THE BRIDGE TO SUCCESS IN LATIN AMERICA

Sherlock Communications is an award-winning Brazilian and Latin American PR and digital marketing agency. Headquartered in São Paulo, the company also has bureaus in Mexico City, Bogota, Buenos Aires, Lima, Santiago, Panama City and San José.

With a totally bi-lingual, multidisciplinary team, Sherlock Communications is specialised in supporting international technology, fintech, services, entertainment, education, lifestyle and travel companies operating in Latin America.

The agency has won and been highly commended for a range of global awards including the SABRE Awards Latin America, Best Technology Campaign and Marketing to Consumer (New Product) and the PR Week Global Awards, Best Agency in Latin America and Best Campaign in Latin America.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2015
Show all +
Pinheiros, Brazil
headquarters
other locations
  • Av. Paseo de la Reforma, 296
    Mexico City 06600
    Mexico
  • Calle 93, 19-55
    Bogotá 110221
    Colombia
  • Av. Presidente Roque Saénz Peña, 616
    Buenos Aires 1035
    Argentina

Portfolio

Key clients: 

Signify, Air France, Taboola, Toluna, Airfox, Quizlet, Instructure, Freshworks, Selina, Manhattan Associates, Collinson Group, China National Tourism Office

Sherlock Communications named as Best Agency in Latin America by PRWeek Global Awards

Sherlock Communications was named as the Best Agency in Latin America at the PRWeek Global Awards 2019, as well as the winner of the Best Campaign in Latin America award for our “Fighting Financial Exclusion in Brazil” campaign with Airfox.

Sherlock Communications takes first place at the SABRE Awards Latin America

We are delighted to say that we've been named as the winner of the SABRE Awards Latin America, Best Technology Campaign for our Educador Inspirador campaign for Quizlet. The same campaign also won a Certificate of Excellence for the Marketing to Consumer (New Product) category.

Sherlock’s winning campaign involved in taking US tech brand, online learning tool, Quizlet, and successfully

launching and growing the service in Brazil. We had to make it relevant and engaging, and drive downloads from multiple audiences across the country’s diverse educational system and geographical expanse.

We made champions of and sourced news-worthy, shareable materials from teachers and students, as well as running a wider content-sourcing and production program, identifying partners and influencers to produce regular study decks of Quizlet content, which we then promoted to press and via social media.

We also identified and engaged a range of highly relevant online influencers and micro-influencers such as @alexeyrusso (354k followers in Brazil), with flashcards teaching key phrases in Russian for Brazilians planning to attend the World Cup in 2018.

The campaign resulted in nearly 200 pieces of coverage and users from every state of Brazil, nationwide print, online and broadcast coverage, more than 60,000 organic shares across social media and widespread downloads and ongoing active users from across the country.

https://www.sherlockcomms.com/blog/sabre-awards-latin-america/

North America’s hottest new street artist comes to Sao Paulo

Photographed only with a mask covering his entire face. Filmed only if his voice is distorted.  No interview audio recordings are allowed making journalists’ work difficult as they have to jot down tirelessly all that the artist says.

BiP, an abbreviation for “Believe in People”, is an anonymous graffiti artist who grew up in a low-income family in the Bronx, USA. He has painted over 100 murals worldwide, in

countries including the USA, Russia and Hong Kong. His work features distinctive historical personas and cartoons and takes inspiration from the local communities where he works.

Coverage for BiP’s the mural has appeared in some of Brazil’s leading publications, both print and online and was have widely shared globally. His work has been reported by the vehicles Veja São Paulo and Folha de S.Paulo media.

https://www.sherlockcomms.com/blog/bip-graffiti/

China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time

A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called “China Tourism Night 2018: The Charm of Yangtze River” made its Latin America debut. Over 32 people from the Chinese tourism delegation representing destinations along the Yangtze River met with top Brazilian agents and

tour operators.

The Ministry of Culture and Tourism of the People’s Republic of China hosted the dinner at the Sheraton WTC in São Paulo and was organized by China’s National Tourist Office in New York and Sherlock Communications to celebrate the cultural and touristic attractions of both countries.

Ceremony gathered Brazilian and Chinese tourism agents to celebrate attractions from both countries

The event was covered by main trade outlets such as Brasilturis, HotelierNews, Panrotas, and Mercado & Eventos.

https://www.sherlockcomms.com/blog/china-tourism-night-2018/

All images can be seen here https://www.facebook.com/sherlockcomms/photos/?tab=album&album_id=1120102441480713 . Credit: Thais Falcão.

Reviews

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Branding & Marketing for Financial Services Startup

"Our company is better off today because of Sherlock Communications."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Sherlock Communications executes branding and PR strategies for an international market. The team provides monthly reports.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Cathy Melnikow
Brazil Marketing Manager, Airfox
 
Verified
The Review
Feedback summary: 

Brand awareness has increased and quality PR tactics remain on track. Sherlock Communications goes above and beyond to provide comprehensive and responsive service. They handle last-minute requests with creativity, integrity, and skill.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at Airfox, a US-based startup that does business in Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We were launching our product in the Brazilian market and needed help with PR and branding.

What were your goals for this project?

We wanted to build basic brand recognition and keep the PR under control.

SOLUTION

Describe the scope of their work in detail.

Sherlock Communications handles our PR for the Brazilian market.

What was the team composition?

The four-person team includes one partner and three resources for branding, PR, and social media.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Monthly reports demonstrate growth in our brand awareness. The team is always eager to help and has executed tactics to maximize our PR. Their expert opinions and skill sets are invaluable to our success.

How effective was the workflow between your team and theirs?

We communicate via weekly meetings, email, and WhatsApp. We move fast and would appreciate a more efficient way to share information, but the current arrangement works.

What did you find most impressive about this company?

The team goes out of their way to help us, even if the tasks are last-minute or exceed the scope. They know our customer base and do not shy away from critical feedback. Our company is better off today because of Sherlock Communications. They are an invaluable member of our team.

Are there any areas for improvement?

Not at the moment, but we would share any concerns directly with the team.

5.0
Overall Score They have a great moral compass, in-depth knowledge, and the ability to get things done.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team is responsive and flexible with scheduling.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    They understand our needs and are forward thinking.
  • 5.0 NPS
    Willing to refer
    I would recommend Sherlock to everyone in a heartbeat.

Marketing for Consulting Firm Branch Launch

"We couldn’t have asked for better service or quality. We’ll be coming back to them for new projects." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Nov. 2018
Project summary: 

Sherlock Communications provided marketing services to raise awareness of a new branch opening. Part of their responsibilities required they collaborate with members of the media.

The Reviewer
 
11-50 Employees
 
São Paulo, Brazil
Milena Limberto Zampolo
CFO, Edificios Inteligentes
 
Verified
The Review
Feedback summary: 

The new offshoot has obtained several projects thanks to Sherlock Communications visibility efforts. Motivated and experienced, Sherlock Communications displayed excellent knowledge of marketing best practices. Customers can expect top-level service.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of Edificios Inteligentes. We’re a technology company that provides consultancy, design, implementation, and support services for multi-national companies working on audio, video, security, and IT projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We needed marketing services to complement the launch of a branch in a new city.

What were your goals for this project?

We wanted our property to receive immediate visibility in our market sector.

SOLUTION

How did you select this vendor?

We researched many companies in our region and narrowed the list to several serious options. Sherlock Communications’ pitch won us over immediately, and we knew we had to hire them.

Describe the project in detail.

We held a detailed briefing after we selected Sherlock Communications and formed a virtual team. Over the next three months, they developed exactly what we wanted.

What was the team composition?

We worked with a project manager, as well as with virtual team members such as journalists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received interest within 2–3 months, some of which turned into opportunities and projects for us.

How effective was the workflow between your team and theirs?

We received timely, concise, informative updates regularly.

What did you find most impressive about this company?

They were energetic and possessed extensive market knowledge. Additionally, we were pleased with their high level of professionalism.

Are there any areas for improvement?

No, not that I saw. We couldn’t have asked for better service or quality. We’ll be coming back to them for new projects.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer