Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

 I am the Brand Manager of a lingerie brand.

Describe what your company does in a single sentence.

We are an international, family-owned company and a Paris-based creative studio designing lingerie since 1876. Through our brands, built on the principles of collaboration and innovation, we challenge conventional ways of crafting and thinking about lingerie.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To increase sales on our amazon profile and also convert visitors to customers

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence commerce helped us to optimize our Amazon listings and also rewrote our product contents to ensure it feels more targeted and pointing our brand out to visitors in the good light with realistic reasons to choose our brands over competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an inrease in our top products sales from about 6.84% to 33.1% in the first 3 months and also had better Ads conversion with a reduction in Ad cost by 11.6% from a high 28.11%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fast to deliver results and also informed us ahead if we were to experience a longer delivery time with real stats that can be traced to result seen.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company's deep in-house team of experts, with full transparency and dedication to our project, impresses us.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

nil

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a healthcare company 

Describe what your company does in a single sentence.

We are an early-stage health-tech startup developing quantitative, point-of-need diagnostics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Disruptive Advertising was good but their cookie-cutter approach wasn't working
• Needed customized strategies for our niche market
• Wanted better integration between Amazon and our website

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete marketing strategy overhaul, implemented subscription-focused campaigns, built nutrition keyword database, created compliance-friendly ad copy, integrated Amazon Attribution with our website. They even recommended inventory software specific to supplements with expiration dates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS improved from 2.1:1 to 6.3:1 in months.
• Subscribe & Save adoption increased. 
• Website traffic from Amazon grew 280%. 
• Reduced Ads cost by 29%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team understands our industry's unique challenges.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treat each brand uniquely.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil. Should have switched much sooner.

BACKGROUND

Please describe your company and position.

I am the Technical Operations Analyst of The Juice Plus+ Company

Describe what your company does in a single sentence.

The Juice Plus Company is a manufacturing company focused on promoting healthy living with our Juice Plus and Tower Garden by Juice Plus product lines for the last 20 years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our product visibilty using Amazon super URLs
• To improve our product descriptions and image to drive sale increase

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sequence Commerce helped us generate and use Super URLs to improve product visibility.
• Their expertise in driving traffic through optimized URLs led to higher ranking and more sales.
• Our business has observered a marked increase in sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our product ranking improved, and we saw a significant increase in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and worked with us to implement Super URLs effectively and promptly.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic use of Super URLs to boost rankings and sales and time conscious delivery.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

No, their solution worked as expected

BACKGROUND

Please describe your company and position.

I am the Executive Consultant of Rodan + Fields

Describe what your company does in a single sentence.

We are Rodan + Fields, founded by Stanford-trained dermatologists with a mission to revolutionize skincare for women everywhere.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce, Amazon Advertising Agency to accomplish?

• Fix stranded listings and improve product visibility.
• Optimize the relaunch of our best-sellers to increase sales.

SOLUTION

How did you find Sequence Commerce, Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce, Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sequence Commerce, Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce addressed our stranded listings and provided a smooth relaunch for our top-selling products. Their expertise in handling beauty product-specific hurdles made the process seamless and led to impressive sales improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our best-sellers relaunched without issues and saw a steady increase in sales.
• Stranded listings were resolved quickly, improving our inventory management and sales flow.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and adhered to timelines. Their approach was tailored to the unique needs of our brand.

What was your primary form of communication with Sequence Commerce, Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the beauty sector and Amazon’s complexities really stood out.

Are there any areas for improvement or something Sequence Commerce, Amazon Advertising Agency could have done differently?

Nothing major—our experience was smooth, but expanding their services to include influencer marketing could enhance their offerings.

BACKGROUND

Please describe your company and position.

I'm an account Manager of an apparel and accessories company 

Describe what your company does in a single sentence.

we are a licensed apparel and accessories suppliers to high street  and online fashion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Get our sales up due to crowded market category

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

our brand searches jumped to 72% in 4 months, with an increase in subscribers and signup, which means our brand was reaching new customer and audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an all time high search rate and an increase in festive revenues by 48%, with a lot of subscribers on our products page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The sequence team know a lot about their offering and gave a timeline they could achieve and promptly met up with the deadline set and responded to all our needs on time.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their marketing approach was top-notch, using marketing trends to draw buyers to our company really worked well and helped us achieve our quarterly goal with ease.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil, however onboarding could be faster.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a consumer products & services company 

Describe what your company does in a single sentence.

A UK-based manufacturer and installer of high-efficiency air source heat pumps, delivering fully funded, low-carbon heating solutions with industry-leading speed, service, and ROI. Designed in Sweden and expanded from the Netherlands, our systems reflect the best of Scandinavian engineering, proven in some of the harshest climates. Now firmly established in the UK, We are proud to combine cutting edge technology with a local, customer focused approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To convert visitors to buyers on our amazon profile

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebuilt the A+ Content around what makes our stuff worth it, put us side by side with competitors so shoppers could see the difference, and found the search terms that people with bigger budgets actually type in. our conversion rate flew up to 9.2% from 4.7% with more buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion on our top product went from 4.8% to 9.2%. People started buying more per order too, with average order value up 18%. The whole thing paid for itself within the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were able to get our product result delivered in a timely manner and also made sure weekly and daily metric were met and delivered.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach to handling our marketing task and addressing issues that arose along the way was impressive.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

onboarding took a while, asides that all went well.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Honeybee Gardens, a natural cosmetics and body care products manufacturer and distributor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sequence Commerce - The Best Amazon Advertising Agency?

We needed help bringing structure, efficiency, and sustainable growth to our Amazon channel. Our primary goal was not just to increase sales but to ensure that growth was profitable and strategically sound. Specifically, we wanted support in:

• Improving advertising performance and reducing wasted spend
• Optimizing listings (SEO, images, and A+ content) to increase organic visibility and conversion
• Identifying and fixing structural issues within the account (such as broken variations and suppressed listings)
• Building a more balanced advertising strategy that extended beyond branded campaigns into non-branded customer acquisition
• Gaining clearer visibility into true profitability at both the account and SKU level

Ultimately, we were looking for a partner who could help us transition Amazon from a break-even channel into one that delivers efficient, scalable, and sustainable growth — while maintaining a strong focus on margins.

SOLUTION

What was the scope of their involvement?

Sequence Commerce manages our Amazon channel end-to-end, focusing on performance marketing and listing optimization. Their scope of work includes PPC management, listing optimization, creative enhancements, catalog management, performance monitoring and reporting, and growth strategy. Their scope of work includes:

• PPC Management: Ongoing management and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including bid adjustments, keyword expansion, negative keyword implementation, and budget allocation.
• Listing Optimization: SEO-driven updates to product titles, bullet points, and descriptions to improve search visibility and conversion rates.
• Creative Enhancements: Development and optimization of A+ content, along with recommendations for improved hero images and lifestyle visuals to increase click-through rates.
• Catalog Management: Identifying and resolving structural issues within the account, such as broken variations, suppressed listings, and category misclassifications.
• Performance Monitoring & Reporting: Regular reporting on key metrics such as ACoS, TACoS, conversion rate, and overall account performance, along with strategic recommendations.
• Growth Strategy: Ongoing guidance around scaling the business, including budget planning, new campaign structures, and preparation for major events like seasonal promotions and Prime Day.

Overall, their deliverables are both strategic and executional, helping us improve efficiency, increase visibility, and support sustainable growth on Amazon.

What is the team composition?

We work with one teammate from Sequence Commerce.

How did you come to work with Sequence Commerce - The Best Amazon Advertising Agency?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Sequence Commerce, we’ve seen meaningful improvements across several key metrics. Monthly sales have increased, with year-over-year growth trending positively, and we’ve significantly narrowed the gap compared to the previous year. Advertising efficiency has also improved, with ACoS decreasing while maintaining steady spend, and TACoS remaining at a healthy level — indicating stronger organic contribution. Additionally, SEO and listing optimizations have driven noticeable increases in organic sales across multiple SKUs.

Organic sales are increasing while ad spend has remained relatively stable, which suggests that SEO and listing optimizations are having a positive impact. We’ve also seen improvements in key efficiency metrics, including a downward trend in ACoS and steady TACoS, indicating more effective use of advertising spend. In addition, overall sales are trending upward with solid year-over-year growth. These trends give us confidence that the account is becoming more efficient and better positioned for sustainable growth. Overall, the combination of sales growth, improved efficiency, and stronger organic performance demonstrates clear progress.

How did Sequence Commerce - The Best Amazon Advertising Agency perform from a project management standpoint?

They deliver on time. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Sequence Commerce’s attention to detail, thorough reporting, and deep knowledge and understanding of Amazon are impressive.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a snack company.

Describe what your company does in a single sentence.

We produce sustainable, nutrient-dense roasted pulse snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Winning a sale here and there wasn't going to cut it. Our category is crowded and we needed people to remember us and keep coming back, not just grab whatever's cheapest that day.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan that balanced brand awareness with conversion and retargeting. They set up competitor defense campaigns, planned around seasonal spikes and made sure we weren't running ads on stuff we couldn't fulfill.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand searches jumped 72% in eight months. Revenue grew 48% with ROAS holding above 4.5x. Subscribe and Save sign-ups climbed 35%, meaning people are coming back on their own. That's the kind of growth that sticks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided a balanced and integrated approach, successfully transitioning the brand from simple conversion to sustainable, recurring growth.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to deliver growth that sticks, focusing on high-level brand awareness and defensibility that resulted in a significant lift in repeat customers and organic search.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None, they did exceptionally well.

BACKGROUND

Please describe your company and position.

I am the CEO and Company Director of an poutdoor recreation brand.

Describe what your company does in a single sentence.

I'm the Founder and  Managing director for an outdoor recreation brand. We've been on Amazon for five years with around 80 products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Give us a competitive edge against new competitors.
• Ensuring our listings on Amazon got to the targeted audiences.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce researched keywords across every product category, studied our top 10 competitors, and rewrote all 80 listings. Two copywriters and a project manager knocked it out in six weeks.
Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. The copy was sharp, read well, and actually sounded like our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. Some of our top sellers saw conversion lifts over 50%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The teams responses to questions and feedback were are topnotch and provides clear responses.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The insightful knowledge they have about market mechanics and what is currently working is really a great feat for the team.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil.

BACKGROUND

Please describe your company and position.

 I am the Founder/CEO of a portfolio company.

Describe what your company does in a single sentence.

I oversee marketplace strategy for a portfolio company. We run 4 brands on Amazon that together do north of $12 million a year.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Multitasking our 4 different companies with minimal clashes in tasks.
• grow our Amazon profit margin.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce gave each brand its own dedicated people while putting a senior strategist across the full portfolio. They run ads, listings, compliance, reporting, everything, and we sit down monthly to talk about the big picture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First year, revenue across all four brands grew 38%. Brand health scores went from 89% to 97%. Ads improved across every brand. Managing four brands is messy and they made it look easy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Four brands, four different identities, one marketplace. Each brand needs its own game plan but someone still has to keep the whole thing moving in the same direction. It was more than our team could juggle internally.
Sequence and its teams of expert handled this in the best way we could imagine and made our target attainable while delivering results timely at all times, a good job.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take tasks head-on and see all challenges with optimism, even where we doubted the results.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

At the moment none.