Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a consumer products & services company 

Describe what your company does in a single sentence.

A UK-based manufacturer and installer of high-efficiency air source heat pumps, delivering fully funded, low-carbon heating solutions with industry-leading speed, service, and ROI. Designed in Sweden and expanded from the Netherlands, our systems reflect the best of Scandinavian engineering, proven in some of the harshest climates. Now firmly established in the UK, We are proud to combine cutting edge technology with a local, customer focused approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To convert visitors to buyers on our amazon profile

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebuilt the A+ Content around what makes our stuff worth it, put us side by side with competitors so shoppers could see the difference, and found the search terms that people with bigger budgets actually type in. our conversion rate flew up to 9.2% from 4.7% with more buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion on our top product went from 4.8% to 9.2%. People started buying more per order too, with average order value up 18%. The whole thing paid for itself within the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were able to get our product result delivered in a timely manner and also made sure weekly and daily metric were met and delivered.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach to handling our marketing task and addressing issues that arose along the way was impressive.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

onboarding took a while, asides that all went well.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a snack company.

Describe what your company does in a single sentence.

We produce sustainable, nutrient-dense roasted pulse snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Winning a sale here and there wasn't going to cut it. Our category is crowded and we needed people to remember us and keep coming back, not just grab whatever's cheapest that day.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan that balanced brand awareness with conversion and retargeting. They set up competitor defense campaigns, planned around seasonal spikes and made sure we weren't running ads on stuff we couldn't fulfill.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand searches jumped 72% in eight months. Revenue grew 48% with ROAS holding above 4.5x. Subscribe and Save sign-ups climbed 35%, meaning people are coming back on their own. That's the kind of growth that sticks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided a balanced and integrated approach, successfully transitioning the brand from simple conversion to sustainable, recurring growth.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to deliver growth that sticks, focusing on high-level brand awareness and defensibility that resulted in a significant lift in repeat customers and organic search.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None, they did exceptionally well.

BACKGROUND

Please describe your company and position.

I am the CEO and Company Director of an poutdoor recreation brand.

Describe what your company does in a single sentence.

I'm the Founder and  Managing director for an outdoor recreation brand. We've been on Amazon for five years with around 80 products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Give us a competitive edge against new competitors.
• Ensuring our listings on Amazon got to the targeted audiences.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce researched keywords across every product category, studied our top 10 competitors, and rewrote all 80 listings. Two copywriters and a project manager knocked it out in six weeks.
Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. The copy was sharp, read well, and actually sounded like our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. Some of our top sellers saw conversion lifts over 50%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The teams responses to questions and feedback were are topnotch and provides clear responses.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The insightful knowledge they have about market mechanics and what is currently working is really a great feat for the team.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil.

BACKGROUND

Please describe your company and position.

 I am the Founder/CEO of a portfolio company.

Describe what your company does in a single sentence.

I oversee marketplace strategy for a portfolio company. We run 4 brands on Amazon that together do north of $12 million a year.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Multitasking our 4 different companies with minimal clashes in tasks.
• grow our Amazon profit margin.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce gave each brand its own dedicated people while putting a senior strategist across the full portfolio. They run ads, listings, compliance, reporting, everything, and we sit down monthly to talk about the big picture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First year, revenue across all four brands grew 38%. Brand health scores went from 89% to 97%. Ads improved across every brand. Managing four brands is messy and they made it look easy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Four brands, four different identities, one marketplace. Each brand needs its own game plan but someone still has to keep the whole thing moving in the same direction. It was more than our team could juggle internally.
Sequence and its teams of expert handled this in the best way we could imagine and made our target attainable while delivering results timely at all times, a good job.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take tasks head-on and see all challenges with optimism, even where we doubted the results.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

At the moment none.

BACKGROUND

Please describe your company and position.

I am the Global Head of Sales of a beauty and skincare brand. 

Describe what your company does in a single sentence.

We are a beauty and skincare brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Our last agency left things in rough shape. Duplicate campaigns, no negative keywords, no real structure. We needed someone to come in, clean it all up, and build something that could actually grow without bleeding money.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They scrapped everything and started fresh. New keyword research, proper campaign structure, bid rules, search term workflows and ongoing negative keyword cleanup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC revenue grew 120% over six months. They found over 200 junk keywords eating our budget. Organic rankings climbed too as sales picked up. ACOS dropped from 48% to 24% in 90 days. Honestly wish we'd found them sooner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Two PPC specialists on our account with check-ins every two weeks. Sequence Commerce scrapped everything and started fresh.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spotted over 200 junk keywords wasting budget and lifted organic rankings.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Their results were outstanding.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a wellness company. 

Describe what your company does in a single sentence.

We are a wellness company, we were launching 8 new products on Amazon all at once.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To manage all the launches without the products stepping on each other in ads or rankings.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan for each product and staggered the rollouts over 12 weeks so nothing competed internally. Every SKU got its own optimized listing, campaign structure, and ad budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All 8 products were profitable within 60 days.
• Five hit page 1 for their main keyword in under 8 weeks.
• By month three, the new line was bringing in over $65K a month combined.
• No cannibalization issues at all. 
• The coordination was spot on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A team of five handled everything from strategy to copy to PPC.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their precision in cordinating 8 simultaneous launches without any cannibalization.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None at all.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a consumer products & services company 

Describe what your company does in a single sentence.

We are a pet product company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We'd been managing Amazon ads ourselves and just couldn't push past a certain point. We knew there was more on the table but didn't have the expertise to go get it.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce came in and wired up a strategy that used every ad format Amazon has. They cleaned up our existing campaigns, got us into DSP for retargeting and going after competitor audiences, and started running video ads we'd never tried.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We doubled our Amazon revenue in a year from $4M to $8.2M. Return on ad spend went from 3.1x to 5.8x. DSP on its own added about $1.2M we wouldn't have seen otherwise. They hit their numbers every single month and honestly turned Amazon into the main engine for the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Three specialists on our account every day with weekly check-ins.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently hit targets monthly, doubling our Amazon revenue.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Sales Executive of a consumer products & services company 

Describe what your company does in a single sentence.

We sell consumer electronics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Keeping up with three marketplaces while the catalog kept growing was burning out our team.
• We needed a partner who could own the daily grind and still think big picture across all three regions.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce stepped in and basically took the wheel. They handled our catalog, ads, listings, brand protection and strategy. We sit down with a senior strategist every two weeks to map our next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue on Amazon is up to 55%.
• Account health sitting t 98%.
• First month in, they flagged 12 compliance issues we had no idea about.
• Ads are running 34% more efficiently even though we bumped up 60%.
• They were a big part of our marketplace growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team spends 15-20 hours a week on our account.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to spot 12 hidden compliance issues.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Would love to see AI driven predictive analytics added, execution has been flawless

BACKGROUND

Please describe your company and position.

 I am the E-commerce Manager of a consumer products & services company 

Describe what your company does in a single sentence.

We sell kitchen and home products on Amazon in both US and Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Our Amazon ads were driving sales, but the margins just weren't there. We were sitting at a 40%+ ACOS and every time we tried to scale, profitability took a hit. We knew we needed outside help to rethink our entire ad strategy.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Good value for cost
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce dug into our campaigns, found where we were bleeding money, and rebuilt everything from the ground up. They split things out by branded, category, and competitor targeting, cleaned up our keyword strategy, and got us running Sponsored Brands Video ads for the first time. We had a dedicated team of 3-4 people checking in with us every week.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In four months, our ACOS went from 42% down to 19%. Ad revenue jumped 85% while spend only went up 15%. We also saw our organic rankings climb thanks to the bump in sales velocity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on every timeline they set

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail was impressive.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Founder of a fitness equipment company.

Describe what your company does in a single sentence.

We provide compact, all-in-one fitness equipment for homes, studios, and clinics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Needed a structured system to streamline and align all efforts.
• Was managing two agencies plus an internal team , everything was chaotic
• Wanted clear visibility into which activities actually drive sales

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Close to my geographic location
• Great culture fit

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Completed a full systematic account overhaul based on their audit findings, implemented their reporting framework, created optimization calendars, built automated rules from their playbooks, and established a structured review process with clear numerical accountability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Captured $1.8M of the $2.3M identified opportunity
• Consolidated from two agencies + internal team down to Sequence Commerce
• Cut management time by 80% with their streamlined system
• Improved ROAS from 2.3:1 to 5.7:1

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their systematic approach removed all surprises. Every number was tracked, every change documented, and every result measured.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The depth of their initial audit became our blueprint for success.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Perfection needs no improvement.