviewing me to understand my business and what it was about. Then, they came back with the vision of what they saw and how it’d flow.

Their team then developed the front- and backend of the website. I showed them some examples of websites I liked and why. They had their web designers come up with prototypes based on a description of what I wanted for the functionalities, ease of use, fonts, and so on.

What is the team composition?

I had three points of contact, and they worked with additional team members behind the scenes.

How did you come to work with Signifly?

I did a Google search for local web development businesses. I had a vendor I already knew but I wanted to find others. I came upon their website and immediately connected to them and liked what I saw. They had just opened an office in Montreal, and I was impressed. I then sent them an email, and they got back to me right away.

How much have you invested with them?

I invested about $15,000.

What is the status of this engagement?

The project ran from June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Success was measured based upon their understanding of my vision, how they translated that into the finished product, and the usability of the final product — and Signifly met everything. The prototypes they mocked up were terrific. They got the spirit of what I was looking for right away. I wasn’t happy with a certain nuance in one of the iterations so I went back to them and they switched it immediately.

I didn’t want to feel like a small customer in a pool filled with very large customers, and they never made me feel that way. They always made me feel that my project was important. Overall, they were terrific, experienced, and knew their stuff. Their team knew when to guide me one way or the other.

How did Signifly perform from a project management standpoint?

They handled project management perfectly. We communicated through phone calls and emails. I was easily able to review things and provide my feedback.

What did you find most impressive about them?

They understood the requirements quickly and delivered on them. Their team was easy to talk to. I like to keep things simple, and they were honest and transparent from the get-go. I knew I had a partner that’d do right by me.

Are there any areas they could improve?

No, they did everything well.

Do you have any advice for potential customers?

Treat them like professionals because they are; they know what they’re doing. Tell them what you need and be clear — no curveballs.

BACKGROUND

Please describe your company and your position there.

FlightHUb and JustFly are online travel agencies serving more than 5 million customers per year. We offer the best itineraries at the lowest cost, making travel accessible to more people. As Director of Communication and Brand Management, I am responsible for the company's public face and reputation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly?

We hired Signifly to produce a short yet effective video advertisement for the Live with Kelly & Ryan show, which aired weekly on the show for several months.

What were your goals for this project?

The goal for the project were to increase brand awareness on a mass scale.

SOLUTION

How did you select this vendor?

I had previously met with one of the Managing Partners, Nicklas Ronning, who I found to be very professional. When the project came up, Signifly was the first partner I thought of because of the great impression both he and the company made on me.

Describe the video(s) and the process in detail.

I gave an initial directive of wanting to capture three key elements, which is very difficult to do in a 15 second video. Signifly not only understood the requirement, but transformed it into a captivating, creative and effective advertisement.

What was your vendors' project management or feedback process?

Communication with Signifly was frequent, clear and professional. I was always kept up-to-date with project milestones, and the project was delivered on time despite a very tight deadline. I was very impressed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The advertisement led to increased brand awareness and an increase in sales for us. We were very happy with the results.

How effective was the workflow between your team and theirs?

The workflow was clearly defined, respected and refined when required. Communication flow was collaborative and effective.

What did you find most impressive about this company?

I was impressed by the resources dedicated to the project, the open communication, the ability to meet a tight deadline, and the overall professionalism.

Are there any areas for improvement?

Everything was great!

BACKGROUND

Please describe your company and position.

I am the General Partner of Episode 1

Describe what your company does in a single sentence.

VC fund

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Signifly to accomplish?

• New website

SOLUTION

How did you find Signifly?

Referral

Why did you select Signifly over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Signifly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New website and brand assets with marketing materials 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

good design that we and our stakeholders like

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good. very on it. and mostly got tweaks and edits done fast.

What was your primary form of communication with Signifly?

Virtual Meeting

What did you find most impressive or unique about this company?

Their design skills were impressive.

Are there any areas for improvement or something Signifly could have done differently?

later in the project, there were a number of edits made without enough consideration as to how it would work. I had to review the website in considerable detail a few times and it wouldve been nice if Signifly went through with a finetooth comb to save me from having to