Signifly

BACKGROUND

Please describe your company and your position there.

Dately is the perfect date night in a box. It is an authentic and accessible brand (subscription based) that helps busy couples prioritize their relationship by providing everything they need for a perfect date night at home. From cocktails to dinner, activities, surprises, playlists and important conversations, each box is a complete surprise. I'm the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

We had launched an MVP and needed help from Signifly to build our brand, define our digital strategy, design and develop our e-commerce and set up and drive effective ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency partner with a great understanding of defining, building, launching and growing a brand. A partner with a holistic approach and who understand the value of fast execution. It was essential for us that most skills were in-house and that we could collaborate closely with everyone on the project team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project started with a workshop where we gave Signifly a deep understanding of Dately, our journey, and our ambitions. Signifly did some desktop research and looked at our data before presenting an overall road map of projects. Then we did another workshop where Signifly presented some relevant brand positions for us to take in the market. Based on the brand strategy Signifly did out visual and rhetorical identity. Everything was sprint based with quick deliveries - and high quality!

Based on the strategy and ID, Signifly did our webshop, including building our subscription setup and e-mail flows. In collaboration with Signifly's growth team, we defined an online marketing strategy and execution plan. Some ad content was produced by us (after guidance), and some by Signifly. We still have weekly check-ins with the growth team, who presents sales and website/SoMe- data, as well as recommendations for changes and A/B tests, which we are running in a structured way. We also have monthly strategy sessions for sparring on Dately's next strategic steps.

How many resources from the vendor's team worked with you, and what were their positions?

• A brand strategist
• a brand designer
• a UI/UX designer
• a Shopify expert (developer)
• an Innovation Lead
• consultants from the growth team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In only a few moths, Signifly managed to build our brand and e-commerce platform and set up a growth "engine". We grow our revenue 15-35% every month!

How effective was the workflow between your team and theirs?

Our team worked closely with the Signifly team by physically working from Signifly's office and communicating on a dedicated Slack channel. Signifly managed to create a collaborative and motivating environment where we were all on the same team.

What did you find most impressive or unique about this company?

How deeply they invest in the project/client, and how closely they collaborate with our team. I'm also super impressed by the quality of everything Signifly delivers. They provide high value for money by focusing on execution and shortening the time-to-market. I love their startup approach and deep commercial understanding.

Are there any areas for improvement or something they could have done differently?

After working with Signifly, there is honestly nothing that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing, e-commerce, branding & growth director for Forum Outdoor Living. We’re a family-run B2B business that sells outdoor furniture, shelters, and gazebos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signifly?

We needed to create a new brand identity and website.

SOLUTION

What was the scope of their involvement?

Signifly designed and developed a website for us from scratch. The website features a sign-up option for our catalogs, which we use to get leads from prospective customers. They were also tasked with maintaining and hosting the site.

For the branding work, Signifly created a new brand identity and brand guide for us. They did three focus group meetings, after which they presented three options for branding.

What is the team composition?

We worked with 8–10 people from Signifl, including John (Head of Strategic Accounts), Emma (Innovation Lead), Alex (Strategic Account Manager), Sasha (Digital Designer), Hugo (Frontend Developer), Gabby (Creative Strategist), and Antoni (Technical Team Lead).

How did you come to work with Signifly?

I found Signifly through Clutch. I reached out to them regarding this project, and they came to my office for a meeting.

How much have you invested with them?

We invested about $100,000 CAD (Approximately $77,000 USD).

What is the status of this engagement?

We worked together from January 2022–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Signifly listened to our needs and delivered everything on time. They went the extra mile to make sure that we were comfortable throughout and that our project was completed the right way. They were efficient, professional, and hardworking.

How did Signifly perform from a project management standpoint?

Signifly performed well in terms of project management. We used Google Drive and Figma for the designs, and we typically communicated through email, phone calls, and virtual meetings.

What did you find most impressive about them?

Signifly did a lot of things well, but their communication was their best asset. They were thorough and transparent, and they delivered on their promises. 

Are there any areas they could improve?

I’m in love with Signifly’s team. What they charged was representative of what they did. They expected the same from us as we expected from them, and I find that very important in business. I had such a great experience that I don’t have anything bad to say.

Do you have any advice for potential customers?

Give them a chance. They’re a bit pricier than the competition, but their work is unmatched. They really work with your budget.

BACKGROUND

Introduce your business and what you do there.

I’m the product marketing manager at a commercial lighting manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signifly?

We recently acquired a competitor of ours, and that forced us to rebrand all of our product lines. We were given the task of developing four new brands in my division on a very tight timeline.

SOLUTION

What was the scope of their involvement?

We had two discovery phases: one for my main product line and one for other three product lines together. Each phase was efficient; Signifly’s team was attentive and then went away and created the first iteration for us to review. After that, there were 2º3 feedback sessions, and we reached the final evolution very quickly.

The deliverables were four brand books, logos, personas, and sets of imagery, including templates, documents, and PowerPoint decks. They created all the brand guidelines from scratch.

What is the team composition?

We worked with six people, though not all resources were full-time throughout the project.

How did you come to work with Signifly?

They came to our attention through a Google search I did for a flexible, local agency. This flexibility was needed after our experience with our previous vendor.

How much have you invested with them?

The total will end up around $70,000 CAD (approximately $54,000 USD).

What is the status of this engagement?

We’ve been working together since November 2021. The work is 95% complete at the moment.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As this was just a rebranding project, I don’t have any success KPIs other than being done on time, adhering to our budget, and us being satisfied with the work. It’s a “yes” to all three. Their team was quick and efficient and integrated quickly with our people. Additionally, they were open to our feedback and actively listened to us. They didn’t act like they knew what was best for us. It’s been a very collaborative engagement, and they’re easy to work with.

How did Signifly perform from a project management standpoint?

We primarily communicated over Zoom and email. Zoom sufficed for longer discussions.

What did you find most impressive about them?

Their collaborative attitude is their biggest strength. Their youth and rapid growth set them apart from a business perspective. Moreover, they have a great price-to-quality relationship.

Are there any areas they could improve?

Early on in the project, the project manager assigned to us switched about 2–3 times, but that might have been our fault, as it took us a bit to get the project running smoothly.

BACKGROUND

Please describe your company and your position there.

I am the COO of a digital wellness company that offers wellness services (fitness and mindfulness) to B2B and enterprise clients

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly?

We developed a new, large scale partnership and the partner wanted their digital wellness platform to have a distinct look and feel. Our development team had limited design bandwidth, so we hired Signifly to help design the UX/UI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We look for vendors who specialized in the UX/UI space. We reviewed 3 proposals and concluded that the work Signifly had done in the past was most representative of how we wanted to approach this project.

Describe the project in detail and walk through the stages of the project.

After a our kickoff meeting we had a number of discussions to provide Signifly with additional information on what our partner was looking for from a UX/UI standpoint. Signifly created a few different designs based on our preliminary discussions and provided clear detail around the pros/cons of each design. As we narrowed the focus down to the preferred look and feel, Signifly refined the designs to optimized the user experience. The entire process was very collaborative with open, two-way communication throughout.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people, including the project manager, designer and 2 developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our developers were able to implement the design easily and the look and feel of the work completed by Signifly were well received.

How effective was the workflow between your team and theirs?

Seamless. Easy communication throughout the project allowed us to progress towards our goals quickly. The team at Signifly was very responsive and easy to work with.

What did you find most impressive or unique about this company?

Smooth communication allowed the team to progress toward their goals quickly. They were also diligent in learning the way our platform worked to ensure they were providing UX/UI recommendations that worked within our platform.

Are there any areas for improvement or something they could have done differently?

Nothing specific to mention here.

BACKGROUND

Please describe your company and your position there.

I'm the Co-owner of MuscleHouse

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

Signifly was hired to create a brand new webshop for us, where the KPI's was Conversion Rate, AOV and user friendliness.

SOLUTION

How did you select this vendor and what were the deciding factors?

A good friend referred Signifly to me. Signifly built a custom website for him as-well han he was very pleased with the Cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I had a requirement specifikation which was a starting point. From this we had a kick-off meeting, and had our expectations aligned. From this point, we had a weekly meeting where we discussed the progress that had been made. Further more we discussed potentiel challenges, and alternatives to overcome them.

How many people from the vendor's team worked with you, and what were their positions?

A project manager, a developer and a frontend developer designer were my primary point of contacts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All of the "sprints" got delivered on time. We increased our AOV with 20kr in average, and we kept our high conversion rate on 4.5% in average, which is impressive in itself, since we made a complete re-design of the entire webshop!

Describe their project management style, including communication tools and timeliness.

We used Slack for daily communication. Once a week we had a Google Meeting where we discussed the progress, and which tasks were to be solved in the coming week.

What did you find most impressive or unique about this company?

Highly professionel team, with a very efficient AND productive way to work with the project. I was impressed by how they could solve every challenge, and never being met by "that is not possible" mentality.

Are there any areas for improvement or something they could have done differently?

No I could NOT be more pleased in regards to how well Signifly has handled this project. Everything has been running smoothly, all promises have been kept, and they have without a doubt won over my trust. We will keep being a happy customer at Signifly 

BACKGROUND

Please describe your company and your position there.

Core-Elaborator of CT·ZEN Movement. We connect ideas who need contributions and people who want to help.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly?

''Changing the narrative from a mission with a product to a product with a mission!''

SOLUTION

How did you select this vendor and what were the deciding factors?

Searched and shortlisted online digital company agencies in our area. After some exchange, this company was chosen based on their clients and cost estimate.

Describe the project in detail and walk through the stages of the project.

Initial Meeting to disuss the concept and vision. Based on their reseache, they came up wwith a comprehensive Kick-Off Workshop for a beter understanding of the goals and targets. Check-in meetings for effective communication and coordination. Presented recommandations with a clear strategy of developpement.

How many resources from the vendor's team worked with you, and what were their positions?

Great first contact with the Head of Strategic Account. Also had access to an Innovation Lead, a Digital Researcher & Strategist and Creative Graphic Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final presentation handover came with an editable project description with all the used ressources, i.e fonts, etc. Most importantly , a usable document with a stragy that brings the project to the next stage.

How effective was the workflow between your team and theirs?

3 in-person meetings, including a presentation to go over their recommended digital strategy. Beyond that, we commnicated over email and phone. If there was going to be a delay, they let us know ahead of time.

What did you find most impressive or unique about this company?

The europpen heritage of the agency; The development approach and the frankness of their advice; The flexibility and personalization of the service which allowed a realistic budget. Most of all, the level of commitment of the human beings who make up this team: attentive and passionate, involvemed and supportive.

Are there any areas for improvement or something they could have done differently?

Why change anything about a dream team that wants you to succeed?

BACKGROUND

Please describe your company and your position there.

I'm the Founder CEO of the Credibility Institute. We do R&D for the public relations and communication industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

We were working with a dashboard in Excel format. Signifly helped us to build a web app to offer an online dashboard to our clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Signifly has definitely the experience to build such web app. I met 2 times the general manager and I decided to work with them. They haven't hesitated to bring talents from Australia to work on my project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project has multiple phases to achieve what I wanted to do with the dashboard. Signifly has been weekly in contact with me, to keep me in the loop, and to be sure that we were on the same line. They are always welcoming comments and approvals.

How many people from the vendor's team worked with you, and what were their positions?

The general manager, 2 developers and 1 designer work with me.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We don't have outcomes not results yet, since we'll starting selling the product in 2 weeks.

Describe their project management style, including communication tools and timeliness.

We communicate through Slack and video calls. We also use OneDrive to share files. These are the perfect ways for me to communicate and to follow the work. I don't like tons of emails nor email endless chains.

What did you find most impressive or unique about this company

Staff are dedicated to me and my product and they always try to understand my needs.

Are there any areas for improvement or something they could have done differently?

We're in the test period, I might have some comments later on, but until now, I am totally satisfied.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales at Capital Garment Co., an outerwear manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signifly?

Signifly has helped us strategize a digital approach to swelling and promoting our product. 

SOLUTION

What was the scope of their involvement?

Signifly came in and understood our product, market, and customer. Based on that, we did multiple tests to determine an effective digital strategy to grow our customer base. They have their own process which allowed us to finetune our digital strategy, which we’re now building out to scale our learnings.

What is the team composition?

We work with the owner and an account manager, and they’re both excellent.

How did you come to work with Signifly?

We found them through friends. We decided to work with them because they have a really deep understanding of the complexities of digital advertising. They weren’t just specialized in a single part, which helped us understand how to curate a full approach that touched every part of what we do.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We’ve been working together since August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From an educational standpoint, our company has a much better understanding of how the digital landscape works, which is really critical. Secondly, we’ve learned what the best strategies that our customers react to are. We’ve attempted multiple different types of ads and other campaigns, and measured the success of each one. Translating those insights has really helped develop our brand awareness. 

How did Signifly perform from a project management standpoint?

They were excellent.

What did you find most impressive about them?

Signifly really took the time to understand our business.

Are there any areas they could improve?

No, they’re a really excellent partner to have. We look forward to working with them in the future.

Do you have any advice for potential customers?

Get started with Signifly right away. Tell them the full story and really take the time to explain what you do properly, because they’ll be able to take that and convert it into proper strategy.

BACKGROUND

Please describe your company and your position there.

MY01 Inc, is a medical device company specialized in the design, development, and manufacturing of next generation microsensors. I work as a Medical Science Liaison, bridging the knowledge between the engineering and medical domains, building relations with KOLs and external factors, including government agencies ensuring that our marketing collateral is scientifically sound.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

2020 was a big year for MY01, we commercialized our first medical device. The website until that point was working well. However, we decided that it needed a revamp both in terms of content, strategy, and design. We wanted to keep an overall light flow to the website while providing the maximum amount of information for potential customers. We contacted Signifly and began working with them to revamp our website and optimize it.

SOLUTION

How did you select Signifly and what were the deciding factors?

We sought quotes from a number of web design companies but ultimately decided to go with Signifly for the following reasons :

• They understood our needs
• They demonstrated the strong technical expertise
• When faced with certain questions, they gave us the best answers
• They had a strong holistic approach to web development, focusing on marketing, target clients, Call to Action, SEO, and overall design and feel

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Signifly utilized its team of strategists and creatives to design (UI/UX), implement and develop (HTML, CSS, PHP) a reskin of MY01’s current WordPress website.
• Signifly will based the design/development on a (customizable) WordPress template which enables MY01 to edit the website (CMS).
• Creation of the following pages : About us, problem , news, contact us.
• Creation of dynamic aspects of the website

How many people from the vendor's team worked with you, and what were their positions?

We closely worked with 2 people from Signifly : - the partner and our main contact there - The developer Both were extremely professional and it was a pleasure working with them

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website traffic increased and the SEO was successful. Overall the feedback is qualitative, and the work was greatly satisfactory. Would recommend them to other companies that are looking to take their website to the next level.

Describe their project management style, including communication tools and timelines.

Signifly presented a timeline with different phases including the development and implementation phases. They included the timeline and deliverables in the original contract agreement and were timely in their delivery of all the milestones agreed upon. Communication was also flawless, great communication skills, prompt responses and willingness to accommodate us.

What did you find most impressive or unique about this company?

1. Holistic approach to web design: integrating both marketing strategies, and web dev expertise. Throughout the process they kept the end goal of our website in mind, driving traffic, creating loops within the website to enhance internal traffic and ensure we captured the most amount of leads.
2. Extremely professional
3. A pleasure to work with
4. Accommodating
5. Great technical expertise

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind right now.

BACKGROUND

Please describe your company and your position there.

I am the director of North American operations for Copenhagenize Design Co. - a global consultancy that focuses on urban cycling in our cities, to rethink our transport paradigm for the 21st Century.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signifly, and what were your goals?

We hired Signifly to revamp our biennial Index - a half-year research endeavour to rank the world's most bicycle-friendly cities.

In 2019, Signifly helped us make the Index website much more engaging, interactive and attractive for users to really get a sense of the data and why certain cities ranked as they did.

SOLUTION

How did you select Signifly and what were the deciding factors?

As two Danish companies with North American presences, we felt a certain understanding between our teams, as what we do it fairly niche and they clearly understood what we aimed to accomplish.

This was compounded by the fact that we really enjoyed the looks and feel of past work completed by the firm - so that we did not just create a new website but rethought the interactivity from the ground up.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We began with an in-depth brainstorm on past work, ideas from other interesting international products and laying out our goals for 2019.

From there a number of preliminary designs were created and then modified to come up with the first mockup.

From there we went through a few iterations until all the requested features were present and worked well until we were comfortable launching the site.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with Nicklas who runs their North American operations for the strategy and structure of the product, while Alexander led design for our project out of Denmark - we would communicate on video chat while Nicklas came to our offices here in Montreal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We feel that Signifly took us through the design process quite smoothly and in the end produced a clean, attractive and easy-to-use site that our users have commented positively on.

Describe their project management style, including communication tools and timelines.

Nicklas was always available to talk through changes on the phone, through e-mail or in person here in Montreal.

We appreciated the way that mockups were shown to us so we could play around with them before committing to certain designs.

What did you find most impressive or unique about this company?

That they can make most anything from scratch so long as they can dream it up. They are very creative and communicative.

Are there any areas for improvement or something they could have done differently?

Not that I can think of right now.