Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

 I am the Brand Manager of a lingerie brand.

Describe what your company does in a single sentence.

We are an international, family-owned company and a Paris-based creative studio designing lingerie since 1876. Through our brands, built on the principles of collaboration and innovation, we challenge conventional ways of crafting and thinking about lingerie.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To increase sales on our amazon profile and also convert visitors to customers

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence commerce helped us to optimize our Amazon listings and also rewrote our product contents to ensure it feels more targeted and pointing our brand out to visitors in the good light with realistic reasons to choose our brands over competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an inrease in our top products sales from about 6.84% to 33.1% in the first 3 months and also had better Ads conversion with a reduction in Ad cost by 11.6% from a high 28.11%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fast to deliver results and also informed us ahead if we were to experience a longer delivery time with real stats that can be traced to result seen.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company's deep in-house team of experts, with full transparency and dedication to our project, impresses us.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

nil

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Honeybee Gardens, a natural cosmetics and body care products manufacturer and distributor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sequence Commerce - The Best Amazon Advertising Agency?

We needed help bringing structure, efficiency, and sustainable growth to our Amazon channel. Our primary goal was not just to increase sales but to ensure that growth was profitable and strategically sound. Specifically, we wanted support in:

• Improving advertising performance and reducing wasted spend
• Optimizing listings (SEO, images, and A+ content) to increase organic visibility and conversion
• Identifying and fixing structural issues within the account (such as broken variations and suppressed listings)
• Building a more balanced advertising strategy that extended beyond branded campaigns into non-branded customer acquisition
• Gaining clearer visibility into true profitability at both the account and SKU level

Ultimately, we were looking for a partner who could help us transition Amazon from a break-even channel into one that delivers efficient, scalable, and sustainable growth — while maintaining a strong focus on margins.

SOLUTION

What was the scope of their involvement?

Sequence Commerce manages our Amazon channel end-to-end, focusing on performance marketing and listing optimization. Their scope of work includes PPC management, listing optimization, creative enhancements, catalog management, performance monitoring and reporting, and growth strategy. Their scope of work includes:

• PPC Management: Ongoing management and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including bid adjustments, keyword expansion, negative keyword implementation, and budget allocation.
• Listing Optimization: SEO-driven updates to product titles, bullet points, and descriptions to improve search visibility and conversion rates.
• Creative Enhancements: Development and optimization of A+ content, along with recommendations for improved hero images and lifestyle visuals to increase click-through rates.
• Catalog Management: Identifying and resolving structural issues within the account, such as broken variations, suppressed listings, and category misclassifications.
• Performance Monitoring & Reporting: Regular reporting on key metrics such as ACoS, TACoS, conversion rate, and overall account performance, along with strategic recommendations.
• Growth Strategy: Ongoing guidance around scaling the business, including budget planning, new campaign structures, and preparation for major events like seasonal promotions and Prime Day.

Overall, their deliverables are both strategic and executional, helping us improve efficiency, increase visibility, and support sustainable growth on Amazon.

What is the team composition?

We work with one teammate from Sequence Commerce.

How did you come to work with Sequence Commerce - The Best Amazon Advertising Agency?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Sequence Commerce, we’ve seen meaningful improvements across several key metrics. Monthly sales have increased, with year-over-year growth trending positively, and we’ve significantly narrowed the gap compared to the previous year. Advertising efficiency has also improved, with ACoS decreasing while maintaining steady spend, and TACoS remaining at a healthy level — indicating stronger organic contribution. Additionally, SEO and listing optimizations have driven noticeable increases in organic sales across multiple SKUs.

Organic sales are increasing while ad spend has remained relatively stable, which suggests that SEO and listing optimizations are having a positive impact. We’ve also seen improvements in key efficiency metrics, including a downward trend in ACoS and steady TACoS, indicating more effective use of advertising spend. In addition, overall sales are trending upward with solid year-over-year growth. These trends give us confidence that the account is becoming more efficient and better positioned for sustainable growth. Overall, the combination of sales growth, improved efficiency, and stronger organic performance demonstrates clear progress.

How did Sequence Commerce - The Best Amazon Advertising Agency perform from a project management standpoint?

They deliver on time. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Sequence Commerce’s attention to detail, thorough reporting, and deep knowledge and understanding of Amazon are impressive.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a healthcare company 

Describe what your company does in a single sentence.

We are an early-stage health-tech startup developing quantitative, point-of-need diagnostics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Disruptive Advertising was good but their cookie-cutter approach wasn't working
• Needed customized strategies for our niche market
• Wanted better integration between Amazon and our website

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete marketing strategy overhaul, implemented subscription-focused campaigns, built nutrition keyword database, created compliance-friendly ad copy, integrated Amazon Attribution with our website. They even recommended inventory software specific to supplements with expiration dates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS improved from 2.1:1 to 6.3:1 in months.
• Subscribe & Save adoption increased. 
• Website traffic from Amazon grew 280%. 
• Reduced Ads cost by 29%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team understands our industry's unique challenges.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treat each brand uniquely.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil. Should have switched much sooner.

BACKGROUND

Please describe your company and position.

I am the Technical Operations Analyst of The Juice Plus+ Company

Describe what your company does in a single sentence.

The Juice Plus Company is a manufacturing company focused on promoting healthy living with our Juice Plus and Tower Garden by Juice Plus product lines for the last 20 years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our product visibilty using Amazon super URLs
• To improve our product descriptions and image to drive sale increase

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sequence Commerce helped us generate and use Super URLs to improve product visibility.
• Their expertise in driving traffic through optimized URLs led to higher ranking and more sales.
• Our business has observered a marked increase in sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our product ranking improved, and we saw a significant increase in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and worked with us to implement Super URLs effectively and promptly.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic use of Super URLs to boost rankings and sales and time conscious delivery.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

No, their solution worked as expected

BACKGROUND

Please describe your company and position.

I am the Executive Consultant of Rodan + Fields

Describe what your company does in a single sentence.

We are Rodan + Fields, founded by Stanford-trained dermatologists with a mission to revolutionize skincare for women everywhere.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce, Amazon Advertising Agency to accomplish?

• Fix stranded listings and improve product visibility.
• Optimize the relaunch of our best-sellers to increase sales.

SOLUTION

How did you find Sequence Commerce, Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce, Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sequence Commerce, Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce addressed our stranded listings and provided a smooth relaunch for our top-selling products. Their expertise in handling beauty product-specific hurdles made the process seamless and led to impressive sales improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our best-sellers relaunched without issues and saw a steady increase in sales.
• Stranded listings were resolved quickly, improving our inventory management and sales flow.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and adhered to timelines. Their approach was tailored to the unique needs of our brand.

What was your primary form of communication with Sequence Commerce, Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the beauty sector and Amazon’s complexities really stood out.

Are there any areas for improvement or something Sequence Commerce, Amazon Advertising Agency could have done differently?

Nothing major—our experience was smooth, but expanding their services to include influencer marketing could enhance their offerings.

BACKGROUND

Please describe your company and position.

I am the Manager of a grocery store and fulfillment company.

Describe what your company does in a single sentence.

We operate grocery stores and online fulfillment services serving communities across Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to improve our online sales, increase the effectiveness of our digital advertising campaigns and attract more customers to our online grocery platform while making better use of our advertising budget.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce reviewed our existing digital advertising campaigns and helped us identify opportunities to improve performance. They worked on our paid search campaigns, tested different advertising messages and helped us understand which products and campaigns were generating the best results. They also provided recommendations for improving the online shopping journey and increasing conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed improvements in our advertising campaign performance and a better understanding of which campaigns were driving customer engagement and online sales. Their recommendations also helped us identify opportunities to use our advertising budget more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was organized and responsive. They provided regular updates on campaign performance and explained the changes being tested, making it easier for us to follow progress.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They focused on campaign performance while taking the time to understand our business and products. Their recommendations were practical and helped us better understand where to focus our advertising efforts.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

They could provide more standardized performance reports to make it easier to compare campaign results over time.

BACKGROUND

Please describe your company and position.

 I am the Manager of a retail company 

Describe what your company does in a single sentence.

We design handcrafts leather and textile bags, wallets, belts, watches and other accessories. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to help us improve our online sales and get more value from our digital advertising. We wanted to reach more potential customers while making sure our advertising budget was being used effectively.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce reviewed our existing advertising campaigns and helped restructure them around our products and target customers. They worked on our paid search and social campaigns, tested different ad messaging and creative and helped us identify which products and campaigns were generating the best results. They also provided recommendations on our ecommerce customer journey and where we could improve conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw better performance from our paid campaigns and a noticeable improvement in the amount of traffic that converted into sales. We also had a clearer understanding of which campaigns were worth scaling and where we were wasting advertising spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized and easy to work with. We received regular updates and could see what was being tested and how the campaigns were performing without having to chase them for information.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They were very focused on the numbers but still took the time to understand our products and how we sell them. Their recommendations were practical, and we could see the reasoning behind the changes they made.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

none

BACKGROUND

Please describe your company and position.

 I am the Director of a fitness company 

Describe what your company does in a single sentence.

We provide digital coaching services that help clients improve their training, nutrition, and overall health through structured and personalized programs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• to strengthen our digital acquisition strategy, improve paid campaign efficiency and help us reach more qualified customers interested in our online coaching services.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started by looking at our existing campaigns and identifying where we were losing efficiency. They then reworked the campaign structure, improved our audience targeting, and made changes to our Google and Meta campaigns. They also tested different ad creatives and messaging and helped us keep a closer eye on which campaigns were actually driving results. We used the performance data from those tests to decide where to put more or less of our advertising budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid campaigns became more efficient. We saw a reduction in the cost of acquiring qualified leads and better conversion rates overall. We were also able to increase our acquisition efforts without losing control of our advertising spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was straightforward and they kept us updated on what they were working on and what the results were. We usually knew what had been tested, what worked and what they wanted to try next.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to question what we were already doing and explain why they thought something should change. We appreciated that they based their recommendations on the numbers rather than simply following assumptions.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

They kept us updated on what they were working on and what the results were.

BACKGROUND

Please describe your company and position.

 I am the Growth Marketing Executive of a food & beverage company 

Describe what your company does in a single sentence.

We are fast food restuarant with diverse menu that appeals to a broad range of tastes, solidifying our place as one of Canada’s most iconic brands in the process. Our company operates in the highly competitive quick-service restaurant sector, part of the broad multi-billion dollar food-service business. Its powerful scale and reach in Canada creates unmatched opportunities, but also the dynamic challenge of leading the industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We engaged Maple Leaf Creative to refresh our seasonal campaign system.
• Improve local store marketing performance.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed seasonal campaign concepts, created adaptable social and in-store assets, built a local media toolkit, and introduced a dashboard for comparing campaign results by market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Redemption of promotional offers rose 19%, local campaign production time dropped by roughly one-third, and franchisee participation increased materially.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Organized and responsive. The approval calendar made a complicated multi-location process much easier to manage.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to turn one national idea into useful local executions without diluting the brand.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

none at the moment.

BACKGROUND

Please describe your company and position.

I am the President of an apparel brand.

Describe what your company does in a single sentence.

We are a Canadian apparel brand that has strived to provide customers with the highest quality of garment manufacturing available to the North American market. Offering an endless array of decorating, design, and customization possibilities, our dedication to craftsmanship and service excellence produces a truly Canadian product that customers can be proud of.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to improve our storefront conversion rate, streamline the customer journey.
• Build a scalable lifecycle marketing program.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They audited our analytics and checkout flow, rebuilt key collection templates, improved merchandising filters, connected Klaviyo with our customer data, and created abandoned-cart, replenishment, and post-purchase journeys

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our checkout conversion rate increased 22%, email revenue grew 31% in the first quarter, and mobile bounce rate fell by 18%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very strong. Weekly working sessions were supported by a shared backlog, clear owners, and concise progress notes.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They connected design decisions to commercial metrics rather than treating the project as a cosmetic website refresh.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The first round of analytics documentation could have been more detailed.