Sherlock Communications

BACKGROUND

Please describe your company and your position there.

I am Latin America Communications Manager for a UK-based organisation that develops and promotes the idea of a circular economy. We work with, and inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We hired Sherlock Communications for continued PR support in a number of Latin American countries. We were expanding our regional focus in Latin America and needed an agency that could provide market expertise and on-the-ground support in different locations.

What were your goals for this project?

We wanted to expand the reach and uptake of the circular economy idea in Latin America, across sectors and countries.

In order to do that, we needed to mainstream the opportunities that a circular economy offers for better growth and its relevance in the solutions space for key challenges such as climate change, pollution, and biodiversity loss.

And we needed to do it in a way that spoke to the different audiences in Latin America that have a role in the transition to a circular economy.

SOLUTION

How did you select Sherlock Communications?

I researched online for PR agencies that had offices in multiple key locations across Latin America. After an initial selection based on portfolio and values, I interviewed 4 shortlisted agencies including Sherlock Communications.

Sherlock was an obvious choice for a number of reasons including their professionalism, genuine interest in our work, and their unique integrated approach to regional communications.

Describe the scope of their work in detail.

After an initial briefing meeting where we clarified our objectives, needs and core messaging, I worked with the account manager to set up the tools and processes that support our ongoing work.

The Sherlock team has since worked with us on several regional campaigns, helping localise messages, plan and execute press outreach, and track media coverage.

With their support, we have been able to reach key audiences in several countries with the idea of a circular economy and its benefits for the business, society and the environment.

What was the team composition?

The team is composed of a Latin America Account Manager, that is my main liaison, and an online team of consultant leads and PR executives in four countries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to increase the reach of our campaigns, geographically and numerically, as demonstrated by various metrics relevant to different campaigns.

How effective was the workflow between your team and theirs?

I have regular fortnightly calls with the account manager, covering status updates and campaign briefings. I also communicate with the broader team on an ongoing basis via email, whatsapp and shared documents.

Overall, I have been very impressed with their responsiveness and the ease of coordination.

What did you find most impressive about this company?

The team is driven and has a great deal of market expertise. Sherlock also has a very unique approach to regional communications.

Their way of working with clients in multiple countries relies on careful coordination within the regional account teams that makes the relationship very manageable while also offering access to their local teams' market expertise and support.

Are there any areas for improvement?

None that I have identified.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at Airfox, a US-based startup that does business in Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We were launching our product in the Brazilian market and needed help with PR and branding.

What were your goals for this project?

We wanted to build basic brand recognition and keep the PR under control.

SOLUTION

Describe the scope of their work in detail.

Sherlock Communications handles our PR for the Brazilian market.

What was the team composition?

The four-person team includes one partner and three resources for branding, PR, and social media.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Monthly reports demonstrate growth in our brand awareness. The team is always eager to help and has executed tactics to maximize our PR. Their expert opinions and skill sets are invaluable to our success.

How effective was the workflow between your team and theirs?

We communicate via weekly meetings, email, and WhatsApp. We move fast and would appreciate a more efficient way to share information, but the current arrangement works.

What did you find most impressive about this company?

The team goes out of their way to help us, even if the tasks are last-minute or exceed the scope. They know our customer base and do not shy away from critical feedback. Our company is better off today because of Sherlock Communications. They are an invaluable member of our team.

Are there any areas for improvement?

Not at the moment, but we would share any concerns directly with the team.

BACKGROUND

Please describe your company and position.

I am the Strategic Alliances of Fundación Pro Adulto Mayor (Grandparents Ice Cream Makers)

Describe what your company does in a single sentence.

Abuelitos Heladeros is a non-profit organization that provides economic support, food, medicine, care and companionship to vulnerable elderly adults in Guatemala who work in the informal economy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Visibility
• Positioning
• Announce the Raffle

SOLUTION

How did you find Sherlock Communications?

Direct contact

Why did you select Sherlock Communications over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget

How many teammates from Sherlock Communications were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock Communications assisted us in positioning the 2025 Grand Raffle campaign, drafting the press release, editorial article, and interview guides, and managing contacts with television, radio, and digital media outlets. We achieved greater public visibility and awareness of the realities faced by senior citizens in Guatemala, driving ticket sales to raise funds for food and medicine.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gained media presence, interest from national media for interviews, greater digital reach with clear and structured information, and we strengthened the message to encourage donations and ticket purchases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was constant, transparent, and timely. They delivered materials within the established deadlines and showed flexibility in adapting content when necessary.

What was your primary form of communication with Sherlock Communications?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to understand and convey our cause with sensitivity and professionalism, and their continuous support.

Are there any areas for improvement or something Sherlock Communications could have done differently?

No. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of strategic partnerships at HypeAuditor, an all-in-one influencer marketing platform. We help users find, vet, and manage influencers, track campaign performance, analyze competitors, and generate branded media plans using a database of over 450 million profiles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sherlock Communications?

We needed help with our commercial growth in Brazil.

SOLUTION

What was the scope of their involvement?

Sherlock Communications helps us create awareness for our brand in high-quality journals like Forbes. The team manages everything, and we collaborate on the content.

What is the team composition?

We work with 2–5 teammates from Sherlock Communications.

How did you come to work with Sherlock Communications?

I’ve worked with Sherlock Communications in the past. We chose them over other options because they have expertise working with martech SaaS companies. They have high ratings and close to our geographic location, and offered good value for money.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Sherlock Communications in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sherlock Communications has improved our brand recognition and generated over $250,000 of new business pipeline, including two new clients. We measure the improvement in brand recognition through social listening engines and website traffic from Brazil, which has increased by 20%.

How did Sherlock Communications perform from a project management standpoint?

Sherlock Communications always delivers on time and to high standards. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Sherlock Communications' knowledge of our industry and efficiency is impressive.

Are there any areas they could improve?

There's nothing Sherlock Communications could improve on.

BACKGROUND

Please describe your company and position.

I am the Regional Marketing Manager - Latin America of TMF Group BV

Describe what your company does in a single sentence.

TMF Group is a leading provider of administrative services, helping clients invest and operate safely around the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Raise Brand Awarness of TMF Group in LatAm
• Raise Brand Awarness ofthe GBCI Report

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

Coverage in Latin America countries and a strong team and delivers what commits to

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Press releases and interviews to SMEs in Latin America countries, in 2025, a total of 11 countries was included in the campagin

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tope in google "complejidad corporativa en latino america" and you will find a lot of results in main media channels that disseminated our press releases around latam. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, Sherlock has an active communication with me as marketing process owner in Latin America. Quick and accurated responses are usuall on Sherlock, also, their planning stage is great due that allows all the teams to align and give the best of each of the teams. 

What was your primary form of communication with Sherlock Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of results they can deliver with a good planning and commitment from TMF Group. PR campaigns needed to be worked thogether (client + agency). 

After we alinged the teams everyone was commited and informed about what we were doing and aiiming to achieve and having the vision aligned in both companies (agency + client) dirves great results always.

Sherlock Communications is really committed and also gives the best to understand the business needs that we have.

Are there any areas for improvement or something Sherlock Communications could have done differently?

I can´t thing in something particular to be honest

BACKGROUND

Please describe your company and position.

I am the Public relations manager of Indeed

Describe what your company does in a single sentence.

Indeed is the world's largest jobs site and our mission is to help people find jobs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Media relations strategy
• Content creation
• Events planning

SOLUTION

How did you find Sherlock Communications?

Referral

Why did you select Sherlock Communications over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock partners with Indeed to create content based on market research and our company's expertise to be shared with top tier media outlets. They also help facilitate participation in industry events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sherlock has been instrumental in exceeding our media presence goals and I highly recommend them as excellent, responsive partners. Their deep expertise has been invaluable to our efforts in Mexico as well as Brazil.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sherlock consistently meets or exceeds our goals and expectations. 

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Expertise, responsiveness and quality of work. 

Are there any areas for improvement or something Sherlock Communications could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am the External Communications Analyst of Interborders

Describe what your company does in a single sentence.

Interborders is a leading company in Latin America, providing integrated supply chain solutions across the Americas and key global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Establish strong relationships with key media outlets
• Increase brand awareness in Panama
• position the company as a leader in the logistics market

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• High ratings
• Company values aligned
• Other

How many teammates from Sherlock Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campaign aims to increase brand awareness and position Interborders as a leading logistics provider in Panama through a comprehensive PR and strategic communication plan. The scope includes:

• Strategic planning: Development of brand messaging, press content themes, media kits, and content calendars, including biannual updates and KPI definitions.
• Press Office & Media Relations: Creation and distribution of monthly press releases, proactiva media outreach, interviews coordination, and editorial calendar monitoring.
• Office Opening laung (Panamá City): En-to-end media support for the office launch, including message development, media list creation, post-event coverage, and on-site PR team support.
• Monotoring & Reporting: Weekly status updates, media coverage tracking, and monthly performance reports, culminating in a final campaing report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Media coverage volume
• Interviews obtained

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded quickly and precisely to our company needs.

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The commitment with each project

Are there any areas for improvement or something Sherlock Communications could have done differently?

Not really. We're more than atisfied.

BACKGROUND

Please describe your company and position.

I am an analyst of Hantec Markets LATAM

Describe what your company does in a single sentence.

Forex industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Public relation over all LATAM
• Increase brand awareness in LATAM

SOLUTION

How did you find Sherlock Communications?

Referral

Why did you select Sherlock Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock's task was to provide comprehensive assistance in public relations with the industry media, all with the purpose of achieving greater brand appearances and attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality and quantity of appearences over LATAM in many media outlet

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutly. 100%

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The day-by-day supportiveness of the team was impressive.

Are there any areas for improvement or something Sherlock Communications could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

Virufy is an international research organization that uses artificial intelligence (AI) to diagnose COVID-19 from cough patterns, rapidly and at no cost through the use of a smartphone. I am the founder & CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

I hired Sherlock Comms to build Virufy's brand in LATAM through marketing and PR.

What were your goals for this project?

To increase the number of visitors to our website and web app.

SOLUTION

How did you select Sherlock Communications?

Spoke with the CEO and was very impressed with the speed of action and professionalism.

Describe the scope of their work in detail.

To build brand in 5 countries across LATAM. This involved lining up press releases, TV interviews, radio, newspaper, etc.

What was the team composition?

The CEO assigned a few digital marketing experts to work with my team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have millions of viewers of our product. We can STOP the spread of COVID-19 thanks to Sherlock's excellent work!

How effective was the workflow between your team and theirs?

Very efficient, we used email and WhatsApp, and Google Docs.

What did you find most impressive about this company?

Their speed to action is outstanding.

Are there any areas for improvement?

Would be nice to use the Slack messaging app.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of Edificios Inteligentes. We’re a technology company that provides consultancy, design, implementation, and support services for multi-national companies working on audio, video, security, and IT projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We needed marketing services to complement the launch of a branch in a new city.

What were your goals for this project?

We wanted our property to receive immediate visibility in our market sector.

SOLUTION

How did you select this vendor?

We researched many companies in our region and narrowed the list to several serious options. Sherlock Communications’ pitch won us over immediately, and we knew we had to hire them.

Describe the project in detail.

We held a detailed briefing after we selected Sherlock Communications and formed a virtual team. Over the next three months, they developed exactly what we wanted.

What was the team composition?

We worked with a project manager, as well as with virtual team members such as journalists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received interest within 2–3 months, some of which turned into opportunities and projects for us.

How effective was the workflow between your team and theirs?

We received timely, concise, informative updates regularly.

What did you find most impressive about this company?

They were energetic and possessed extensive market knowledge. Additionally, we were pleased with their high level of professionalism.

Are there any areas for improvement?

No, not that I saw. We couldn’t have asked for better service or quality. We’ll be coming back to them for new projects.