Serna Group

BACKGROUND

Please describe your company and position.

I am the Director of Operations of a fertility clinic.

Describe what your company does in a single sentence.

Clinic specializing in fertility and reproduction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serna Group to accomplish?

• Launching and branding and services
• Search engine optimization
• Attention: Communication crisis

SOLUTION

How did you find Serna Group?

Online Search

Why did you select Serna Group over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Serna Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us launch the brand in a highly competitive and traditional sector in a very creative and successful way. They planned a campaign with top-level media outlets and relevant industry figures. They addressed a significant communications crisis stemming from a client issue. We appeared in more than 15 media outlets each month, ensuring that all the coverage was positive. They created and launched a highly attractive website that ranked highly in search engines, attracting national and international clients. The project's ROI exceeded 400%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 14 specialized media hits per month.

During the communication crisis, they managed to stem the impact of the negative press, and we emerged stronger.

They provided us with excellent media training.

We achieved TOP 1 rankings in all our targeted KWSs and increased our website traffic to more than 10,000 per month, achieving national and international LEADS.

The ROI was very high.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the items and documents on time.

They responded very quickly to any needs and unexpected events.

What was your primary form of communication with Serna Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They are extraordinary at adapting and understanding the needs of a very complex market. They work with the same dedication as if the business were their own.

Are there any areas for improvement or something Serna Group could have done differently?

I don't think so.

BACKGROUND

Please describe your company and position.

I am the Director CRYOmx of CRYOmx

Describe what your company does in a single sentence.

Leaders in wellness and lifestyle. Technology and innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serna Group to accomplish?

• The project's goal was to showcase a then-unknown technology and gain the trust of the media, influencers, and the end-user buyer persona.
• Media appearances
• Search engine positioning
• Digital communications, digital public relations
• Press releases

SOLUTION

How did you find Serna Group?

Online Search

Why did you select Serna Group over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Son muy creativos y entienden tus necesidades

How many teammates from Serna Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us promote our technology and treatments. We managed to get press coverage in key media outlets. They handled traditional and digital PR. They helped us greatly with a communications crisis we faced, managing to stem the impact and negative reviews. Our web positioning was extraordinary, achieving a top 10 ranking in more than 1,000 organically related KWs. They also strategically linked us with influencers. The ROI on the campaigns was well over 400%. In less than a year, we franchised abroad.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traditional and digital press coverage reached approximately 15 times per month. Approximately 10 highly targeted influencers per month. We received more than 15 calls per week to schedule services. Our web positioning was extraordinary and ahead of the competition. 100% of the press coverage was positive. We were featured on the cover of Playboy and Forbes, among others. Impact was felt in lifestyle and business media. We estimate the ROI to be over 400%.
People reached on social media
Reach in other countries to promote franchises
ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver documents on time.
They are creative in solving our problems and needs.
They often anticipated our needs to achieve greater impact.

What was your primary form of communication with Serna Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive thing was their ability to connect our company with other key players in the sector. They are very creative in generating win-win relationships.

Are there any areas for improvement or something Serna Group could have done differently?

I don't think so