Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

I am the Sales Lead of a food solutions company.

Describe what your company does in a single sentence.

We are driven by our passion for crafting exceptional food solutions that cater to diverse tastes and preferences. Our product range is carefully curated to meet the highest standards of taste, quality, and nutritional value, ensuring that every experience with our offerings is nothing short of delightful.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To scale our Amazon presence from a minor sales channel to a major revenue driver.
• To manage our Amazon advertising spend efficiently without cutting into our already tight profit margins.
• To coordinate our marketplace strategy with our DTC fulfillment efforts.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce managed our full Amazon account, taking over all PPC campaigns and implementing a new SEO strategy to capture more organic traffic. They optimized our backend search terms and restructured our product detail pages. Crucially, they worked with our internal team to ensure that our Amazon advertising campaigns were synced with our DTC inventory levels so we never ran out of stock on either platform during peak promotional periods.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Amazon sales grew by over 145% in the first six months of working with them. We successfully lowered our ACoS by 20% while increasing total revenue, proving that their integrated strategy was highly efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very process-driven. The quarterly business reviews were incredibly insightful and helped us understand the underlying math of our marketplace growth.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique view of the business. They didn't just look at Amazon in a vacuum; they understood how our Amazon performance impacted our brand awareness and DTC sales.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None at the moment. They have been a reliable and highly effective partner.

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of a beauty company 

Describe what your company does in a single sentence.

We manufacture and sell high-quality, vegan skincare products primarily through direct-to-consumer channels and Amazon. We are a clean cosmetics that is set out to revolutionize the clean beauty world bringing professional quality application paired with ethical and sustainable production, Canada's newest and most innovative line on the market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We needed help to revamp our Amazon PPC strategy to improve our ACoS while scaling sales volume.
• Integrate our organic and paid strategies so they could work in lockstep to maximise compounding growth.
• Launch a new premium serum line effectively across marketplaces.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started with a comprehensive marketplace audit to identify what was leaving money on the table. From there, they architected a 90-day roadmap for our entire Amazon ecosystem.
The scope included revamping our listing creative and A+ content to improve conversion rates, restructuring our Sponsored Products and Brands campaigns, and launching Amazon DSP campaigns to drive off-Amazon traffic back to our listings. They also handled the full product launch strategy for our new serum, coordinating the creative and advertising timelines seamlessly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 88.67% increase in Amazon revenue within the first two months. More importantly, our ACoS dropped by 12% as their integrated organic and paid strategies compounded our growth. The launch of our new serum resulted in it hitting the Top 5 in its category within the first month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding. They provided transparent, end-to-end reporting that showed us exactly where every dollar was going. The weekly reporting was thorough, and they were highly proactive in communicating any adjustments to the strategy based on attribution data.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparent reporting and honest math. They didn't hide organic decline behind paid spikes; they showed us the real data and optimized for the long-term slope of our business rather than quick, unsustainable wins.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The only challenge was onboarding, as migrating our previous agency's data and access took a bit longer than expected, though their team handled it smoothly.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Forghe Kitchen Co.

Describe what your company does in a single sentence.

My cpmpany provides cookware, kitchen tools, and accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Amazon Product Launch
• PPC Strategy

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce managed our complete Amazon product launch, including listing optimization, PPC strategy, Vine enrollment, influencer coordination, off-Amazon traffic campaigns, and continuous optimization during the first 90 days after launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales exceeded our launch targets within the first two weeks. Conversion rates stayed above the category average, and two of our three priority keywords reached the top 10 organic rankings within six weeks, earlier than expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. Weekly meetings, Slack communication, and shared reporting kept everyone aligned. New ideas were implemented within a day or two without delaying progress.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Every part of the launch from listings and advertising to influencer outreach and tracking worked together as one coordinated strategy instead of separate campaigns.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The transition from launch mode to ongoing campaign management could have been smoother, although it only took a few weeks to fully stabilize.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Summit Peak Coffee Roasters

Describe what your company does in a single sentence.

Roast and deliver premium coffee

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• AI SEO
• Technical Content Strategy

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce reviewed our site for AI visibility, rewrote buying guides using direct-answer formatting, expanded product schema, created expert-authored educational content, and made technical improvements that benefited both Google Search and AI platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within three to four months, our brand started appearing in ChatGPT recommendations for coffee-related searches. Branded search volume increased, and organic revenue continued to grow steadily.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear throughout the engagement. The team stayed on schedule, explained every recommendation, and remained available through email, Slack, and video meetings.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their biggest strength was understanding that AI search complements traditional SEO rather than replacing it, allowing us to build on our existing SEO foundation.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd like additional reporting that compares our AI visibility against competitors using the same prompts we're targeting.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Haven & Home Living

Describe what your company does in a single sentence.

We offer thoughtfully curated home and lifestyle products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• SEO Strategy , Technical Optimization

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce performed a complete SEO audit, resolved technical issues, refreshed core category pages, improved internal linking, developed a commercial-intent content strategy, and provided monthly reporting on organic growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Non-brand organic traffic increased steadily month over month, first-page keyword rankings expanded, category page revenue became the fastest-growing organic channel, and overall organic conversion rates improved because the traffic was more qualified.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally with timely delivery, organized reporting, and clear communication through email, Google Meet, and Slack.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They focused on solving real business problems instead of chasing vanity metrics. Every recommendation supported long-term growth.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd appreciate more detailed competitor benchmarking in future reports, although the existing reporting is already valuable.

BACKGROUND

Please describe your company and position.

I am the Manager of Chef Craft Kitchenware

Describe what your company does in a single sentence.

My company sells kitchen tools and cookware

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Amazon PPC Management

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce completed a full Amazon account audit, restructured campaigns, separated branded and non-branded traffic, expanded long-tail keyword targeting, rebuilt Sponsored Brands and Sponsored Display campaigns, optimized placements, and provided ongoing bid management with weekly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within four months, ACoS dropped by about 30%, ROAS improved, and several priority keywords reached page-one organic rankings. We also discovered that some high-performing keywords no longer required paid support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on schedule. The team explained every optimization clearly, and Slack communication was consistently fast and helpful.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Instead of simply adjusting bids, they rebuilt the account structure, which made the biggest difference in overall campaign performance.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The onboarding process involved more paperwork than expected, but it ultimately helped create a smoother working relationship.

BACKGROUND

Please describe your company and position.

I am the Founder of LuxetPure Personal Care

Describe what your company does in a single sentence.

We provide high-quality skincare, haircare, and personal care products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• AI Visibility, Technical SEO
• Content Optimization

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce audited our visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. They rewrote product pages, improved category pages, implemented AI-friendly schema, built FAQ hubs, created educational content, and monitored performance with weekly updates and monthly reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about 90 days, our products started appearing in ChatGPT and Perplexity for key buyer searches. Branded search volume increased by roughly 18% QoQ, AI referral traffic became measurable in GA4, and both Amazon and Shopify organic conversions improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized with clear timelines. Communication through Slack was fast, weekly meetings kept everything on track, and they quickly adjusted priorities when we launched a new product.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly understand AI product discovery. Every recommendation was backed by a clear explanation of how AI models evaluate and recommend brands.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd like deeper competitor benchmarking that compares our visibility against the same AI prompts. They mentioned this feature is already on their roadmap.

BACKGROUND

Please describe your company and position.

 I am the Founder of a baby products retailer.

Describe what your company does in a single sentence.

We create and sell baby products designed to make everyday life easier for parents and caregivers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to improve our Amazon advertising performance, manage DSP and PPC campaigns and help us increase sales through better marketplace visibility.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Great culture fit

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce managed our Amazon DSP and PPC campaigns, audited our product listings, identified conversion issues and implemented ongoing advertising and ecommerce marketing strategies to improve visibility, traffic and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They spotted a listing issue on week one that had been costing us sales for months. After addressing the issue and optimizing our advertising efforts, we saw improvements in account performance and marketplace visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered on time, communication was clear and there was close monitoring campaign performance.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team geniunely knows their stuff. It was clear from the beginning that they had deep knowledge of Amazon and could quickly identify issues that others had overlooked.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We were very happy with the engagement.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a fitness company 

Describe what your company does in a single sentence.

We develop and sell sport supplements to help athletes achieve their perfoemance goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our Amazon advertising performance
• To create a more effective keyword strategy to drive long-term growth

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted a full audit of our Amazon account, restructured our PPC campaigns and also refined our keyword strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign efficiency improved. Within the first three months, we saw a noticeable improvement in our organic rankings. Overall visibility increased, the ROI is very clear.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, responsive and proactive throughout the project. They kept us updated on progress.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The improvements to our keyword strategy and campaign structure delivered results much faster than previous approaches we had tried.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Overall, we were very satisfied with the engagement and did not encounter any significant issues during the project.

BACKGROUND

Please describe your company and position.

I'm an account Manager of an apparel and accessories company 

Describe what your company does in a single sentence.

we are a licensed apparel and accessories suppliers to high street  and online fashion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Get our sales up due to crowded market category

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

our brand searches jumped to 72% in 4 months, with an increase in subscribers and signup, which means our brand was reaching new customer and audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an all time high search rate and an increase in festive revenues by 48%, with a lot of subscribers on our products page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The sequence team know a lot about their offering and gave a timeline they could achieve and promptly met up with the deadline set and responded to all our needs on time.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their marketing approach was top-notch, using marketing trends to draw buyers to our company really worked well and helped us achieve our quarterly goal with ease.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil, however onboarding could be faster.