PR & Media Management Services for Nonprofit
- Content Marketing Social Media Marketing
- Confidential
- July - Dec. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“Their expertise, responsiveness, and commitment to our mission made them a valuable partner.”
- Education
- Iquitos, Peru
- 11-50 Employees
- Online Review
- Verified
Sherlock Communications provided PR and media management services for a non-profit. The team developed a communication strategy and created content for media outlets to increase the client's visibility.
Sherlock Communications' efforts resulted in increased stakeholder awareness and enhanced brand positioning for the client. The team was highly responsive and adaptive to the client's needs. They incorporated feedback efficiently and utilized a structured approach to ensure seamless collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Executive Director of INFANT PERU
Describe what your company does in a single sentence.
We are the TRAINING INSTITUTE for TEENAGERS and WORKING CHILDREN – INFANT, a non-profit organization that works to build a society where children and adolescents in Peru are recognized and taken into account as agents of change and can exercise citizenship with leadership and responsibility for the enjoyment of a full life.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sherlock Communications to accomplish?
- Strategic consulting in public relations
- Media content management
SOLUTION
How did you find Sherlock Communications?
- Online Search
- website
Why did you select Sherlock Communications over others?
- Good value for cost
- Company values aligned
- Other
How many teammates from Sherlock Communications were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of this contract encompasses the provision of services focused on the following key areas:
- Strategic Consulting in Public Relations
Objective:
Develop a comprehensive communication strategy that highlights the initiatives undertaken by Infant in support of women and girls. The goal is to enhance the recognition of the NGO's social contributions among its stakeholders.
Deliverables:
-A tailored communication strategy document.
-Recommendations on positioning and messaging to elevate the NGO's visibility and impact.
- Media Content Management
Objective:
Create and distribute content to media outlets that emphasizes the actions carried out by Infant to benefit women and girls. All content will align with the communication strategy and require prior approval from Infant before publication.
Deliverables:
-Drafted and finalized media releases and content pieces.
-Coordination with media outlets for dissemination.
-A content approval workflow to ensure alignment with Infant’s goals.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes that demonstrate progress or success from the project could include the following:
a. Strategic Consulting in Public Relations
Increased Stakeholder Awareness:
-Percentage increase in recognition of Infant's efforts among stakeholders, measured through surveys or feedback mechanisms.
-Growth in the number of stakeholders engaging with the NGO (e.g., partnerships, collaborations, or inquiries).
Enhanced Brand Positioning:
Development of a clear and consistent messaging framework for all communication channels.
Inclusion of Infant in relevant discussions or forums within the social development and NGO community.
b. Media Content Management
Media Coverage Metrics:
-Number of media outlets that published the shared content.
-Volume of earned media coverage (e.g., articles, interviews, or features).
-Geographic reach of media content (e.g., local, national, or international).
Engagement Statistics:
-Increase in web traffic or social media engagement (e.g., likes, shares, and comments) resulting from media coverage.
-Growth in the number of followers or subscribers across Infant’s communication platforms.
Content Approval and Delivery Efficiency:
-Percentage of content pieces approved and delivered within agreed timelines.
c. Long-term Impact Indicators
-Growth in donations or funding directed toward Infant’s initiatives.
-Broader recognition of Infant’s work in advocacy and social development.
-Invitations for collaboration with influential organizations or thought leaders in the field.
Sherlock Communications delivered high-quality services and outputs. Their tailored communication strategies and impactful media content aligned perfectly with our objectives, showcasing professionalism and expertise.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
1. Timeliness of Deliverables
The Sherlock Communications team demonstrated strong project management skills by delivering all items within the agreed-upon deadlines. Key milestones, such as the development of the communication strategy and the creation of media content, were completed on schedule, ensuring the project progressed without delays.
2. Responsiveness to Needs
The Sherlock Communications team was highly responsive and adaptive to our requirements. They maintained open lines of communication, regularly checking in to understand our evolving needs and priorities.
Feedback was incorporated efficiently, with clear workflows for content approval that minimized delays and ensured alignment with our goals.
3. Organization and Coordination
They utilized a structured approach, likely incorporating tools for tracking progress and maintaining transparency. This allowed for seamless collaboration and kept all stakeholders informed of progress and next steps.
4. Problem-Solving and Flexibility
The Sherlock Communications team exhibited flexibility in addressing unforeseen challenges, such as accommodating last-minute changes to content or strategy. Their proactive attitude ensured that these adjustments did not compromise the quality or timeline of deliverables.
Despite being a pro bono project, the level of service provided was equivalent to what one would expect from a high-value, premium agency. Their generosity and dedication to social impact were truly commendable.
What was your primary form of communication with Sherlock Communications?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
1.Tailored Approach
Sherlock Communications stood out for their ability to deeply understand the unique needs of our organization. They tailored their strategies and deliverables to align perfectly with our goals, particularly in amplifying Infant’s initiatives for women and girls.
2.Expertise in Media Relations
Their strong connections with media outlets and deep understanding of how to craft impactful stories resulted in widespread and meaningful coverage. This level of expertise ensured our message reached the right audiences in an effective and compelling way.
3.Proactive and Collaborative Team
The Sherlock Communications team demonstrated a high level of proactivity and collaboration. They were not only responsive to our requests but also brought innovative ideas to the table, anticipating opportunities and challenges we hadn’t considered.
4.Commitment to Social Impact
Sherlock Communications’ genuine commitment to social causes was evident throughout the project. Their passion for driving positive change aligned seamlessly with our mission, which made them not just a service provider but a true partner in advocacy.
5.Delivery of Measurable Results
The combination of their strategic approach and execution led to clear, measurable outcomes, such as increased media visibility and stakeholder engagement, which directly contributed to advancing our objectives.
Working with Sherlock Communications was a seamless and rewarding experience. Their expertise, responsiveness, and commitment to our mission made them a valuable partner, and their contribution significantly enhanced the visibility of our initiatives.
Are there any areas for improvement or something Sherlock Communications could have done differently?
Their responsiveness, clarity, and collaborative approach consistently exceeded expectations.
Every interaction was professional, timely, and well-aligned with our goals, making their communication a standout strength throughout the engagement. We would highly recommend Sherlock Communications. Their professionalism, expertise, and dedication to delivering high-quality results were evident throughout the project. They consistently exceeded expectations, offering a tailored approach and effective media strategies. Their responsiveness and commitment to our mission made them a standout partner. Given the impact they had on our visibility and the success of our project, we have full confidence in recommending them to others seeking strategic communication support.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
"All deliverables were provided on time, demonstrating their excellent project management skills and commitment to deadlines."
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Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS