Sherlock Communications

BACKGROUND

Introduce your business and what you do there.

I am a PR manager at Getty Images, a visual content provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sherlock Communications?

About two and a half years ago, we expanded our PR efforts into Latin America. We were looking for help telling stories in that market.

SOLUTION

What was the scope of their involvement?

Sherlock Communications develops and executes our PR strategy in Argentina, Brazil, Mexico, and Colombia. Their team liaises with reports, writes byline articles from our spokespeople, and more. They help publicize the work done by our creative team.

What is the team composition?

I have two main points of contact at Sherlock Communications, a manager and an associate.

How did you come to work with Sherlock Communications?

After performing a Google search of Latin American PR Firms, we sent an RFP to three of them. Sherlock Communications stood out because of their Rolodex of reporters. Since we had never done this kind of work in the region, we needed someone with those connections. 

How much have you invested with them?

We invest about $8,000 per month.

What is the status of this engagement?

Our ongoing partnership with Sherlock Communications began in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve hit every benchmark we set out to achieve so far. Sherlock Communications has gone above and beyond what we expected to receive. We aim for 1,200 pieces of value coverage around the world per quarter, and not only does Sherlock Communications hit their portion of that mark, but they exceed it. They’ve done an amazing job.

How did Sherlock Communications perform from a project management standpoint?

Sherlock Communications provides reliable and honest feedback on how our strategy will play in the Latin American market. We trust them and their expertise on the matter. 

Their account management skills are incredible. Their reaction times are head and shoulders above other agencies. Our teams primarily communicate via Slack and email with weekly phone calls.

What did you find most impressive about them?

We appreciate their old-school approach. They pick up the phone and establish relationships with journalists, which has been instrumental in their success. I can give them a story at 2 pm on a Tuesday afternoon and by Wednesday morning they have that story placed in a major news outlet. 

Are there any areas they could improve?

They could work on producing written strategy documents in English. They’re quite good at doing it in other languages. It’s not a glaring issue because we rarely need them to do that.

Do you have any advice for potential customers?

If you’re looking to tell stories in the Latin American market, Sherlock Communications is the agency to go to.

BACKGROUND

Please describe your company and your position there.

Our company is a biotechnology company based in France, founded in 2013 and listed on the Paris Stock Exchange since 2015. Our company's innovative technology platforms have the objective to modulate the body’s natural immune system machinery to treat patients with inflammatory diseases, viral infections and cancer.

As a clinical-stage company, our company leverages its immune enhancing and antiviral platforms to optimize and develop drug candidates to treat ulcerative colitis, Crohn’s disease, rheumatoid arthritis, and other inflammatory diseases (ABX464), Covid-19 (ABX464) and liver cancer (ABX196).

Our company’s mission is to utilize its drug development platforms to bring innovative and effective solutions to patients in these therapeutic areas with significant unmet medical needs. I am the Director of Communications and responsible for all aspects related to communication, PR, media relations and social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

Focus of the collaboration was a media and communications campaign around a clinical phase 2b/3 trial in Covid-19 that evaluates the effectiveness of our company’s lead drug-candidate (ABX464) for the prevention of severe disease in high-risk Covid-19 patients.

Our company is conducting this trial in Europe and Latin America. Brazil was the first Latin American country where the trial started and we had no experience with the Brazilian market, neither for clinical trials nor in terms of communiation.

What were your goals for this project?

The objective of the media and communications campaign was an increased visibility of the trial among the broad public as well as specialized healthcare staff.

Potentially eligible patients and healthcare professionals should be made aware of the ongoing clinical study, appropriate platforms had to be established to provide all necessary information about the inclusion criteria for eligible patients and access to the contact information of the participating trial site and the responsible investigators had to be insured.

SOLUTION

How did you select Sherlock Communications?

We were searching for different communication agencies in Latin America and Brazil on the internet and had a calls with several potential partners. We discussed with the Sherlock team over the phone and they convinced us with their understanding of our needs and their capabilities.

Describe the scope of their work in detail.

• Guidance on different options and possibilities as well as on the functioning of the Brazilian media environment
• Drafting and publishing a press release about the clinical trial, including translation from English into Portuguese
• As not all trial centers were ready for recruitment at the same time, the release was issued in the respective regions where the site opened up, including the media follow-up with the local network
• A dedicated website, flyers and social media campaign was set up, submitted for approval to the Brazilian ethics committee and deployed
• Set-up of a hotline to inform potentially interested trial participants about the modalities
• Organization of a radio web with the local trial coordinator and radio advertisements on different radio channels

What was the team composition?

Two senior advisors were involved in setting up the entire strategy and were available whenever help was needed. My main contacts were three more junior, very capable and motivated Sherlock colleagues, for:

• the PR and media campaign
• social media and
• website and flyer design.

As far as I understood more team members were involved in the background and all were in close exchange with the senior advisors in the course of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Approximately 200 articles (print and online) were issued in Brazil from July to December 2020 (campaign still ongoing in 2021), incl. very impactful top level journals as well as radio and TV interviews. Traffic from social media is driven towards the website. The traffic on the website is very good with app. 100 to 150 visitors per day.

How effective was the workflow between your team and theirs?

Most communciation was done vie email and, more rarely, over the phone. The Sherlock team is extraordinarily reactive and responsive and communicates very well to make sure all information is shared timely.

All tasks were addressed within the timelines. Potential issues were identified by the Sherlock team, flagged to us and solutions were proposed. Whenever contact needed to be established with local people (e.g. responsible medical doctors on site to organize interviews) the team took over coordination and organization.

They have an excellent balance between working independently and coming back to the client if a decision needs to be taken. Despite the different time zones, the team was always available and responsive to short-term or urgent requests.

What did you find most impressive about this company?

The Sherlock Communications team understands our requirements very well and is very proactive, comes up with own initiatives and new ideas how to improve the outcome. The team does not only execute on tasks that they are asked to fulfil, but does proactively go beyond the defined requests if they see the need to do so to solve an issue or to get better results.

They act in a very professional manner and no need to follow up or remind them of outstanding tasks. They have a great media and third party vendor network (e.g. to do radio advertisement) that was very precious for us in the course of the campaign. All team members are highly motivated and committed to the project.

Are there any areas for improvement?

I had an excellent experience and no suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am Latin America Communications Manager for a UK-based organisation that develops and promotes the idea of a circular economy. We work with, and inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We hired Sherlock Communications for continued PR support in a number of Latin American countries. We were expanding our regional focus in Latin America and needed an agency that could provide market expertise and on-the-ground support in different locations.

What were your goals for this project?

We wanted to expand the reach and uptake of the circular economy idea in Latin America, across sectors and countries.

In order to do that, we needed to mainstream the opportunities that a circular economy offers for better growth and its relevance in the solutions space for key challenges such as climate change, pollution, and biodiversity loss.

And we needed to do it in a way that spoke to the different audiences in Latin America that have a role in the transition to a circular economy.

SOLUTION

How did you select Sherlock Communications?

I researched online for PR agencies that had offices in multiple key locations across Latin America. After an initial selection based on portfolio and values, I interviewed 4 shortlisted agencies including Sherlock Communications.

Sherlock was an obvious choice for a number of reasons including their professionalism, genuine interest in our work, and their unique integrated approach to regional communications.

Describe the scope of their work in detail.

After an initial briefing meeting where we clarified our objectives, needs and core messaging, I worked with the account manager to set up the tools and processes that support our ongoing work.

The Sherlock team has since worked with us on several regional campaigns, helping localise messages, plan and execute press outreach, and track media coverage.

With their support, we have been able to reach key audiences in several countries with the idea of a circular economy and its benefits for the business, society and the environment.

What was the team composition?

The team is composed of a Latin America Account Manager, that is my main liaison, and an online team of consultant leads and PR executives in four countries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to increase the reach of our campaigns, geographically and numerically, as demonstrated by various metrics relevant to different campaigns.

How effective was the workflow between your team and theirs?

I have regular fortnightly calls with the account manager, covering status updates and campaign briefings. I also communicate with the broader team on an ongoing basis via email, whatsapp and shared documents.

Overall, I have been very impressed with their responsiveness and the ease of coordination.

What did you find most impressive about this company?

The team is driven and has a great deal of market expertise. Sherlock also has a very unique approach to regional communications.

Their way of working with clients in multiple countries relies on careful coordination within the regional account teams that makes the relationship very manageable while also offering access to their local teams' market expertise and support.

Are there any areas for improvement?

None that I have identified.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at Airfox, a US-based startup that does business in Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We were launching our product in the Brazilian market and needed help with PR and branding.

What were your goals for this project?

We wanted to build basic brand recognition and keep the PR under control.

SOLUTION

Describe the scope of their work in detail.

Sherlock Communications handles our PR for the Brazilian market.

What was the team composition?

The four-person team includes one partner and three resources for branding, PR, and social media.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Monthly reports demonstrate growth in our brand awareness. The team is always eager to help and has executed tactics to maximize our PR. Their expert opinions and skill sets are invaluable to our success.

How effective was the workflow between your team and theirs?

We communicate via weekly meetings, email, and WhatsApp. We move fast and would appreciate a more efficient way to share information, but the current arrangement works.

What did you find most impressive about this company?

The team goes out of their way to help us, even if the tasks are last-minute or exceed the scope. They know our customer base and do not shy away from critical feedback. Our company is better off today because of Sherlock Communications. They are an invaluable member of our team.

Are there any areas for improvement?

Not at the moment, but we would share any concerns directly with the team.

BACKGROUND

Please describe your company and position.

I am the Communications Strategist of a renewable energy nonprofit.

Describe what your company does in a single sentence.

Scale social movements to drive the transition from fossil fuels to renewable energy as fast as possible.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Jump start the conversation on electric trucking in Brazil

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• Close to my geographic location
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Responsible for developing and executing a press strategy and a digital communication strategy based on the campaign strategy, managing relationships with journalists and media outlets, and producing high-quality content for digital platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

87 media hits, 9 interviews in key target outlets, consistent social media posts expanding the reach of online audiences

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic timely communication from the team, deadlines met and high quality of work especially considering it was a new and technical subject

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sherlock Communications' ability to quickly jump onto technical topics and nail messaging was impressive. 

Are there any areas for improvement or something Sherlock Communications could have done differently?

No 

BACKGROUND

Please describe your company and position.

I am the Strategic Alliances of Fundación Pro Adulto Mayor (Grandparents Ice Cream Makers)

Describe what your company does in a single sentence.

Abuelitos Heladeros is a non-profit organization that provides economic support, food, medicine, care and companionship to vulnerable elderly adults in Guatemala who work in the informal economy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Visibility
• Positioning
• Announce the Raffle

SOLUTION

How did you find Sherlock Communications?

Direct contact

Why did you select Sherlock Communications over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget

How many teammates from Sherlock Communications were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock Communications assisted us in positioning the 2025 Grand Raffle campaign, drafting the press release, editorial article, and interview guides, and managing contacts with television, radio, and digital media outlets. We achieved greater public visibility and awareness of the realities faced by senior citizens in Guatemala, driving ticket sales to raise funds for food and medicine.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gained media presence, interest from national media for interviews, greater digital reach with clear and structured information, and we strengthened the message to encourage donations and ticket purchases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was constant, transparent, and timely. They delivered materials within the established deadlines and showed flexibility in adapting content when necessary.

What was your primary form of communication with Sherlock Communications?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to understand and convey our cause with sensitivity and professionalism, and their continuous support.

Are there any areas for improvement or something Sherlock Communications could have done differently?

No. 

BACKGROUND

Please describe your company and position.

I am the Regional Marketing Manager - Latin America of TMF Group BV

Describe what your company does in a single sentence.

TMF Group is a leading provider of administrative services, helping clients invest and operate safely around the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Raise Brand Awarness of TMF Group in LatAm
• Raise Brand Awarness ofthe GBCI Report

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

Coverage in Latin America countries and a strong team and delivers what commits to

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Press releases and interviews to SMEs in Latin America countries, in 2025, a total of 11 countries was included in the campagin

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tope in google "complejidad corporativa en latino america" and you will find a lot of results in main media channels that disseminated our press releases around latam. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, Sherlock has an active communication with me as marketing process owner in Latin America. Quick and accurated responses are usuall on Sherlock, also, their planning stage is great due that allows all the teams to align and give the best of each of the teams. 

What was your primary form of communication with Sherlock Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of results they can deliver with a good planning and commitment from TMF Group. PR campaigns needed to be worked thogether (client + agency). 

After we alinged the teams everyone was commited and informed about what we were doing and aiiming to achieve and having the vision aligned in both companies (agency + client) dirves great results always.

Sherlock Communications is really committed and also gives the best to understand the business needs that we have.

Are there any areas for improvement or something Sherlock Communications could have done differently?

I can´t thing in something particular to be honest

BACKGROUND

Please describe your company and position.

I am the Public relations manager of Indeed

Describe what your company does in a single sentence.

Indeed is the world's largest jobs site and our mission is to help people find jobs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Media relations strategy
• Content creation
• Events planning

SOLUTION

How did you find Sherlock Communications?

Referral

Why did you select Sherlock Communications over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock partners with Indeed to create content based on market research and our company's expertise to be shared with top tier media outlets. They also help facilitate participation in industry events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sherlock has been instrumental in exceeding our media presence goals and I highly recommend them as excellent, responsive partners. Their deep expertise has been invaluable to our efforts in Mexico as well as Brazil.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sherlock consistently meets or exceeds our goals and expectations. 

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Expertise, responsiveness and quality of work. 

Are there any areas for improvement or something Sherlock Communications could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am the External Communications Analyst of Interborders

Describe what your company does in a single sentence.

Interborders is a leading company in Latin America, providing integrated supply chain solutions across the Americas and key global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Establish strong relationships with key media outlets
• Increase brand awareness in Panama
• position the company as a leader in the logistics market

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• High ratings
• Company values aligned
• Other

How many teammates from Sherlock Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campaign aims to increase brand awareness and position Interborders as a leading logistics provider in Panama through a comprehensive PR and strategic communication plan. The scope includes:

• Strategic planning: Development of brand messaging, press content themes, media kits, and content calendars, including biannual updates and KPI definitions.
• Press Office & Media Relations: Creation and distribution of monthly press releases, proactiva media outreach, interviews coordination, and editorial calendar monitoring.
• Office Opening laung (Panamá City): En-to-end media support for the office launch, including message development, media list creation, post-event coverage, and on-site PR team support.
• Monotoring & Reporting: Weekly status updates, media coverage tracking, and monthly performance reports, culminating in a final campaing report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Media coverage volume
• Interviews obtained

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded quickly and precisely to our company needs.

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The commitment with each project

Are there any areas for improvement or something Sherlock Communications could have done differently?

Not really. We're more than atisfied.

BACKGROUND

Please describe your company and position.

I am an analyst of Hantec Markets LATAM

Describe what your company does in a single sentence.

Forex industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Public relation over all LATAM
• Increase brand awareness in LATAM

SOLUTION

How did you find Sherlock Communications?

Referral

Why did you select Sherlock Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock's task was to provide comprehensive assistance in public relations with the industry media, all with the purpose of achieving greater brand appearances and attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality and quantity of appearences over LATAM in many media outlet

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutly. 100%

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The day-by-day supportiveness of the team was impressive.

Are there any areas for improvement or something Sherlock Communications could have done differently?

Not at all.