Shift Happens Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Little Steps Growth & Development, a company that provides virtual speech therapy for children. We offer comprehensive evaluations, individualized treatment plans, and family-centered support through convenient teletherapy sessions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Shift Happens Marketing?

I hired Shift Happens Marketing to increase inquiries and conversions for Little Steps Growth & Development so I could reach more families in need of speech therapy services. My goal was to improve online visibility, attract the right audience, and grow my client base through effective SEO and marketing strategies.

SOLUTION

What was the scope of their involvement?

Shift Happens Marketing handles SEO and digital marketing services for Little Steps Growth & Development with the goal of increasing visibility, inquiries, and client conversions for speech therapy services. The scope of work includes SEO optimization, improving search engine rankings, backlink building, website and content recommendations, and marketing strategy development tailored to my target audience. They also provide weekly progress reports, Google Analytics tracking and insights, monthly strategy calls, and clear goals to measure growth and performance.

What is the team composition?

We work with Pollethe (Owner).

How did you come to work with Shift Happens Marketing?

I found them through an online search. I chose them because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project with Shift Happens Marketing has resulted in measurable improvements in website performance, visibility, and lead generation. According to Google Analytics, the website has achieved 2,600 total interactions/traffic, 358 key engagements, and 15 conversions or tracked goal completions, showing increased user activity and stronger inquiry generation.In addition, our domain authority has increased to 8, reflecting improved SEO strength and credibility. Pollethe has also developed effective keyword strategies that have significantly improved our search visibility. As a result, our business has started appearing on the first and second pages of search results for relevant terms.

How did Shift Happens Marketing perform from a project management standpoint?

Shift Happens Marketing has demonstrated strong and consistent project management throughout the engagement. Communication is clear and ongoing, with weekly reports, monthly strategy calls, and regular updates that keep the project organized and on track.Deliverables such as SEO optimization work, keyword strategy development, backlink building, and website recommendations have been provided in a timely and structured manner. New location-based pages and updates have been implemented efficiently, and expectations and goals have been clearly outlined from the beginning, which has helped ensure steady progress.Overall, the work has been delivered on time, with consistent follow-through and a clear system for tracking performance and results.

What did you find most impressive about them?

Their combination of strong SEO expertise and very clear, data-driven communication stood out most. Polletthe doesn’t just implement strategies; she explains what she’s doing and why, using weekly reports and Google Analytics to show real progress over time.It’s also impressive how tailored the strategy is to our specific business. The keyword research, backlink building, and creation of location-based pages are all designed to improve visibility for families searching for speech therapy services in different areas, which makes the marketing feel very targeted and effective.

Are there any areas they could improve?

I can’t think of anything for Shift Happens Marketing to improve.

Do you have any advice for potential customers?

Communicate your goals clearly and be open to their recommendations.

BACKGROUND

Please describe your company and position.

I am the Owner, LPC of Eleanor Brown Counseling, PLLC

Describe what your company does in a single sentence.

We are a mental health company that also writes books and has a podcast. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift Happens Marketing to accomplish?

• Increase my social media presence
• Increase tickets sales to my conference
• Increase book sales

SOLUTION

How did you find Shift Happens Marketing?

Referral

Why did you select Shift Happens Marketing over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Shift Happens Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Shift Happens Marketing provided social media management services for my private practice and personal brand, with a focus on Facebook and Instagram. The scope of work included content planning and strategy, creation of branded social media content, and ongoing posting support. Key deliverables included carousel posts, short-form reels, and static graphics designed to align with my voice and brand. Monthly content shoots were also part of the engagement, producing professional photos and video content used across platforms. The work integrated multiple aspects of my business, including therapy services, faith integration, books, podcasting, and creative elements such as pottery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the engagement, I saw an increase in social media engagement, including likes, comments, and overall interaction on posts, as well as steady growth in followers. The content helped improve brand consistency and clarity, and the visuals and messaging felt more cohesive and aligned with my voice. Engagement around reels and carousel posts in particular increased compared to previous content, indicating stronger audience connection.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not only were my products delivered on time, but Pollethe was also very responsive to my needs and open to feedback. When adjustments or pivots were needed, she was flexible and willing to adapt quickly to ensure the content aligned with my goals and voice.

What was your primary form of communication with Shift Happens Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Pollethe’s ability to truly listen and translate my ideas into content that felt authentic to me and my brand. Shift Happens Marketing produced polished work and remained professional, approachable, and easy to work with. Her responsiveness and willingness to hear feedback were clearly reflected in the final deliverables, which consistently aligned with my voice and vision.

Are there any areas for improvement or something Shift Happens Marketing could have done differently?

No significant improvements stand out, as the work was consistently professional and the decision to part ways was based on shifting priorities rather than performance.

BACKGROUND

Please describe your company and position.

 I am the Sales Director of an advertising & marketing company 

Describe what your company does in a single sentence.

We are an Online Reputation Management agency. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• Better social media
• A better SEO strategy
• More leads

SOLUTION

How did you find OutRank Marketing?

Referral

Why did you select OutRank Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from OutRank Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our experience with this agency has been nothing short of exceptional! Over the years, they’ve provided not only outstanding digital marketing services but also top-tier consulting and strategic management solutions that have transformed how we approach our business goals. Pollethe, the owner, brings a personal touch and unparalleled expertise to every project, ensuring our needs are always prioritized. Her strategic insights and ability to adapt to industry trends have been instrumental in driving measurable growth for us. The team is professional, innovative, and truly dedicated to delivering results. I wholeheartedly recommend this agency to anyone seeking a partner that excels in both marketing execution and strategic consulting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

None.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delievred on time each time. Pollethe and her team are very responsive, and they do everything they can to provide white glove service. 

What was your primary form of communication with OutRank Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of communication, the follow throgh, and the excellent work. 

Are there any areas for improvement or something OutRank Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Owner of L.A. Design Concepts

Describe what your company does in a single sentence.

We are an online seller of exclusive designer textiles and wallcoverings sold directly to the public.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• Increase our position to #1 with Google
• Gain a larger audience

SOLUTION

How did you find OutRank Marketing?

Referral

Why did you select OutRank Marketing over others?

• High ratings
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

I’m the owner of L.A. Design Concepts and have worked directly with Pollethe on SEO for my company. Her communication skills, organization and follow-up has been better than I could have expected.  I’ve used other SEO services in the past with very little results. Many companies make SEO a mystery on what they’re actually doing. Pollethe will take the time and explain her approach in detail with full transparency. 

I’ve found her competitive analysis reports to be very insightful in understanding how and why I rank with some of my competitors. Her knowledge of on-site optimization and the ability to deliver highly valuable back-links to increase our rankings has been outstanding.

For years we’ve ranked #3 for a very competitive keyword and within 4 months we have moved to #1 and holding.  Pollethe’s strategies clearly work. I would highly recommend OutRank Marketing's SEO services for anyone who wants to grow their Google rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We ranked #3 for years on a highly competitive keyword and after 4 months we are now ranking #1 with Google and holding. 
• We have moved into the #1 spot for other keywords as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered exremly fast and were above our expectations.

What was your primary form of communication with OutRank Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The personalized service you receive.

Are there any areas for improvement or something OutRank Marketing could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO & President of Primoends.com

Describe what your company does in a single sentence.

Primoends is an online marketplace selling new, surplus and outlet Designer fabrics, Designer wallpapers, pillows, rugs, furniture and lighting from Kravet, Lee Jofa, Brunschwig & Fils, Donghia, Scalamandre, York Wallcovering, Wallquest and Exquisite Rugs to name a few.

Our mission is to inspire and empower the home furnishings industry to take action to reduce the waste of surplus home products. To “serve the Design Industry through a P2P marketplace platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• SEO
• Google Ads
• Google Console

SOLUTION

How did you find OutRank Marketing?

Referral

Why did you select OutRank Marketing over others?

Referred to me

How many teammates from OutRank Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 3 months improving SEO

1. Keyword Strategy - 
2. Competitor Analysis 
3. Technical Audit 

4. Meta data

5. Content 

etc..

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google ranking, traffic to site and sales generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. on time and responsive 

What was your primary form of communication with OutRank Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are hands-on and have great communication skills. 

Are there any areas for improvement or something OutRank Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Stamped. Mobile Notary

Describe what your company does in a single sentence.

Notary services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• Social media presence

SOLUTION

How did you find OutRank Marketing?

Instagram ad

Why did you select OutRank Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OutRank Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content creation
• Social media strategy
• Posting calendar
• Performance analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased social media following resulting in converted leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! OutRank provides deliverables on time, listens to my feedback and returns deliverables that exceed my expectations!

What was your primary form of communication with OutRank Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really love the cultural fit. Pollethe is so approachable and I feel like she genuinely cares about my brand. I can tell OutRank Marketing is passionate about digital marketing and that shows through their high-quality work.

Are there any areas for improvement or something OutRank Marketing could have done differently?

No notes! So far I love everything about their services.

BACKGROUND

Please describe your company and position.

I am the Realtor of Madi Moves Miami

Describe what your company does in a single sentence.

I sell homes in Miami

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• increase followers
• create content

SOLUTION

How did you find OutRank Marketing?

instagram

Why did you select OutRank Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from OutRank Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Outrank runs my social media channels for my real estate business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased followers, visibility, and engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great

What was your primary form of communication with OutRank Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
OutRank Marketing's content shoots were impressive.

Are there any areas for improvement or something OutRank Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Manager of Longhorn Tile

Describe what your company does in a single sentence.

Tile installing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OutRank Marketing to accomplish?

• New Website
• Better marketing strategies
• Acquire new clients

SOLUTION

How did you find OutRank Marketing?

Other

Why did you select OutRank Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from OutRank Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Consultation, website design, video/picture content, counseling, domain and host set up.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google Business. Many clients have now cited Google as their referral source to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. Everything was done in a timely manner. OutRank allowed us the flexibility to change anything before our website went live.

What was your primary form of communication with OutRank Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How they communicated! Everything was seamless. The whole process was explained to us in a way that made it easy to understand why and how things were done.

Are there any areas for improvement or something OutRank Marketing could have done differently?

No suggestions, they were great!